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PODCAST

Marketing Beyond with Alan B. Hart

Join Alan B. Hart as he dives into conversations with the world"s leading chief marketing officers and business innovators. Tune in to get inspired by the stories and experiences of marketing visionaries—and stay ahead of the curve.

business marketing

All Episodes

28:23

406: The Punk Rock Innovation Strategy with Paul...

Marketing Beyond with Alan B. Hart ·

2024/02/14

Paul Stonick is a punk. Like, an “opened for Red Hot Chili Peppers before they were cool” kind of punk. He started in web design in the mid-90s, then pivoted to UX in 2012. With 18 years in e-commerce, fashion, beauty, home improvement, and automotive, as well as 15 years in executive design leadership roles, he has over two decades of “tra-digital” experience in brand creative, visual, and UX design. Now, in the third act of his career as Vice President of SCADpro at Savannah College of Art and

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44:34

405: How to Be Your CFO’s Best Friend with Thumbtack...

Marketing Beyond with Alan B. Hart ·

2024/02/07

Llibert Argerich is a hardworking triathlete from Andorra, one of the smallest countries in the world. At 11, Llibert lost his father and learned his work ethic firsthand as he watched his mother raise three children on her own as a waitress. His desire to expand his worldview beyond the valley has led him to live in five different countries on two continents over the last 20 years. After completing his bachelor’s degree in economics from the University of Toulouse in France, Llibert started doing

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44:19

404: Big Brothers Big Sisters of America is Using...

Marketing Beyond with Alan B. Hart ·

2024/01/31

Adam Vasallo is not only a volunteer for Big Brothers Big Sisters of America, but he is also their Chief Marketing Officer. Since joining the organization in 2018, he has been leading his team in generating awareness for the mission, inspiring volunteerism, and bringing the organization’s brand and commitment to youth equity and empowerment to life on national stages. Prior to joining Big Brothers Big Sisters of America, Adam spent 11 years at HSN, where he held several senior-level development and

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44:05

403: Leveraging “Jake from State Farm” and...

Marketing Beyond with Alan B. Hart ·

2024/01/24

Alyson Griffin is back! She is a musician, mother, and marketing leader born and raised in Silicon Valley with over 25 years of experience leading marketing, branding, and thought leadership teams. Alyson originally planned on being a pharmacist, but she eventually realized it wasn't the right fit for her. As soon as she walked into her first advertising class, the rest was history. She eventually got her degree in communications and started at a PR agency right after graduation. She went client

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28:17

402: How CommonSpirit Health delivers on an emotional...

Marketing Beyond with Alan B. Hart ·

2024/01/17

Mark Viden is a wine lover with an English degree who never expected to end up in healthcare but always had an interest in marketing and advertising. After graduating from college, working client-side, managing a small marketing team, and moving to San Francisco, Mark had the opportunity to join Dignity Health, part of CommonSpirit Health, where he stayed for 18 years. In 2019, he was hired as Senior Vice President of Brand for CommonSpirit Health, where he now drives brand development, advertising,

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29:34

401: Movado Group is Building Brand Loyalty with New...

Marketing Beyond with Alan B. Hart ·

2024/01/10

Margot started her career as an analyst at Barclays Investment Bank. She wasn't sure exactly what she wanted to do at that time, but she did know having a good financial base would help her no matter what path she chose. She has always had a passion for retail, and in 2014, she joined the family business as a merchandising analyst at Movado Group. Eventually, she moved into sales, then business development, and most recently, she spent 4.5 years as the Vice President of E-Commerce, Digital Marketing

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45:04

400: How the New York Sports Club is Rebuilding...

Marketing Beyond with Alan B. Hart ·

2024/01/03

Kari Saitowitz is a baseball fanatic, the founder of Fhitting Room, and currently serves as the Chief Marketing and Creative Officer for the New York Sports Club. She graduated from the Wharton School with a strategic management and marketing focus and got her first job at American Express. From there, she leaned into her passion for marketing and decided to pursue her MBA. After graduating from Harvard Business School, Kari worked at Pepsi until she had her son. After his birth, she started meeting

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42:51

399: How First Watch Uses Business Constraints as...

Marketing Beyond with Alan B. Hart ·

2023/12/27

In this episode, Alan and Matt discuss having a brush with Shark Tank, the benefits of developing a strong work ethic at a young age, and how Matt is working on being a fast decision-maker without being a prisoner to the moment. They also talk about the different categories within the restaurant category, the unique concept First Watch is creating with experiences, and the culture that makes it all work. Matt wraps up the episode by touching on why the new nature of marketing requires an

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43:51

398: Kraken and Crypto are Entering the Next Phase...

Marketing Beyond with Alan B. Hart ·

2023/12/20

Mayur Gupta grew up in India, got his degree in computer science, and started his career as an engineer in 2000 at HCL Technologies. Since then, Mayur has had quite a diverse and impressive career path. He has held key marketing leadership roles at SapientNitro, Kimberly Clark, Healthgrades, Spotify, Freshly, and most recently, Gannett, part of the USA Today Network. Throughout the years, Mayur has also developed a role as an investor and board director for various organizations. Today, his role as

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29:41

397: Ricoh Knows Happy Employees Lead to Happy...

Marketing Beyond with Alan B. Hart ·

2023/12/13

Lauren Sallata is using her 20+ years of experience as a marketing professional and executive leader... to moonlight as a roadie, manager, and webmaster for her son's band, Sunrise Cries?Well, yes, but she is also applying them to her role as Chief Marketing Officer for Ricoh North America and as a member of the Board of Trustees for the Consumer Technology Association. Lauren joined Ricoh in June 2021 after leaving her position as CMO at Panasonic Corporation. Before that, she spent several years

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35:59

396: How ICE is Rebranding and Acquiring while...

Marketing Beyond with Alan B. Hart ·

2023/12/06

When Stephanie Dobbs Brown graduated from the University of Tennessee, she had two job offers in front of her. Instead of choosing, she did both for several years, which perfectly represents her dedication to her career. Eventually, she came to a fork in the road that led her to PR Newswire in Chicago. After a few years, she moved on to Thomson Reuters, where she had her first role running a P&L. In 2013, she got her first client-side brand role with Dow Jones, then moved over to ICE in 2017. In

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32:56

395: What is Nespresso Brewing Up for Gen Z? With...

Marketing Beyond with Alan B. Hart ·

2023/11/29

Jessica Padula graduated from Boston University and always knew she wanted to get into brand marketing. However, getting a foot in the door can be difficult, so she took the advertising route to get there. Jessica started her career at Grey Group in New York, where she worked with brands like Downy, Covergirl, and Pantene. By specializing in the emerging space of social media, she was able to move over to the client side in Colorado, first with WhiteWave Foods, and then with Famous Brands

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31:43

394: How Topgolf is Making the Game More Accessible...

Marketing Beyond with Alan B. Hart ·

2023/11/22

Geoff Cottrill has been named one of Forbes’ 50 Most Entrepreneurial CMOs, one of Business Insider’s CMOs to Watch, and currently serves as the Chief Brand Officer for Topgolf. In this role, he leads all aspects of their global marketing, experience design, partnerships, consumer insights, communications, charitable giving, and retail and membership programs. He joined Topgolf in 2021 with a passion for building diverse and talented teams and a reputation for innovative thinking and creativity

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39:30

393: Kaseya is Leveraging Brand Recognition from...

Marketing Beyond with Alan B. Hart ·

2023/11/15

Mike Sanders is an avid freediving fisherman, self-proclaimed crypto nerd, and Chief Marketing Officer of Kaseya. Mike started his career as the head of IT for a private brokerage firm, but after a few years, he left to start his own business. He quickly learned that being an entrepreneur meant he would have to be able to do a little bit of everything, and he discovered a knack for the sales and marketing side. He followed that passion to a sales job at Kaseya in 2005. He stayed with the company for

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33:46

392: Has Your Brand Been Friend Zoned? How to Tell...

Marketing Beyond with Alan B. Hart ·

2023/11/08

Doug Zarkin is an avid tennis player, retail and brand marketing expert, and author of “Moving Your Brand Out of the Friend Zone: A Modern Day Guide to Strengthening Your Brand’s Value Equation”. He went straight from undergrad at George Washington University to graduate school at American University and knew from the start that he wanted to run a business and lead a brand. After graduation, he started his career in the agency world with the Youth, Entertainment, and Lifestyle Marketing Division at

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38:10

391: Marketing and CX are Two Sides of the Same Coin...

Marketing Beyond with Alan B. Hart ·

2023/11/01

In this episode, Alan speaks with fractional CXO Nicholas “Z” Zeisler and fractional CMO Muriel Lotto about how they met, what they have learned by combining their expertise, and how those lessons can help you rethink the way your marketing, brand promise, and consumer experience factor into your business decisions.Nicholas “Z” Zeisler uses his Lean Six Sigma Black Belt and Process Engineering expertise to help brands improve their customer experience as a fractional Chief Customer Officer. He’s on

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34:24

390: Munchkin is Using Innovation as a Competitive...

Marketing Beyond with Alan B. Hart ·

2023/10/25

Kristin Pagano started her career as a media planner with Starcom Worldwide, where she had the opportunity to move back to LA and take on their Walt Disney account. She shifted to the client side at 20th Century Fox but felt a need to broaden her view of the overall marketing mix. After returning to school and graduating with her MBA, she started at Intel and then transferred to Activision. At that point, she had a 6-month-old and was presented with the opportunity to work for Munchkin. Starting as

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39:20

389: Brevo is Adapting, Rebranding, and Expanding...

Marketing Beyond with Alan B. Hart ·

2023/10/18

Isabelle Guis was born and raised in France but has lived in Silicon Valley since 2001. She was trained as an engineer, with a master's degree in Electrical Engineering from Supelec and an MBA from Harvard Business School. She strives for perfection as a ballet dancer, a pilot, and in her dual roles as Global CMO and CEO of North America for Brevo. Before joining Brevo, Isabelle was pivotal in leading Salesforce's $5 billion Sales Cloud Product Marketing organization, which grew by $1 billion under

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34:37

388: Marketing Architects has a Better Way to Do TV...

Marketing Beyond with Alan B. Hart ·

2023/10/11

Angela Voss majored in mass communications and got her first job out of college in digital marketing. She started with Marketing Architects in 2007, when they were solely operating in radio. About a year after she joined, Marketing Architects announced they were going to enter TV. With a love of television and no fear of a challenge, she worked for many years to build out the TV team and identify how Marketing Architects would compete with differentiation in media buying. She ran that team until

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42:50

387: Wendy’s is a Challenger Brand with Spicy Nuggs...

Marketing Beyond with Alan B. Hart ·

2023/10/04

Carl Loredo used to go to Wendy's for dinner every Friday night with his mother when he was growing up. Fast forward to 2016, and he carried those memories and experiences into his work as Wendy's Vice President of Brand Marketing, then US Chief Marketing Officer, and eventually into his current role as Global Chief Marketing Officer. Prior to coming to Wendy’s, Carl held marketing roles at Dell and PepsiCo before he went over to the agency side. Carl combines his passion for marketing with a love

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486 results

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