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PODCAST

The Jag Show: Podcast Tips, Tricks, and Best Practices

Podcast and radio veteran Jon "JAG" Gay provides tips, tricks, and best practices for you and your podcast. By day, JAG launches and improves podcasts for financial advisors, small businesses, nonprofits, and corporate communications departments. His company rebranded from JAG in Detroit Podcasts to JAG Podcast Productions in August, 2025. After 15 years as a radio DJ and program director, and now 8 as a podcast host and producer, he brings over two decades of audio experience and perspective to

technology tech news

All Episodes

00:04:42

Your Podcast Needs To Be Everywhere

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2021/08/18

Your podcast needs to be everywhere - or at least in as many places as it can be.In 2007, I was working for a radio station in Vermont, where (fun fact) billboards are illegal. I was trying to convince my boss that the station needed a page on this new thing called Facebook. "Ben," I asked him, "if you could have a billboard in South Burlington in Interstate 89 with your morning show on it, would you do it?" "Of course," he said."That's why we need to be on Facebook," I said. "We need to be where

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00:10:52

What I Learned At Podcast Movement

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2021/08/12

As always, I learned a lot at this year's Podcast Movement convention, and I'm going to share it with you today.(NEW OPEN)Welcome in, I'm Jon Gay. You'll notice I shortened the intro. I talked to some listeners at Podcast Movement, and the consensus was that while a bunch of artists saying my name sounds cool, it has nothing to do with podcast news. It was great for my ego, but that's about it. Also, after a week of networking and socializing, my voice isn't 100%, but here goes.Podcast Movement

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00:04:11

Podcast Movement 2021 Day 1 Recap

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2021/08/05

Hello from my hotel room at Nashville's Opryland Resort, where the first full day of Podcast Movement wrapped up. Some highlights from sessions I attended today.The first keynote was from Kate Erickson of Entrepreneur on Fire - she spoke to the importance of systems, workflows, plans, and accountability. Another nugget: if you're out of ideas for episodes, set up Google Alerts for keywords in your niche. Here's a link to her slides: https://www.eofire.com/podcastworkflowThe star of the day is no

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00:05:37

Is Your Content Worth Paying For?

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2021/07/29

Have you seen Ted Lasso? Well, I haven't, but everyone I know keeps telling me I need to. But I'm not a soccer fan. You'll still love it. I don't have Apple TV. Get it! So I finally decided yesterday to drop the five dollars a month so I can watch it, plus The Morning Show, and some other stuff.I really didn't want to add another monthly bill - even $5 - on top of Netflix, Disney Plus, and YouTube TV. In fact, I just decided to drop an extra $10 a month so I can get 4K channels. I figure I

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00:04:37

More Steps Forward - and Back - For Radio

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2021/07/22

I've long said the only way for music radio to survive is by bringing personality back and differentiating itself from Spotify, Pandora, and other streaming services. We've actually seen some movement on this front, with some stations going back to two-person afternoon shows. Even SiriusXM seems to be adding more DJ's to their Pop2K, Pop Rocks, and other channels. Sadly, Audacy, the second biggest radio company in the country, seems to be doing the opposite. They eliminated a boat-load of CHR, or

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00:05:04

Is Your Audacity App Spyware?

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2021/07/15

Audacy vs Audacity.. Audacity is a free audio editing software with 100 million users worldwide, according to the BBC. Recently, they were purchased by a company called Muse, headquartered in Cyprus. A future software update will have users connect to the web, and as a result, they've had to put out a statement confirming to European and other privacy laws. They are going to collect your IP address, but it's unclear what else. No don't freak out - almost every site you visit collects your IP

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00:05:01

How to Record Your Podcast Over Zoom - If You Have To

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2021/07/01

The last 18 months has taught all of us how to use Zoom. It's great if you need to do a face to face meeting with someone who may not be great with technology, as most people have learned it by now. Up until recently, however, I told my podcast clients to avoid it. It can be glitchy over a bad internet connection, causing you to lose words and phrases, and if two people talk at the same time, it can be a nightmare. While those things are still technically true, Zoom HAS addressed its biggest

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00:03:17

Facebook Launches Podcasts - Sort of?

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2021/06/24

Editor's note: No video this week due to me breaking my foot and my studio not being super accessible. More on that later.The big news in podcasting this week was the launch of Facebook's new podcasting feature. Problem is, it's only available in the US, and by invite only. So to learn more about this new Facebook feature, I went to - you guessed it- Twitter. Buzzsprout's Head of Marketing, Alban Brooke, has a great Twitter thread about the features of Facebook

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00:04:42

A Lesson from Wheel of Fortune

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2021/06/17

Welcome in, I'm Jon Gay. We start with a great point from Amplifi Media's Steve Goldstein. Watch any episode of Wheel of Fortune, and the game starts within the first FORTY FIVE SECONDS of the show. Take that approach with your podcast. Lose excessively long intros, and endless banter, and hit the ground running. I'll try to do that here. (Link: https://www.amplifimedia.com/blogstein/what-every-podcaster-can-learn-from-wheel-of-fortune-and-jeopardy)Apple Podcasts released their subscriptions and

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00:07:49

The 7 Deadly Sins of Podcasting

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2021/06/09

Editor's note: This podcast was recorded just before Apple emailed all podcast creators about the launch of subscriptions. 99% of podcasts should not charge a subscription, so in most cases this won't affect you. Just be sure to say "follow" my podcast as opposed to "subscribe" to avoid any confusion.There are many "sins" of podcasting. Some you can get away with, but there are 7 that will sink your show and turn listeners away before you even get going. We examine them today.Bad Audio (echo,

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00:04:58

Will Celebrities Ruin Podcasting?

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2021/06/03

Are celebrities ruining podcasting? The great Tom Webster says no. In fact, celebrities (and their social media followings) will help get eyes and ears on the industry. But the proverbial cream will rise to the top, and only well executed podcasts will stick around. Celebrities have long failed at hosting TV shows (and radio shows I might add). It's nice to get people's attention, but in the end - good content will win out. Here's the link to Tom's piece:

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00:06:12

Don't Be A Jerk

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2021/05/27

For this week's advice, I'm shipping up to my home town of Boston, Massachusetts. Matt Siegel, aka Matty In the Morning, has been the morning show host at Kiss 108 since January 1981. He's literally been doing the show since I was ONE MONTH old. Generations of Bostonians grew up with him and love him. Many folks have aged out of pop radio but still listen to him - he pulls in ratings and revenue like crazy. Full disclosure he's never been my cup of tea, but I know many folks that have enjoyed

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00:04:17

Your Podcast Isn't About You

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2021/05/19

My advice to you this week is that if you want your podcast to grow, it's NOT ABOUT YOU. Many people start a podcast because they feel it's the "in" thing to do, or "my friends say I'm funny," or a myriad of other reasons. But if you want people to listen to your podcast, if you want to grow your audience, if you even want to MONETIZE your show...it has to be about your listeners. What is a LISTENER getting out of your show? Are they informed, entertained, or educated? Have you been able to

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00:05:36

Make Changes To Your Podcast - It's Not Too Late!

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2021/05/13

Welcome in, I'm Jon Gay. There are typically two types of people that start a podcast Some throw caution to the wind and just go for it. Others meticulously plan every detail before they start. Now, there's probably a happy medium between those two extremes. But too often, folks think once they start the show, it has to stay the same format. So my advice to you this week is that it's ok to make changes to your podcast. For example, take the two biggest podcasts I listen to. The Daily from

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00:05:00

Apple Podcasts Drama Continues

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2021/05/06

Welcome in, I'm Jon Gay. I try not to cover the same topic in consecutive weeks, but I had to start with an update on the biggest story in podcasting right now - the disastrous rollout of the changes to Apple Podcasts. And just to check....yup.... you can STILL hear Steve Jobs rolling over in his grave.Personally, I've had no issues with the Apple Podcasts Connect dashboard - under either of the two accounts I use it with. But I think I'm one of the lucky ones - every podcast newsletter I get is

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00:06:16

Will Apple Podcasts Changes Affect Me?

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2021/04/29

Back from vacation last week, but as I tell all my clients, that's the kind of stuff to save for the END of your podcast, so more on that later. Naturally, the biggest podcast news of the year came while I was away, so let's get to it. Apple is revamping their Podcasts platform. As always, James Cridland of PodNews did an excellent job of breaking it down: https://podnews.net/update/apple-podcast-subscriptions-helloHere are the key takeaways. For podcast listeners, you'll be able to "group"

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00:05:15

Beware Bad Content

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2021/04/15

Sometimes, it's a slog to produce a podcast. Coming up with new content is hard. And most studies say consistency is key - listeners should know when to expect new content. But today I'm going to give you a different angle.Don't.People have such limited attention spans - don't ask them to spend time with content that, as a creator, even YOU aren't confident in. Case in point - yesterday's press conference from Michigan's governor, Gretchen Whitmer. The CDC was pressuring her to shut the state

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00:08:39

Stop Asking for Podcast Ratings and Reviews!

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2021/04/08

Thank you to all of you who commented on last week's special episode, The Death of Music Radio. I was worried about coming across as bitter toward radio, but most folks in those circles found my commentary maybe a little harsh, but fact-based and fair. Here's a link to last week's episode. https://bit.ly/jagshow040221Twitter almost bought Clubhouse. Business Insider says they were in talks to buy the platform for $4 billion, but those talks fizzled out. As far as this week's actual acquisitions,

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00:12:55

The Death of Music Radio

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2021/04/02

Welcome in, I'm Jon Gay. As you hear in my intro, I'm a radio guy turned podcaster. When in radio, I rolled eyes at those "bitter old radio guys" who said "back in my day." This is not me being bitter about being out of radio. Professionally, I'm really happy. But what upsets me is what's happened to an industry that I loved. Radio has been around for over 100 years, and traditionally, rumors of its demise have been greatly exaggerated. But there's been a perfect storm of threats to music

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00:04:38

There Are Now 2 Million Podcasts

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2021/03/25

The number of total podcasts online has now hit the 2 million mark - after just passing ONE million last year. Only a third have put out content in the last 90 days. Wanna stand out? Good audio, good content, get to the point.Nielsen says podcast audiences are getting diverse and there could be some great advertising opportunities in the space: https://www.nielsen.com/us/en/insights/report/2021/podcasting-today/BetterHelp still #1 at $4.3 million spent on podcasts in February.That's good because

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