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PODCAST

Fitt Insider

Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.

business entrepreneurship

All Episodes

55:23

219. TRX Founder Randy Hetrick & TRX CEO Jack Daly

Fitt Insider ·

2024/01/09

Today I’m joined by TRX founder Randy Hetrick & CEO Jack Daly. In the 90s, former Navy SEAL Randy Hetrick developed portable suspension straps while on deployment before launching TRX in 2004, then led the business for 15 years before selling. In 2022, Randy teamed up with Jack Daly to buy the brand back out of bankruptcy, kicking off a new chapter for the company. In this episode, we discuss TRX 2.0. We also cover new product development, acquisition opportunities, and TRX’s digital platform. In

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03:57

218. Behind the Scenes at Fitt Insider with Joe...

Fitt Insider ·

2024/01/02

Happy new year! To kick off 2024, we’re changing things up a bit. We have some incredible episodes lined up, but today – we’re sharing a behind-the-scenes look at Fitt Insider and a preview of what’s to come. In this episode, we cover: • Fitt Insider’s backstory and mission • Highlights from 2023, including sponsorships, press releases, and international growth • New offerings, including our recruiting firm and consulting business • Our plan to invest in more health and fitness startups Fitt

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35:54

217. Julie Cartwright, President of Pvolve

Fitt Insider ·

2023/12/19

Today, I’m joined by Julie Cartwright, president of Pvolve, an innovative low-impact fitness program with in-studio and at-home offerings. Founded in 2017 by Rachel Katzman, Pvolve leverages resistance-based functional movement training to help exercisers restore body alignment and health. Ditching the no pain, no gain mantra, the company is proving fitness doesn’t have to hurt to be effective. In this episode, we talk about the brand’s signature equipment and workouts. Plus, we discuss key

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46:34

216. Ed Buckley, CEO of FitOn Health

Fitt Insider ·

2023/12/12

Today I’m joined by Ed Buckley, CEO of FitOn Health, a wellness benefits platform for employers and health plans. On a mission to bridge healthcare and fitness, Ed founded corporate wellness platform Peerfit in 2011 — connecting people with quality digital health content and in-person fitness classes. FitOn acquired Peerfit in 2022, launching FitOn Health and breaking into B2B. In this episode, we discuss the company’s approach to serving customers, employers, and health plans. Plus we cover the

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49:40

215. Garrett Marshall, President of Xponential+

Fitt Insider ·

2023/12/05

Today, I’m joined by Garrett Marshall, president of digital fitness platform Xponential+. Part of Xponential Fitness, Xponential+ hosts streaming classes from the company’s portfolio of boutique studio brands — including Rumble Boxing, Club Pilates, and Row House. Reimagining at-home fitness, Xponential+ is also partnering with Meta to make VR workouts mainstream. In this episode, we discuss the challenge of repackaging physical classes in digital form. Plus, we talk VR technology, navigating

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36:32

214. Sam Jactel, Founder & CEO of Ayble Health

Fitt Insider ·

2023/11/28

Today I’m joined by Sam Jactel, founder and CEO of Ayble Health, a digital GI care platform. Sam’s lifelong battle with inflammatory bowel disease fueled him to design better solutions for gut health sufferers. Frustrated by ineffective treatments, he founded Ayble Health — combining personalized AI-powered gut health plans with human coaches for guidance. In this episode, Sam shares how his health journey led him to launch Ayble. Plus, we discuss the mind-gut axis and the future of patient-driven

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40:57

213. Andrew Sugerman, CEO of Centr

Fitt Insider ·

2023/11/21

Today, I’m joined by Andrew Sugerman, CEO of Centr, a global fitness brand pairing personalized digital content with state-of-the-art gym equipment. Founded by Chris Hemsworth, Centr’s omnichannel ecosystem offers custom workouts, meal plans, mindfulness programs, and more. Leveraging his experience leading content and partnerships at Disney, Andrew has scaled the brand to new heights, inking deals with big box retailers like Hyrox and Walmart. In this episode, we break down the company’s

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38:40

212. Tom Dowd, CEO of F45 Training

Fitt Insider ·

2023/11/14

Today, I’m joined by Tom Dowd, CEO of F45 Training, a studio franchise built on high-intensity functional group workouts. Founded in 2012, F45’s early success skyrocketed it to 2200+ franchises and a 2021 IPO, before financial troubles hit. Now, investor Tom Dowd has stepped in as CEO, leveraging experience as an executive at GNC and Performance Inspired Nutrition to steer the course. In this episode, we discuss how the company’s recent challenges — including layoffs, a leadership shakeup, and

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41:06

211. Jonathan Neman, Co-founder and CEO of Sweetgreen

Fitt Insider ·

2023/11/07

Today, I’m joined by Jonathan Neman, co-founder and CEO of Sweetgreen, a fast casual chain serving fresh meals with transparently-sourced ingredients. Studying abroad in Australia, Jonathan noticed the country had managed to make healthy eating cool. So in 2007, he set on a mission to recreate that sentiment overseas — launching Sweetgreen to make salad mainstream. Sixteen years later, the restaurant has 220 locations and a recently expanded menu featuring protein-rich plates. In this episode, we

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43:33

210. Cameron Falloon, Founder of Body Fit Training

Fitt Insider ·

2023/10/31

Today, I’m joined by Cameron Falloon, founder of Body Fit Training, an Australian fitness franchise scaling progressive, strength-based group training. After training pro athletes for 30 years, Cameron wanted to recreate structured conditioning for weekend warriors. He launched Body Fit Training in 2017 — packaging resistance, cardio, and functional movement in guided 8-10 week programs. Since then, the company has added over 450 locations, 60K members, and partnerships with Xponential Fitness and

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38:11

209. James Williams, CEO of Mayweather Boxing + Fitness

Fitt Insider ·

2023/10/24

Today, I’m joined by James Williams, CEO of Mayweather Boxing + Fitness, a boutique studio franchise with classes modeled on Floyd Mayweather Jr.’s training regimen. No stranger to celebrity brand building, James previously advised on Beyonce’s Ivy Park line and co-founded a lifestyle brand with Laird Hamilton. Now, he’s growing Mayweather Boxing + Fitness into a generational name. In this episode, we discuss teaming with Mayweather to capture demand for boutique boxing. Plus, he shares his vision

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39:37

208. Jeffrey Kaditz, Founder & CEO of Q Bio

Fitt Insider ·

2023/10/17

Today, I’m joined by Jeffrey Kaditz, founder & CEO of Q Bio, a company democratizing personalized preventive health with streamlined whole-body MRI’s and digital twin technology. An engineer and serial entrepreneur, Jeffrey’s tackled everything from fintech to mobile gaming. Now, he’s revolutionizing healthcare at Q Bio, building a platform that promises to help doctors detect disease and diagnose root causes early. In this episode, we discuss the company’s clinical digital twin technology. Plus,

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37:42

207. Jesse Itzler, NYT Bestselling Author of ‘Living...

Fitt Insider ·

2023/10/10

Today, I’m joined by Jesse Itzler, serial entrepreneur, NYT bestselling author, and co-owner of the Atlanta Hawks. Jesse’s success crosses industries, with past exits including Zico Coconut Water, Alphabet City Sports Records, and Marquis Jet. Now, he’s leveraging his love of endurance sports to scale his two latest ventures, apparel line All Day Running Co. and event company 29029 — both highlighting physical challenge as a force for transformation. In this episode, Jesse discusses prioritizing

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37:12

206. Taylor Pemberton, Co-founder & CEO of Superset

Fitt Insider ·

2023/10/03

Today, I’m joined by Taylor Pemberton, co-founder & CEO of Superset, a turn-key operations platform for online health and fitness coaches. With experience working at companies like AirBnB and Spotify, Taylor’s passionate about applying tech’s lean product design ethos to the fitness industry. The Superset app automates client payments, contracts, onboarding, programming, and more for seamless end-to-end user experience. In this episode, we discuss how Taylor’s background as an athlete and Big Tech

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38:03

205. Paris Wallace, Founder & President of the...

Fitt Insider ·

2023/09/26

Today, I’m joined by Paris Wallace, founder & president of the National Cycling League (NCL), a co-ed professional league revolutionizing cycling’s US presence. Under Wallace's leadership, the NCL is leveraging technology, diversity, and community to cultivate a fandom of the future. This year, it kicked off its inaugural season with noteworthy backing from NBA player Kevin Durant, NFL player Jalen Ramsey, and DraftKings CEO Jason Robins, among others. In this episode, we discuss the NCL's

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42:12

204. Shizu Okusa, Founder & CEO of Apothékary

Fitt Insider ·

2023/09/19

Today I’m joined by Shizu Okusa, founder and CEO of Apothékary, a supplements company rooted in East-meets-West wisdom. After exiting her first business in 2019, Shizu set out to disrupt synthetic supplements by launching a platform that makes plant-medicine fun and accessible. Combining ancient ritual and modern science, Apothékary’s adaptogenic blends trade chemical ingredients for clean herbal alternatives. In this episode, we discuss Apothékary’s East-meets-West ethos. Plus, we talk about

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45:31

203. Joe Wicks, Founder of The Body Coach

Fitt Insider ·

2023/09/12

Today, I’m joined by Joe Wicks, founder of The Body Coach, a global fitness media brand consisting of online classes, nutrition books, and a healthy living app. A UK-based trainer and nutrition expert, Joe Wicks gained international acclaim for his approachable views on fitness and easy-to-follow programs. During the pandemic, Joe’s live streamed YouTube workouts attracted audiences of 955K+, earning him a Guinness World Record and the honor of being knighted for his help keeping the UK healthy. In

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43:37

202. Dylan Beynon, Founder & CEO of Mindbloom

Fitt Insider ·

2023/09/05

Today, I’m joined by Dylan Beynon, founder & CEO of Mindbloom, a psychedelics-assisted therapy platform. After discovering the transformative potential of psychedelics, Dylan Beynon founded Mindbloom to empower individuals to improve their mental and emotional well-being through guided psychedelic experiences, meditation, and coaching. Facilitated by trained guides, the telemedicine platform employs clinician-prescribed ketamine therapy to alleviate symptoms of depression, anxiety, and PTSD. In this

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42:26

201. Sam Polk, Co-founder & CEO of Everytable

Fitt Insider ·

2023/08/29

Today, I’m joined by Sam Polk, co-founder & CEO of Everytable, a food company making nutritious, made-from-scratch meals available at fast-food prices. Sam Polk, a former Wall Street trader turned social entrepreneur, founded Everytable with the aim to address food inequality by providing affordable, convenient healthy meals to underserved communities. Upending the traditional restaurant model, the company uses centralized, chef-led kitchens to supply grab-and-go storefronts, commercial

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37:46

200. John Mastrototaro, CEO of Movano Health

Fitt Insider ·

2023/08/22

Today, I’m joined by John Mastrototaro, CEO of Movano Health, creators of the Evie Ring, a medical-grade health wearable for women. With over 30 years of experience in the medical device field, John has spearheaded the development of the Evie Ring, a finger-worn wearable empowering women to monitor and improve their well-being with real-time insights and preventive health recommendations. In this episode, we discuss the future of noninvasive health monitoring and the shift from wellness wearables to

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