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PODCAST

Marketing Like a Mother

Olivia Radcliffe

A podcast for mom entrepreneurs who want to grow a thriving business while navigating the beautiful chaos of motherhood. Whether you"re squeezing in work during naptime or stealing a few moments of focus while Bluey entertains, this show is here to help you build a business and life you love - without sacrificing your sanity. Each episode features step-by-step strategies, actionable tips, and inspiring guest interviews to help you market smarter, not harder. If you"re asking questions like: - How

business marketing

All Episodes

29:48

Customer Journey Deep Dive

Marketing Like a Mother ·

2024/05/12

This week on Marketing Like a Mother, Michelle sits down with Customer Journey & Buyer Experience expert Stacey Cole to deep dive into creating compelling experiences for your customers. In this episode, we talk about: - The need to align the customer journey with business goals - Crafting high-end experiences for your audience - Post-purchase experiences play a vital role in nurturing the audience and building relationships - Continuously evaluating and refining your customer journey to ensure it

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33:08

A Dad's Perspective on Business with Willie Whittle

Marketing Like a Mother ·

2024/05/05

This week on Marketing Like a Mother, Olivia is chatting with Willie Whittle - our first-ever Dadpreneur on the podcast! Willie Whittle, a single dad, podcast host, and entrepreneur, shares his journey of becoming a widowed father and his commitment to helping his five children reach their goals. In this episode we're talking about: - Balancing work, family, and personal goals - Prioritizing life events and being selfish with self-care - The importance of taking breaks and reconnecting with

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28:29

Marketing to Neurodivergent Humans

Marketing Like a Mother ·

2024/04/28

This week on Marketing Like a Mother we're talking from the heart, both as neurodivergent humans who have things marketed to us and as business owners marketing to neurodivergent people. In this episode we're talking about: - Using terms like neurodivergent and neurospicy in your marketing - Highlighting the need for mindfulness and respect when using these terms - Sharing personal experiences as neurodivergent individuals - Our discomfort with less thoughtful or considered uses of these terms -

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28:44

Marketing Without Social Media

Marketing Like a Mother ·

2024/04/21

This week on Marketing Like a Mother, Michelle is talking with Laura Agar Wilson, Business Mentor & Coach for Health & Life Coaches. In this episode we're talking about: - Laura's journey as a business mentor and coach for health and life coaches. - Building successful businesses without the pressure of social media - Creating a flexible work-life balance - The importance of experimentation and trying new strategies in business - Focusing on search-based platforms like blogging, Pinterest, and

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28:12

Bring Your Book to Life with Heidi Fiedler

Marketing Like a Mother ·

2024/04/14

This week on Marketing Like A Mother Olivia is talking with Heidi Fiedler, a writer, editor, and creative coach who has worked with renowned clients like Chronicle Books and Bravery Magazine. She helps writers find joy and ease in the creative process through writing classes, manuscript reviews, and coaching. They discuss: - Choosing and Pursuing a Book Idea - Breaking Free from Structure - The Art of Writing Books for Children - Encouraging Creativity in Young Authors - Traditional Publishing vs

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27:50

Finding Freedom As A Web Designer with Paige Brunton

Marketing Like a Mother ·

2024/04/07

This week on Marketing Like A Mother, Michelle is chatting with friend Paige Brunton, the queen of all things Squarespace Website Design. Paige shares her inspiring journey from being a non-techy expat to becoming a successful web designer and educator. If you've ever been curious about web design, this episode will take you on a comprehensive journey through Paige's story, the world of web design, and how you can tap into your creativity to build a profitable business.They discuss: - Finding

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25:24

Lessons from 100 episodes

Marketing Like a Mother ·

2024/03/31

We're at 100 episodes!!And this week on Marketing Like a Mother we decided to take a walk down memory lane and reflect on lessons learned from publishing 100 episodes over the past 2+ years. In this episode we're talking about: - How fun this podcast has been to create and why we think it's stayed fun all these episodes later - How shocking it's been to see how far the podcast has reached - Lessons learned around managing our energy levels and not overbooking interviews - Our desires to dive

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29:46

Using LinkedIn for Business Growth with Hailey Rowe

Marketing Like a Mother ·

2024/03/24

This week on Marketing Like a Mother, Olivia chats with Hailey Rowe, Marketing/Sales Coach & Linkedin Lead Generation Service Provider.Hailey helps service-based business owners (especially coaches) build out their client attraction process, get more time back, and boost sales without being held back by social media overwhelm. They discuss: - How Hailey fell in love with LinkedIn for lead generation - Networking vs content creation - How to send non-sleazy connection requests - Lead generation

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27:20

Your Questions, Answered!

Marketing Like a Mother ·

2024/03/17

This week we're doing things a little differently over on the Marketing Like a Mother podcast! We sent out a call for your burning questions and we're sharing our honest answers to things like: How we're really juggling all these businesses Transitioning from service provider to digital products How to get clients to embrace Voxer Niching down as a multi-passionate entrepreneur And planning for maternity leave... Oh and we're sharing a very big surprise life announcement from Olivia...

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24:49

Build Your Super Successful Business With Balance...

Marketing Like a Mother ·

2024/03/10

This week on Marketing Like a Mother, Michelle chats with online business coach Angela Henderson. Angela shares her journey of balancing motherhood and building a successful business. Get ready for some juicy conversations and valuable insights!They discusss - From Mental Health Clinician to Mompreneur - Transitioning from Social Work to Product Business - Leveraging ADHD in Business - Working in the Business vs. Working on the Business - The Four Key Components of Business Success - The Importance

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32:44

Handling Rejection in Business

Marketing Like a Mother ·

2024/03/03

This week on Marketing Like a Mother we're facing our fears and diving into the challenging waters of handling rejection. As much as we might wish it weren't so, rejection is a normal and necessary part of business. But that doesn't make it easy to deal with it! In this episode, we talk about: - The real challenges of dealing with rejection in business - Strategies for dealing with rejection in client situations and for receiving criticism - Rejection is not personal - Setting healthy boundaries

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30:17

Stretching Your Superpower with Melissa Llarena

Marketing Like a Mother ·

2024/02/25

This week on Marketing Like a Mother, Olivia is talking with Melissa Llarena, author of the Amazon bestseller Fertile Imagination: A Guide for Stretching Every Mom's Superpower for Maximum Impact. Melissa shares her insights on how to harness your imagination and create a thriving business while staying sane as a mompreneur.They discuss: - Waking Up Your Imagination - Playing with Your Imagination - Stretching Your Imagination - The Power of Boredom and Stillness - Bringing Your Child Along for

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38:26

Creating Unforgettable Systems & Workflows with Dolly...

Marketing Like a Mother ·

2024/02/18

This week Michelle is sitting down with the delightful Dolly Delong to geek out about all things systems and workflows for busy entrepreneurs. They discuss: - How having solid systems helped Dolly build her flourishing photography business - Why business owners need solid systems and workflows - Example of a freelancer's contact page workflow and you can wow your future clients - Tips for getting started with systems and workflows

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27:55

Embracing being multi-passionate with Lindsay Dollinger

Marketing Like a Mother ·

2024/02/11

This week Olivia is chatting with Lindsay Dollinger about embracing being a multi-passionate entrepreneur, especially as mothers. They discuss: - The struggle of balancing being a parent, holding down a job and trying to build a business - The importance of embracing the messy journey of doing business around other priorities - Lindsay's best tips for staying focused and productive - Creating powerful systems to support you - Leaning into the plus sides of being multi-passionate

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22:45

Non-Sleazy Sales: Let us get on our soapbox for a bit...

Marketing Like a Mother ·

2024/02/04

This week on Marketing Like a Mother we're diving in head-first into the often controversial world of sales! Between the two of us, we've sold a LOT. And have a LOT of thoughts on what makes a good sales experience - and what doesn't! In this episode we're talking about: What selling is really about as business owners Selling how you like to buy Sales mindset Sleazy traps to not fall into And so much more!

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34:29

Lookback Series | Scheduling Strategies for Doing it...

Marketing Like a Mother ·

2024/01/28

This month we’re doing a lookback series of some of the best of the best episodes - both the fan favorites and our personal picks - to help you start this new year on the right foot. In this final episode in the series, we’re bringing back "Scheduling strategies to do it all without losing your mind”. This is THE fan-favourite episode from the past 2 years of the podcast! In this episode, we go behind the scenes and talk about our own personal strategies for balancing our multiple priorities,

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28:35

Lookback Series | Are You A "Top Down" Or "Bottom Up"...

Marketing Like a Mother ·

2024/01/21

This month we’re doing a lookback series of some of the best of the best episodes - both the fan favourites and our personal picks - to help you start this new year on the right foot. This week we’re bringing back “Are You A "Top Down" Or "Bottom Up" Planning Kind Of Gal?”. This is one of the episodes we’ve actually gotten the most feedback about because it’s not necessarily something you’d think about but understanding how your brain actually works can make the difference between trying to fit

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39:31

Lookback Series | Navigating Neurodivergence In...

Marketing Like a Mother ·

2024/01/14

This month we’re doing a lookback series of some of the best of the best episodes - both the fan favourites and our personal picks - to help you start this new year on the right foot. This week we’re bringing back “Navigating Neurodivergence In Business: How Our Unique Brains Affect Our Work”. This is one of our personal favourite episodes because embracing the way our unique brains work has been pivotal in now only growing our businesses but actually enjoying what we do day in and day out.

en

32:38

Lookback Series | Collaborations: the good, the bad,...

Marketing Like a Mother ·

2024/01/07

This month we’re doing a lookback series of some of the best of the best episodes - both the fan favourites and our personal picks - to help you start this new year on the right foot. This week we’re bringing back “Collaborations: the good, the bad, and the AMAZING”. We think this episode is incredibly important right now as we start the new year because leaning on partnership and collaborations is a great way to expand your reach and grow your audience without having to do it all on your own. In

en

33:16

Looking Forward into 2024

Marketing Like a Mother ·

2023/12/31

This week on Marketing Like a Mother we're excited to be sharing a behind-the-scenes peek at our annual planning processes and goal-setting strategies to hopefully spark some meaningful, and maybe out-of-the-box, ideas as you do the same. In this episode we talk about: - Our planning processes for our individual businesses and the joint business - Scheduling strategies for the year including planning for holidays, launches and more - Setting goals vs projects - Our words (or intentions!) of the

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