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PODCAST

Social PR Secrets by Lisa Buyer

Social PR Secrets podcast is your trusted source for actionable and relevant ways to combine the superpowers of public relations, social media and SEO. The struggle is real for work/life balance in the digital world for public relations and digital marketers. Each week, join Lisa Buyer, entrepreneur and author of Social PR Secrets and Digital Detox Secrets, as she interviews guests who are managing their own entrepreneurial digital detox and how create space for health, happiness and success. If you

business entrepreneurship

All Episodes

00:47:14

How to Use VR in PR with Navah Berg

Social PR Secrets by Lisa Buyer ·

2021/05/11

If you’ve ever put on a VR headset, you know how thrilling the experience is. But have you ever considered using the up-and-coming technology for PR and marketing? VR expert Navah Berg shares her tips and ideas for how virtual reality can change the industry. In this new episode of the Social PR Podcast, host Lisa Buyer dives into the possibilities of VR with Navah Berg. Navah is a specialist in both marketing and social PR. She was one of the first women to see the true

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00:28:19

Former Facebook Employee, Adam Risbridger, Reveals...

Social PR Secrets by Lisa Buyer ·

2021/05/04

It’s no secret that Facebook ads are one of the best ways to promote a business. But with an ever-changing algorithm, it’s easy to feel lost. So what should your strategy be? What are some secret tips that will help you get a better conversion rate? We’re covering it all in this interview with Facebook ads master and former Facebook employee, Adam Risbridger. In this episode of the Social PR Secrets Podcast, host Lisa Buyer dives into the world of Facebook ads with Adam Risbridger

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00:28:19

Former Facebook Employee, Adam Risbridger, Reveals...

Social PR Secrets by Lisa Buyer ·

2021/05/04

It’s no secret that Facebook ads are one of the best ways to promote a business. But with an ever-changing algorithm, it’s easy to feel lost. So what should your strategy be? What are some secret tips that will help you get a better conversion rate? We’re covering it all in this interview with Facebook ads master and former Facebook employee, Adam Risbridger. In this episode of the Social PR Secrets Podcast, host Lisa Buyer dives into the world of Facebook ads with Adam

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00:37:09

Brett Lane: All You Need to Know About SEO

Social PR Secrets by Lisa Buyer ·

2021/04/27

If you’ve been listening to Social PR Secrets for a while, chances are you’re pretty familiar with SEO. But do you know what offsite SEO is? Do you understand how to optimize your press releases for better SEO results? Are you aware of the best platforms to help you with your SEO efforts? If not, this episode is for you! In this episode of the Social PR Secrets Podcast, host Lisa Buyer dives into the world of SEO with Brett Lane. Brett is an SEO consultant who has managed over

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00:37:09

Brett Lane: All You Need to Know About SEO

Social PR Secrets by Lisa Buyer ·

2021/04/27

If you’ve been listening to Social PR Secrets for a while, chances are you’re pretty familiar with SEO. But do you know what offsite SEO is? Do you understand how to optimize your press releases for better SEO results? Are you aware of the best platforms to help you with your SEO efforts? If not, this episode is for you! In this episode of the Social PR Secrets Podcast, host Lisa Buyer dives into the world of SEO with Brett Lane. Brett is an SEO consultant who has managed over 1,000

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00:13:23

April is Made for Mental Health Days,Vacation, and...

Social PR Secrets by Lisa Buyer ·

2021/04/20

Friendly reminder that “doing your best” doesn’t mean working yourself to the point of mental breakdown. Here are 21 things I’m slightly obsessed with this month.

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00:13:23

April is Made for Mental Health Days,Vacation, and...

Social PR Secrets by Lisa Buyer ·

2021/04/20

Friendly reminder that “doing your best” doesn’t mean working yourself to the point of mental breakdown. Here are 21 things I’m slightly obsessed with this month.

en-us

00:37:31

Do’s, Don’ts, and Depression of Agency Owners with...

Social PR Secrets by Lisa Buyer ·

2021/04/13

A lot of agency owners dream of the day they’ll be able to walk away from the business they’ve started and nurtured over so many years. But how do you get there? What are the mistakes you should avoid on the way? How do you lead a successful agency while avoiding burnout? And if you ever find yourself overwhelmed or depressed because of your work, how do you get out of it? In this episode of the Social PR Secrets Podcast, host Lisa Buyer talks to agency owner and all-around icon Cat

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00:37:31

Do’s, Don’ts, and Depression of Agency Owners with...

Social PR Secrets by Lisa Buyer ·

2021/04/13

A lot of agency owners dream of the day they’ll be able to walk away from the business they’ve started and nurtured over so many years. But how do you get there? What are the mistakes you should avoid on the way? How do you lead a successful agency while avoiding burnout? And if you ever find yourself overwhelmed or depressed because of your work, how do you get out of it? In this episode of the Social PR Secrets Podcast, host Lisa Buyer talks to agency owner and all-around icon

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00:29:18

Why Your Brand Should Be Sending Texts, With Ryan...

Social PR Secrets by Lisa Buyer ·

2021/04/06

SMS has a 98% open rate. Yes, you read that right. So why aren’t most brands using it? Well, it’s not that simple. In this episode, the founder of Worth eCommerce, Ryan O’Connor, shares who should be using SMS versus email marketing, how to go about it, and tips to maximize your returns. In this episode of the Social PR Secrets Podcast, host Lisa Buyer talked to Ryan O’Connor for the first-ever SPS episode on SMS marketing! Ryan is the founder of Worth eCommerce, a

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00:29:18

Why Your Brand Should Be Sending Texts, With Ryan...

Social PR Secrets by Lisa Buyer ·

2021/04/06

SMS has a 98% open rate. Yes, you read that right. So why aren’t most brands using it? Well, it’s not that simple. In this episode, the founder of Worth eCommerce, Ryan O’Connor, shares who should be using SMS versus email marketing, how to go about it, and tips to maximize your returns. In this episode of the Social PR Secrets Podcast, host Lisa Buyer talked to Ryan O’Connor for the first-ever SPS episode on SMS marketing! Ryan is the founder of Worth eCommerce, a

en-us

00:41:33

Jeanne Jennings: Email Should Be Part of Your Strategy

Social PR Secrets by Lisa Buyer ·

2021/03/30

“Email is dead.” “Email is making a comeback.” Chances are, you’ve heard both of these statements in the past few years. The truth is, email has always been a crucial part of any PR and marketing strategy. In this episode, learn all there is to know about using email for your business, agency, or clients from Email Optimization Shop’s Jeanne Jennings. In this episode of the Social PR Secrets Podcast, host Lisa Buyer chats with Jeanne Jennings, CEO of Email Optimization Shop and

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00:41:33

Jeanne Jennings: Email Should Be Part of Your Strategy

Social PR Secrets by Lisa Buyer ·

2021/03/30

“Email is dead.” “Email is making a comeback.” Chances are, you’ve heard both of these statements in the past few years. The truth is, email has always been a crucial part of any PR and marketing strategy. In this episode, learn all there is to know about using email for your business, agency, or clients from Email Optimization Shop’s Jeanne Jennings. In this episode of the Social PR Secrets Podcast, host Lisa Buyer chats with Jeanne Jennings, CEO of Email

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00:30:25

PR and the CBD Industry: Tips From Mitchell Colbert,...

Social PR Secrets by Lisa Buyer ·

2021/03/23

Cannabis, hemp, and CBD are misunderstood by the general public, but not only. Mainstream media lacks knowledge of the industry and perpetuates misinformation. But PR professionals can help. In this episode, Mitchell Colbert breaks down the most common misconceptions about cannabinoids, explains how PR pros should talk about cannabis and CBD, and gives tips to journalists. In this episode of the Social PR Secrets Podcast, host Lisa Buyer sits down with Mitchell Colbert, Executive Director of the

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00:30:25

PR and the CBD Industry: Tips From Mitchell Colbert,...

Social PR Secrets by Lisa Buyer ·

2021/03/23

Cannabis, hemp, and CBD are misunderstood by the general public, but not only. Mainstream media lacks knowledge of the industry and perpetuates misinformation. But PR professionals can help. In this episode, Mitchell Colbert breaks down the most common misconceptions about cannabinoids, explains how PR pros should talk about cannabis and CBD, and gives tips to journalists. In this episode of the Social PR Secrets Podcast, host Lisa Buyer sits down with Mitchell Colbert,

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00:34:57

Shine Through Video:Holly Gillen’s Lessons to Make...

Social PR Secrets by Lisa Buyer ·

2021/03/16

Being on camera is scary. Yet, most small businesses would benefit from strong video content. But where do you start? Is there necessary equipment? As a business owner, do you need to be filmed? Former producer, editor, and camera operator Holly Gillen understands the struggle - and is here to help. In this episode of the Social PR Secrets Podcast, host Lisa Buyer listens to Holly Gillen’s top tips for creating business videos. Holly runs Holly G Studios, where she helps with

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00:34:57

Shine Through Video:Holly Gillen’s Lessons to Make...

Social PR Secrets by Lisa Buyer ·

2021/03/16

Being on camera is scary. Yet, most small businesses would benefit from strong video content. But where do you start? Is there necessary equipment? As a business owner, do you need to be filmed? Former producer, editor, and camera operator Holly Gillen understands the struggle - and is here to help. In this episode of the Social PR Secrets Podcast, host Lisa Buyer listens to Holly Gillen’s top tips for creating business videos. Holly runs Holly G Studios, where she helps with strategic video

en-us

00:11:53

International Women's Day Special: The Future is Female

Social PR Secrets by Lisa Buyer ·

2021/03/08

In honor of International Women’s Day 2021, Lisa Buyer hosts a pop-up edition of Social PR Secrets highlighting women’s news and events. Female Disruptors Turned Two! It was two years ago today Lisa Buyer launched the online publication FemaleDisruptors.com with the goal to highlight women disrupting in their space. From the most influential women in tech to professional surfers to Social VR disruptors to yoga queens to poetry princesses, Female Disruptors shines a light on 39 women and

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00:11:53

International Women's Day Special: The Future is Female

Social PR Secrets by Lisa Buyer ·

2021/03/08

In honor of International Women’s Day 2021, Lisa Buyer hosts a pop-up edition of Social PR Secrets highlighting women’s news and events. Female Disruptors Turned Two! It was two years ago today Lisa Buyer launched the online publication FemaleDisruptors.com with the goal to highlight women disrupting in their space. From the most influential women in tech to professional surfers to Social VR disruptors to yoga queens to poetry princesses, Female Disruptors shines a light on 39

en-us

00:48:18

Grill Girl, Robyn Lindars, Dominates Digital PR, SEO...

Social PR Secrets by Lisa Buyer ·

2021/03/02

When one hears Grill Girl, their attention is immediately grabbed. That’s the genius of Robyn Lindars. From starting a small blog about grilling to running a successful website and appearing on the Today Show to soon launching her own magazine, Robyn is a PR expert. In this episode, she shares how she uses PR, social media, and SEO to grow her brand every day. In this episode of the Social PR Secrets Podcast, host Lisa Buyer sits down with Robyn Lindars, founder of GrillGirl, a website where

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