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PODCAST

Coworking Community Builder Daily

Bernie J Mitchell

📢 Daily coworking power-ups in under 60 seconds. Get real, actionable strategies to fill your space, increase retention, and grow a banging coworking business. No fluff—just straight-to-the-point insights that actually work. Listen now and start building a stronger coworking community today.

business entrepreneurship

All Episodes

0:58

Stop Chasing Growth: Why Scaling Might Be Killing...

Coworking Community Builder Daily ·

2024/08/22

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com What do you mean by "growth and scale" when you talk about your business? I brought this up today because I was talking to someone about their coworking space and what they want to do with it. They said, "I want to grow and scale, of course!" After 15 minutes of conversation, it turned out that they want a sustainable business that makes them profitable, doesn't kill them, and has a

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0:48

The Disturbing Truth About Coworking Spaces

Coworking Community Builder Daily ·

2024/08/21

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com No one gives a damn about your coworking space. The Real Value of a Coworking Space: It's About the People, Not the building or perks. No one cares about your coworking space, and you're a little mad if you think they do. So many of you believe that people come to your coworking space because of the furniture, the amenities, and the coffee. Most coffee at coworking spaces could be

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0:58

The Coworking Crisis: Why Spaces Need More than Just...

Coworking Community Builder Daily ·

2024/08/20

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com How do you get the community to work in your coworking space? People get this wrong, and I've definitely gotten it wrong when I've gotten overexcited about the community. When you open or run a coworking space, you don't suddenly open the door and have this on-tap community. You won't make everyone's business prosper or help everyone live forever. It's a coming together of people

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0:54

Revive Your Coworking Space with a Simple Email...

Coworking Community Builder Daily ·

2024/08/19

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com Revive Your Coworking Space with a Simple Email Newsletter If you struggle to keep your coworking space buzzing, the answer is not more work; it's less work. One of the most valuable things you have is a weekly email newsletter. But everyone overthinks it in their weekly email newsletter. You can email hundreds or even thousands of people every week. In that case, those people have

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0:55

3 Tips to Avoid Business Failure in the First Two...

Coworking Community Builder Daily ·

2024/08/16

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com So, how can you stop your coworking space from failing within the first two years? In the U.K., 20% of businesses fail within the first two years, and 60% fail within the first five years. When you open your coworking space, you get all razzed up. It's exhausting to open it, figure out how to do it, and put all the s*** in. Think of it like launching a book. It's a considerable

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0:57

Running a business will often feel like hanging off...

Coworking Community Builder Daily ·

2024/08/15

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com Running a business will often feel like hanging off the cliff on your own, reading the label from inside a jar in a language that isn't yours, with loud music playing in the background that you don't even like. When you're stuck and need help figuring out what to do, it's a relief to know you're not alone. Sharing your business challenges with a peer support group can provide the

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0:48

How Culture Leaders Strengthen Community Bonds...

Coworking Community Builder Daily ·

2024/08/13

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com In this video, I talk about people's tendency to overspend on tech, particularly when building a community. Often, people buy expensive software like @hubspot or @salesforce before they have an established community without considering the steep learning curve. The best approach is to build your community first, then select the appropriate software to support it. Ask others in your

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0:52

Why Website Language Matters #coworking #business...

Coworking Community Builder Daily ·

2024/08/08

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com So why is the language we use on our website so important? It's important because it shapes our being and our culture. When you have a coworking space, a community, or any membership group, one of the first places people will interact with your space is by reading your website or something you put online. So, this needs to play two roles: shaping the atmosphere, environment,

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1:20

The Problem with Coworking Spaces (and how to fix it)

Coworking Community Builder Daily ·

2024/08/07

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com Beyond Productivity: The True Role of Safe Spaces in Coworking and Community. A safe space is a theme that has come up repeatedly in the hundreds of episodes of Coworking Values Podcast. You'd think it would free beer and fuse ball tables. People say they need a safe space. Some of that is about productivity because being able to relax, concentrate, and find focus means you get more

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1:18

Are You Telling the Wrong Story? Discover How to...

Coworking Community Builder Daily ·

2024/08/05

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com The secret to effective marketing isn't in telling your story. Many people get caught up in brand storytelling, thinking it's relatable, but it often becomes self-indulgent and exhausting. No one cares about your story unless it resonates with them. Sure, it could establish a background of relatedness. But only when people can see themselves in your story does it occur as exciting and

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1:07

How Many Emails Does It Take to Engage and Win Over...

Coworking Community Builder Daily ·

2024/08/01

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com How many emails do you have to send to your audience before they buy something? In a coworking context, it could be as many as 15 or 20, and I would reckon it's even more than that. People will join your email list because they're looking to get something from you. If that email list is just about having a nice event and serving coffee, it's not enough. You need to be educating

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0:57

Why is Community the Key to a Thriving Coworking Space?

Coworking Community Builder Daily ·

2024/07/31

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com So, have you ever wondered why some community spaces thrive and some are just a bit s**t? A lot of it comes down to community, and you know, we say a lot of community is the key, and in this respect, it is so. When there's more collaboration in coworking spaces—and when I say collaboration, I am talking from personal experience. So much of my work has come from people I'm sitting one or

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0:59

Top 3 Simple Tips to Boost Engagement in Your...

Coworking Community Builder Daily ·

2024/07/30

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com So, something that frequently arises is how I can better engage my community. Whether it's a coworking space or a community, these three simple things will help achieve that. And don't ask anyone else about engaging people until you've done and tried these things. 1. Make sure to host events regularly. It's super easy and crucial to get people in your coworking space or community to meet

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1:02

Why are boundries important for community leaders?

Coworking Community Builder Daily ·

2024/07/30

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com So, every conversation this week has been about boundaries, whether it was online events I attended about self-care. Chris Marr talked a lot about boundaries and setting them up with people. Stacey from the Tribe Coworking talked about setting boundaries in her coworking space. Boundaries and 'clear is kind' are central to the work of author and speaker Kim Scott. Clear is kind

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0:53

What is the best marketing tool to pick for your...

Coworking Community Builder Daily ·

2024/07/27

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com If you had to pick ONE marketing tool for your coworking community, it would have to be on an email list. 🔗 Links and Resources: 🛜 https://berniejmitchell.com 🎙️ https://coworkingvaluespodcast.substack.com 🎪 Luma: https://lu.ma/LondonCoworkingAssembly 🟢 Grammarly https://bit.ly/FreeMonthOfGrammarly 📚 Recommended Reading: ➡️ The Mom Test Book - https://amzn.to/3XBtdWr ➡️ Peter Block:

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0:52

Why the Coworking Industry Mirrors Hospitality: Are...

Coworking Community Builder Daily ·

2024/07/25

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com So why is the coworking industry like the hospitality industry? One thing we never talk about in our euphoria about coworking in the hospitality sector is that on the journey from Auguste Escoffier to Will Guidara, family-sized portions of the hospitality industry became utterly middle-of-the-road. We love to talk about 'Boutique, B Corp and innovative spaces', but what about the other

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1:08

How Many Leads Does Your Coworking Space Really Need...

Coworking Community Builder Daily ·

2024/07/23

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com So, how many leads does your coworking space need to make a sale? It depends on the size of your coworking space because the bigger it is, the more leads you need and the lower the conversion rate. You probably need fewer leads than you think. When you work out what that figure is, you can ask, how many leads I need to generate in my business each week to make sales? I would argue

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1:04

Why Values and Community Matter More Than Branding...

Coworking Community Builder Daily ·

2024/07/22

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com Prioritising Values and Community Over Branding for Small-Town Coworking Spaces So, I was talking to someone who wants to start a coworking space in their tiny village. They were getting all wrapped up in the brand, identity, and marketing stuff like that. In those types of situations, you need to get going. It's where you quickly start a pop-up coworking space, you get some people

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0:58

"What Does Sustainability Really Mean for Coworking...

Coworking Community Builder Daily ·

2024/07/19

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com That sustainability word. It is one of the core coworking values. In a recent Coworking Values Podcast with Dina Sierralta, we discussed how the German Coworking Federation has adopted the 'sustainability' word and value for the year. Sustainability goes beyond crowd-pleasing, marketing gimmicks, and B-Corp green talk. Sustainability has many facets, and here are three straightforward

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1:02

Forget discounts: how newsletters build thriving...

Coworking Community Builder Daily ·

2024/07/17

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com If you had to pick one marketing tactic to implement for your business or community, it would be to have an email newsletter. An email newsletter sent regularly is the most powerful thing you can do. By dedicating time to craft your newsletter, you gain a deeper understanding of your business, keeping you informed and in control. You have to write it; you have to think about who am I

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