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PODCAST

The MM+M Podcast

The MM+M Podcast

MM+M editors Jameson Fleming, Jack O"Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

business marketing

All Episodes

00:50:30

At SXSW, marketers urge authenticity over algorithms

The MM+M Podcast ·

2025/03/12

GCI Health's Kristin Ryan and MedFluencers’ Dr. Adam Goodcoff recap a key theme discussed during the health track at this week’s SXSW conference - the need for authenticity in an AI world - in conversation with MM+M’s Heerea Rikhraj and Jack O’Brien.And for our Trends segment, we’ll share reflections on the five-year anniversary of the COVID-19 pandemic in America.Music by Sixième SonCheck us out at: mmm-online.comCheck us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok:

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00:44:00

Inside the push for clear healthcare prices

The MM+M Podcast ·

2025/03/05

Kevin Morra, co-founder of Power to the Patients, speaks with MM+M’s Jack O’Brien about how the advocacy group rallies A-list artists - from Fat Joe to the Foo Fighters and Shepard Fairey - to the cause of healthcare price transparency, and why Trump’s executive order could boost those efforts.Music by Sixième SonCheck us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and

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00:54:58

Walgreens pushes ahead on trial diversity

The MM+M Podcast ·

2025/02/28

Walgreens’ Ramita Tandon, chief clinical trials officer, explains how the pharmacy chain is working with biopharma to enhance research inclusivity amid ongoing challenges to DEI on the federal and corporate level, in a conversation with MM+M’s Heerea Rikhraj. For our Trends segment, we’ll discuss what the end of the semaglutide shortage means for Hims and Hers and other telehealth firms that have been selling compounded versions of GLP-1 drugs, as well as how RFK Jr. is harnessing the CDC's comms

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00:17:37

Unlocking launch success: Expert Insights from PRI, a...

The MM+M Podcast ·

2025/02/27

In this podcast, we delve into strategies and tactics for a successful launch in a competitive landscape, exploring key elements such as market analysis, brand messaging, omnichannel execution and data-driven optimization. Through real-world case studies, we showcase how PRI has helped clients achieve remarkable results. Join us as we unlock the secrets of effective product launches and gain insights from industry experts.Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok:

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00:49:05

She gets life-sci to pay it forward

The MM+M Podcast ·

2025/02/19

Sara MacDonald, CEO of non-profit Life Science Cares, discusses how biopharma firms are committing their time and proceeds to community impact, in a conversation with MM+M’s Marc Iskowitz.During our Trends segment, we’ll discuss how the Trump administration’s HHS cuts are impacting the federal regulatory landscape.Music by Sixième SonCheck us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely,

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00:58:55

2025 40 Under 40 preview: He builds bonds with payers

The MM+M Podcast ·

2025/02/11

In what can seem like a polarizing pharma-PBM dynamic, MM+M 40 Under 40 honoree Mnwabisi Mbangata, associate director, market access strategy at Vertex, explains how he looks to build bonds with payers, in a conversation with MM+M's Heerea Rikhraj.And for our Trends segment, we'll break down all the analysis of ads from healthcare brands that aired during Super Bowl LIX, including our opinion on who won the pharma ad extravaganza.Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok:

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00:55:59

2025 MAHF preview: Callahan, Colucci were med-ad...

The MM+M Podcast ·

2025/02/05

Sharon Callahan and Nick Colucci, this year’s inductees into the Medical Advertising Hall of Fame, look back on their pioneering efforts to architect the holding company model and the big health agency merger, in a conversation with MM+M’s Marc Iskowitz.And for our Trends segment, we discuss which health brands will run ads during this Sunday’s broadcast of Super Bowl LIX.Music by Sixième Son Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram:

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00:40:47

The importance of next level thinking and avoiding...

The MM+M Podcast ·

2025/01/30

TKTKCheck us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:48:34

Why 2025 may be a year of AI pragmatism

The MM+M Podcast ·

2025/01/30

Calcium + Co.’s Greg Lewis, group president and managing partner, explains why 2025 may be a year of AI pragmatism, as pharma develops more concrete use cases and ways to harness genAI from a health perspective, in this wide-ranging interview with MM+M’s Jack O’Brien.And for our Trends segment, we’ll discuss the health-comms chaos unfolding on Capitol Hill caused by the Department of Health and Human Services’ clampdown on mass communications and public appearances.Music by Sixième SonCheck us out

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00:37:55

JPM Takeouts: Who I interviewed in San Francisco

The MM+M Podcast ·

2025/01/24

In this episode, Marc Iskowitz, MM+M’s editor-at-large, rounds up the five executives he interviewed over the first two days of the 2025 J.P. Morgan Healthcare Conference. Hear a variety of takes on the state of dealmaking, from the CEOs of a blood-testing startup and clinical-stage biotech firm to the CFO of a med-tech company and the CMO of a health benefits firm.Music by Sixième SonCheck us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X:

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00:40:13

Will Trump try to outlaw TV drug ads?

The MM+M Podcast ·

2025/01/23

James Potter, executive director of the Coalition for Healthcare Communication (CHC), tells Lecia Bushak what health policy issues pharma marketers should keep their eye on, including a possible attempt at a direct-to-consumer ad ban on TV.And for our Trends segment, we’ll recap some of Trump’s early healthcare moves.Music by Sixième Son Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most

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00:34:58

JPM 2025: More security and more pharma dealmaking

The MM+M Podcast ·

2025/01/15

With the 2025 J.P. Morgan Healthcare Conference underway, MM+M’s Editor-at-Large Marc Iskowitz provides an on-the-ground update from San Francisco. Additionally, Managing Editor Jack O’Brien, Senior Pharma Reporter Lecia Bushak and Reporter Heerea Rikhraj discuss Publicis Health Media President Andrea Palmer’s takeaways from the 2025 Consumer Electronics Show as well as Haleon’s Dry January event in the West Village.Music by Sixième SonCheck us out at: mmm-online.comFollow us:YouTube:

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00:13:43

NFL champion-turned-foodie Vince Wilfork supports...

The MM+M Podcast ·

2025/01/14

In this MM+M Fast Break, Jack O’Brien talks former New England Patriots star Vince Wilfork about his role in Tums’ Foodball partnership with DraftKings.Check us out at: mmm-online.comCheck us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:13:12

4 major healthcare highlights from CES 2025

The MM+M Podcast ·

2025/01/09

In this MM+M Fast Break, Jack O’Brien talks with Alison Woo, formerly of GSK, Novartis and CNN, about the four major healthcare takeaways at the 2025 Consumer Electronics Show in Las Vegas.Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:42:01

An indie POV on the big ad hold-co merger

The MM+M Podcast ·

2025/01/08

Jeff Berg, president of AbelsonTaylor Group, offers an independent’s perspective on last year’s announced merger of Omnicom with Interpublic Group, in an interview with Jack O’Brien.And on our Trends segment, Marc Iskowitz previews the 43rd annual J.P. Morgan Healthcare Conference, kicking off next week in San Francisco. Tune in, as well, for a big reveal involving the brand’s spring conference, MM+M Transform, coming up on April 3, 2025, in New York City.Music by Sixième Son Check us out at:

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00:39:07

MM+M’s top talks of 2024

The MM+M Podcast ·

2024/12/26

Listen to a compilation of MM+M’s most memorable talks of 2024, highlighting everything from the summer Olympics to some of our favorite awards shows to interviews with new staff members. Music by Sixième Son Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:31:26

Bigfoot, mermaids and EHR-myth versus reality: Part...

The MM+M Podcast ·

2024/12/19

Important points to know about engaging your target customers in the EHR brought to you through a practical and real-world myth versus reality format.Check us out at: mmm-online.comFollow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:39:52

More sunshine for influencers

The MM+M Podcast ·

2024/12/18

Sneha Dave, executive director of advocacy group Generation Patient, discusses a Senate bill that would increase transparency of social-media ads by requiring influencers to disclose payments in a federal database.This week's Trends segment focuses on what a new Federal Trade Commission means for biopharma dealmaking in the year ahead.Music by Sixième Son Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read

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00:34:19

Scale matters': Brian Wieser on Omnicom’s IPG takeover

The MM+M Podcast ·

2024/12/11

Brian Wieser, CEO of Madison and Wall, explains how the “benefits of being big” spurred Omnicom's takeover of Interpublic Group, and what that scale-play bodes for the new company's healthcare agencies.And for our Trends segment, we’ll discuss public reaction to UnitedHealthcare CEO Brian Thompson’s murder, and the wave of hostility it unleashed on health insurers.Music by Sixième SonCheck us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X:

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00:35:33

Behind the byline: Meet MM+M’s Heerea Rikhraj

The MM+M Podcast ·

2024/12/04

We formally welcome MM+M’s newest healthcare reporter, Heerea Rikhraj, whose work specializes in uncovering hidden stories at the intersection of race, health and access to care. And for our Trends segment, we’ll unpack the recent acceleration in MedTwitter’s migration to social media platform Bluesky - and what it portends for public health messaging.Music by Sixième SonCheck us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X:

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