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PODCAST

Roadmap to Referrals

Stacey Brown Randall

You deserve referrals naturally… without manipulating, incentivizing or even asking. Join Stacey Brown Randall every week on the Roadmap to Referrals podcast where she shows you how to grow your business by referrals so you can stay in your expert space (attorney, financial advisor, realtor, consultant, coach, interior designer, etc.) AND leave behind the worry of being seen as the "always hustling salesperson." If you need a direct and practical roadmap to follow to generate referrals naturally,

business marketing

All Episodes

29:19

Ep #308: Next Level Mistakes with Referrals

Roadmap to Referrals ·

2024/05/07

After overcoming any rookie mistakes you may have made with your referrals, let's dive into some next-level mistakes I see people make when trying to level up their referral game. From misconceptions about cultivating new referral sources to emotional decision-making that impacts referral generation, I'll share some common pitfalls to avoid. Join us on May 15th for a live training session where you'll discover insights on how to unleash your referral explosion. To learn more and submit your

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21:50

Ep #307: Questions You Should Be Asking

Roadmap to Referrals ·

2024/04/30

Have you ever wondered about the types of questions a business owner asks when they're working on building their referable business? In this episode, I reveal some of the insightful questions my clients have asked during our coaching sessions. From consultants wondering about handwritten touchpoints to interior designers seeking advice on planting referral seeds in their marketing materials, we cover a range of topics that can help you elevate your referral game. Resources and links mentioned in

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24:34

Ep #306: What Potential Referral Sources Need You to...

Roadmap to Referrals ·

2024/04/23

Are you neglecting potential referral sources without even realizing it? Join me as we explore misconceptions about earning the right to ask for referrals and why genuine connections and empathy are crucial in the referral process. In this episode, I share a unique stream of consciousness I had that stemmed from a recent client encounter. I’ll explain the pitfalls of using scripted approaches and the necessity of understanding the human element in referral relationships. Resources and links

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37:01

Ep #305: Living Your Why Better Through Referrals

Roadmap to Referrals ·

2024/04/16

Referrals are a crucial part of any business. They not only bring in new clients but also help in achieving a greater purpose. During this recent conversation with one of my BRB clients Jen Gillman, I was amazed by her passion for helping her clients find happiness in their careers. Jen shares her deep and meaningful reason for doing what she does and how referrals play a vital role in allowing her to live out her purpose. Her dedication to making a difference in their lives is truly inspiring. If

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22:53

Ep #304: How to Do a Referral Quarterly Review

Roadmap to Referrals ·

2024/04/09

To ensure the success of your referral strategy, conducting a quarterly review is essential. In this episode, I will walk you through how I teach my clients to conduct a referral quarterly review. You will learn the significance of setting referral goals and tracking them effectively, strategies to improve the quality and quantity of referrals, how to analyze your referral sources and closing ratios, and why to track your progress quarterly. If you didn’t already know, we're currently running a

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27:19

Ep #303: The BEST Referral Thank You Card

Roadmap to Referrals ·

2024/04/02

Want to receive more referrals consistently? Start by mastering your thank you card. In this episode, I review the hardware and software aspects of crafting the perfect thank you card, including the type of card to use, what to write, and when to send it. I also provide a simple script for what to say inside the card and some common questions and misconceptions when it comes to writing thank you cards for referrals. Resources and links mentioned in this episode can be found on the show notes page at

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22:36

Ep #302: Rookie Mistakes With Referrals

Roadmap to Referrals ·

2024/03/26

Are you making these rookie mistakes when it comes to referrals? It doesn't matter if you've been in business for three years or thirty. If you're starting to really think about referrals in your business, you are bound to make a few missteps. As someone who has been teaching referral strategy for over a decade, I've seen it all when it comes to the common pitfalls that can hinder your referral success. In this episode, I break down the top 5 rookie mistakes so you can avoid them. Resources and

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25:07

Ep #301: Swimming Against the Stream with Referrals

Roadmap to Referrals ·

2024/03/19

Just because something appears to be true, and everyone goes along with it, doesn't mean it makes sense. In this episode, we explore the misconceptions surrounding referrals and how understanding human behavior can revolutionize your referral strategy. Listen in to learn how to trigger referrals effectively and make it easy for your network to refer you. Remember, referrals are the lifeblood of a successful business. Let's take control of our referrals and build a referable business together

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25:05

Ep #300: Let’s Celebrate Hitting Episode 300!

Roadmap to Referrals ·

2024/03/12

We are celebrating our 300th episode of the Roadmap to Referrals podcast! In this special episode, I share 13 things I have learned on the road to 300. From the power of connecting with my listeners to the importance of setting boundaries between free and paid content, this journey has been a learning experience. You will also hear from a few members of the Building a Referable Business coaching program about their experiences inside BRB. It's a must-listen! Thank you for being a part of this

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19:09

Ep #299: The Tension Between Referrals and Control

Roadmap to Referrals ·

2024/03/05

There is a certain tension that arises when discussing referrals. Some may deny its existence or claim that it cannot be overcome. To truly understand the concept of referrals, it is necessary to acknowledge that there are two key factors at work here. While you can manage one, the other is beyond your control. In this episode, I explain these two factors and offer guidance on navigating this tension to build a referable business without resorting to outdated methods such as incentivizing or asking

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42:32

Ep #298: Growing Through Referrals

Roadmap to Referrals ·

2024/02/27

Referrals play an important role in sustaining a business, especially in challenging market conditions. In this episode, I chat with Melissa Herdman, a successful real estate agent, who shares her journey of building a business that relies on referrals and the incredible results she achieved through them. Listen in to learn how Melissa tripled her referrals in her first year, consistently increased them in the following years, and measured the impact of repeat clients originally referred to her

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21:05

Ep #297: Referral Experience vs Client Experience

Roadmap to Referrals ·

2024/02/20

When developing a referral strategy, it is crucial to differentiate between the client experience and the referral experience. In this episode, I explain the importance of understanding these two experiences and creating separate plans for each. I also share a story about a business owner who found success taking what she learned from my book, "Generating Business Referrals Without Asking," and applying it to her business. Whether you're looking to cultivate more referrals from existing sources,

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22:33

Ep #296: Leveraging Referrals in Unique Ways

Roadmap to Referrals ·

2024/02/13

While I often teach specific referral strategies, other opportunities may arise in your business that can be used to generate referrals. These one-time events in your business timeline can be powerful referral generators if approached strategically. In this episode, I share a few examples of how my clients have successfully leveraged events such as launching a new website, hitting a major milestone, or even switching brokerages. Tune in to discover how you can make the most of these unique

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29:12

Ep #295: Must Have Referral Strategies This Year

Roadmap to Referrals ·

2024/02/06

As we enter a new year, it's crucial to adapt our referral strategies to the current business environment. In this episode, we explore ways businesses are shifting in 2024 and how to leverage your referral opportunities effectively. I also share three key referral strategies and a bonus tip to maximize your referral potential. Stay tuned for more episodes this month, where we will expand on these strategies. And don’t forget to check out the show notes page to grab my free referral tracker, which

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27:17

Ep #294: No Regrets Business Ownership

Roadmap to Referrals ·

2024/01/30

Have you ever wondered how successful entrepreneurs make decisions without regrets? People ask me from time to time how I came up with the model of how I run my business. It wasn’t easy and didn’t happen overnight, but it has served me well. In this episode, I share the story of a pivotal moment in my early 20s that shaped my mindset and decision-making process to this day. I also reveal the metrics and scorecards I use to measure my business success. These tools help me stay focused and make

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25:45

Ep #293: Strategic Alignment for a Referral Explosion

Roadmap to Referrals ·

2024/01/23

Referrals are not just a one-off tactic; they can be so much more. In our earlier episodes, I highlighted the importance of clarity and understanding your referral data to set achievable goals. This episode builds upon that foundation and focuses on identifying and closing the gaps hindering your referral success. This episode will help you align your goals with the three crucial areas that drive referral success. By understanding this alignment and taking the necessary steps, you can generate the

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28:05

Ep #292: Calculate Your 2024 Referral Goals (Part 2)

Roadmap to Referrals ·

2024/01/16

Setting clear referral goals is essential for building a successful and referable business. Now that we know the three keys to clarity and gathered our past referral data, it's time to take the next step and start calculating our referral goals for 2024. After you've calculated your referral goals, share them with me. Let's celebrate your progress together! Send me a direct message on LinkedIn or Instagram, or join us on one of our upcoming live training sessions on January 18th or 23rd. During

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26:45

Ep #291: Calculate Your 2024 Referral Goals (Part 1)

Roadmap to Referrals ·

2024/01/09

In our last episode, I shared the three key factors to consider when setting referral goals. This week, we go even deeper and focus on the second key factor - having the right data from your past referrals to inform your decisions for the future. Today, I take you through how to gather this data and provide you with a free worksheet to make the process easier. By understanding your referral results from last year and analyzing your referral sources, you'll gain valuable insights into your referral

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27:24

Ep #290: Gaining Clarity with Your 2024 Referral Goals

Roadmap to Referrals ·

2024/01/02

Happy New Year! I hope you're off to a fantastic start and ready to make this year your best one yet. As we kick off the new year, I want to help you gain clarity and set the right goals for referrals in 2024. So, let's get started! In this episode, we're going to break down the importance of capacity, understanding your past results, and clarifying your growth expectations. By taking these steps now, you can set realistic and achievable referral goals for 2024. Be sure to tune into our next

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37:15

Ep #289: Life Proof Your Business

Roadmap to Referrals ·

2023/12/26

Are you prepared for unexpected challenges in your business? Learn how to life-proof your business with tips from our guest, Chelsea Brinkley. Life-proofing your business is attainable, even if you're a solopreneur, and it can significantly impact how your business adapts to various circumstances. Chelsea shares valuable insights and tips on how to create a business that can thrive and continue to succeed, even when you have to step away. I also share my personal experience of undergoing back

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