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PODCAST

Social Media News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers

Social Media News Live keeps you up-to-date on what"s happening in the world of social media! We discuss the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers. We broadcast live so YOU can ask the questions that matter most to you and your business.

business marketing

All Episodes

52:33

Camera Tips for Beginners

Social Media News Live: Discussing the latest social... ·

2024/02/18

In this episode of Social Media News Live, we discuss the essentials of camera tips for beginners with the multifaceted digital media enthusiast Luis Vega. Luis shares his wealth of knowledge on starting with what you have, emphasizing that often, the best camera a beginner can start with is the smartphone in their pocket. He provides practical advice on purchasing used gear, the value of renting lenses to test them out, and his top recommendation for a budget-friendly camera setup that doesn’t

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59:01

Video Tips & Trends

Social Media News Live: Discussing the latest social... ·

2024/02/10

Explore the dynamic world of video content creation with Kevin Kolbe, a seasoned expert in the field. This Social Media News Live episode, hosted by Jeff Sieh and Conor Brown, showcases Kevin’s journey from radio DJ to influential video content creator and coach. Kevin discusses the evolution of video content, emphasizing the importance of authenticity and creativity in engaging audiences. He shares insights into leveraging platforms like YouTube for impactful storytelling and explores the

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58:45

Virtual Mastery: Cat Mulvihill's Secrets to Engaging...

Social Media News Live: Discussing the latest social... ·

2024/01/27

Explore the world of virtual presentations and business management featuring the dynamic Cat Mulvihill. Cat, a renowned expert in virtual presentations and a Notion ambassador delves deep into the art of engaging audiences online. She reveals her journey from traditional workshops to mastering virtual formats and how she leverages Notion to streamline her business operations.Cat provides invaluable insights into overcoming common challenges in virtual presentations, such as maintaining energy on

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01:02:26

2024 Digital Marketing Trends: Jon Loomer on...

Social Media News Live: Discussing the latest social... ·

2024/01/20

Dive into the dynamic world of digital marketing with Jon Loomer! Jon, a seasoned Meta (Facebook) advertising expert, delves into the transformative impact of short-form video content in the marketing landscape. Embracing the challenge of daily video creation in 2023, Jon shares his journey, revealing why and how he creates compelling short-form content and stays ahead in the Meta ads space.The episode offers a wealth of practical advice and strategies, focusing on the evolution of Meta advertising

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55:11

Building an Email List in 2024

Social Media News Live: Discussing the latest social... ·

2024/01/13

In this episode of Social Media News Live, we dive into the world of email marketing with the seasoned expert, Paul Gowder. Paul, the founder of powwows.com, shares his deep insights on how to craft successful email campaigns and build vibrant online communities. As we navigate through the essential steps of email marketing, Paul reveals strategies to grow and engage your email list, emphasizing the significance of authenticity and community engagement in your communication.Key Points:Strategies for

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01:02:14

Crafting Short-Form Content

Social Media News Live: Discussing the latest social... ·

2024/01/08

In this episode, join us for a deep dive into the world of crafting compelling short-form content with the innovative Shelly Nathan. As a master of creating engaging narratives in bite-sized formats, Shelly explores the nuances of short-form content creation, focusing on platforms like TikTok, YouTube Shorts, and Instagram Reels. She shares her journey and insights into transforming quick clips into captivating stories that resonate with audiences.Shelly delves into the critical importance of the

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55:09

Mindful Marketing: Harnessing Self-Awareness for...

Social Media News Live: Discussing the latest social... ·

2023/12/30

This week, we journey into the heart of mindful marketing with Angie Robinson, a distinguished leadership and personal development coach. Angie brings over two decades of experience to show how self-awareness and mindfulness can profoundly transform your marketing approach and brand success.Embark on exploring the human mind with Angie as she delves deep into the concept of self-awareness. Understand how knowing yourself, your strengths, values, and beliefs can lead to more intentional and authentic

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58:24

Charting the Social Shift: Navigating the Evolving...

Social Media News Live: Discussing the latest social... ·

2023/12/23

Join us to explore the ever-evolving realm of social media and the exciting frontier of Web3 with social media strategist and visionary Katie Brinkley. Discover how Katie has navigated the digital currents for over 18 years, helping clients from AT&T and DirecTV to solopreneurs harness the power of social media to grow audiences and generate leads with minimal weekly effort.In this episode, Katie delves into the transformative journey of social media, from the days of MySpace to the dawn of Web

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57:38

Expert Moderation Secrets: Elevating Events &...

Social Media News Live: Discussing the latest social... ·

2023/12/16

Join us for a deep dive into the world of professional online moderation with expert, Paul Duncan. This episode reveals the secrets behind effective event management and tackling digital trolls. Paul brings his extensive experience from the telecom industry to the forefront, offering unique insights into the transition to online moderation.We explore the nuances of community safety, highlighting the tools and strategies that ensure engaging yet secure digital interactions. Paul shares practical tips

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01:04:30

Leverage Instagram For Business: Transformative Tactics

Social Media News Live: Discussing the latest social... ·

2023/12/09

Join us in this exciting episode as we dive into the dynamic world of Instagram with social media powerhouse Julie Voris. With her unique blend of experience and charisma, Julie unveils the secrets to turning Instagram into a pivotal tool for business growth.Discover Julie's journey, from her initial steps in social media to creating an influential online brand. She breaks down the essentials of Instagram marketing, from crafting compelling content to engaging with your audience authentically.Julie

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57:27

Sound Advice: Enhancing Audio in Live Streams &...

Social Media News Live: Discussing the latest social... ·

2023/12/02

Tune in for an insightful journey into the realm of audio excellence. Our special guest, Laura Davison, Market Development Manager at Shure, shares her expertise in achieving outstanding audio quality in live streaming and presentations.Join hosts Jeff Sieh and Katie Fawkes in this engaging episode as they explore the essential elements of audio technology with Laura. Shure, a globally recognized leader in audio equipment, is known for its innovative microphones and sound systems. From her vantage

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57:32

Pitch Perfect: The Secrets to a Persuasive Media Kit

Social Media News Live: Discussing the latest social... ·

2023/11/18

Dive into the world of media kits with Cassie Tucker, a seasoned marketing consultant and former Disney cast member. In this episode, Cassie unravels the art of creating a compelling media kit that captures the essence of your brand and engages potential collaborators.Cassie delves into the fundamentals of media kit construction, highlighting the importance of simplicity, storytelling, and personalization. She provides actionable insights on articulating your unique value proposition, ensuring your

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01:00:11

Holiday Hustle: Influencer Secrets for Seasonal Sales

Social Media News Live: Discussing the latest social... ·

2023/11/11

Dive into the dynamic world of holiday marketing with our special guests, renowned influencers Mary Lou Mandl and Kurt Nugent, in this Social Media News Live episode. They share invaluable insights into leveraging live selling and innovative technology to skyrocket sales during the festive season.Mary Lou Mandl, a seasoned content creator and digital marketing expert, unpacks her strategies for creating compelling product videos and live streams. She emphasizes the importance of authenticity and

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59:46

Email List Growth Tactics

Social Media News Live: Discussing the latest social... ·

2023/11/04

Dive into the world of email marketing with Liz Wilcox, the fresh princess of email strategy. Liz unravels her secrets to curating an email list that not only engages but also converts effectively. From her initial strides in the realm of email marketing to generating a multiple six-figure income, Liz's journey is packed with actionable insights.Delving deep, Liz elaborates on how to pivot email marketing strategies into consistent revenue streams. She underscores the significance of fostering

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01:00:33

Boosting Creativity with AI

Social Media News Live: Discussing the latest social... ·

2023/10/28

Join us as we explore harnessing AI to boost creativity with Katie Richman, a veteran in the media and tech industries. Katie shares insights from her diverse career spanning major media companies, startups, and big tech.Delving into the creative process, Katie outlines how to leverage AI tools like ChatGPT for brainstorming and ideation. She provides tips for prompting AI to generate innovative results, like treating it as a "human junior partner" and giving it creative freedom within helpful

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57:08

LinkedIn Landmines: Evading Everyday Errors

Social Media News Live: Discussing the latest social... ·

2023/10/14

Tune in as we navigate the LinkedIn landmines that can detonate your professional brand. LinkedIn expert Beth Granger joins us, sharing her wisdom honed from empowering professionals to become LinkedIn all-stars. Delving into profile pitfalls, Beth spotlights common blunders like outdated photos, typos, and tone-deaf messaging. She outlines best practices for profiles, including optimized imagery and an engaging, personalized About section. Beth stresses the importance of content that educates and

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56:04

Disney's Magic in Marketing

Social Media News Live: Discussing the latest social... ·

2023/10/07

Embark on a magical marketing journey with Conor Brown, Director of Agent Development at Keys to the Castle Travel and founder of WDWOpinion. Drawing from his training and experience as a Walt Disney World cast member, Conor unveils how Disney's mastery of storytelling can elevate your brand narrative.Delving into the behind-the-magic of Disney's renowned guest services and immersive theming, Conor outlines key storytelling strategies including establishing clear communication, crafting cohesive

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01:00:24

The State of Social Care in 2023

Social Media News Live: Discussing the latest social... ·

2023/09/30

Join us as we unpack the evolving landscape of social media customer service with social media trailblazer Brooke Sellas. Drawing on data-driven insights and real-world stories, Brooke outlines key trends shaping social care in 2023.We explore the meteoric rise of AI, from generative chatbots to predictive analytics. Brooke stresses the need for thoughtful AI implementation tailored to audience needs. She emphasizes blending automation with human connection through micro-personalization.Looking

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59:58

Creative Workflows with AI

Social Media News Live: Discussing the latest social... ·

2023/09/23

In this future-focused episode, we are thrilled to be joined by Ryan Koral, founder of Tell Studios and Studio Sherpas. Ryan has masterfully fused his passion for visual storytelling with cutting-edge AI. He gives us an inside look at how AI enhances and streamlines workflows, allowing more time for the craft of storytelling.Ryan outlines how AI aids in creating efficient systems for client onboarding. Transcripts from initial client workshops can be analyzed by AI to quickly turn around proposals,

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59:51

Becoming Unforgettable

Social Media News Live: Discussing the latest social... ·

2023/09/16

Join us for an inspiring discussion on crafting memorable experiences with Phil Mershon, Director of Experience at Social Media Examiner and author of Unforgettable: The Art and Science of Creating Memorable Experiences.Phil shares insights from his book on using memory science to create unforgettable personal brands, content, and events. He outlines the 3Ms framework: Memorable, Meaningful, and Momentous. We explore how to craft unexpected, multi-sensory moments that emotionally resonate with

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231 results

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