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PODCAST

Executive Conversations

Maeva Cifuentes

A podcast and marketing therapy session for GTM leaders to talk about the things we don’t talk enough about.

business marketing

All Episodes

00:34:56

#53 Get Ahead in the Vacation Rental Industry with...

Executive Conversations ·

2021/09/14

“I made every mistake one can possibly make. I took the long way round and now I’m just hoping that If I can help give people a shortcut to success, save somebody a headache, and most importantly give them their time back, that to me is an incredible feat in itself.”Hello hello! The Flying Cat Marketing interview series is back after a short summer break and we can’t contain our excitement for the amazing interviews we have in store for you in the coming weeks!Joining us this week is the very

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00:35:03

#52 Add Meaning to Your Brand With Inclusivity with...

Executive Conversations ·

2021/09/07

“From a very personal perspective, I’ve got a big interest in being inclusive. My dad set up a company 40 years ago and it was all about creating technical and communication aids for people with difficulties. Even when I was 12, I was writing reports for school about how we can create technology that’s gonna support people who are physically challenged. This has always been a part of my blood.”Hello hello! Welcome to an all new episode of the Flying Cat Marketing interview series. Joining us this

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00:31:52

#51 Decoding the Mysteries of Outbound Marketing with...

Executive Conversations ·

2021/09/01

“Outbound marketing is more like a search team with flashlights. You can see what’s in front of you but you’re going out in a certain direction to try and see what people are in that direction. So you have to play a quantity game up front and then a quality game as you go forward.”Hello everyone! Welcome to another exciting episode of the Flying Cat Marketing interview series. Joining us this week is Adam Lambert, Director of Marketing at RevBoss. RevBoss is a sales prospecting company that helps

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00:24:26

Replay: The Hostfully Founder Story: From A Free...

Executive Conversations ·

2021/08/24

Hello, hello! Welcome to the Flying Cat Marketing Podcast Summer Edition. During the month of August, I'm republishing some of the earlier conversations I've had and post clips from them on our social media channels.Today's replay is with Hostfully's Co-founder & CEO, Margot Schmorak. Hostfully started off as a free, personalized guidebook for vacation rental guests, then pivoted twice, before becoming a powerful SaaS company for vacation rental hosts. There’s a reason why

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00:27:27

Replay: How iGMS Used Content to Scale From Near-0...

Executive Conversations ·

2021/08/17

Hello, hello! Welcome to the Flying Cat Marketing Podcast Summer Edition. During the month of August, I'm republishing some of the earlier conversations I've had and post clips from them on our social media channels.Today's replay is with Inna Shevchenko, CMO at iGMS. We talk about how she grew iGMS from a 1-person marketing team with a very small budget to the highly trusted property management software they are today. Launched in 2015, iGMS now helps customers from over 49

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00:34:55

Replay: How a Personal Brand Always Generates More...

Executive Conversations ·

2021/08/10

Hello, hello! Welcome to the Flying Cat Marketing Podcast Summer Edition. During the month of August, I'm republishing some of the earlier conversations I've had and post clips from them on our social media channels.Today's replay is the one and only Dot Lung, the Mother of Social Media Dragons about how to build your personal brand to turn it into your greatest lead generation tool.It doesn't matter if you're a freelancer or the CEO of a 500-person tech company. Your

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00:33:28

Replay: Rentals United’s Secret To Growing Their...

Executive Conversations ·

2021/08/03

Hello, hello! Welcome to the Flying Cat Marketing Podcast Summer Edition. During the month of August, I'm republishing some of the earlier conversations I've had and post clips from them on our social media channels. Today's replay is with Vanessa de Souza, Rentals United co-founder. Rentals United, now a market leader in the vacation rental tech world with $6.5 million in Series A funding, once began as a small B2B company with zero budget. In fact, before they were B2B, serving

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00:22:58

#50 Referral Marketing Tips & Tricks from ReferralCandy

Executive Conversations ·

2021/07/27

Hello hello. Before we dive into today's episode, I have a quick announcement:During August I'll be taking a summer break, where we won't be recording any new episodes. But I'm excited to republish some of the earlier conversations I've had and post clips on our social media channels. If you've been enjoying this podcast so far, you will definitely enjoy these old/new conversations. And now, let's start with episode #50!We’ve made it to the 50th episode of the

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00:27:49

#49 Getting the right Brand Messaging for your...

Executive Conversations ·

2021/07/20

“I always think of brand messaging as the backbone of marketing. The message strategy is at the core of what any business is. Things like your vision or brand purpose aren’t really messages that you’re gonna slap on your homepage because it doesn’t really resonate with the customer.”Hello hello! What happens when a Flying Cat meets the Lion Words? A great podcast episode of course! Joining us this week on the latest episode of FCM Interview series is a woman of many skills & talents: Diane

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00:30:21

#48 Putting Fun into Fundamentals of B2B Marketing...

Executive Conversations ·

2021/07/13

“I just felt that so many B2B podcasts were putting me to sleep and they were the same old dried-up conversations, and so I said let’s put our own spin on this and let’s infuse some comedy segments, sketches, and TikTok videos. Make it more like ‘The Daily Show’ kind of sketch comedy.”Well hello everyone! We’re here with another episode of the FCM interview series and joining us this week is Travis Tyler, Digital Content Producer at PandaDoc. PandaDoc is an all-in-one document automation software

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00:22:34

#47 Defining Marketing Beyond Numbers & Promotions...

Executive Conversations ·

2021/07/07

“So many expectations are put on in-house marketers because everything just gets dumped on them. Even jumping from a social to page search to SEO to emails. All those things are so different and take so many skill-sets but yet, a marketer is expected to do all these if they’re in-house.”Hello hello! Welcome back to yet another exciting episode of the FCM interview series and joining us this week, all the way from Denver, Colorado, is Steve Lamar, Founder & CEO of PromoPrep. PromoPrep is

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00:22:07

#46 Getting Vocal for Local Businesses with John...

Executive Conversations ·

2021/06/29

“Without clients, without giving, or without helping others, why are you in business? I know a lot of people that are chasing; chasing money, fame, titles, and whatever it is, I just want to help people. People that are good and hard-working.”Hello everyone! Welcome back to yet another exciting episode of the FCM interview series and joining us this week is John Vuong, the founder of Local SEO Search. Local SEO Search is an SEO company based out of Canada that offers its services to small

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00:29:03

#45 Insights from an Industry Expert on Vacation...

Executive Conversations ·

2021/06/23

Hello hello everyone! We’re back with an all-new episode of the FCM interview series and joining us this week is Thibault Masson, the founder of Rental Scale-Up and also an expert analyst in the vacation rental industry. A little bit more about Rental Scale-Up: it’s an online platform that shares best practices to help owners and managers of short-term rental businesses grow their revenues through articles, online conferences, reports, and more. In this interview, we get into the details of the

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00:25:28

#44 Rebels with a Good Cause: An Interview with Joy...

Executive Conversations ·

2021/06/15

Well hello everyone! Two things are certain in this world, the sun rising from the east and a new episode of the FCM Interview series every week! Joining us this week are not one but two guests, who are equally sweet and hard-working at the same time, Joy Ritter and Wes Melton, the creators of Pulse Nokori. Pulse Nokori is a social media platform for property managers and everybody else in the short-term rental industry. In this interview, we chat about the thought process and decisions that went

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00:37:17

#43 ‘A Content System Beats Content Ideas’, An...

Executive Conversations ·

2021/06/08

“Don’t fight for things that you’re not going to be able to win in the short-term. Content overall is a long-term play, but if you can’t rank for something within the next 3 or 6 months, then don’t bother doing it. Go find less competitive, lower volume work you can rank for because you do need to get bigger as a site before you can go back and go after those super competitive queries.”Hello everyone! Welcome back to another episode of the FCM Interview series. Joining us in this new episode, all

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00:36:37

#42 Establishing Purpose to Add Meaning at Work. An...

Executive Conversations ·

2021/06/01

We’re back with an all-new episode of the FCM interview series and joining us today is Stephanie Grawehr, Marketing Manager at Alaya.Alaya helps companies engage their employees to drive participation at work and in the community by conducting activities like volunteering, fundraising and making it easier for employees to have a positive impact in the world through their work. In this interview, we mainly discuss purpose-driven employment, which is to engage employees in an organization through

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00:22:09

#41 The Strategy and Process in Making Salesflare the...

Executive Conversations ·

2021/05/25

“What we find really important is to hire people who want to grow, they want to grow themselves, the thing they’re working on, people that are not afraid to speak up. That’s the best, and we then stimulate that by anytime somebody speaks up, you take it seriously, you do something with it and you don’t just push it away because then people stop doing that, obviously.” Hello everyone. Welcome to yet another interesting episode of the FCM Interview series. Today we have Jeroen Corthout, co-founder,

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00:34:33

#40 Storytelling; an underrated Buzzword in the eyes...

Executive Conversations ·

2021/05/18

“I actually, funnily enough, found a lot of my success as a freelancer helping companies with products that typically wouldn’t be considered “very sexy” and finding ways to get people to care. The single most important thing I say to all of them is, it’s never about what your technology does, it’s about what it enables people to do and that’s where I see storytelling as being the number one thing.” Hello hello everyone. We’re now at the 40th episode of the FCM Interview series and let’s just say

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00:35:55

Fearless. Unfiltered. Inspiring. In conversation with...

Executive Conversations ·

2021/05/12

“People are obsessed with keywords and I don’t understand why? I think it’s narrow minded to obsess about one keyword and once you get to that top ranking, you move to that keyword, obsess over that keyword, like...where does it end? Well, a topic cluster, it’s kind of ambitious because you want to own that whole topic, you want to own the term, not just one keyword inside that term”. Hello hello! In today’s episode, I had the pleasure of talking to the very passionate and very energetic, Chima

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00:31:11

#38 Organic content marketing is a journey, not a...

Executive Conversations ·

2021/05/05

“It would be really painful and exhausting if I didn’t love the drill. So yeah, don’t get into marketing, especially growth marketing, if you aren’t really obsessed about it!”Hello hello! Welcome to another episode of the Flying Cat Marketing podcast! In one of our recent podcasts, we had Nick Jordan, CEO, ContentDistribution.com talk to us and in today’s episode, I have with me, the one-man army of their marketing team, Ognjen Bošković, Growth Marketer, ContentDistribution.com. Watch us chat about

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137 results

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