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PODCAST

Roadmap to Referrals

Stacey Brown Randall

You deserve referrals naturally… without manipulating, incentivizing or even asking. Join Stacey Brown Randall every week on the Roadmap to Referrals podcast where she shows you how to grow your business by referrals so you can stay in your expert space (attorney, financial advisor, realtor, consultant, coach, interior designer, etc.) AND leave behind the worry of being seen as the "always hustling salesperson." If you need a direct and practical roadmap to follow to generate referrals naturally,

business marketing

All Episodes

24:25

Ep #316: How I Solved…How I Solved Becoming & Staying...

Roadmap to Referrals ·

2024/07/02

Are you ready to prioritize profit in your business? In this episode, I discuss a crucial topic that many business owners shy away from - profitability. I also share personal anecdotes and lessons learned from my own journey towards profitability. From overcoming past financial challenges to implementing a popular profit strategy, I explain how these changes have positively impacted my business, my mindset towards money, and my business's financial health, which has provided me with not only peace

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20:17

Ep #315: How I Solved…How I Solved Picking a Niche

Roadmap to Referrals ·

2024/06/25

Are you struggling to narrow down your target market? Our next business owner shares how she solved the problem of picking a niche for her business. Jennifer Ternay discusses the challenges and fears of choosing a specific focus area and highlights the importance of making a clear decision to specialize. Her experience highlights the common struggle of deciding on a niche and the importance of focusing on a specific target market. Resources and links mentioned in this episode can be found on the

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29:20

Ep #314: How I Solved…How I Solved Making Videos for...

Roadmap to Referrals ·

2024/06/18

Our next business owner is an estate planning attorney, explaining how he solved a video marketing problem that had haunted him for years. Learn how he transitioned from traditional marketing methods to creating valuable video content for his ideal prospects. Neil Tyra realized the importance of video content marketing in the legal industry and overcame his initial hesitations and challenges to create engaging video content for his practice. He discusses the impact of incorporating video content

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32:48

Ep #313: How I Solved…How I Solved Managing Tasks

Roadmap to Referrals ·

2024/06/11

In our 2024 Summer Series, we will be showcasing business owners who successfully tackled specific problems outside their expertise. First up is Kathy Brown from Goal Firm, sharing her journey of overcoming a major productivity challenge. Learn about how Kathy identified the problem in her business, the resources she utilized to research available options, and the process she used to choose a tool that best suited her needs and improved her productivity. Resources and links mentioned in this episode

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17:14

Ep #312: How I Solved…Summer Series Overview

Roadmap to Referrals ·

2024/06/04

In our summer series this year, we are focusing on everyday business owners who have solved problems outside of their expertise. Each episode will showcase how a business owner identified, researched, and ultimately resolved challenges that were not directly related to their core business offerings. By sharing the stories of these business owners, just like you and me, I hope to inspire you to embrace challenges and seek solutions even in areas where you may not consider yourself an expert

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28:00

Ep #311: Breaking Down the Science of Referrals

Roadmap to Referrals ·

2024/05/28

Tired of awkward and ineffective referral tactics? Want to grow your business without compromising your relationships? In this episode, we uncover the truth behind referrals and how understanding the science can revolutionize your approach to building a referable business. If you've ever felt frustrated with the traditional, outdated methods of asking for referrals or incentivizing clients, this episode is a game-changer. Learn how to build genuine relationships, respect your connections, and

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21:10

Ep #310: Referral Q&A

Roadmap to Referrals ·

2024/05/21

Sometimes, the key to unlocking referral success lies in asking the right questions. In this episode, I address an important question from one of my listeners. My response may surprise you, and it includes a powerful challenge that I extend to all of you as well. Listen in to discover what this challenge is and how it can revolutionize your approach to building a referable business. Are you ready for the challenge? Resources and links mentioned in this episode can be found on the show notes page at

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37:54

Ep #309: Referrals and Business Besties

Roadmap to Referrals ·

2024/05/14

Want to know more about the power of accountability and support in building a successful business? In this episode, I chat with two amazing interior designers, Amy Peltier and Darci Heather. These two talented designers are not only business besties but also members of my Building a Referable Business coaching program. Amy and Darci share their insights on the importance of referrals in the interior design industry and how they have leveraged the strategies from the coaching program to enhance their

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29:19

Ep #308: Next Level Mistakes with Referrals

Roadmap to Referrals ·

2024/05/07

After overcoming any rookie mistakes you may have made with your referrals, let's dive into some next-level mistakes I see people make when trying to level up their referral game. From misconceptions about cultivating new referral sources to emotional decision-making that impacts referral generation, I'll share some common pitfalls to avoid. Join us on May 15th for a live training session where you'll discover insights on how to unleash your referral explosion. To learn more and submit your

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21:50

Ep #307: Questions You Should Be Asking

Roadmap to Referrals ·

2024/04/30

Have you ever wondered about the types of questions a business owner asks when they're working on building their referable business? In this episode, I reveal some of the insightful questions my clients have asked during our coaching sessions. From consultants wondering about handwritten touchpoints to interior designers seeking advice on planting referral seeds in their marketing materials, we cover a range of topics that can help you elevate your referral game. Resources and links mentioned in

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24:34

Ep #306: What Potential Referral Sources Need You to...

Roadmap to Referrals ·

2024/04/23

Are you neglecting potential referral sources without even realizing it? Join me as we explore misconceptions about earning the right to ask for referrals and why genuine connections and empathy are crucial in the referral process. In this episode, I share a unique stream of consciousness I had that stemmed from a recent client encounter. I’ll explain the pitfalls of using scripted approaches and the necessity of understanding the human element in referral relationships. Resources and links

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37:01

Ep #305: Living Your Why Better Through Referrals

Roadmap to Referrals ·

2024/04/16

Referrals are a crucial part of any business. They not only bring in new clients but also help in achieving a greater purpose. During this recent conversation with one of my BRB clients Jen Gillman, I was amazed by her passion for helping her clients find happiness in their careers. Jen shares her deep and meaningful reason for doing what she does and how referrals play a vital role in allowing her to live out her purpose. Her dedication to making a difference in their lives is truly inspiring. If

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22:53

Ep #304: How to Do a Referral Quarterly Review

Roadmap to Referrals ·

2024/04/09

To ensure the success of your referral strategy, conducting a quarterly review is essential. In this episode, I will walk you through how I teach my clients to conduct a referral quarterly review. You will learn the significance of setting referral goals and tracking them effectively, strategies to improve the quality and quantity of referrals, how to analyze your referral sources and closing ratios, and why to track your progress quarterly. If you didn’t already know, we're currently running a

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27:19

Ep #303: The BEST Referral Thank You Card

Roadmap to Referrals ·

2024/04/02

Want to receive more referrals consistently? Start by mastering your thank you card. In this episode, I review the hardware and software aspects of crafting the perfect thank you card, including the type of card to use, what to write, and when to send it. I also provide a simple script for what to say inside the card and some common questions and misconceptions when it comes to writing thank you cards for referrals. Resources and links mentioned in this episode can be found on the show notes page at

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22:36

Ep #302: Rookie Mistakes With Referrals

Roadmap to Referrals ·

2024/03/26

Are you making these rookie mistakes when it comes to referrals? It doesn't matter if you've been in business for three years or thirty. If you're starting to really think about referrals in your business, you are bound to make a few missteps. As someone who has been teaching referral strategy for over a decade, I've seen it all when it comes to the common pitfalls that can hinder your referral success. In this episode, I break down the top 5 rookie mistakes so you can avoid them. Resources and

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25:07

Ep #301: Swimming Against the Stream with Referrals

Roadmap to Referrals ·

2024/03/19

Just because something appears to be true, and everyone goes along with it, doesn't mean it makes sense. In this episode, we explore the misconceptions surrounding referrals and how understanding human behavior can revolutionize your referral strategy. Listen in to learn how to trigger referrals effectively and make it easy for your network to refer you. Remember, referrals are the lifeblood of a successful business. Let's take control of our referrals and build a referable business together

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25:05

Ep #300: Let’s Celebrate Hitting Episode 300!

Roadmap to Referrals ·

2024/03/12

We are celebrating our 300th episode of the Roadmap to Referrals podcast! In this special episode, I share 13 things I have learned on the road to 300. From the power of connecting with my listeners to the importance of setting boundaries between free and paid content, this journey has been a learning experience. You will also hear from a few members of the Building a Referable Business coaching program about their experiences inside BRB. It's a must-listen! Thank you for being a part of this

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19:09

Ep #299: The Tension Between Referrals and Control

Roadmap to Referrals ·

2024/03/05

There is a certain tension that arises when discussing referrals. Some may deny its existence or claim that it cannot be overcome. To truly understand the concept of referrals, it is necessary to acknowledge that there are two key factors at work here. While you can manage one, the other is beyond your control. In this episode, I explain these two factors and offer guidance on navigating this tension to build a referable business without resorting to outdated methods such as incentivizing or asking

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42:32

Ep #298: Growing Through Referrals

Roadmap to Referrals ·

2024/02/27

Referrals play an important role in sustaining a business, especially in challenging market conditions. In this episode, I chat with Melissa Herdman, a successful real estate agent, who shares her journey of building a business that relies on referrals and the incredible results she achieved through them. Listen in to learn how Melissa tripled her referrals in her first year, consistently increased them in the following years, and measured the impact of repeat clients originally referred to her

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21:05

Ep #297: Referral Experience vs Client Experience

Roadmap to Referrals ·

2024/02/20

When developing a referral strategy, it is crucial to differentiate between the client experience and the referral experience. In this episode, I explain the importance of understanding these two experiences and creating separate plans for each. I also share a story about a business owner who found success taking what she learned from my book, "Generating Business Referrals Without Asking," and applying it to her business. Whether you're looking to cultivate more referrals from existing sources,

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