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PODCAST

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Feel better about marketing™ The go-to podcast for anyone trying to make sense of the world of marketing, business and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with. It’s like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite. UK TOP 2 | US TOP 50 | RELEASED FORTNIGHTLY

business marketing

All Episodes

61:44

94: Top strategist Tom Roach on why siloing creative,...

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2022/08/26

This week all it took was a tasty tipple of classic TV ads to trap tenor turned top strategist, and alliteration aficionado, Tom Roach. Currently VP of Brand Planning at Jellyfish, Tom has worked at some brilliant acronyms agencies like AMV BBDO, Leo Burnett, BBH, and adam&eveDDB, creating pitch-perfect campaigns for McDonald’s, Sainsbury’s, and the BBC to name a few. He gets vocal on a ton of topics, including his early days as a choral scholar, his first agency job, what account people and

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54:36

93: Meet Marc Lewis, the man behind the world's most...

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2022/08/12

Lots of girls and lots of boys, lots of smells and lots of noise, playing football in the park, we caught baggy trousered Marc. We’ve snared the Dean of the world’s most awarded ad school, Marc Lewis, for an hour of masterly Madness. A seriously impressive creative mind perched atop the industry’s finest pantaloons, Marc is the man at the helm of School of Communication Arts. He’s dead set on delivering the very best creative education to the very best talent, endeavouring to have at least one

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69:15

92: Industry legend Cameron Day on writing his...

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2022/07/29

Carpe Diem. Seize the day. The Cameron Day. This week we’ve snared industry legend, author, and birthday boy, Cameron Day, for a chinwag. Creative Director, writer, and chainsaw enthusiast, Cameron has been crafting ads and shape-shifting brands for over thirty laps around the sun. Pile your paper plate high with topics including the influence of his father Guy Day (of Chiat/Day), writing his Advertising Survival Guides, hiring the quietest person in the room, patience, jargon, trying to pitch a

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53:52

91: How studying songwriting makes you a better...

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2022/07/15

We flagged down a Big Yellow Taxi and rode it all the way to Melbourne to catch copywriter and Joni Mitchell mega-fan, Carolyn Barclay, this week. A stubbornly strategy-first copywriter, Carolyn helps brands sound like actual humans instead of soulless robots sent from the future to bore us to death. She’s also co-founder of Kingswood & Palmerston, a creative consultancy solving marketing puzzles for B2B and making ads for ad agencies. She talks to us on selling cheap suits to men who call

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63:24

90: Why your ad being EXPENSIVE and IGNORED might be...

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2022/07/01

This week, we laid out hordes of Humbugs* to catch the Bah-rilliant Bristol-based strategist and Paul Feldwick fan, Alex Murrell. He is currently Strategy Director at brand agency Epoch. Supplying strategic simplicity to the world’s biggest FMCG brands. Alex talks to us on tonnes of topics, including making the jump from graphic design to strategy, efficiency vs effectiveness, why an ad being expensive and ignored is a good thing, what the Superbowl and a peacock’s plumage have in common, Darwin,

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77:28

89: Why discounts destroy brands with "revenue...

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2022/06/17

We’ve gone bar crawling in Washington DC and laid bait of Tanqueray & tonic to lure and lubricate the writer, teacher, speaker and “Revenue Architect” Dave Wakeman this week. Clients call him a “shot of adrenaline”, and his work has taken him around the world working with some of the world’s biggest brands like American Express, Google, Coca-Cola, Nike, and the Boston Red Sox. He’s also the host of the number 1 podcast in the world for folks marketing and selling sport, theatre, and

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57:17

88: Why there's never been a more exciting time to be...

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2022/06/03

Health and Safety went ballistic when they got wind of this week’s guest being both a Blades fan and one of the sharpest strategic minds in media. Safety goggles on folks, it’s Rich Kirk. Rich is currently Chief Strategy Officer at Zenith UK. Named the UK’s second-best media planner in 2021 by Campaign, Rich, like Avis, clearly tries harder, contributing to Zenith winning work from Lloyds, Halifax, Uswitch, Confused, Zoopla, and Nestle last year. This episode covers a sharp showdown (Billy vs

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60:23

87: TikTok sensation Rob Mayhew on how to win at...

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2022/05/20

This week, we’ve laid 57 varieties of bait to snare Salad Cream sommelier and TikTok star, Rob Mayhew, for a chinwag. Currently Head of Influence at Fleishman Hillard, Rob has over 20 years’ experience working at some of London’s top agencies with big brands like McVities, Krispy Kreme, and Lacoste. His sketches send Jenny’s, Gavin’s, and Tara’s across agency land into hysterics by holding up a mirror to our decidedly dumb behaviours. Rob talks to us on a ton of topics, including being a salad

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63:51

86: Why you can't sell tea bags in Sudan (and other...

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2022/05/06

This week, we’ve masqueraded as a cartoon tiger and talked our way into Kellogg to catch truly gr-r-reat marketer, Keerti Nair, for a chinwag. Hell-bent on bridging the gap between commerce and creativity, she’s Marketing Effectiveness and Digital Transformation Lead at Kellogg and has cut her teeth in the industry over 16 years, 4 continents and 2 recessions. She talks to us on going from engineering to marketing, selling Coca Cola products door-to-door, relentless learning, why selling tea

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58:09

85: TBWA/Chiat/Day's Chief Creative Officer, Amy...

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2022/04/22

This week, armed with duty-free’s finest Yo Ho Ho’s and a bottle of rum, we’re in the Big Apple to rub shoulders with the pirates at TBWA\Chiat\Day New York and catch their Chief Creative Officer, Amy Ferguson, for a chinwag. Amy describes herself as a chronic exaggerator. Yet, her reputation as a creative renegade and rule rewriter needs none of that. She’s got the pencils, Lions, Clios and pieces of eight to prove it. So, listen up landlubbers as Amy chats to us on a treasure trove of topics

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71:49

84: How to adopt a 2-speed strategy with professional...

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2022/04/08

Fix up, Look Sharp* because this week we’ve lured Lincolnshire lad and the Rascal of professional services marketing, Lee Grunnell, for a chinwag. A top marketing director and fellow Ritson fanboy, Lee is obsessed with applying the latest thinking from marketing leaders like Binet, Field, and Sharp to professional services. He talks to us on picking brussels sprouts, the Grunnéll vs Grunnell debate, why advertising is like Voldemort, how marketing in law firms isn’t as different as you’d

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54:47

83: Stopping ad agencies becoming the least creative...

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2022/03/25

This week, we whizzed back to the 90s and stuck out our thumb on the side of the information superhighway, hoping to catch a ride with award-winning creative and digital pioneer, Laura Jordan Bambach. Currently President and Chief Creative Officer at Grey London, Laura is a total ad land powerhouse, dishing out truly creative work for some of the world’s biggest brands. Topics covered in this episode somehow span; zombies, Nine Inch Nails, industrial quantities of chicken breast, fixing

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72:06

82: One of Britain's most awarded copywriters, Nick...

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2022/03/11

This week, we laid bait of lofty vision statements and years of intricate tax dodging, to lure one of Britain’s most-awarded copywriters from the shadows. Locked and loaded to lob a few volleys at brand purpose, he’s Nick Asbury. A brilliant writer and a thoroughly good bloke to boot, Nick crafts witty and charming words for branding and design. Pile your plate high as Nick talks to us on how a poem about the England football team got him in real trouble, differentiating between writing for

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42:59

81: Professor Karen Nelson-Field schools us on all...

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2022/02/25

We stuck a fake shark fin on our back and lurked in the waters off Adelaide to catch the attention of one of the industry’s most respected researchers, Prof. Karen Nelson-Field, this week. Hell-bent on fighting the broken media ecosystem as founder and CEO at Amplified Intelligence, Karen is also an author and alumni of the world-renowned Ehrenberg-Bass Institute. When she’s not binge-watching Home & Away (yes, she’s still a fan), Karen’s research into the measurement of attention has made her

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34:42

80: ‘Loyalty programmes; a complete waste of time?’....

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2022/02/17

Let’s get ready to rumble! Grab your ringside seat for the first episode in a new special heavyweight series; They Might Be Right. It’s the boisterous brother of Call To Action that breaks up bundles in the pithy playground of Twitter. Named in honour of Bill Bernbach’s famed jacket pocket card, we invite our challengers into the octagon of debate for a verbal slugfest, whilst being mindful and welcoming to the opinions of others. This week’s motion is ‘Loyalty programmes; a complete waste of

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54:45

79: Hey Whipple, Squeeze This author, Luke Sullivan,...

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2022/02/11

We’ve sailed on the waters of the U.S coast to catch the Moby Dick of advertising this week; the one and only Luke Sullivan. A man whose book ‘Hey Whipple, Squeeze This’ is so iconic it’s coined by many as the creative bible, Luke is one of the most talented blokes in the business, having spent 33 years in adland at shops like Fallon and The Martin Agency. Join us for a raucous and riotous voyage across topics including the importance of mentors, the soon-to-be-released and updated 6th edition

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73:06

78: Using game theory to make better decisions with...

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2022/01/28

We’ve commandeered a (now) irate New Zealander’s fishing trawler to poach the strategy and risk expert Andrey Ivanov for a right royal chit chat this week. A podcast host in his own right, Andrey fronts the popular and educational Business Games podcast, where he applies game theory to help leaders overcome uncertainty. Go press play and unleash a huge catch of informative piranhas, including why Andrey thinks business people should consider stand-up comedy, why poker is a good analogy for life,

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63:58

77: Why everyone is BOTH right AND wrong about...

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2022/01/14

This week, all it took was a blue tick and the gall of a Gary Vee groupie to lure our latest guest from the shadows. It’s a man with a brilliant marketing brain and alarmingly dirty mind, John Lyons. John has shed loads of experience in marketing strategy, campaigns and promotions for agencies, start-ups, and huge brands. And he’s currently living the miniature brick-building dream as Senior Loyalty Proposition Manager at a certain Danish toy company. Listen to John chat rant on his all-access

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50:07

76: Behind the strategy for some of Haribo's most...

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2021/11/26

We’ve sent out our largest trawler into the (Quiet) Storm and landed ourselves a bumper super catch this week as we snare ad land power couple Rania and Trevor Robinson OBE. Rania and Trevor are the CEO and ECD respectively of Quiet Storm; a creative marriage of ad agency and production company. Rania has worked magic on accounts and strategy for some of the world’s biggest brands, including Haribo, Mercedes, Google and Coca Cola, whilst Trevor is the creative force of nature behind some of the

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55:25

75: Should your business have a 25 year plan?...

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2021/11/12

We’ve lurked in the long grass by the canal and nabbed consultant, mentor, and music-geek Jess Gregson for a chinwag as she visits her houseboat this week. An optimistic, pragmatic, and friendly soul from Sheffield, Jess is the founder of Extra Brain, where she uses her experience to help business leaders come unstuck. She is also the founder of Open to everyone. Closed to racism, an initiative getting businesses to take a stand against racism, and also hosts themed social listening party

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174 results

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