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PODCAST

Master B2B Friday 15

Each Friday Master B2B founders Andy Hoar and Brian Beck take a quick 15 minute spin around the world of B2B eCommerce, with their take on breaking news and lively conversations about the most pressing topics facing manufacturers, distributors and brands selling online.

technology

All Episodes

21:15

A Recap of the B2B Online Conference in Chicago

Master B2B Friday 15 ·

2024/05/10

Andy & Brian give a recap of their experience at the B2B Online conference in Chicago. Plus, they discuss what the latest Forrester Wave of Commerce platforms means for industry. And would you rather work with Gen Z or Gen X co-workers?

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20:16

Is Personalization Possible in B2B Digital Commerce?

Master B2B Friday 15 ·

2024/05/03

In this week's Master B2B Friday 15, Andy & Brian discuss:- What the unemployment numbers mean for digital investments. - Why personalization is so much more challenging in B2B than in B2C. - How you define "the customer" in B2B will define what types of personalization you actually need.

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22:26

Is a PIM needed in B2B Commerce?

Master B2B Friday 15 ·

2024/04/26

This week on the Friday 15, Andy & Brian discuss: - Does it make sense for an online marketplace to have brick and mortar locations? - Should you buy a PIM early in your digital journey, or once you've built up a sizable amount of product data? - A PIM won't solve your data problem, but it will force discipline on your organization around product data. So why doesn't everyone have one?

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23:21

What's the Best Way to Re-Calibrate Your Digital...

Master B2B Friday 15 ·

2024/04/19

This week on the Friday 15, Andy & Brian tackle:- Is Amazon being unethical when they started selling on other marketplaces to gain intel? - Do you need to bring in outsiders to help you revisit a digital strategy? - How do you prioritize the changes you want to make to your digital strategy?

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24:26

How often should your digital strategy be revisited?

Master B2B Friday 15 ·

2024/04/12

This week in the Master B2B Friday 15 Podcast, Andy and Brian talk about the balance between sticking to a plan, and reacting to external factors - and how do you know when to make a change to your plan. Andy talked about the difference between the 3 year vision, the 18 month strategy, and the constantly evolving tactics.

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19:01

Will AI Chatbots replace first-level customer service...

Master B2B Friday 15 ·

2024/04/05

This week Andy & Brian talk about:- Amazon's bigger investment in Anthropic and what it means for the future of eCommerce - A new AI chatbot tool called Hume and how it's going to affect first-line customer service workers in the future. Plus, Andy shares and example of an interaction he had with Hume...

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20:53

Who should own the digital customer experience in B2B?

Master B2B Friday 15 ·

2024/03/29

This week, Andy & Brian talk about:- Home Depot's $18 billion purchase of roofing distributor SRS Distribution, and how that will impact Home Depot's strategy moving forward. - Who should own customer experience? Master B2B recently held an executive roundtable in Atlanta and asked this question and the answers were all over the map. The guys discuss where they think customer experience should live in an organization, and why that matters.

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17:31

Does the CEO Need to Be Directly Involved in Digital...

Master B2B Friday 15 ·

2024/03/22

This week, Andy & Brian talk about Honeywell's digital transformation, and whether their CEO's decision to be incredibly hands-on is what made that transformation successful.You can read more about that story in this HBR article: https://hbr.org/2024/03/the-chair-of-honeywell-on-bringing-an-industrial-business-into-the-digital-age

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16:34

Is Dynamic Pricing Coming to B2B eCommerce?

Master B2B Friday 15 ·

2024/03/15

This week on the Friday 15:- Fast food chain Wendy's faced a PR debacle after they talked about their dynamic pricing initiatives. As Brian said, "don't raise the price of my Frosty!" - Is dynamic pricing coming to B2B? Or is it already here?

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22:25

Do Marketplaces Resolve or Complicate Channel Conflict?

Master B2B Friday 15 ·

2024/03/08

In this week's Friday 15, Andy & Brian talk about the role marketplaces play in alleviating (or causing) channel conflict.The big takeaway is that manufacturers need to accept that they simply need to be where their buyers buy, and that they can no longer push buyers into the channels that the manufacturer wants to use.

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20:26

How do you master the B2B eCommerce job search process?

Master B2B Friday 15 ·

2024/03/01

This week on the podcast, Andy & Brian discuss:- Sora, the new generative AI text-to-video tool - The demise of Amazon product aggregator Thrasio - The changes in how B2B practitioners find job nowadays.

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21:54

The Buzz from the Field: How B2B Companies Are Using AI

Master B2B Friday 15 ·

2024/02/23

In this week's Friday 15, Andy & Brian discuss:- A new dating app based on people's credit scores (and what that has to do with B2B) - The next generation of conversational commerce. - The Affiliated Distributors Marketing Summit and all of the buzz around AI.

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20:37

Is Online B2B Revenue Cannibalizing Offline Revenue?

Master B2B Friday 15 ·

2024/02/16

In this week's Friday 15, Andy & Brian talk about: -Owens Corning buying doormaker Masonrite for $3 billion -The initial feedback from the Beta group testing Microsoft's co-pilot AI tool -Whether online revenue is just shifting revenue from the offline channel to the online channel Learn more at masterb2b.com

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20:48

Will AI Change the Game for Amazon with B2B?

Master B2B Friday 15 ·

2024/02/09

This week, Andy & Brian discuss whether a recent court case means Amazon will be treated like a distributor and be responsible for the quality of the products it sells. Then they dig into the new Amazon AI chatbot called Rufus, and whether Rufus will put the salesperson out of business.

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19:29

Are in-office employees favored over remote workers?

Master B2B Friday 15 ·

2024/02/02

This week Andy & Brian talk about recent studies looking at remote work. Are in-office workers getting more promotions than those who work remotely? Are people who work in the office actually more productive than those who work at home? And does that distinction even matter?

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20:10

When Is Digital Transformation Complete?

Master B2B Friday 15 ·

2024/01/26

This week Andy & Brian talk about: - StitchFix's perplexing decision to open a digital transformation office - The concept of a "post-digital enterprise" - How much you need to budget for change management during a digital transformation

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19:59

Which B2B eCommerce Events Should You Attend in 2024?

Master B2B Friday 15 ·

2024/01/19

Andy & Brian take a look at the state of industry conferences and discuss the results of a recent survey on conferences.

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19:13

Are B2B Companies Preparing for the Worst in 2024?

Master B2B Friday 15 ·

2024/01/12

Andy & Brian look at where Amazon is cutting back, what Maersk's layoffs suggest about the state of supply chains, and whether B2B companies are actually preparing for a worst case scenario in 2024.

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16:34

B2B eCommerce Year-End Wrap Up

Master B2B Friday 15 ·

2023/12/15

Andy and Brian wrap up the year in B2B... - What's the biggest story of the year? - What's the most surprising fact? - What's the most disruptive trend?

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18:30

What are B2B eCommerce executives’ biggest concerns...

Master B2B Friday 15 ·

2023/12/08

- Henry Schein is hit with a cyberattack that impacted $150 million in revenues. - C-level executives are (not surprisingly) concerned about AI in 2024. - But when we actually heard from B2B eCommerce executives, they had more worries about the economy and having enough budget to follow through on their initiatives.

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112 results

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