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PODCAST

AI-Driven Marketer: Master Practical AI Marketing Skills

Practical AI for real marketers. Tools, workflows, and honest conversations to help you move faster, build better, and stay human in the age of AI.

business marketing

All Episodes

44:03

The Dark Side of AI: Why Marketers Should Be Weary of...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/05/02

In this AI marketing podcast episode, Dan Sanchez and his brother Travis dive deep into the ethical and practical concerns around AI’s persuasive power in marketing. What begins as a discussion on AI's tendency to “BS” users unfolds into a provocative conversation about sycophantic AI behavior, the illusion of memory, confirmation bias, and the disturbing effectiveness of AI in manipulating decisions. They expose the gray area marketers now inhabit — between using AI for good and exploiting its

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41:33

Automation vs Agents, Gamma's Rise, and Tools That...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/04/26

In this AI marketing podcast episode, Dan Sanchez and his brother Travis dive into the latest AI updates for marketers, including exciting upgrades to ChatGPT’s API, the evolution of AI image generation, and how automation, AI, and agents will reshape marketing workflows. They also break down the ongoing drama between Elon Musk and OpenAI, discuss why Apple's AI struggles are critical to watch, and highlight new tools like Gamma.app that are revolutionizing design for marketers.My Favorite AI Tools

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1:43

25+ AI Tools That Will Change How You Create Content...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/04/23

In this AI marketing podcast episode, Dan Sanchez shares exciting news about an exclusive, live encore of his top-rated session from Social Media Marketing World: “25+ AI Tools and Workflows That Will Change How You Create Content Forever.” This masterclass, originally delivered to a packed room of marketers, unveils Dan’s favorite AI tools and proven workflows for scaling content creation with fewer resources. And now, for one time only, he’s offering it to everyone—for free. Tune in to learn how

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60:36

AI Avalanche: What OpenAI, Google & Grok Just Dropped

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/04/18

In this AI marketing podcast episode, Dan Sanchez and his brother Travis Sanchez break down the avalanche of AI updates that dropped during a major tech week dominated by OpenAI, Google, and Grok. From OpenAI’s viral anime-style image generator to its powerful 4.1 API model and agentic reasoning upgrades, this episode is packed with insight into how these tools are evolving into digital coworkers. The brothers explore what’s changing for marketers and how personalization, agent networks, and AI

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32:58

How AI Agents and Custom GPTs Are Transforming...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/04/16

In this AI marketing podcast episode, Dan Sanchez dives into the “Faster, Better, Smarter” framework for applying AI in everyday marketing workflows. Speaking with a fellow AI-savvy marketer, Dan shares practical ways to harness AI for real productivity gains, smarter strategies, and enhanced personalization. He breaks down how marketers can use AI to analyze data faster, improve content relevance, and even create their own internal AI coaches and brand bots. If you’re unsure where to start with

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14:34

Marketers, This Is How You Don't Get Replaced by AI...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/04/15

In this AI marketing podcast episode, Dan Sanchez introduces a bold and practical framework to help marketers future-proof their careers in the age of AI: The Human Edge Framework. With AI systems poised to dominate every corner of marketing, Dan argues that the most sustainable competitive advantage will come from deeply human traits that machines can't replicate. He walks through the foundational element of core beliefs and the three pillars—personal brand, relational capital, and discernment—that

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41:38

Your Personalized AI Is Now a Competitive Moat

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/04/11

In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez explore how recent AI updates are reshaping the marketing landscape. From ChatGPT’s groundbreaking memory feature to MidJourney’s personalization overhaul, they unpack how these tools are quietly becoming your most valuable marketing employees. The brothers also dive into a viral post about AI detection tools ruining writers' creativity, break down poll results on AI automation priorities, and uncover the sleeper-hit analytics

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55:30

The ChatGPT Moment for Images Just Happened—Here's...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/04/04

In this AI marketing podcast episode, Dan and Travis Sanchez dive into the groundbreaking updates to ChatGPT’s 4.0 image generator and explore how it's changing the game for marketers, creatives, and business owners alike. They dissect what makes this release different, from its ability to handle complex text in images to real multimodal generation that finally delivers on the AI design promise. The brothers also discuss the practical limitations, the viral Studio Ghibli trend, and a powerful new

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49:25

Google Imagen, AI Video, & How to Prepare For the AI...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/03/21

In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez dive into the current state of AI video and the evolving landscape of AI-generated content. They explore the progress of AI-generated videos, the challenges that still exist, and how marketers should be thinking about these advancements. They also discuss Google's new image generation tool and its potential impact on marketing creatives, as well as the ethical concerns surrounding AI-generated job applications. Tune in for insights

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26:16

How to Automate Your Podcast Using AI Without Losing...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/03/19

In this AI marketing podcast episode, Dan Sanchez shares how AI has transformed his podcast production workflow. He reveals how he automates pre-production, production, and post-production to turn a single episode into a high-value content waterfall—saving time and maximizing reach. From using custom GPTs for research and outlines to leveraging Zencastr for recording and editing, and finally automating content distribution with N8N, Dan walks you through his streamlined, AI-powered process. If

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39:06

China's AI: A Real Threat or Just Another Media...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/03/14

In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez cut through the AI news cycle to separate the help from the hype. They dive into the recent wave of sensational headlines around Chinese AI developments, questioning whether these advancements truly matter or are just media-driven distractions. The discussion also covers the rapidly evolving landscape of AI voice technology, highlighting the breakthrough performance of Sesame AI and its potential for transforming marketing,

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46:52

AI With Personality, State of AI Marketing Jobs, &...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/03/07

In this AI marketing podcast episode, Dan Sanchez and his brother, Travis Sanchez, break down the latest in AI marketing trends. They discuss the controversy around ChatGPT-4.5—whether it's a real upgrade or just hype—along with tips on how to personalize your ChatGPT experience for a more interactive and useful assistant. They also dive into deep research with AI, how marketers can leverage AI-driven insights for audience research, and even explore the emerging role of AI in job descriptions. Plus,

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48:28

Why My Marketing Career Needed AI—and Yours Does Too

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/03/04

In this AI marketing podcast episode, Dan Sanchez shares his journey from marketing automation to AI-driven marketing. He discusses his early experiences at Sweet Fish Media, Element 451, and Social Media Examiner, and how he recognized AI as the future of marketing. Dan breaks down his 30-30-30 framework for mastering a subject, reveals his automated podcast production workflow, and explains his AI-assisted book-writing process. If you're a marketer looking to streamline workflows and harness AI

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43:37

ChatGPT 4.5, Claude 3.7, & The Deep Research Prompt...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/02/28

In this AI marketing podcast episode, Dan Sanchez and Travis break down a massive week of AI news, including the launch of ChatGPT 4.5, Claude 3.7, and Grok 3. They explore how ChatGPT 4.5 smooths out the rough edges of its predecessor, making content generation even more powerful for marketers. They also discuss the strategic battle between AI models and why OpenAI rushed to release 4.5 early to undercut Claude 3.7’s momentum.The conversation dives into the importance of deep research for

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11:01

Can You Automate SEO with AI? I Tested It for a Year

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/02/26

In this AI marketing podcast episode, Dan Sanchez shares the results of a bold AI SEO experiment he conducted over the past year. After investing $500 in an AI-powered blogging tool, Dan set up multiple websites to test if fully automated AI content could drive traffic and revenue. The results? A mix of surprising insights, major pitfalls, and hard-earned lessons. Tune in as Dan breaks down what worked, what failed, and how AI should really be used for content creation in today’s SEO landscape.Best

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44:57

Grok 3, Deep Research, ChatGPT 4.5, & The Early Days...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/02/23

In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez break down the biggest AI news of the week, including the launch of Grok 3, Microsoft’s supercomputer chips, and OpenAI’s roadmap for GPT-4.5 and GPT-5. They discuss how Grok 3 is competing with the best AI models, why Microsoft’s chip development matters for AI progress, and how OpenAI’s deep research tools are reshaping marketing strategies. Dan also shares a game-changing approach for using AI deep research to create high-impact

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23:55

5 Stages of AI Agents & How Marketers Can Prepare Now

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/02/19

AI agents are generating a lot of buzz right now, but how close are we to fully autonomous AI? In this episode of The AI-Driven Marketer, host Dan Sanchez (Dances) cuts through the hype to break down the five stages of AI agents and what marketers need to do to stay ahead. From simple automation to full AI autonomy, Dan lays out a roadmap for how AI will evolve in the coming years and how marketers can start preparing now. Whether you're just getting started with AI automation or you're ready to

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8:30

The AI Paradox: How to Make the Most of What AI Can &...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/02/12

In this AI marketing podcast episode, Dan Sanchez dives into the intriguing concept of Moravec's Paradox, examining why AI can excel in complex tasks like advanced math yet fumble over simple tasks such as counting survey responses. He unpacks the paradox, revealing how marketers can navigate and leverage these peculiar strengths and weaknesses of AI. By understanding where AI struggles and succeeds, Dan provides insights on building systems that maximize AI's potential while mitigating its

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4:55

How to Assess Your AI Marketing Skills (Take the Quiz!)

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/02/10

Are you a beginner, intermediate, or pro when it comes to AI marketing? In this episode, Dan Sanchez explores the five types of AI marketing and introduces a brand-new quiz to help you assess your skill set. Whether you’re an optimist who believes AI will create more jobs or a pessimist who fears AI will replace them, one thing is clear: mastering AI in marketing is no longer optional. Dan shares his journey of learning AI, the framework he developed to map out AI marketing applications, and why

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18:54

Customize ChatGPTs Instructions & Memory Now to 10x...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/01/31

Most people don’t realize that ChatGPT can be customized in multiple ways to dramatically improve results. In this episode of The AI-Driven Marketer, Dan Sanchez walks through the four levels of personalization for ChatGPT and shares his approach to customizing AI for maximum efficiency. If you’ve ever wrestled with ChatGPT, Gemini, or Claude—going back and forth to get the right response—this episode will show you how to eliminate that friction. Learn how to leverage custom instructions, memory,

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183 results

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