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PODCAST

Health Connective Show

Health Connective

Medtech companies are at the forefront of innovation in healthcare, but it can be hard to keep up with everything going on–new technologies, regulations, the changing needs of healthcare providers. Yet, all of these things can impact your decision-making processes.But worry not–we’re here to tackle it together. Published every two weeks, the Health Connective Show is your go-to source for the latest developments. Each episode promises a fresh perspective on the most pressing issues in the medtech

technology marketing

All Episodes

24:40

Reboot Marketing Series, Pt. 3 (#81)

Health Connective Show ·

2021/05/14

This week’s episode is the third in a three-part Reboot Marketing Series for medical practices. In this episode, Michael, Scott, and Jared discuss the relationship between marketing your practice and marketing your physicians. What products or services are practices actually marketing? Learn how to address this and other questions that typically come up during discussions about branding and brand engagement. Don’t miss Part 1 and Part 2 of the Reboot Marketing Series. This series builds on the

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26:07

Reboot Marketing Series, Pt. 2 (#80)

Health Connective Show ·

2021/05/06

This week’s episode is the second in a 3-part Reboot Marketing Series for medical practices. In this episode, Michael, Scott, and Jared discuss how to take your online content to the next level, starting with social media and video marketing. It’s easy to get so caught up in the details of the content, that we ignore the power of the story itself. Learn how to focus on the authenticity of the story rather than getting lost in the weeds of the platforms. If you missed Part 1 of the Reboot Marketing

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23:39

Reboot Marketing Series, Pt. 1 (#79)

Health Connective Show ·

2021/04/29

This week’s episode is the first in a 3-part “reboot marketing series” for medical practices. In this episode, Michael, Scott, and Jared discuss how to keep an eye on marketing ROI in the midst of a lot of changes. A lot of practices are waking back up and starting to actively grow their patient volumes again. But as we all know by now, it isn’t as simple as returning to the way things were done before the pandemic. This conversation is brought to you by Health Connective, custom marketing solutions

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21:30

Today’s Web Apps, Pt. 3: The How (#78)

Health Connective Show ·

2021/04/21

This week’s episode is the third in a three-part series about custom web applications for today. Justin Bantuelle, Chief Operating Officer & Web Technology Director at Health Connective, breaks down why Agile development matters. In this episode, you’ll learn the importance of not jumping in before you’re ready, what questions to ask before starting the dev process, and how being able to pivot, partner, or stop development can sometimes lead to better results. This conversation is brought to you

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20:49

Today’s Web Apps, Pt. 2: The What (#77)

Health Connective Show ·

2021/04/15

This week’s episode is the second in a three-part series about custom web applications for today. Justin Bantuelle, Chief Operating Officer & Web Technology Director at Health Connective, breaks down how to choose what you want your custom application to do. In this episode, you’ll learn how to scope the application, the dangers of trying to fit everything into Version 1.0, and the complexities that are introduced when you try to develop an app on the cheap and then add to it later. (Hint: it

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22:23

Today’s Web Apps, Pt. 1: The When (#76)

Health Connective Show ·

2021/04/08

This week’s episode is the first in a three-part series about custom web applications for today. Justin Bantuelle, Chief Operating Officer & Web Technology Director at Health Connective, breaks down how to know when it’s the right time to build something new vs. using an application that’s already available. In this episode, you’ll learn how existing solutions can provide a head start, and what people fail to account for in building custom apps. This conversation is brought to you by Health

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22:54

Marketing Refresher Series, Pt. 3 (#75)

Health Connective Show ·

2021/03/26

This week’s episode is the third in a 3-part “marketing refresher series” covering some of the foundational aspects of your digital marketing that may have been neglected because of the pandemic. As organizations begin to come out of survival mode, it can be easy to overlook the fundamentals. In this episode, Michael, Scott, and Jared look at 5 keys to physician finders and digital physician engagement. This conversation is brought to you by Health Connective, custom marketing solutions for med tech

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24:24

Marketing Refresher Series, Pt. 2 (#74)

Health Connective Show ·

2021/03/18

This week’s episode is the second in a 3-part “marketing refresher series” covering some of the foundational aspects of your digital marketing that may have been neglected because of the pandemic. As organizations begin to come out of survival mode, it can be easy to overlook the fundamentals. In this episode, Michael, Scott, and Jared look at 5 opportunities to either win or lose with your organization’s social media efforts. This conversation is brought to you by Health Connective, custom

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25:02

Marketing Refresher Series, Pt. 1 (#73)

Health Connective Show ·

2021/03/10

This week’s episode is the first in a 3-part “marketing refresher series” covering some of the foundational aspects of your digital marketing that may have been neglected because of the pandemic. As organizations begin to come out of survival mode, it can be easy to overlook the fundamentals. In this episode, Michael, Scott, and Jared look at 5 keys to search engine optimization (SEO) that are important to revisit on a regular basis. This conversation is brought to you by Health Connective, custom

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30:03

The Right Side of the Provider (#72)

Health Connective Show ·

2021/03/03

Everything that it takes for a medical innovation to gain traction requires being on the "right side of the provider." Maya Said, president and CEO of Outcomes4me, joins the show this week to share how she grew her company’s digital health app to make it easier for breast cancer patients to know all of their treatment options. In this episode, you’ll learn how to identify the right time to start marketing a device, how to adapt partnerships to suit evolving business needs, and why provider

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23:01

Nailing Your Marketing Mix, Pt. 2 (#71)

Health Connective Show ·

2021/02/24

You have a lead; now what?? While Part 1 of our marketing mix discussion focused on starting points such as landing pages and content marketing, Part 2 walks through the lead conversion process that happens once someone is in your sales or marketing funnel. In this episode, you’ll learn how to pay more attention to the parts of the lead conversion process that matter, what to do when the pipes aren’t connected, and how to adapt when you aren’t getting the response you expected. This conversation is

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24:25

Nailing Your Marketing Mix, Pt. 1 (#70)

Health Connective Show ·

2021/02/15

There are so many marketing channels to choose from, and it doesn’t get any easier now that consumer behavior has changed during the pandemic. Sometimes it can feel like all you have to do is choose tactics from a menu, but that usually just leaves a sour taste in your mouth. In this first of two episodes on nailing your marketing mix, you’ll learn tips for landing pages, digital advertising, websites, content marketing, and more. This conversation is brought to you by Health Connective, custom

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28:18

Communities Don’t Create Themselves (#69)

Health Connective Show ·

2021/02/03

It takes a digital village to keep providers connected with each other and with emerging tech that can help them provide better care. Jennifer Armstrong, VP of Marketing at Stratus, joins the program to share the story of EEG U, Stratus’ online provider community that is moving their growth goals forward without breaking the bank. In this episode, you’ll learn how CE programs are evolving, why health tech companies don’t need new platforms to provide high value to clinicians, and how you don’t have

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25:53

Cracking the Code on Co-Branding (#68)

Health Connective Show ·

2021/01/28

Co-branding between health tech companies and local providers isn’t always as easy as 1 + 1 = 2. Without considerate planning, it can turn into a double helping of content that isn’t useful for anyone. Success takes finding balance between what the patient is going to care about and what the company and provider want to say. In this episode, you’ll learn tips for co-branding success, when it makes sense as part of a marketing strategy, and how it can make the provider’s job easier. This conversation

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24:55

Keep Health Tech Simple … Or Else (#67)

Health Connective Show ·

2021/01/13

Health tech companies seem to forget that the last thing a provider wants is something to distract them from caring for their patients, according to Dr. Mike Greiwe, a practicing orthopedic surgeon with OrthoCincy, and founder of the OrthoLive telemedicine platform.As both a practitioner and a tech guru, Dr. Greiwe understands how to help health IT get to the point where the benefits outweigh the pain points. In this episode, you’ll learn why telemedicine needs a champion on the team, how practices

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24:36

How to Plan Communications in 2021 (#66)

Health Connective Show ·

2020/12/24

A lot of medical practices found themselves without a good way to communicate with patients during the pandemic. The good news is that it’s within reach for almost everyone. In this episode, you’ll hear where your marketing and communications focus should be in 2021, how to help patients who continue to put off care, and what to tell patients about the things you can do to help them. This conversation is brought to you by Health Connective, custom marketing solutions for med tech and pharma. Sign up

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26:12

Let's Talk About the Bill (#65)

Health Connective Show ·

2020/12/17

Most providers prefer to leave billing to someone else, but preparing for those awkward conversations can have a profound effect on the patient experience. In this episode, you’ll hear what providers should be communicating about billing, how to avoid common billing pitfalls, and simple ways to train your staff to address patient concerns early. This conversation is brought to you by Health Connective, custom marketing solutions for med tech and pharma. Hosted on Acast. See acast.com/privacy for

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23:56

What Happens If Providers Don’t Embrace Digital? (#64)

Health Connective Show ·

2020/12/09

A lot of provider organizations seem to be operating in fear or denial, but it turns out that they have some advantages over new entrants, according to Jason Lineen, SVP, Consulting Practice Leader at AVIA. In this episode, you’ll learn how innovation happens in smaller organizations, what types of digital transformation need to happen the most, and how vendors can start to build relationships with providers even during a downturn. This conversation is brought to you by Health Connective, custom

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23:58

Healthcare Leaders Have New Communication Priorities...

Health Connective Show ·

2020/12/03

Healthcare leaders can no longer afford to assume that communication is happening effectively. This might be why communications were a focus of the recent article in Becker’s Hospital Review titled "10 Areas of Focus For Health System CEOs, CFOs Heading Into 2021" that talked about best practices for organizational excellence, culture, and accountability. In this episode, you’ll hear how Michael, Scott, and Jared react to the list – what stood out, what made sense, and what surprised them. This

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25:04

Tech Will Never Replace Doctors (#62)

Health Connective Show ·

2020/11/25

Brian Carter, SVP of Product at Validic, joins the show this week to share how health tech companies can use their services to educate patients, and not just sell to providers. In this episode, you’ll learn how smaller health tech companies can develop new provider relationships, keep transparency at the forefront, and stay focused on solving a limited number of problems. This conversation is brought to you by Health Connective, custom marketing solutions for med tech and pharma. Hosted on Acast

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161 results

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