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PODCAST

Market Proof Marketing: Home Builder Marketing Insights

Kevin Oakley: New Home Marketing from Do You Convert

A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We"re here to help you -- not sell you! No fluff - just honest perspectives on where to invest your time, money and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and

business marketing

All Episodes

00:57:46

Ep 342: Feeding Into Feedback

Market Proof Marketing: Home Builder Marketing Insights ·

2024/06/27

In this episode, Andrew Peek is joined by Jackie Lipinski and Beth Russell! The crew touches on the impact of surveying your audience and actually implementing features from their feedback! It’s an incredible way to make them feel seen, instill trust and let them know they’ve made a difference that can help others. They talk about how attribution isn’t the full story and the importance of the appointment-to-sales metric.Story Time (05:15)Jackie thinks we should add “Discomfort” as the 6th “D” of why

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00:50:38

Ep 341: Read the Room

Market Proof Marketing: Home Builder Marketing Insights ·

2024/06/20

In this episode, Julie Jarnagin is joined by Jackie Lipinski and Beth Russell! The gal pals are back together and talk all about transparency and communication with customers, especially how it can ruin relationships if done incorrectly. They focus on credibility and making sure that employees see themselves as the face of the company rather than an individual. Instead of diving into the news, the three decide to change up the show and dive into some listener questions!Story Time (03:27)Beth is car

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00:50:19

Ep 340: Don't Get Comfortable

Market Proof Marketing: Home Builder Marketing Insights ·

2024/06/11

In this episode, Kevin Oakley is joined by Jackie Lipinski and Jen Barkan! Jen has finally returned to the podcast after a long hiatus and the team discusses the value of prepared marketers who have done the research and know what to expect as the market changes. They rant on how people use the Benchmarks data to create excuses and remind everyone that the data is a starting point and the only numbers that matter are your own! They talk about the loss of trust on the internet due to AI and Jackie is

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00:44:12

Guest Ep: Understanding Googles Core Vitals with...

Market Proof Marketing: Home Builder Marketing Insights ·

2024/06/10

Like and subscribe on your favorite platform!🎙 In this episode, Kevin Oakley is joined by Dennis O'Neil, President of O'Neil Interactive! Dennis hops on the podcast to educate us all about websites and how Google is measuring user experience through their "Core Vitals". He explains in detail what stats they're collecting, what they are using them for and how builders can use that info to improve their websites. Kevin and Dennis get into a nerdy software discussion and Dennis gives some insight into

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00:24:58

Guest Ep: The Reality Of AI with John Cecilian Jr.

Market Proof Marketing: Home Builder Marketing Insights ·

2024/06/07

🎙 In this episode, Kevin Oakley is joined by John Cecillian Jr., founder and CEO of Cecilian Partners, Inc.!Cecilian Partners is a Proptech company built around the customer experience for Community Developers, Home Builders and Homebuyers. They simplify data, digital marketing, and operations by centralizing the entire new home buying process! Kevin and John sit down to discuss AI, the over fascination with it, how it can be beneficial and how it's being used negatively. You can view Kevin's post

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00:54:24

Ep 339: Seeds and Branches

Market Proof Marketing: Home Builder Marketing Insights ·

2024/06/06

In this episode, Andrew Peek is joined by Julie Jarnagin and Beth Russell! The Do You Convert team is growing and we’re looking for a Unicorn ready to join the Creative Services team as a Marketing Manager! The team discusses URL structures and the many ways it can be done wrong, creating issues for the builder. They advise everyone to keep it simple and veer away from over the top marketing incentives: get to the point!Story Time (08:07)Julie has noticed bad URL structures from builders.Andrew is

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01:03:10

Ep 338: Back to the Basics

Market Proof Marketing: Home Builder Marketing Insights ·

2024/05/30

In this episode, Kevin Oakley is joined by Andrew Peek and Beth Russell! The team discusses going back to the basics and making sure the fundamentals are stable before diving into cool new technology, AI in particular. In fact, the conversation throughout continues circling back to AI where the team consistently proves the point that AI will never function like a human brain. Kevin shares some great insights he learned at a recent conference and Beth rages against people who use forks or spoons to

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00:41:33

Ep 337: The Art Of Discoverability

Market Proof Marketing: Home Builder Marketing Insights ·

2024/05/23

Like and subscribe on your favorite platform!In this episode, Jackie Lipinski is joined by Beth Russell and Julie Jarnagin! They dive into conversation on recent marketing failures and successes they’ve witnessed in regards to discoverability. Beth dropped a blog on leadership that some might consider controversial so she shares the inspiration behind it and gives us an in-depth content breakdown. The three give their top picks for books that inspired them.Story Time (01:44)Beth recently visited a

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00:47:43

Ep 336: The Importance of Perception

Market Proof Marketing: Home Builder Marketing Insights ·

2024/05/16

Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Julie Jarnagin and Jackie Lipinski! The team dissects the power of community and how it can have a huge positive impact, suggesting builders should try and leverage it better. Jackie went on a Master Plan Model home tour event and shares the good and bad things she experienced especially the smells... this leads into a discussion on the importance of perception. Kevin has just returned from Builder100 and shares

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00:25:55

Guest Episode: Creating Solutions For Builders and...

Market Proof Marketing: Home Builder Marketing Insights ·

2024/05/13

Like and subscribe on your favorite platform!🎙In this episode, Kevin Oakley is joined by Kody Smith, President of NoviHome! Kody hops on the podcast to give an overview of NoviHome and the new tools and features they are rolling out. Novihome looks to connect the buyer and builder through apps that elevate the home buyer experience through seamless communication ensuring everyone is on the same page at all times. You can reach out to Kody here to learn more about NoviHome or check out their website

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00:57:19

Ep 335: It’s Not Slow, You’re Slow

Market Proof Marketing: Home Builder Marketing Insights ·

2024/05/08

Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Andrew Peek and Jessie Suggs! The team discusses the difference between people who put in the effort and those who don’t, suggesting that Marketing and Online Sales are not for people who use incompetence as a crutch. Q1 Benchmarks released last week and Jessie gives a full breakdown of how the first quarter of 2024 is shaping up! Story Time (07:48)Jessie's tagline for the episode is “it’s not slow, you’re

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00:36:39

Guest Episode: The Psychology of Customer Happiness...

Market Proof Marketing: Home Builder Marketing Insights ·

2024/04/29

Like and subscribe on your favorite platform!🎙In this episode, Kevin Oakley is joined by Paul Cardis, Chief Executive Officer at ON3. Paul dissects what “Customer Experience” truly means and how it has evolved over the years and walks us through the ON3 Total CX quadrant that makes up the ultimate customer experience. After realizing that the quality quadrant wasn’t effectively being solved, Paul and other leaders in the industry decided to launch ON3! Kevin and Paul discuss the current issues in

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01:00:48

Guest Episode: Success With Realtors In A...

Market Proof Marketing: Home Builder Marketing Insights ·

2024/04/25

Like and subscribe on your favorite platform!🎙 In this episode, Kevin Oakley and Mike Lyon sit down with special guests Brian Boero, from 1000Watt, and Bryan Sheppard, the President of Coldwell Banker Select. They discuss the latest impacts and changes caused by the proposed NAR Settlement Agreement - on this special LIVE episode of Market Proof Marketing! You'll also learn how partnering with the best agents, teams, and brokers can be your key to success, even if it begins to look a little

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00:48:52

Guest Episode: Improving The Customer Experience with...

Market Proof Marketing: Home Builder Marketing Insights ·

2024/04/15

Like and subscribe on your favorite platform!🎙 In this episode, Kevin Oakley is joined by Jason Hardy, Co-Founder & CEO at Ownly, to cover customer experience, Ownly, and the pros and cons of builders partnering with realtors. They discuss the excellent customer experience provided by builders and how it is vital for the brand. They consider the negative and positive outcomes of working with realtors and question what they ultimately bring to the table. Jason walks us through Ownly, sharing the

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00:57:40

Ep 334: Lead Attribution is Broken

Market Proof Marketing: Home Builder Marketing Insights ·

2024/04/12

Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Jackie Lipinski and Julie Jarnagin! The three reflect on recent marketing inspirations they’ve seen from embracing objections to endless specification filters and Kevin shares a bit of insight into the NAR settlement. Google is considering acquiring Hubspot and Kevin gives his thoughts on the possibility and shares what might occur if that happens. They talk about the dilemma of most businesses underestimating

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01:20:16

Ep 333: Perspectives on Personas

Market Proof Marketing: Home Builder Marketing Insights ·

2024/04/10

Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Beth Russell and Andrew Peek! The Masters is happening near Beth’s residence and Mercedes Benz is a huge sponsor so they have taken over her neighborhood and Beth discovered that Mercedes Benz contributed to the community development in order to do so. The team discusses the power that’s unleashed when businesses take advantage of their audience and work together with other businesses in a marketing setting. They

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00:45:12

Ep 332: Give Them Something to Talk About

Market Proof Marketing: Home Builder Marketing Insights ·

2024/04/04

Like and subscribe on your favorite platform!In this episode, Andrew Peek is joined by Julie Jarnagin and Jackie Lipinski. They watch a TikTok about “personality hires” and discuss their level of importance. Andrew has joined the Tesla family which has made him more aware of the hype surrounding certain brands. This launches the team into a deep discussion about brands who make products that are different enough to give people something to talk about!Story Time (06:16)Jackie came across a failed AI

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00:38:55

Guest Episode: A Deeper Look Into The NAR Settlement...

Market Proof Marketing: Home Builder Marketing Insights ·

2024/03/29

Like and subscribe on your favorite platform!🎙 In this episode, Kevin Oakley sits down with Rob Hahn, Founder of Decentre Labs, to bust open the new NAR settlement! Rob addresses the wrong claims made by the media and walks us through what will change and what will stay the same. Kevin and Rob go through some scenarios to help clear up some confusion and demonstrate what the future might look like.Kevin and Rob Hahn discuss:The ways the media has gotten it all wrong leading to chaos.How steering is

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00:56:01

Ep 331: Bad Customer Experience

Market Proof Marketing: Home Builder Marketing Insights ·

2024/03/28

Like and subscribe on your favorite platform!In this episode, Jackie Lipinski is joined by Andrew Peek and Beth Russell. The team dissects their recent customer experiences and lament that in both cases they were negative experiences, suggesting tips on ways to improve the process for others. They have noticed an uptick in various people claiming to be experts who are offering bad advice and urge everyone to do research before implementing any actions from “experts” and to be sure to question them

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00:47:03

Ep 330: Too Many Stats, Not Enough Questions

Market Proof Marketing: Home Builder Marketing Insights ·

2024/03/21

Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Jackie Lipinski and Julie Jarnagin! Julie has been given the option to have her book “Building Certainty” turned into an audiobook with AI which sparks a debate among the team as they wrestle with the concept. They discuss the endless amount of statistics dropping each day and Kevin believes the issue is that not enough questions are being asked about the statistics.Story Time (00:13)Julie asks the team their

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