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PODCAST

Social Media News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers

Social Media News Live keeps you up-to-date on what"s happening in the world of social media! We discuss the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers. We broadcast live so YOU can ask the questions that matter most to you and your business.

business marketing

All Episodes

57:38

Expert Moderation Secrets: Elevating Events &...

Social Media News Live: Discussing the latest social... ·

2023/12/16

Join us for a deep dive into the world of professional online moderation with expert, Paul Duncan. This episode reveals the secrets behind effective event management and tackling digital trolls. Paul brings his extensive experience from the telecom industry to the forefront, offering unique insights into the transition to online moderation.We explore the nuances of community safety, highlighting the tools and strategies that ensure engaging yet secure digital interactions. Paul shares practical tips

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01:04:30

Leverage Instagram For Business: Transformative Tactics

Social Media News Live: Discussing the latest social... ·

2023/12/09

Join us in this exciting episode as we dive into the dynamic world of Instagram with social media powerhouse Julie Voris. With her unique blend of experience and charisma, Julie unveils the secrets to turning Instagram into a pivotal tool for business growth.Discover Julie's journey, from her initial steps in social media to creating an influential online brand. She breaks down the essentials of Instagram marketing, from crafting compelling content to engaging with your audience authentically.Julie

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57:27

Sound Advice: Enhancing Audio in Live Streams &...

Social Media News Live: Discussing the latest social... ·

2023/12/02

Tune in for an insightful journey into the realm of audio excellence. Our special guest, Laura Davison, Market Development Manager at Shure, shares her expertise in achieving outstanding audio quality in live streaming and presentations.Join hosts Jeff Sieh and Katie Fawkes in this engaging episode as they explore the essential elements of audio technology with Laura. Shure, a globally recognized leader in audio equipment, is known for its innovative microphones and sound systems. From her vantage

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57:32

Pitch Perfect: The Secrets to a Persuasive Media Kit

Social Media News Live: Discussing the latest social... ·

2023/11/18

Dive into the world of media kits with Cassie Tucker, a seasoned marketing consultant and former Disney cast member. In this episode, Cassie unravels the art of creating a compelling media kit that captures the essence of your brand and engages potential collaborators.Cassie delves into the fundamentals of media kit construction, highlighting the importance of simplicity, storytelling, and personalization. She provides actionable insights on articulating your unique value proposition, ensuring your

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01:00:11

Holiday Hustle: Influencer Secrets for Seasonal Sales

Social Media News Live: Discussing the latest social... ·

2023/11/11

Dive into the dynamic world of holiday marketing with our special guests, renowned influencers Mary Lou Mandl and Kurt Nugent, in this Social Media News Live episode. They share invaluable insights into leveraging live selling and innovative technology to skyrocket sales during the festive season.Mary Lou Mandl, a seasoned content creator and digital marketing expert, unpacks her strategies for creating compelling product videos and live streams. She emphasizes the importance of authenticity and

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59:46

Email List Growth Tactics

Social Media News Live: Discussing the latest social... ·

2023/11/04

Dive into the world of email marketing with Liz Wilcox, the fresh princess of email strategy. Liz unravels her secrets to curating an email list that not only engages but also converts effectively. From her initial strides in the realm of email marketing to generating a multiple six-figure income, Liz's journey is packed with actionable insights.Delving deep, Liz elaborates on how to pivot email marketing strategies into consistent revenue streams. She underscores the significance of fostering

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01:00:33

Boosting Creativity with AI

Social Media News Live: Discussing the latest social... ·

2023/10/28

Join us as we explore harnessing AI to boost creativity with Katie Richman, a veteran in the media and tech industries. Katie shares insights from her diverse career spanning major media companies, startups, and big tech.Delving into the creative process, Katie outlines how to leverage AI tools like ChatGPT for brainstorming and ideation. She provides tips for prompting AI to generate innovative results, like treating it as a "human junior partner" and giving it creative freedom within helpful

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57:08

LinkedIn Landmines: Evading Everyday Errors

Social Media News Live: Discussing the latest social... ·

2023/10/14

Tune in as we navigate the LinkedIn landmines that can detonate your professional brand. LinkedIn expert Beth Granger joins us, sharing her wisdom honed from empowering professionals to become LinkedIn all-stars. Delving into profile pitfalls, Beth spotlights common blunders like outdated photos, typos, and tone-deaf messaging. She outlines best practices for profiles, including optimized imagery and an engaging, personalized About section. Beth stresses the importance of content that educates and

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56:04

Disney's Magic in Marketing

Social Media News Live: Discussing the latest social... ·

2023/10/07

Embark on a magical marketing journey with Conor Brown, Director of Agent Development at Keys to the Castle Travel and founder of WDWOpinion. Drawing from his training and experience as a Walt Disney World cast member, Conor unveils how Disney's mastery of storytelling can elevate your brand narrative.Delving into the behind-the-magic of Disney's renowned guest services and immersive theming, Conor outlines key storytelling strategies including establishing clear communication, crafting cohesive

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01:00:24

The State of Social Care in 2023

Social Media News Live: Discussing the latest social... ·

2023/09/30

Join us as we unpack the evolving landscape of social media customer service with social media trailblazer Brooke Sellas. Drawing on data-driven insights and real-world stories, Brooke outlines key trends shaping social care in 2023.We explore the meteoric rise of AI, from generative chatbots to predictive analytics. Brooke stresses the need for thoughtful AI implementation tailored to audience needs. She emphasizes blending automation with human connection through micro-personalization.Looking

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59:58

Creative Workflows with AI

Social Media News Live: Discussing the latest social... ·

2023/09/23

In this future-focused episode, we are thrilled to be joined by Ryan Koral, founder of Tell Studios and Studio Sherpas. Ryan has masterfully fused his passion for visual storytelling with cutting-edge AI. He gives us an inside look at how AI enhances and streamlines workflows, allowing more time for the craft of storytelling.Ryan outlines how AI aids in creating efficient systems for client onboarding. Transcripts from initial client workshops can be analyzed by AI to quickly turn around proposals,

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59:51

Becoming Unforgettable

Social Media News Live: Discussing the latest social... ·

2023/09/16

Join us for an inspiring discussion on crafting memorable experiences with Phil Mershon, Director of Experience at Social Media Examiner and author of Unforgettable: The Art and Science of Creating Memorable Experiences.Phil shares insights from his book on using memory science to create unforgettable personal brands, content, and events. He outlines the 3Ms framework: Memorable, Meaningful, and Momentous. We explore how to craft unexpected, multi-sensory moments that emotionally resonate with

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01:00:29

The Magic of Story with AI

Social Media News Live: Discussing the latest social... ·

2023/09/09

Join us for an enlightening discussion on the convergence of technology and storytelling with Jason Canapp, founder of Here With The Magic. Jason shares how he harnesses immersive technologies like VR, AR, and 360 video to craft transportive narrative experiences.Delving into the creative process, Jason outlines how AI aids in brainstorming, organizing thoughts, and refining copy. He details specific AI tools that enhance workflows, from stabilizing footage to remixing audio. Jason emphasizes

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58:14

Mastering Link-less Strategy on YouTube Shorts with...

Social Media News Live: Discussing the latest social... ·

2023/09/02

In this week’s episode, we had the pleasure of hosting Nick Nimmin, a YouTube expert. Nick generously opened up about his in-depth knowledge and hands-on experience with YouTube Shorts, emphasizing the significance of optimizing around topics, repurposing content, and understanding the YouTube algorithm.A major highlight of our discussion was the recent news about YouTube Shorts dropping links. Nick shed light on the implications of this change, especially for creators who have been leveraging these

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59:36

Networking With Your Podcast

Social Media News Live: Discussing the latest social... ·

2023/08/26

In this week's episode, we delved deep into the intricacies of podcast networking with our distinguished guest, Erik Fisher. Together with Jeff Sieh and co-host Chris Stone, we explored the nuances of building genuine connections in the podcasting world, emphasizing the significance of strategic planning, genuine interactions, and maximizing the benefits of networking efforts.Throughout our enlightening conversation, Erik Fisher unveiled his unique "hit list" approach to networking. He emphasized

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01:02:41

Building A Podcast Community

Social Media News Live: Discussing the latest social... ·

2023/08/19

In this week's episode, we had the pleasure of diving deep into the world of podcast communities with the insightful Elsie Escobar. Elsie, a podcasting veteran and community builder, shed light on the intricacies of fostering and nurturing podcast communities, emphasizing the importance of authenticity, engagement, and the evolving dynamics of social platforms.Throughout our conversation, Elsie shared her vast experience in podcast community building. She touched upon the challenges and rewards of

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57:11

Podcasting Pitfalls with Dave Jackson

Social Media News Live: Discussing the latest social... ·

2023/08/12

In this week's episode, we had the pleasure of hosting Dave Jackson, the podcasting guru behind the School of Podcasting. Dave generously unpacked his vast expertise and insights into the podcasting realm, emphasizing the significance of choosing the right tools, understanding podcast platforms, and the importance of content authenticity.Throughout our insightful conversation, Dave delved into the intricacies of podcasting tools and platforms. He shared his perspective on various media hosts,

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01:00:24

How to Monetize Your Podcast

Social Media News Live: Discussing the latest social... ·

2023/08/05

In this week's episode, we were thrilled to host Lou Mongello, the man behind the magic of the Disney-themed podcast WDW Radio. Lou generously shared his extensive knowledge and experiences in the world of podcast monetization, focusing particularly on community-building, creating value-driven content, and leveraging sponsorships.During our enlightening conversation, Lou dove deep into his monetization strategies for podcasting. He discussed his preferred methods and tools, highlighting the

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01:04:50

The Art of Podcasting

Social Media News Live: Discussing the latest social... ·

2023/07/30

We're kicking off a deep dive into podcasts! This week, we were delighted to host Shannon Hernandez, the seasoned radio broadcaster and podcasting expert. Shannon shared his extensive knowledge and insights into the art of podcasting, focusing particularly on his strategies for creating engaging content and leveraging different tools for recording and editing.During our conversation, Shannon delved into his approach to creating engaging content, discussing his preferred tools, such as Adobe

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01:00:36

Level Up Your Branding

Social Media News Live: Discussing the latest social... ·

2023/07/22

In this week's episode, we were delighted to welcome Marshall Fox, the creative force behind Marshall Creates. Marshall shared his extensive knowledge and insights into the world of graphic design, focusing particularly on his strategies for live video presentations and leveraging Ecamm Live.During our engaging conversation, Marshall delved into his live video presentation strategy, discussing his preferred tools, such as Ecamm Live, for creating interactive and engaging content. He highlighted the

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223 results

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