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PODCAST

Master B2B Friday 15

Each Friday Master B2B founders Andy Hoar and Brian Beck take a quick 15 minute spin around the world of B2B eCommerce, with their take on breaking news and lively conversations about the most pressing topics facing manufacturers, distributors and brands selling online.

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All Episodes

21:52

What's the greatest impediment to building a great...

Master B2B Friday 15 ·

2024/07/12

This week on the podcast, Andy and Brian talk through the 6 characteristics of a great culture and how to implement them in your company...1) Build your culture based on real-world dilemmas 2) Move your culture from abstraction to action 3) Pain your culture in full color 4) Hire the right people, and they will build the right culture 5) Make sure the culture drives the strategy 6) Don't be a purist

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55:42

Webcast Replay: Accelerating Your Digital Vision

Master B2B Friday 15 ·

2024/07/05

The Friday 15 podcast is off this week for the July 4th holiday, but we wanted to share a recent webcast we hosted about how companies have accelerated their digital maturity.Join Andy, Brian and expert practitioners including Zoro.com’s CTO Andy Goodfellow, Theresa Kuske from medical device marketplace Chamfr, and Steve Baruch, formerly of MSC, on this special Webcast as they walk through how they overcame obstacles to speed up digital transformation in their organizations. Master B2B has just

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20:18

What's the most difficult part of gaining and...

Master B2B Friday 15 ·

2024/06/28

This week on the Friday 15, Andy & Brian provide a template for getting and sustaining buy-in for digital initiatives, including:1) How you build the business case. 2) How you measure value. 3) How you sustain alignment.

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24:54

Is the first-party marketplace model working in B2B?

Master B2B Friday 15 ·

2024/06/21

This week Andy & Brian take a look at why the hype behind first-party marketplaces has cooled, and whether we'll ever see the promise of the model fulfilled.

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26:41

What We Learned at the Master B2B Summit

Master B2B Friday 15 ·

2024/06/14

This week Andy & Brian share some of what they learned while hosting the Master B2B Summit in Chicago, including:- Who owns the customer experience at different companies? - Where should your next budget dollar be spent? - Who should be the next hire on your team? Plus answers to those questions and more...

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21:42

Previewing the Master B2B State of eCommerce Report

Master B2B Friday 15 ·

2024/06/07

In this week's episode, Andy & Brian give a preview of Master B2B's State of eCommerce Report, which will be released in July. But we didn't want to wait to share some of the key findings about how both B2B buyers and sellers have changed their behaviors over the past year.

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15:28

The Keys to Accelerating Digital in 2024

Master B2B Friday 15 ·

2024/05/31

This week on the Master B2B Friday 15 podcast, Andy & Brian talk about how to accelerate your digital maturity in 2024. The discussion centers around a new report Master B2B published in association with commercetools called, "Accelerating Your Digital Vision" that's digs into how organizations can quickly speed up their digital maturity.You can download the free report here.

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15:19

Should brands sell on Amazon, even without access to...

Master B2B Friday 15 ·

2024/05/17

On this week's Friday 15 podcast, Andy & Brian talk about whether brands should sell on Amazon, even if they don't get access to customer data. The resounding answer is, "yes," but with some caveats:- Brian believes the Amazon 3P Seller Central approach makes more sense than the 1P approach...so why do brands still sell to Amazon directly? - Don't discount the value of Amazon as an awareness tool. - Brian shared a survey of companies that don't sell on Amazon and the number one reason why they

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21:15

A Recap of the B2B Online Conference in Chicago

Master B2B Friday 15 ·

2024/05/10

Andy & Brian give a recap of their experience at the B2B Online conference in Chicago. Plus, they discuss what the latest Forrester Wave of Commerce platforms means for industry. And would you rather work with Gen Z or Gen X co-workers?

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20:16

Is Personalization Possible in B2B Digital Commerce?

Master B2B Friday 15 ·

2024/05/03

In this week's Master B2B Friday 15, Andy & Brian discuss:- What the unemployment numbers mean for digital investments. - Why personalization is so much more challenging in B2B than in B2C. - How you define "the customer" in B2B will define what types of personalization you actually need.

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22:26

Is a PIM needed in B2B Commerce?

Master B2B Friday 15 ·

2024/04/26

This week on the Friday 15, Andy & Brian discuss: - Does it make sense for an online marketplace to have brick and mortar locations? - Should you buy a PIM early in your digital journey, or once you've built up a sizable amount of product data? - A PIM won't solve your data problem, but it will force discipline on your organization around product data. So why doesn't everyone have one?

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23:21

What's the Best Way to Re-Calibrate Your Digital...

Master B2B Friday 15 ·

2024/04/19

This week on the Friday 15, Andy & Brian tackle:- Is Amazon being unethical when they started selling on other marketplaces to gain intel? - Do you need to bring in outsiders to help you revisit a digital strategy? - How do you prioritize the changes you want to make to your digital strategy?

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24:26

How often should your digital strategy be revisited?

Master B2B Friday 15 ·

2024/04/12

This week in the Master B2B Friday 15 Podcast, Andy and Brian talk about the balance between sticking to a plan, and reacting to external factors - and how do you know when to make a change to your plan. Andy talked about the difference between the 3 year vision, the 18 month strategy, and the constantly evolving tactics.

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19:01

Will AI Chatbots replace first-level customer service...

Master B2B Friday 15 ·

2024/04/05

This week Andy & Brian talk about:- Amazon's bigger investment in Anthropic and what it means for the future of eCommerce - A new AI chatbot tool called Hume and how it's going to affect first-line customer service workers in the future. Plus, Andy shares and example of an interaction he had with Hume...

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20:53

Who should own the digital customer experience in B2B?

Master B2B Friday 15 ·

2024/03/29

This week, Andy & Brian talk about:- Home Depot's $18 billion purchase of roofing distributor SRS Distribution, and how that will impact Home Depot's strategy moving forward. - Who should own customer experience? Master B2B recently held an executive roundtable in Atlanta and asked this question and the answers were all over the map. The guys discuss where they think customer experience should live in an organization, and why that matters.

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17:31

Does the CEO Need to Be Directly Involved in Digital...

Master B2B Friday 15 ·

2024/03/22

This week, Andy & Brian talk about Honeywell's digital transformation, and whether their CEO's decision to be incredibly hands-on is what made that transformation successful.You can read more about that story in this HBR article: https://hbr.org/2024/03/the-chair-of-honeywell-on-bringing-an-industrial-business-into-the-digital-age

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16:34

Is Dynamic Pricing Coming to B2B eCommerce?

Master B2B Friday 15 ·

2024/03/15

This week on the Friday 15:- Fast food chain Wendy's faced a PR debacle after they talked about their dynamic pricing initiatives. As Brian said, "don't raise the price of my Frosty!" - Is dynamic pricing coming to B2B? Or is it already here?

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22:25

Do Marketplaces Resolve or Complicate Channel Conflict?

Master B2B Friday 15 ·

2024/03/08

In this week's Friday 15, Andy & Brian talk about the role marketplaces play in alleviating (or causing) channel conflict.The big takeaway is that manufacturers need to accept that they simply need to be where their buyers buy, and that they can no longer push buyers into the channels that the manufacturer wants to use.

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20:26

How do you master the B2B eCommerce job search process?

Master B2B Friday 15 ·

2024/03/01

This week on the podcast, Andy & Brian discuss:- Sora, the new generative AI text-to-video tool - The demise of Amazon product aggregator Thrasio - The changes in how B2B practitioners find job nowadays.

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21:54

The Buzz from the Field: How B2B Companies Are Using AI

Master B2B Friday 15 ·

2024/02/23

In this week's Friday 15, Andy & Brian discuss:- A new dating app based on people's credit scores (and what that has to do with B2B) - The next generation of conversational commerce. - The Affiliated Distributors Marketing Summit and all of the buzz around AI.

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120 results

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