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PODCAST

Marketing Like a Mother

Olivia Radcliffe

A podcast for mom entrepreneurs who want to grow a thriving business while navigating the beautiful chaos of motherhood. Whether you"re squeezing in work during naptime or stealing a few moments of focus while Bluey entertains, this show is here to help you build a business and life you love - without sacrificing your sanity. Each episode features step-by-step strategies, actionable tips, and inspiring guest interviews to help you market smarter, not harder. If you"re asking questions like: - How

business marketing

All Episodes

25:24

Lessons from 100 episodes

Marketing Like a Mother ·

2024/03/31

We're at 100 episodes!!And this week on Marketing Like a Mother we decided to take a walk down memory lane and reflect on lessons learned from publishing 100 episodes over the past 2+ years. In this episode we're talking about: - How fun this podcast has been to create and why we think it's stayed fun all these episodes later - How shocking it's been to see how far the podcast has reached - Lessons learned around managing our energy levels and not overbooking interviews - Our desires to dive

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29:46

Using LinkedIn for Business Growth with Hailey Rowe

Marketing Like a Mother ·

2024/03/24

This week on Marketing Like a Mother, Olivia chats with Hailey Rowe, Marketing/Sales Coach & Linkedin Lead Generation Service Provider.Hailey helps service-based business owners (especially coaches) build out their client attraction process, get more time back, and boost sales without being held back by social media overwhelm. They discuss: - How Hailey fell in love with LinkedIn for lead generation - Networking vs content creation - How to send non-sleazy connection requests - Lead generation

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27:20

Your Questions, Answered!

Marketing Like a Mother ·

2024/03/17

This week we're doing things a little differently over on the Marketing Like a Mother podcast! We sent out a call for your burning questions and we're sharing our honest answers to things like: How we're really juggling all these businesses Transitioning from service provider to digital products How to get clients to embrace Voxer Niching down as a multi-passionate entrepreneur And planning for maternity leave... Oh and we're sharing a very big surprise life announcement from Olivia...

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24:49

Build Your Super Successful Business With Balance...

Marketing Like a Mother ·

2024/03/10

This week on Marketing Like a Mother, Michelle chats with online business coach Angela Henderson. Angela shares her journey of balancing motherhood and building a successful business. Get ready for some juicy conversations and valuable insights!They discusss - From Mental Health Clinician to Mompreneur - Transitioning from Social Work to Product Business - Leveraging ADHD in Business - Working in the Business vs. Working on the Business - The Four Key Components of Business Success - The Importance

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32:44

Handling Rejection in Business

Marketing Like a Mother ·

2024/03/03

This week on Marketing Like a Mother we're facing our fears and diving into the challenging waters of handling rejection. As much as we might wish it weren't so, rejection is a normal and necessary part of business. But that doesn't make it easy to deal with it! In this episode, we talk about: - The real challenges of dealing with rejection in business - Strategies for dealing with rejection in client situations and for receiving criticism - Rejection is not personal - Setting healthy boundaries

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30:17

Stretching Your Superpower with Melissa Llarena

Marketing Like a Mother ·

2024/02/25

This week on Marketing Like a Mother, Olivia is talking with Melissa Llarena, author of the Amazon bestseller Fertile Imagination: A Guide for Stretching Every Mom's Superpower for Maximum Impact. Melissa shares her insights on how to harness your imagination and create a thriving business while staying sane as a mompreneur.They discuss: - Waking Up Your Imagination - Playing with Your Imagination - Stretching Your Imagination - The Power of Boredom and Stillness - Bringing Your Child Along for

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38:26

Creating Unforgettable Systems & Workflows with Dolly...

Marketing Like a Mother ·

2024/02/18

This week Michelle is sitting down with the delightful Dolly Delong to geek out about all things systems and workflows for busy entrepreneurs. They discuss: - How having solid systems helped Dolly build her flourishing photography business - Why business owners need solid systems and workflows - Example of a freelancer's contact page workflow and you can wow your future clients - Tips for getting started with systems and workflows

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27:55

Embracing being multi-passionate with Lindsay Dollinger

Marketing Like a Mother ·

2024/02/11

This week Olivia is chatting with Lindsay Dollinger about embracing being a multi-passionate entrepreneur, especially as mothers. They discuss: - The struggle of balancing being a parent, holding down a job and trying to build a business - The importance of embracing the messy journey of doing business around other priorities - Lindsay's best tips for staying focused and productive - Creating powerful systems to support you - Leaning into the plus sides of being multi-passionate

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22:45

Non-Sleazy Sales: Let us get on our soapbox for a bit...

Marketing Like a Mother ·

2024/02/04

This week on Marketing Like a Mother we're diving in head-first into the often controversial world of sales! Between the two of us, we've sold a LOT. And have a LOT of thoughts on what makes a good sales experience - and what doesn't! In this episode we're talking about: What selling is really about as business owners Selling how you like to buy Sales mindset Sleazy traps to not fall into And so much more!

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34:29

Lookback Series | Scheduling Strategies for Doing it...

Marketing Like a Mother ·

2024/01/28

This month we’re doing a lookback series of some of the best of the best episodes - both the fan favorites and our personal picks - to help you start this new year on the right foot. In this final episode in the series, we’re bringing back "Scheduling strategies to do it all without losing your mind”. This is THE fan-favourite episode from the past 2 years of the podcast! In this episode, we go behind the scenes and talk about our own personal strategies for balancing our multiple priorities,

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28:35

Lookback Series | Are You A "Top Down" Or "Bottom Up"...

Marketing Like a Mother ·

2024/01/21

This month we’re doing a lookback series of some of the best of the best episodes - both the fan favourites and our personal picks - to help you start this new year on the right foot. This week we’re bringing back “Are You A "Top Down" Or "Bottom Up" Planning Kind Of Gal?”. This is one of the episodes we’ve actually gotten the most feedback about because it’s not necessarily something you’d think about but understanding how your brain actually works can make the difference between trying to fit

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39:31

Lookback Series | Navigating Neurodivergence In...

Marketing Like a Mother ·

2024/01/14

This month we’re doing a lookback series of some of the best of the best episodes - both the fan favourites and our personal picks - to help you start this new year on the right foot. This week we’re bringing back “Navigating Neurodivergence In Business: How Our Unique Brains Affect Our Work”. This is one of our personal favourite episodes because embracing the way our unique brains work has been pivotal in now only growing our businesses but actually enjoying what we do day in and day out.

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32:38

Lookback Series | Collaborations: the good, the bad,...

Marketing Like a Mother ·

2024/01/07

This month we’re doing a lookback series of some of the best of the best episodes - both the fan favourites and our personal picks - to help you start this new year on the right foot. This week we’re bringing back “Collaborations: the good, the bad, and the AMAZING”. We think this episode is incredibly important right now as we start the new year because leaning on partnership and collaborations is a great way to expand your reach and grow your audience without having to do it all on your own. In

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33:16

Looking Forward into 2024

Marketing Like a Mother ·

2023/12/31

This week on Marketing Like a Mother we're excited to be sharing a behind-the-scenes peek at our annual planning processes and goal-setting strategies to hopefully spark some meaningful, and maybe out-of-the-box, ideas as you do the same. In this episode we talk about: - Our planning processes for our individual businesses and the joint business - Scheduling strategies for the year including planning for holidays, launches and more - Setting goals vs projects - Our words (or intentions!) of the

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43:21

2023: Let's Recap

Marketing Like a Mother ·

2023/12/24

This week on the Marketing Like a Mother podcast, we're taking a look back at the year and sharing our honest thoughts on what went well, what didn't and our biggest lessons learned. And since we love this season for reflecting on our businesses we're also sharing some of our favorite prompts to help you look back at how things went for you in your own business 😘 In the episode, we chat about: The biggest lessons learned and how we've grown (in all the ways) over the past year. Some of the more

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39:47

Calm The Overwhelm Of Busy Parenting with Jenna Hermans

Marketing Like a Mother ·

2023/12/17

This week Olivia is talking with Jenna Hermans about: - Addressing the common misconceptions and clichés surrounding self-care. - Discussing the importance of prioritizing self-care basics for overall well-being. - Highlighting the key elements of self-care, including sleep, nutrition, hydration, and movement. - Providing practical tips and suggestions for incorporating self-care into a busy schedule. - Emphasizing the long-term benefits of self-care and how it contributes to a more grounded and

en

28:59

Using Branded Merch to Grow Your Business with Amanda...

Marketing Like a Mother ·

2023/12/10

In this podcast episode, Amanda Hofman, the co-founder and CEO of GoToMarket, shares her expertise on creating branded merchandise that is both beautiful and sustainable. She emphasizes the importance of translating a brand's message and values into unique and interesting designs, rather than simply slapping a logo on a product. Amanda also highlights the benefits of print-on-demand services, which eliminate the need for bulk orders and allow for customization in terms of quantity, size, shape, and

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34:03

Leverage social media to grow your email list and...

Marketing Like a Mother ·

2023/12/03

In this episode, Olivia Radcliffe interviews Brittany Verlenich, a content strategist and social media manager. Brittany shares her expertise in helping teacherpreneurs and mompreneurs leverage social media to grow their email lists and increase sales. She emphasizes the importance of understanding the goals of each social media platform and tailoring content to fit those goals. Brittany also discusses the concept of a static feed strategy and how it can be effective for certain types of businesses

en

25:40

Taking Your Offers to 2.0 (And Beyond)

Marketing Like a Mother ·

2023/11/26

Michelle Pontvert and Olivia Radcliffe discuss the changes they made to their membership program, the Shiny Squirrel Chaser’s Club and how you can take your own offers from 1.0 to 2.0 status (and beyond).

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10:44

Step 5: Evaluate + Adjust + Move Forward!

Marketing Like a Mother ·

2023/11/24

This is the fifth episode in our 5-part mini-series, 5 Tips for Productively Chasing Shiny Ideas! In this series, we're sharing some simple, easy-to-implement tips for productively chasing shiny ideas in short, easy-to-consume episodes.

en

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