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PODCAST

This Can"t Be That Hard

You love photography, but running a business? That"s a different story. If you"ve ever thrown up your hands trying to figure it out yourself and said "This CAN"T be that hard!!!" you"ve come to the right place. Host Annemie Tonken"s secret superpower is cutting through the confusion to give you actionable, step-by-step strategies and systems that will help you build a business that reflects your values, serves your needs, and thrills your clients. Tune in to find out why thousands of photographers

business marketing

All Episodes

39:24

272 - Pricing Mindset with Kristin Sweeting

This Can"t Be That Hard ·

2024/07/09

Pricing is probably one of the hottest topics in the photography education space. As someone who feels so strongly about helping photographers price themselves profitably that I've made it a cornerstone of my education business, I am always excited to bring you a fresh take on pricing... and today's show is exactly that.This episode features a guest appearance by Kristin Sweeting, who's sharing her insights on the psychology of pricing. She starts by acknowledging how emotional pricing ...

en

38:25

271 - Injecting Personality into Your Website with...

This Can"t Be That Hard ·

2024/07/02

When I first started in this business, branding and online presence were not my strong suits. Over the years, though, I've come to realize how important it is to represent yourself well online... and after going through a massive website overhaul, I am even more attuned to how much work it takes to do that on a website!Enter KP and Jessie from Inkpot Creative. Today on the show, they are sharing some of their favorite tips for injecting that hard-to-define "you" into your website. They cover ...

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47:37

270 - Optimize Your Workflow with Imagen AI with...

This Can"t Be That Hard ·

2024/06/25

I consider myself a systems and workflow fanatic. Whether it's a system or a piece of tech, I geek out about tools that help us optimizing and streamline our workflows, not just because I've experienced firsthand how those tools can make or break you in business, but because it genuinely brings me joy to watch people get hours (days! weeks!!!) of their year back by investing in the few hours it takes to get a new set up and running.That's what tools are supposed to do, after all: allow us to ...

en

39:32

269 - Overcoming Unconscious Programming with Renee...

This Can"t Be That Hard ·

2024/06/18

This week, I'm branching out a bit from the strictly business talk to dive into the topic of unconscious programming. Specifically, how the thought patterns and beliefs we form as children can impact our creativity and businesses as adults, particularly around things like money and worthiness.Renee Bowen is a photographer and mindset coach for creatives, and her area of expertise is helping her clients identify and move past the deep-seated beliefs that are blocking their paths to success.&nb...

en

15:45

268 - The Transformative Power of the Simple Sales...

This Can"t Be That Hard ·

2024/06/11

Simple Sales turned four years old at the beginning of the year, and since it first landed on the scene back in 2020, thousands of portrait photographers have used it to run more profitable, sustainable businesses. Today's episode is an interview with one such student, Mackenzie Romagni. MacKenzie signed up for the Simple Sales Blueprint last year and is on the show today to share both her experience with the course and the journey she's been on as she transitioned her business from all-inclu...

en

33:29

267 - Embracing your Hot Mess Success with Jessica Arden

This Can"t Be That Hard ·

2024/06/04

Everyone's journey as a photographer is different, and learning to trust the ride can be really difficult... especially in this age of social media, where comparisonitis runs rampant.Today's guest is my long time friend Jessica Arden (I even shot her wedding!), who lovingly describes herself as a "hot mess success." Jessica's journey as a photographer has taken several turns, from weddings to families to newborns and now boudoir photography.In this conversation, we talk about the importance o...

en

16:44

266 - Broad Work vs. Deep Work

This Can"t Be That Hard ·

2024/05/28

I recently read a quote by Seth Godin where he distinguished between long work and hard work, describing long work as routine, consistent effort without risk that most everyone makes, and hard work as the innovative, risky, and potentially transformative efforts that some people are willing to make. Both have their place, but there is a point at which just putting in the hours without taking the leap might be holding us back. This got me thinking about the evolution of a photography...

en

44:38

265 - Simplifying Your Instagram Workflow with Angela...

This Can"t Be That Hard ·

2024/05/21

Almost every photographer I know has a love/hate relationship with Instagram. On one hand, it provides a free and relatively easy way for us to showcase our work and reach new clients. On the other hand, the amount of time it takes to create enough content to stay on top of trends and the algorithm can be enough to send you over the deep end. But what if there was a way to hack the system? Today, in a special episode, my partner from The Consistency Club, Dayna Schaaf, is interviewing An...

en

52:45

264 - Finding Your Marketing Superpower with Casey...

This Can"t Be That Hard ·

2024/05/14

I wish I could wave a wand and help every photographer see their superpower - that one thing they do better than anyone else - so that they could use it to own their place in the market.Since I'm (sadly) not a fairy godmother, I'm doing the next best thing by bringing on Casey Fatchett of The Nerdy Photographer. Casey and I geek out on marketing, SWOTs, and other tools you can use to take stock of your business, but I particularly loved his marketing superhero analogy... and I think you will ...

en

18:45

263 - Photography: A Love Story

This Can"t Be That Hard ·

2024/05/07

Remember that feeling of first love? That intoxicating, overwhelming feeling of being completely obsessed with that person, to the point where they were all you could think about day and night? Finding photography can be a lot like falling in love (and starting a business is like that first big commitment)... but after that initial spark fades, where do we land? Today I'm talking about the 4 phases of your relationship with your photography business; from the initial spark, to the realit...

en

38:51

262 - Website Design Secrets with Kelsey Christine

This Can"t Be That Hard ·

2024/04/30

en

53:55

261 - Getting Started with a Virtual Assistant with...

This Can"t Be That Hard ·

2024/04/23

en

33:51

260 - Intersecting Skills with Amanda Dudzik

This Can"t Be That Hard ·

2024/04/16

en

44:26

259 - Dealing with Difficult Clients with Rachel...

This Can"t Be That Hard ·

2024/04/09

en

27:22

258 - How I'm using Pic-Time's new AI feature in my...

This Can"t Be That Hard ·

2024/04/02

en

37:38

257 - Tech Your Business Needs Right Now with Dayna...

This Can"t Be That Hard ·

2024/03/26

en

36:49

256 - Increasing Print Sales with Wall Gallery...

This Can"t Be That Hard ·

2024/03/19

en

31:39

255 - Successfully Transitioning out of the Slow...

This Can"t Be That Hard ·

2024/03/12

en

27:38

254 - What Stays the Same

This Can"t Be That Hard ·

2024/03/05

en

31:58

253 - Accommodating Neurodivergence with Stacey Feasel

This Can"t Be That Hard ·

2024/02/27

en

352 results

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