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PODCAST

The Real Bottom Line

Wendy Brookhouse

Welcome to The Real Bottom Line – the podcast for business owners who want to exit on their terms. I"m Wendy Brookhouse, creator of The Exit Lab and the Business Value Amplifier. In each episode, I talk with founders and experts about what really drives value in a business – and how to build a company that"s ready to sell, whether that"s in 2 years or 10. We unpack what makes a business more attractive to buyers. We tackle financials, recurring revenue, customer satisfaction, and systems that take

business entrepreneurship

All Episodes

13:30

Episode 75: Raising Your Prices

The Real Bottom Line ·

2022/10/18

In this episode, you’ll learn why people hesitate to raise their prices and the reasons they should anyway Discussed in this episode: The 4 reasons people use to keep their prices low Who to talk to change your thinking What people really expect based on your price How a higher price makes it easier to make people happier How a higher price helps people more What’s high to some people is low to others The best way to help people is to build a healthy business Links: Be Your Own

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39:43

Episode 74: How To Simplify Finding & Applying For...

The Real Bottom Line ·

2022/10/11

If you have ever wondered if there was free money – grants or funding for different projects or initiatives – this episode is for you. This week on the real bottom line we talked to Dr. Aria Hahn – the Chief Technology Officer of www.hellopocketed.io a company dedicated to making finding and applying for grants easier than ever before. Think of them as your Grant GPS. We also talk about Macro vs. Micro managingBecoming comfortable with being uncomfortableThe language of science.How to get

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15:42

Episode 73: Are You Charging Enough Money

The Real Bottom Line ·

2022/10/04

In this episode you’ll find out why not charging enough can mean you are losing customers and the secret ingredient of choosing the right price. Discussed in this episode: Your price tells your customers if they are for youPeople who like your lower price may not be your best customersValue-based or hourly-based pricing, which is best.Your price is too low if you have plenty of customers, but you aren’t making enoughFixed costs and variable costsCost of Goods Sold (CoGS)The difference

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42:30

Episode 73: The Best of Episode with Eleanor Beaton -...

The Real Bottom Line ·

2022/09/27

Every now and then we have a guest that brings a very impactful message to our audience that we feel it's important to bring it to the forefront again. Eleanor Beaton is one of those guests and I wanted to replay her March 22nd episode here in the best of series. Episode Description: How about this boundary? Only pursuing opportunities that offer the potential of adding 7 figures to the top line. Eleanor Beaton is the Founder and CEO of Safi Media. She is on a mission to double the

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19:30

Episode 71: What Kind Of Entrepreneur Are You

The Real Bottom Line ·

2022/09/20

In this episode you’ll learn about the 3 kinds of entrepreneurs and how to approach your business as each one. Discussed in this episode: What it means to have a business that replaces your job and the challenges with that What a lifestyle entrepreneur is Talking about growing a business to scale it Moving from one to another The importance of growing your team Who should you hire first Who should you not hire at the beginning Hire for the level of expertise you need Answering

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33:44

Episode 70: Innovation As A Service with Suvojit Ghosh

The Real Bottom Line ·

2022/09/13

Have you ever had a grand idea for a product or a software? This episode is for you.\ Suvojit Ghosh is the Founder/CEO of FYE Labs, a product development lab in Hamilton Ontario. Our conversation covers a lot ground including The three levels of product development (and they apply to products and software)The importance of understanding the pain point you are solvingShould you get a technical co-founder on boardThe different ways you can develop your product and the pros and cons of

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12:40

Episode 69: Collaboration

The Real Bottom Line ·

2022/09/06

In this episode, you’ll learn why collaborations are critical to success, what makes good collaborations and what makes bad ones. Discussed in this episode: One form is to have the same audience but come from different directionsWomen are natural collaboratorsThe myth of the lone entrepreneur is just that - a mythBehind every success is a teamThe many different forms of collaborationsFinancial Besties are an example of great collaborationThe most important things that have to be in

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32:48

Episode 68: Data Collection Debunked...The Surprises...

The Real Bottom Line ·

2022/08/23

Join me as I sit down with Jodi Daniels of Red Clover Advisors to discuss the differences between data privacy and data security. In this episode, we talk about all the things that make up your data. You may be as surprised as I was at all the data we collect - some of it inadvertently. There's a lot of interesting information surround data privacy and security, and Jodi breaks it down so well! She discusses the standards you need to consider if you sell internationally, especially in the

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34:56

Episode 67: Where To Find Opportunity In Business...

The Real Bottom Line ·

2022/08/16

On this episode, I interview Scott Patterson - a proper business mogul and entrepreneur in the world of tech and entertainment. Scott discusses opportunities and where to find them, what drives him personally, the kinds of fears he has, and the important lessons learned from his grandmother. This is a true 'rags to riches' story, and I have a feeling you're going to want to listen to this one! Join us for the Bottleneck to Breakthrough 5-Day Challenge, designed specifically for ambitious

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37:10

Episode 66: The value of curiosity and using an...

The Real Bottom Line ·

2022/08/15

Whether you are thinking about a technology start-up or using more technology in your business, this episode is for you! Maxim Cramer, a technology coach based in the UK with a special focus on female founders, joins me today for an exciting discussion about the value of curiosity and using an agile methodology. Maxim describes how Hollywood has done the tech industry a disservice, and how developers are like musicians in a band. She also answers questions that you may be asking, like..

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38:51

Episode 64: The difference between technical and...

The Real Bottom Line ·

2022/07/26

Are you part of the 11% of people who know they are in sales, or are you one of the 89% of people who are, but don't know it? Join me as I sit down with Gillian Selby, a professional sales coach of Gunn + McQueen, as we discuss the difference between technical and social sales, and how to decide when to hire a professional sales person. She also summarizes what she believes makes phenomenal sales people, and whether or not those people are introverts or extroverts. Join us for the

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35:05

Episode 63: Family and Business with Francisco Lombardo

The Real Bottom Line ·

2022/07/19

Family and business, and the business of getting the next generation involved is Francisco Lombardo’s business. This discussion ranges from parenting, to getting the next generation ready. Is your business the resented sibling? Are you setting your kids up for success, and when should they start working in the business? Francisco answers these questions and more on this episode of The Real Bottom Line! Join us for the Bottleneck to Breakthrough 5-Day Challenge, designed specifically for

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31:09

Episode 62: Breaking Down Common Myths Surrounding...

The Real Bottom Line ·

2022/07/12

As a new business owner, Afton has been busting through some of the common myths surrounding entrepreneurship. She has now niched down to teach about brand messaging and content strategy. The way she breaks down how to find your voice and cut through the noise is a must-listen! Join us for the Bottleneck to Breakthrough 5-Day Challenge, designed specifically for ambitious and growth-oriented business owners who are feeling overwhelmed and hitting revenue plateaus. In just 60 minutes a day,

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9:13

Episode 61: The Power Of An Advisory Team

The Real Bottom Line ·

2022/07/05

As your business grows, the need for building a strong advisory team becomes more and more critical. In this episode, we speak about the benefits of building the right team for your business. Find out your diagnostic score of your business at https://www.totalwealthscore.com Join us for the Bottleneck to Breakthrough 5-Day Challenge, designed specifically for ambitious and growth-oriented business owners who are feeling overwhelmed and hitting revenue plateaus. In just 60 minutes a day,

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35:03

Episode 60: The Evolution Of Ourselves, Our Business...

The Real Bottom Line ·

2022/06/28

This is one of those interviews that were both a joy to record, and a joy to listen to. Recorded the day before Vasavi turned 40, we head down fascinating roads including who you should look up to, and why talking to yourself out loud can be game-changing. Her confidence and energy are so compelling – enjoy! Join us for the Bottleneck to Breakthrough 5-Day Challenge, designed specifically for ambitious and growth-oriented business owners who are feeling overwhelmed and hitting revenue

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36:37

Episode 59: How To Build Or Buy A Franchise with...

The Real Bottom Line ·

2022/06/21

Ever been curious about buying or building a franchise? This episode is for you! Lance Graulich is an expert in franchises. Having owned multiple franchises himself, and then becoming a broker, he has seen it all. In this episode, we talk about who should and shouldn't buy a franchises, and what to consider when buying or turning your business into a franchise. Free Assessment: https://www.zorakle.net/assessment/welcome/ionfranchising Join us for the Bottleneck to Breakthrough 5-Day

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25:15

Episode 58: Real Estate Investing 101

The Real Bottom Line ·

2022/06/14

Investing in real estate does not come without cost or risk. Abiel Ballesteros is a professional Real Estate Investor in Miami, with properties across multiple states. Join us today as we discuss who real estate investing is for, and how to decide on a segment of real estate to focus on. Abiel will also share his thoughts on syndicate investing and why multi-unit/family buildings can reduce your risks and costs. If you've ever been interested in learning more about real estate investment,

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39:14

Episode 57: Delegation, Allocation & How To Grow...

The Real Bottom Line ·

2022/06/07

Once I got over my fangirling, I settled in to talk to Ross about his aspirations and his goal of a 150-million-dollar company. I love the ambition, and he is doing it all virtually! We dig into the business and distribution of content, and how content distribution as an investment can produce revenue for years to come. Ross breaks down his KPIs and the lessons he learned from his grandmother, as well as the importance of curiosity, and communication trust when it comes to remote work

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7:18

Episode 56: Expectations, Age, Hustle, Grind, and Sting

The Real Bottom Line ·

2022/05/31

Let’s talk about expectations, age, hustle, grind, and what are the numbers that we really need to know. I want to talk a bit about the fact I went to see Sting in concert, he was so full of life and vibrant, he delivered an amazing performance. He was a master, and he held the audience in the palm of his hands. And yet, he was so chill, he was just so zen-like he was living his best life. Now, if we were to dig into the numbers around Sting we will find the following, He is 70 years

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30:11

Episode 55: Cybersecurity - Why You Should Have...

The Real Bottom Line ·

2022/05/24

IT and technology are becoming more and more important to the efficient separation and scaling of business. In this episode, Gay Hamilton of 'Go Innovation' and I talk about when and how to hire IT personnel vs. contractors. We'll outline the IT resources required as you add staff, as well as the reality of cyber crimes and how it has been whitewashed. Join us for the Bottleneck to Breakthrough 5-Day Challenge, designed specifically for ambitious and growth-oriented business owners who are

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