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PODCAST

Lash Biz Babes

This is THE podcast for you if: - you"re a solo lash artist or beauty business owner - you"re working on building your clientele/growing your business - you want to be apart of a like-minded community of beauty biz owners growing their businesses together. Lash Biz Babes is all about lashes, business, marketing, mindset, empowerment, & community! A little about your host: My name is Erica Schramm, and I"m a mama, a lash artist since 2014, & I own Beauty COR Pro - a social media management

business entrepreneurship

All Episodes

00:42:39

46. Using Authenticity to Build Your Beauty Empire...

Lash Biz Babes ·

2023/07/14

Guest episodes are back! This week we have the honor of hearing from Chris Bible, CEO of SheLuvsLashes. She shared about being authentic in your journey, creating content that helps you to stand out, self-growth as you build your empire, & more. She is such a great example of this in her own business & social media presence. If you have aspirations of growing your service based business, starting a product line, or being a lash educator, you will love listening to her share more of her story

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01:04:23

45. Real Talk About Mom Life + Being a Beauty...

Lash Biz Babes ·

2023/07/09

Get ready for some vulnerability, laughs, tears, real talk, & tangible takeaways that will help you to grow as a person, a business owner, & a mom in your journey of life! It's wild to me how many moms are in the lash & beauty industries yet being a mom & beauty business owner is talked about very little. There isn't much support specifically for us, so its always been my goal with Lash Biz Babes to have this discussion more & to provide that support in our industry. I

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00:31:09

44. All About Rebuilding Your Lash or Beauty...

Lash Biz Babes ·

2023/06/29

If you are a lash artist, hairstylist, esthetician, or a service provider in the beauty industry who is going to be rebuilding your clientele in a new area, this is the episode for you! Back in 2020, I had just moved to a new area where I didn't know anyone, & I rebuilt my lash clientele in less than 6 months. So, in this episode I shared some of the top strategies and tips that helped me to be able to do that, so that you can quickly grow your clientele in your new area! Some of these

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00:28:15

43. 5 Mistakes I’ve Made in My Lash Business that...

Lash Biz Babes ·

2023/06/14

Everyone talks about the things they did that got them clients or made them money…but what about the things that didn’t?😬 This week I shared with you 5 mistakes I made along the way in my beauty business that either made me lose clients or income, so that you can learn from these lessons as well! Part of growing our beauty businesses is being able to objectively look at our business & pinpoint what went well & what can be improved. Not because we need to focus on our mistakes, but

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00:32:37

42. Overcoming Fear in Your Beauty Business + Fully...

Lash Biz Babes ·

2023/05/31

In this week’s episode, I shared a story with you that I’ve been gatekeeping for a long while as it’s pretty personal. But I wanted to share it with you today to encourage you in your journey to fully, fully go for your dreams. No more half assing it🩷 I hope you can walk away from this episode feeling more inspired & motivated to do the work to grow & thrive in life & business. Let’s be friend on IG! www.instagram.com/xoericaschramm Looking to grow your beauty business? Check out all my free

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00:15:08

41. How to Decide What Continuing Education Courses...

Lash Biz Babes ·

2023/05/24

With there being so many options for continued education these days, in today’s episode I shared with you how to decide what courses, conferences, coaching, trainings, etc. will actually help you grow your business. These are the actual questions I ask myself when I’m deciding whether or not to take a training or attend an event. I also answered the frequently asked questions we’ve been getting about Lash Biz Babes Online Conference this weekend - May 26th + 27th. Also, one question I forgot to

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01:03:13

40. Life Update + My Full Unedited Story of My 8.5...

Lash Biz Babes ·

2023/05/18

I realized recently that I have not really shared my full story of how I got into the lash industry & all my ups & downs from the last 8.5 years of being a lash artist. So today, I got real, raw, & vulnerable. I’m telling you it all in hopes that you’ll be able to see yourself in parts of my story & won’t feel alone in your struggles. I also shared several mindset + business strategy growth tips throughout that you can takeaway to help you grow your beauty/lash business today. Let’s be friends on

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00:32:55

39. All About Lash Biz Babes Virtual Conference -...

Lash Biz Babes ·

2023/04/27

ICYMI: the first ever Lash Biz Babes Virtual Conference is happening next month on May 26th + 27th! This 2-day event was created specifically for you - a solo beauty business owner - to help you overcome the unique struggles that you face as a solo owner to grow your business, make more money, make friends in the industry, & expand past the service chair. With topics such as personal branding, efficient backend systems, transitioning into a suite, building a successful home based biz, getting into

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00:30:31

38. How to Spend Less Time Marketing + More Time...

Lash Biz Babes ·

2023/04/19

A lot of beauty business owners experience times of burnout and overwhelm when it comes to marketing and building your clientele. In today's episode, I'm going to share things you can do to streamline the process of building your clientele, so that you don't always have to play an active role in the process. AKA how to make it to where you can take breaks from social media, not have to post everyday, and still be filling your books because clients are consistently finding you. This is

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00:32:11

37. Lessons I’ve Been Learning in 2023 So Far -...

Lash Biz Babes ·

2023/04/13

In this episode, I shared some of the things I’ve been working through in 2023 so far, talked about mindset + mental health, & how working on those is a vital part of being able to grow our beauty businesses. Also, announced about LASH BIZ BABES VIRTUAL CONFERENCE🩷 A 2-day online event for solo beauty business owners who want to grow, thrive, & expand in the world of beauty business. This event will have over 13 speakers to help you grow your solo business. Happening on May 26th + 27th, 2023, come:

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00:19:54

36. Let's Talk About Engagement on Instagram...Is It...

Lash Biz Babes ·

2023/03/05

I'm back from maternity leave, yay! In this episode I'm sharing my thoughts on how to get better engagement on Instagram for solo lash artists, hairstylists, estheticians, nail techs, etc. I've been having a lot of conversations about this topic recently and hear often about how the algorithm is to blame for low views and engagement. And while sometimes that could be the case, a majority of the time we can actually take a look at our content and pinpoint some reasons why it might not be performing

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00:24:42

35. Planning & Taking Maternity Leave as a Solo...

Lash Biz Babes ·

2023/01/25

One topic that I do not see talked about enough in the beauty industry is taking maternity leave! This can be a nerve wracking thing to take an extended period of time off as a self-employed person. In this episode I shared my experiences with lashing while pregnant, taking maternity leave, ways to get clients back in the door when you come back to work, and just overall how to plan and be prepared for it effectively, so that you can enjoy your time off with your sweet new babe. Whether you are

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00:15:18

34. Ways For Beauty Business Owners to Reset Their...

Lash Biz Babes ·

2023/01/19

For our first episode of 2023, let's talk about energy as a beauty business owner! Where we have so much on our plates at any given time, this can lead to feelings of burnout, overwhelm, and feeling stuck in our businesses and growth. If you are feeling this way or have ever felt this way, this mini-episode will give you some tangible ways to reset your energy inside and outside of your lash or beauty business to keep the energy fresh and be able to keep moving forward to grow your business. Let's

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00:27:26

33. 2022 Wrap Up: 3 Business Lessons I Learned The...

Lash Biz Babes ·

2022/12/28

In this final episode of 2022, I shared 3 of the lessons I learned from my first year of being a full-time trainer and educator in the beauty industry, and what you can learn from them to continue growing your beauty business smoothly and sustainably in 2023. Each phase of growth in our businesses comes with it's own set of ups, downs, challenges, & hurdles and being able to learn from those and evolve as a business owner is an important part of stepping into our next phases and growing our

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00:24:47

32. If You Want to Consistently Book Clients, Here's...

Lash Biz Babes ·

2022/12/22

If you want to consistently build your clientele without the burnout or overwhelm, this is the episode for you👌 This episode is a replay of an Instagram Live video free training I did this week. I had so many clientele building questions this week, so here's what you need to know about it! In this episode I share what no other coach is talking about: the difference between short-term & long-term clientele building strategies, examples of each, & when to utilize them, so that you can keep

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00:33:18

31. Getting Prepared for Taxes as a Beauty Business...

Lash Biz Babes ·

2022/12/14

As we are winding down the 2022 year, tax season is right around the corner! In this episode, I brought on Michelle Cook, a certified public accountant, to share tips, tricks, & guidance for beauty business owners and first-time business owners about how to get organized for tax time, common mistakes that she sees beauty biz owners making on their taxes, how to cut down on the overwhelm that tax time can bring, what type of expenses actually count as a write-off, how to find a CPA to hire, and

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00:55:04

30. Her Journey to Opening a Suite, Building a...

Lash Biz Babes ·

2022/11/30

In today's episode a past student of mine, Khadijah, shares her journey in the lash and beauty industry of how she got started, building her clientele, opening a suite, & doing it all as a mama! She has inspired me so much this year with how dedicated she is to her biz, how much she's grown since opening her suite in February, and just her overall talent as a beauty provider and solo biz owner. If you are considering opening a suite, working on building your clientele, trying to figure out the

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00:14:48

29. What You ACTUALLY Need to Do To Consistently Book...

Lash Biz Babes ·

2022/11/07

In this week's episode, I broke down the 4 pieces of marketing strategy that you need to have in place to consistently book beauty clients to build a full loyal clientele. So often we get too caught up spending all our time & energy on things that aren't actually moving the needle forward in our beauty businesses and these are not actually helping us book clients. My intention with this episode is to help you simplify your clientele building efforts & get intentional with your action steps,

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01:30:14

28. Mindset, Manifestation, Limiting Beliefs, Showing...

Lash Biz Babes ·

2022/11/02

Are you a lash artist or beauty biz owner who struggles with showing your face online for your business? Are you ready to kick those limiting beliefs to the curb, so you can grow your business? Or do you want to learn some methods for dealing with criticism online and in-person? Then this is the episode for you! In this week's episode, I brought back my friend, Emily Lywood, from one of the previous lash retention episodes to talk all things mindset! We covered so much during this episode such as

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00:24:04

27. The Top 6 Reasons Why You're Not Booking More...

Lash Biz Babes ·

2022/10/03

Are you struggling to book beauty clients on social media? Do you post, promote, offer specials, & do alllll the things you can think of to attract clients online & it just doesn't seem to be working? In today's episode, I'm going to help you troubleshoot what you can shift to start seeing results with booking clients online. I share the top 6 reasons why you're not booking clients from social media right now. These are applicable to anyone in the beauty industry - lash artists, nail tech,

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