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PODCAST

Great Events

If you"re a marketer or in the events industry seeking fresh insights, actionable tips, and a pulse on the latest trends, then this podcast is for you. We uncover everything from industry insights and career growth to accessibility, sustainability, diversity, and inclusion. Join us every other Wednesday as we redefine how to make your events great. Hosted by Rachel Andrews, Alyssa Peltier, and Felicia Asiedu.

business marketing

All Episodes

18:15

Using Data to Take Events to the Next Level (With...

Great Events ·

2023/08/09

As event planners, we’re always striving to make our next event better than the last. This growth mindset constantly causes the landscape of the industry to evolve, and as it does, new trends begin to rise to the surface. But how can you begin to capitalize on these trends? In this episode, Mike Dietrich (https://www.linkedin.com/in/mikedietrich1/), Vice President of Product Marketing at Cvent (http://cvent.com/), joins the show to delve into the results from Cvent’s latest industry trends survey

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17:29

How Gen Z Can Provide a Fresh Take on the Events Scene

Great Events ·

2023/08/02

With each generation, a wave of new perspectives and ideas are ushered into the meetings and events industry. In order to keep our events fresh, it’s important to lean on that generation, and provide them with a platform to make their ideas a reality. In this episode, Samantha Efthimiades (https://www.linkedin.com/in/samanthaef/), Planner, Meetings & Events at Cvent, joins the show to share her insights on the industry from a Gen-Z perspective. Sam believes in the vocal power of Gen-Z and encourages

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39:28

Throwback: How to Reframe and Set Goals with Betsy Pake

Great Events ·

2023/07/26

Betsy Pake (https://www.linkedin.com/in/bpake/), former Cventer and Subconscious Change Expert, is back! A big fan of the New Year, new beginnings, and Monday mornings, she’s a marketer and event professional who loves to reflect on successes and learn from failures. In this part two episode, she joins us for a discussion around uncovering the power of reflection and goal setting. Listen in as she shares insights on transforming failures into successes, celebrating successes, and creating an

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16:03

Introverts at Events: How to Create an Experience...

Great Events ·

2023/07/19

Events are known to be a social experience. And while this may not be a problem for extroverted individuals, it’s important to take a step back to ensure that our introverted guests are also having a great time. But what steps can you take to reach that goal? In this episode, hosts Alyssa Peltier (https://www.linkedin.com/in/alyssapeltier), Rachel Andrews (https://www.linkedin.com/in/rachel-k-andrews), and Paulina Giusti (https://www.linkedin.com/in/paulina-giusti-96644712/) sit down to share their

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35:55

Sponsorships in Events: The Power of Collaboration

Great Events ·

2023/07/12

Sponsorships can be a great way to collaborate with another company to create a great experience at your next event. When you connect with a sponsor, not only do both parties get the chance to step in front of a new audience, but it also opens an opportunity for your guests to get more out of your experience. In this episode, Nick Kopach (https://www.linkedin.com/in/nick-kopach-13b56b9/), Director of National Event Sales & Programs at Topgolf (https://topgolf.com/us/), joins the show and shares how

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28:47

Building Your Events on Diversity, Equity, and...

Great Events ·

2023/07/05

Diversity, equity, and inclusion form the foundation for fostering a sense of belonging and acceptance for all individuals. Therefore, it’s important to make sure you’re keeping DEI in mind when planning an event. What steps can you take to set yourself up for success? In this episode, Nathan Chin (https://www.linkedin.com/in/nathanmchin/), Global Head of Diversity, Equity, & Inclusion at Cvent (https://catalog.colorado.edu/courses-a-z/cven/), joins the show to share his insights on creating an

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31:13

Changing the Conversation: Celebrating Pride Month...

Great Events ·

2023/06/28

Pride is something that should continue to be celebrated on a day-to-day basis, not just during the month of June. When planning an event, it’s important to ensure that you create an experience that everyone can enjoy, regardless of race, disability, or sexuality. In honor of Pride month, this week’s episode features Michael Newton (https://www.linkedin.com/in/mnewtonuk/?originalSubdomain=uk), Senior Manager at Cvent (http://cvent.com/). Michael joins the show to reflect on how the meetings and

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18:17

Live From the Show Floor: An In-Depth Look at IMEX...

Great Events ·

2023/06/21

Trade shows can be an exciting way to get your organization in front of a new audience. Knowing how to plan and take notes from other successful stands can go a long way towards making your experience a success. In this episode, Carina Bauer (https://www.linkedin.com/in/carina-bauer17/?originalSubdomain=uk), CEO of IMEX Group (https://www.imexexhibitions.com/) and Jamie Vaughan (https://www.linkedin.com/in/jamiemvaughan/?originalSubdomain=uk), Vice President of European Sales at Cvent

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30:23

Get Connected: A Sneak Peek of What’s to Come at...

Great Events ·

2023/06/14

Marketing conferences and events are a great way to generate buzz around your organization. With Cvent Connect right around the corner, it’s time to take a peek behind the curtain to discover what you can expect from this year’s event. In this episode, Robin Clark (https://www.linkedin.com/in/robin-clark-972872110/), Senior Manager of Event Marketing and Trade Shows at Cvent (https://www.cvent.com/), joins the show to share her insights on planning a successful experience. Robin details the

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35:17

The Power of Inclusion: Transforming Events Through...

Great Events ·

2023/05/31

Accessibility plays a key role in ensuring an event can be enjoyed by everyone. Learning how to make your experience as inclusive as possible is important, but where should you start? In this episode, Ryan Curtis-Johnson (https://www.linkedin.com/in/ryan-curtis-johnson-b2233330/?originalSubdomain=uk), Director of Communications at The Valuable 500 (https://www.thevaluable500.com/), dives into why accessibility should be a priority. Making sure everyone can enjoy the same experience, regardless of

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37:16

How to Reduce the Carbon Footprint Caused by Flights...

Great Events ·

2023/05/24

Travel plays a big part in the meetings and events industry. In a global effort to reduce carbon emissions, companies are exploring how they can do their part to help sustain our environment. Before you can make an impact, it’s important to understand the problem and devise an efficient way to tackle it. In this episode, Timothy Jones (https://www.linkedin.com/in/timothy-jones-2bb781142/), Head of Corporate Travel at Cvent (https://www.cvent.com/), discusses carbon emissions and their impact on

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7:49

How to Reach Your Audience Without Being at the Event

Great Events ·

2023/05/17

Attending a trade show can be a great way to get more eyes on your business, but what if a booth isn’t in your budget? How can you still make an impact and get your information out there? In this mini-episode, Arthur Castillo (https://www.linkedin.com/in/arthur-castillo), Head of Dark Social & Evangelism at Chili Piper (https://www.chilipiper.com/), is back to share his experience at Dreamforce 2022. When faced with the event’s high booth prices, Chili Piper decided to find a new way to make their

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42:50

Thinking Outside the Booth with Arthur Castillo

Great Events ·

2023/05/10

At a trade show, a lot of time and effort goes into making sure your booth can make a strong impact in a matter of moments. It’s important to connect with your audience, providing them both information and an experience. But what can you do to take it a step further? How can you leap beyond the 10x10 booth? In this episode, Arthur Castillo (https://www.linkedin.com/in/arthur-castillo), Head of Dark Social & Evangelism at Chili Piper (https://www.chilipiper.com/), joins the show to share his insights

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32:58

Current Meeting Industry Trends According to Cvent's...

Great Events ·

2023/05/03

A lot of time and effort goes into making sure the event runs smoothly, but what often gets overlooked is the guest experience outside the event. While you may have planned out the perfect menu, guest speakers, and venue, going the extra mile to ensure that your attendees have leisurely options outside of the event can help to make the experience a memorable one. In this episode, Melinda Burdette (https://www.linkedin.com/in/melinda-burdette-cmp-cmm-84b9637/), Senior Director of Events with Meeting

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35:07

Why Building Connections is the First Step to...

Great Events ·

2023/04/26

We spend a lot of time thinking about where we are in our careers, but sometimes it's good to take a step back and reflect on how we got here. We can use the knowledge we’ve gained through our experiences to lend a helping hand to the next generation and help them find their way to a successful future. For those searching for a place to begin their careers, reaching out to role models in your field can be a great way to get your foot in the door. In this episode, Kate Levenstien

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23:30

ChatGPT: Generating a Role for AI in the Workplace

Great Events ·

2023/04/20

The world of AI technology continues to evolve, and with it, new opportunities for innovation emerge. In this week’s episode, Felicia Asiedu (https://www.linkedin.com/in/feliciaasiedu/?originalSubdomain=uk), Cvent Senior Marketing Manager in Europe and Co-Founder of the Diverse Speakers Bureau (https://www.diversespeakerbureau.com/), sits down with Paulina to share her insights on how ChatGPT and other AI tech can be used to make the life of an event planner easier. She explains just how much time

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32:57

Data to Reduce Your Carbon Footprint at Events

Great Events ·

2023/04/12

We all know that making our events environmentally friendly is important. What people don’t realize is that using data from past events can go a long way in helping your organization do its part to make the world a greener place. In honor of Earth Month, Alyssa Peltier sits down with Kimberly Meyer (https://www.linkedin.com/in/kimberly-meyer-8326949/), Co-founder of The DataAngel, (https://thedataangel.com/) and Kris Justice (https://www.linkedin.com/in/krisdjustice/?originalSubdomain=de), Senior

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28:01

Waste Free Events: Save The Environment and Your Wallet

Great Events ·

2023/04/05

Now that in-person events are back in full force, it’s important to ensure our events are environmentally friendly. This is a great way to cut costs at your event while also doing your part to help keep waste from piling up in landfills. In this episode, Dave Biderman (https://www.linkedin.com/in/david-biderman-5135646/), former executive director and CEO of the Solid Waste Association of North America (https://swana.org/), explains that communication serves a key role in making your events green

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26:19

How to Make Your Mark on the Meetings and Events...

Great Events ·

2023/03/29

The meetings industry has had to evolve over the past couple of years. Now more than ever, people are excited to get back to in-person events and continue to push the boundaries of what’s possible. In honor of Global Meetings Industry Day, Paulina Giusti sits down with Mapreet Kaur (https://www.linkedin.com/in/manpreet-kaur-7829a321/?originalSubdomain=in), Director of Events and Cvent India, to reflect on the meetings industry and where it’s headed in the near future. Listen as the two share their

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30:57

Attract More Attendees with Paid Advertising Tactics...

Great Events ·

2023/03/22

Jumping into the world of advertising can seem like a daunting task. With the wide variety of options at your fingertips, it can be hard to decide which approach will best suit your needs. In this episode, Silvio Perez (https://www.linkedin.com/in/silvio-perez/), Founder of AdConversion (https://www.adconversion.com/), discusses his perspective on entering the paid advertising scene and good practices to keep in mind to avoid spreading your time too thin. You’ll learn how to get started, tools you

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233 results

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