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PODCAST

The Turn

The Turn takes a broad look at golf, not just as a game but as a business. Julia Kelly and Kris Strauss have decades of experience in the golf industry. The duo discusses trends from the golf business, equipment and more. Presented by Troon, each episode will be joined by a featured guest, promised to be a big-time expert in the industry.

business marketing

All Episodes

26:29

Growing the Game with Notah Begay III

The Turn ·

2019/09/10

After hosting two clinics for the Ak-Chin Indian Community at Ak-Chin Southern Dunes Golf Club in Maricopa, AZ, NBCSports & GolfChannel Analyst Notah Begay III sat down with us in a great conversation on how he is doing his part to grow the game of golf, stories from his playing days with former Stanford teammate and friend, Tiger Woods, and much more! Special thanks to Ak-Chin Southern Dunes General Manager, Brady Wilson, for joining us for this great conversation as well!

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17:00

Golf Travel Trends

The Turn ·

2019/08/06

In this edition of The Turn Podcast, Kris Strauss, Troon senior vice president of Sales and Marketing, was joined by the Peter Walton who is the President & Chief Executive of IAGATO, the Global Golf Tourism Organization, at their recent North American Conference in Austin, TX. The two discuss various trends in golf travel and take a peak into the future!

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33:23

A Sit Down with Respected Golf Course Architect, Bill...

The Turn ·

2019/07/16

We were honored to be joined by a legend in the golf industry as Bill Coore of the renowned Coore and Crenshaw Golf Course architectural firm join Jared Cohen and Troon Senior Vice President of Sales and Marketing, Kris Strauss, to have an in-depth discussion on golf course design, history and of course updates on the big Kapalua Plantation refinement project which is set to be completed before the end of the year.

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12:28

The Life of a World Long Drive Competitor

The Turn ·

2019/06/04

While competing in the World Long Drive's Ak-Chin Smash in the Sun in Maricopa, AZ, Trent Scruggs, the number 14th ranked World Long Drive competitor in the world sat down with us to give us insight on life on the Long Drive tour. Plus how it has evolved in recent years and a discussion on the future of golf.

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01:19:37

Secrets to Success with Photography

The Turn ·

2019/04/23

We know we need great, not just good photography. But what are key things we need to know in order to obtain it? James Patrick is an award-winning and internationally published commercial and editorial photographer and best selling author based in Arizona. He, along with Troon Vice President, Julia Kelly, discuss key tactics for finding the right photographer, strategies for photography, growing your Instagram and so much more in what is one of the best discussions we've had on the show!

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15:36

The Tee2Green Challenge

The Turn ·

2019/04/11

How many times have you as an adult wished something like the Drive, Chip and Putt was around when you were a kid? Or at least visualize how you would compete in it while some of these incredible kids participate at Augusta National ahead of Masters Week? Well check this out! The Tee2Green Challenge is a growing competition in the Western US which is pretty much Drive, Chip and Putt for adults! The founders of Tee2Green joined the show to give us a background of their great new game!

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16:15

What was learned from the PGA Show

The Turn ·

2019/02/06

What's new? What's innovative? What's buzzing? Kris Strauss, the senior vice president of sales and marketing for Troon, joins the show fresh off his experience at the 2019 PGA Show to discuss all of this and more!

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33:22

The 2018 Golfer Survey

The Turn ·

2018/12/20

To wrap up year one of The Turn Podcast, Jared Cohen is joined by Senior Vice President of Sales and Marketing for Troon, Kris Strauss. Every two years, Troon surveys a random sampling of golfers across the United States to learn more about the consumer and the direction of the industry through various trends. Kris and Jared pulled out key findings from this 2018 edition of the Golfer Survey with topics ranging from rounds and playing habits, social media usage, travel trends, fitness and more.

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29:38

Best Practices Working with the Media

The Turn ·

2018/11/29

Best ways of leveraging the media is a common conversation among those in sales and marketing within the golf industry. With content continuing to rule as we approach 2019, what better to learn the best ways of utilizing the media than with a media member? ESPN.com Staff Writer Josh Weinfuss joins the show to discuss just that as well as trends he is seeing and engagement on social media.

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27:22

Creating the 'WOW' Factor

The Turn ·

2018/09/20

Broadcasted from the Golf Inc. Strategies Summit from Carlsbad, CA, Jared Cohen is joined by VP of Operations at Troon, Bill O'Brien, and General Manager at Princeville Makai Golf Club in Hawaii, Doug Sutter, for a discussion on creating, planning and implementing that experience at your property that makes a customer step back and say “wow.”

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33:57

Similarities of Managing Golf and Tennis

The Turn ·

2018/08/23

Providing an un-paralleled experience to customers and guests while striving to grow the game and it’s future. This is the driving force for what motivates those who work in the golf industry. The exact same thing can be said for those in the Tennis industry. Jared Cohen and Michael Loizou are joined by two members of the executive team at Cliff Drysdale Management in Kim Arena, Vice President of Sales and Marketing, and Scott McCulloch, Vice President of Operations for a conversation on the

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32:27

Growing The Game

The Turn ·

2018/08/01

The Turn Podcast has hit the road as we broadcast in the Northeast at Springdale Golf Club on the campus of Princeton University.We're joined by Chief Business Officer of the AJGA, Jason Etzen, as well as Head Golf Professional at Springdale, Keith Stewart, to discuss the trends of junior golf, how it is continuing grow and evolve and how kids are learning not just about the game, but life lessons. Tune in to this great conversation on growing the game of golf.

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27:41

The Saguaro Amateur Series

The Turn ·

2018/06/28

The Troon Saguaro Amateur Series is a series of golf tournaments during the off times of college golf around the United States. From California to Arizona to Tennessee, this Amateur series is in it's second full year of existence and is continuing to grow. Roy Edwards, the Men's head golf coach at the University of Colorado, Joe Jensen, the Men's head golf coach at the University of Wyoming and Brady Wilson, the general manager of Ak-Chin Southern Dunes Golf club are the founders of the Troon

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32:31

Golf Industry Expert Round-Table

The Turn ·

2018/05/25

For this episode of The Turn, we have complied a crew that combine for over 60 years of experience in the golf industry to have a round-table discussion answering questions as it pertains to the business of golf, private clubs and trends going forward in the industry. The topics include career goals and advice, certifications, digital marketing and content tools, developing new golfers and much more! Be sure to follow us on Twitter at @TheTurnPod to keep the conversation going with more questions

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21:30

The Shark Exerience

The Turn ·

2018/05/01

It's not just a golf cart or pull cart on the golf course anymore! Now there are Segways, GolfBoard's, mountain bikes, TurfRiders, and much more! One the forefront of new golf cart technology is the Shark Experience which brings live broadcast and music streaming capabilities to your round. Jared Cohen and Michael Loizou are joined by Allie Oseikie of the Shark Experience to talk about the innovative technology they are bringing to golf courses and how it is impacting the golf consumer.

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29:05

Going Rogue! Joined by Randy Rubin of Callaway Golf

The Turn ·

2018/04/12

One of the most prevalent topics in golf in 2018 from the professional ranks to the amateurs is the incredible technology seen with equipment. Jared Cohen and Michael Loizou in this episode are joined by the director of strategic partnerships for Callaway Golf, Randy Rubin, who discuss everything from innovations with equipment to marketing an international brand. Plus, the guys give their takeaways from the 2018 Masters Tournament.

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36:00

Winning with Digital

The Turn ·

2018/03/26

Everyone is trying to get ahead in the ever changing world of digital marketing. Whether it be through search engines or social media, having the right plan in place could make all the difference. Jared Cohen, Michael Loizou and Bill O'Brien are joined by Kim Nguyen, Director of Agency Operations for Web.com, to discuss the latest digital trends. The guys also weigh in on the significance of today's digital marketing and how it is making an impact daily fee, resort and private clubs around the

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30:00

Rebuilding after Disaster Strikes

The Turn ·

2018/03/02

Hurricane Irma and Maria devastated the country of Puerto Rico back to back late last year causing much of the country to go without water and power for a stretch of time. In the middle of it all was Jamie West, the Director of Country Club Operations at Wyndham Grand Rio Mar Puerto Rico Golf & Beach Resort. Jamie joins Jared Cohen and Michael Loizou on this podcast to discuss the incredible story of how he and his team provided aid for those at the resort as well as those in the community. Plus the

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40:37

Discussing the Waste Management Phoenix Open and PGA...

The Turn ·

2018/02/09

Introducing the first Episode of The Turn, a gold business podcast powered by Troon! Jared Cohen and Bill O'Brien's featured guest for this edition is the Senior Vice President of Sales and Marketing for Troon, Kris Strauss as he has spent the last few weeks both at the PGA Show in Florida and the Waste Management Phoenix Open in Arizona. Bill and Jared also provide their thoughts on the Phoenix Open and Bill wraps things up with his "travel trend."

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The Turn, A Golf Business Podcast

The Turn ·

2018/02/05

The business of golf is constantly evolving with everything from trends on the pro tour, equipment and apparel to the management of a golf course and the day-to-day operations. The Turn dives into the golf industry looking at all of these facets and more with a fun and informative perspective. The Turn is powered by Troon, the world-wide leader in golf club management, development, and marketing.

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100 results

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