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PODCAST

The P.T. Entrepreneur Podcast

Dr. Danny Matta, PT, DPT, OCS, CSCS, & Entrepreneur

The PT Entrepreneur Podcast with Danny Matta brings you interviews and insights from top physical therapy business owners. Topics range from starting and running a cash physical therapy practice to creating digital products and even physical products. The PT Entrepreneur Podcast gives you an inside look of the minds and businesses of some of the most successful physical therapists today. No empty fluff.... just actionable, helpful information you can use TODAY.

business management

All Episodes

12:01

Ep811 | 7 No-Cost Ways To Get New Patients This Month

The P.T. Entrepreneur Podcast ·

2025/05/01

You don’t need a huge ad budget to fill your schedule. In this episode, Doc Danny shares 7 totally free ways to start getting patients—fast. These tactics are perfect if you're in the early stages of your clinic, trying to get scrappy, or just moved to a new area. He breaks them down in under 7 minutes, with no fluff—just practical, actionable steps. 🔑 Key Takeaways: ✔️ Join Local Networking Groups – Whether it’s a BNI, chamber of commerce, or local business meetup, get out there and talk to

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28:52

Ep810 | Local SEO For Physical Therapy Clinics: Get...

The P.T. Entrepreneur Podcast ·

2025/04/29

When someone searches “physical therapy near me” or “PT for runners,” does your clinic show up on Google’s first page? If not, you’re missing 80% of potential patients. In this episode, Doc Danny breaks down 5 local SEO tactics that actually work—and best of all, they’re totally free. He also shares how to get your time back using AI so you can actually implement these growth strategies instead of being buried in admin tasks. 🔑 Key Takeaways: ✔️ Google Business Page Is a Must – Claim it, optimize

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12:34

Ep809 | The Frisbee Lesson: Two Essential Traits For...

The P.T. Entrepreneur Podcast ·

2025/04/24

In this episode, Doc Danny—founder of Physical Therapy Biz—shares the two non-negotiable traits you need to succeed in business and in life. They’re not fancy strategies or marketing hacks. They’re human qualities that, when developed together, create a powerful foundation for long-term success. This isn’t fluff. It’s about building a practice—and a life—you can be proud of. 🔑 Key Takeaways: ✔️ Kindness Isn’t Optional – You’re probably already a kind person. That’s why you got into PT. But

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48:50

Ep808 | How To Crush The First Visit In A Cash-Based...

The P.T. Entrepreneur Podcast ·

2025/04/22

🎙️ In This Episode: Doc Danny—founder of Physical Therapy Biz—explains why undercharging is quietly wrecking your cash-based clinic. Whether you’re at $100 or $300 per session, this episode dives into how pricing isn’t just about fairness—it’s about survival, growth, and scale. Most clinicians undervalue themselves. That mindset trickles into every part of the business—your perceived value, your margins, your ability to hire, and your exit plan. This episode gives you the blueprint to fix it. 🔑

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14:24

Ep807 | Why You Must Charge What You're Worth In Your...

The P.T. Entrepreneur Podcast ·

2025/04/17

🎙️ In This Episode: Doc Danny—founder of Physical Therapy Biz—breaks down how underpricing is silently killing your clinic’s growth. Whether you're charging $100 or $300 per visit, this episode will change the way you think about pricing. It’s not just about what’s fair—it’s about what actually works for your business and your patients. This isn’t theory. It’s a blueprint for building a sustainable, profitable, and eventually scalable practice by charging what you’re truly worth. 🔑 Key Takeaways:

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37:52

Ep806 | The Millionaire PT: Lessons From Coaching...

The P.T. Entrepreneur Podcast ·

2025/04/15

🎙️ In This Episode: Doc Danny—founder of Physical Therapy Biz—dives deep into price psychology and how it plays a pivotal role in your clinic’s success. From movie rentals to plan of care commitments, this episode unpacks the subtle (but powerful) strategies that get patients to say “yes”—not just to treatment, but to the right kind of treatment. Learn how to set up pricing that improves patient outcomes, increases revenue, and gives you the consistency you need to grow—all without being pushy or

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14:42

Ep805 | Cash-Based PT Pricing Strategy To Maximize...

The P.T. Entrepreneur Podcast ·

2025/04/10

🎙️ In This Episode: Doc Danny—founder of Physical Therapy Biz—dives into price psychology and how to leverage it inside your practice to drive commitment, improve outcomes, and increase revenue. Spoiler: This isn't just about charging more—it's about structuring your pricing so patients actually do what’s best for them (and for your business). He breaks down real-world pricing strategies he sees across high-performing clinics and how something as simple as a $1 movie rental vs. purchase can

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28:23

Ep804 | How I'd Build A Cash-Based PT Clinic From...

The P.T. Entrepreneur Podcast ·

2025/04/08

In this episode, Doc Danny—founder of Physical Therapy Biz—lays out the scrappy, step-by-step blueprint he’d follow if he had to start a cash-based clinic from scratch in 2025. No big budget, no fancy space—just hustle, clarity, and a game plan that works. Whether you’re still working PRN or ready to jump all in, this episode is a masterclass in starting lean, gaining momentum, and going full-time fast. 🔑 Key Takeaways: ✔️ Get a Job You Don’t Love (On Purpose) – Choose flexible, high-paying side

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12:07

Ep803 | How To Get More Word Of Mouth Referrals

The P.T. Entrepreneur Podcast ·

2025/04/03

In this episode, Doc Danny—founder of Physical Therapy Biz—dives into one of the most underutilized yet powerful tools for clinic growth: referrals. If you’re hoping referrals just show up without a system in place, you're leaving serious money and momentum on the table. Damon breaks down exactly how to generate consistent, high-quality referrals by optimizing the client experience and building a simple, scalable strategy to drive word-of-mouth growth. 🔑 Key Takeaways: ✔️ Deliver Results and

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22:01

Ep802 | Three Drop Off Points That Are Killing Your...

The P.T. Entrepreneur Podcast ·

2025/04/01

In this tactical episode, Doc Danny breaks down the three key drop-off points in your clinic that are quietly crushing your growth. If you’ve been focused only on plan of care conversion, you're missing the bigger picture—and leaving thousands on the table. Danny walks through the full client journey and shows you exactly how to tighten up your systems to increase revenue, boost patient outcomes, and build long-term continuity. 🔑 Key Takeaways: ✔️ Conversion – Get clear on the real reason they’re

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14:04

Ep801 | How One Patient Interaction Changed My Business

The P.T. Entrepreneur Podcast ·

2025/03/27

In this episode, Doc Danny shares a powerful story from the early days of his clinic that completely changed how he views client care. After proudly boasting about his low visit average, a 50-year-old marathoner sat him down and explained exactly why she wanted ongoing care—and how he was missing the bigger picture. 🔑 Key Takeaways: ✔️ Stop chasing the lowest visit average – You’re not winning by rushing clients out the door. ✔️ People want a guide – Especially when they have big physical goals. Be

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49:38

Ep800 | What I Wish I Knew 10 Years Ago: Business and...

The P.T. Entrepreneur Podcast ·

2025/03/25

In this powerful episode, Doc Danny reflects on his journey from military PT to business owner, sharing the 10 most important lessons he’s learned since starting his first clinic a decade ago. Whether you're just launching or years into your practice, this episode will hit home. 🔑 Key Takeaways: ✔️ Comparison is the thief of joy – Focus on your path, not someone else's curated highlight reel. ✔️ Progress > Perfection – You don’t need the whole roadmap. Just know your direction and move forward. ✔️

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13:20

Ep799 | The Power Of The First Phone Call

The P.T. Entrepreneur Podcast ·

2025/03/20

🎙️ In this episode, Doc Danny breaks down why the first phone call can make or break your practice’s success. Whether you’re handling these calls yourself or training a front desk team, how you communicate matters. Key Takeaways: ✔ Sell the destination, not the journey – Patients care about getting back to their life, not clinical features. ✔ Founders convert better – Clinic owners typically convert 80-90% of calls, while staff convert around 60-70%. ✔ Price sensitivity drops when trust increases –

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26:23

Ep798 | Danny Matta...Who's This Guy?

The P.T. Entrepreneur Podcast ·

2025/03/18

🎙️ In this episode, Doc Danny shares his journey from military physical therapist to building a thriving cash-based practice and ultimately helping over 1,000 clinicians start, grow, and scale their own businesses. He breaks down the key lessons, the hard pivots, and the mindset shifts that took him from clinician to business owner to educator. Key Takeaways: ✔ Military Training & Autonomy – How working as a brigade PT shaped his performance-first approach. ✔ The Cash-Based Pivot – Why he left the

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12:35

Ep797 | The Easiest Way To Add 50K In Recurring...

The P.T. Entrepreneur Podcast ·

2025/03/13

In this episode, Doc Danny breaks down a proven strategy to add $50K+ in recurring revenue to your clinic—without chasing new patients every month. By implementing small group training, you can create consistent income, improve patient retention, and maximize your existing space. Key Takeaways: ✔ Small group training is the easiest way to add predictable revenue while keeping past patients engaged. ✔ A simple two-day-per-week program with just 12 participants at $400/month generates $57K/year. ✔

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36:35

Ep796 | 200 Clinic Owners - 2 Days

The P.T. Entrepreneur Podcast ·

2025/03/11

In this episode, Doc Danny recaps the most impactful PT Biz Mastermind event yet—held at Truist Park in Atlanta. With over 200 clinic owners from across the country, this event revealed key trends shaping the future of physical therapy business. Key Takeaways: ✔ Cash-based PT clinics are scaling bigger than ever, with real exit strategies becoming more common. ✔ AI isn’t replacing PTs—but it’s eliminating time-wasting tasks like documentation. Check out meetclaire.ai for a glimpse into the future. ✔

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09:06

Ep795 | The Importance of Compounding Schedules

The P.T. Entrepreneur Podcast ·

2025/03/06

In this episode, Doc Danny reveals a key metric that separates slow-growing clinics from thriving ones—continuity visits. If your new hires are struggling to fill their schedules, you’re likely missing a recurring revenue strategy that builds sustainable patient flow. Learn how to get 50-60% of your visits from returning patients and scale your clinic faster. Key Takeaways: ✔ Clinics with 50-60% continuity visits grow 3-4x faster ✔ Tracking & improving recurring visits reduces reliance on new

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37:40

Ep794 | The New Staff Retention Playbook

The P.T. Entrepreneur Podcast ·

2025/03/04

In this episode, Doc Danny shares the ultimate playbook for staff retention in your PT clinic. High turnover slows growth, disrupts culture, and creates a frustrating cycle of hiring and training. Learn how to keep your team happy, engaged, and committed by structuring better pay, benefits, culture, and growth opportunities. Key Takeaways: ✔ Turnover happens—but you can minimize unnecessary losses ✔ Pay stability > risky performance-based structures ✔ Healthcare is the #1 benefit employees value

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06:56

Ep793 | One Easy and Effective Instagram Strategy

The P.T. Entrepreneur Podcast ·

2025/02/27

In this episode, Doc Danny breaks down a simple but powerful way to increase engagement and build a stronger brand on social media—sharing behind-the-scenes content. Most clinic owners underestimate how interesting their daily work is to others. From dry needling, corrective exercises, and mobilizations to patient sessions, these posts help potential clients connect with your brand and build trust before ever booking an appointment. Key Takeaways: ✔ People love behind-the-scenes content—it builds

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40:35

Ep792 | The New Economics of Cash-Based Practices in...

The P.T. Entrepreneur Podcast ·

2025/02/25

In this episode, Doc Danny breaks down the latest trends in cash-based and hybrid physical therapy practices and why these models are thriving in 2025. From patient spending behavior to economic factors like inflation and interest rates, he highlights what clinic owners need to know to stay profitable and scale successfully this year. Key Takeaways: ✔ Cash & hybrid PT clinics are growing, not slowing—patient spending remains strong ✔ Hiring is the biggest challenge for growing clinics, not lack of

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