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PODCAST

Market Proof Marketing: Home Builder Marketing Insights

Kevin Oakley: New Home Marketing from Do You Convert

A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We"re here to help you -- not sell you! No fluff - just honest perspectives on where to invest your time, money and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and

business marketing

All Episodes

00:25:55

Guest Episode: Creating Solutions For Builders and...

Market Proof Marketing: Home Builder Marketing Insights ·

2024/05/13

Like and subscribe on your favorite platform!🎙In this episode, Kevin Oakley is joined by Kody Smith, President of NoviHome! Kody hops on the podcast to give an overview of NoviHome and the new tools and features they are rolling out. Novihome looks to connect the buyer and builder through apps that elevate the home buyer experience through seamless communication ensuring everyone is on the same page at all times. You can reach out to Kody here to learn more about NoviHome or check out their website

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00:57:19

Ep 335: It’s Not Slow, You’re Slow

Market Proof Marketing: Home Builder Marketing Insights ·

2024/05/08

Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Andrew Peek and Jessie Suggs! The team discusses the difference between people who put in the effort and those who don’t, suggesting that Marketing and Online Sales are not for people who use incompetence as a crutch. Q1 Benchmarks released last week and Jessie gives a full breakdown of how the first quarter of 2024 is shaping up! Story Time (07:48)Jessie's tagline for the episode is “it’s not slow, you’re

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00:36:39

Guest Episode: The Psychology of Customer Happiness...

Market Proof Marketing: Home Builder Marketing Insights ·

2024/04/29

Like and subscribe on your favorite platform!🎙In this episode, Kevin Oakley is joined by Paul Cardis, Chief Executive Officer at ON3. Paul dissects what “Customer Experience” truly means and how it has evolved over the years and walks us through the ON3 Total CX quadrant that makes up the ultimate customer experience. After realizing that the quality quadrant wasn’t effectively being solved, Paul and other leaders in the industry decided to launch ON3! Kevin and Paul discuss the current issues in

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01:00:48

Guest Episode: Success With Realtors In A...

Market Proof Marketing: Home Builder Marketing Insights ·

2024/04/25

Like and subscribe on your favorite platform!🎙 In this episode, Kevin Oakley and Mike Lyon sit down with special guests Brian Boero, from 1000Watt, and Bryan Sheppard, the President of Coldwell Banker Select. They discuss the latest impacts and changes caused by the proposed NAR Settlement Agreement - on this special LIVE episode of Market Proof Marketing! You'll also learn how partnering with the best agents, teams, and brokers can be your key to success, even if it begins to look a little

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00:48:52

Guest Episode: Improving The Customer Experience with...

Market Proof Marketing: Home Builder Marketing Insights ·

2024/04/15

Like and subscribe on your favorite platform!🎙 In this episode, Kevin Oakley is joined by Jason Hardy, Co-Founder & CEO at Ownly, to cover customer experience, Ownly, and the pros and cons of builders partnering with realtors. They discuss the excellent customer experience provided by builders and how it is vital for the brand. They consider the negative and positive outcomes of working with realtors and question what they ultimately bring to the table. Jason walks us through Ownly, sharing the

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00:57:40

Ep 334: Lead Attribution is Broken

Market Proof Marketing: Home Builder Marketing Insights ·

2024/04/12

Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Jackie Lipinski and Julie Jarnagin! The three reflect on recent marketing inspirations they’ve seen from embracing objections to endless specification filters and Kevin shares a bit of insight into the NAR settlement. Google is considering acquiring Hubspot and Kevin gives his thoughts on the possibility and shares what might occur if that happens. They talk about the dilemma of most businesses underestimating

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01:20:16

Ep 333: Perspectives on Personas

Market Proof Marketing: Home Builder Marketing Insights ·

2024/04/10

Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Beth Russell and Andrew Peek! The Masters is happening near Beth’s residence and Mercedes Benz is a huge sponsor so they have taken over her neighborhood and Beth discovered that Mercedes Benz contributed to the community development in order to do so. The team discusses the power that’s unleashed when businesses take advantage of their audience and work together with other businesses in a marketing setting. They

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00:45:12

Ep 332: Give Them Something to Talk About

Market Proof Marketing: Home Builder Marketing Insights ·

2024/04/04

Like and subscribe on your favorite platform!In this episode, Andrew Peek is joined by Julie Jarnagin and Jackie Lipinski. They watch a TikTok about “personality hires” and discuss their level of importance. Andrew has joined the Tesla family which has made him more aware of the hype surrounding certain brands. This launches the team into a deep discussion about brands who make products that are different enough to give people something to talk about!Story Time (06:16)Jackie came across a failed AI

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00:38:55

Guest Episode: A Deeper Look Into The NAR Settlement...

Market Proof Marketing: Home Builder Marketing Insights ·

2024/03/29

Like and subscribe on your favorite platform!🎙 In this episode, Kevin Oakley sits down with Rob Hahn, Founder of Decentre Labs, to bust open the new NAR settlement! Rob addresses the wrong claims made by the media and walks us through what will change and what will stay the same. Kevin and Rob go through some scenarios to help clear up some confusion and demonstrate what the future might look like.Kevin and Rob Hahn discuss:The ways the media has gotten it all wrong leading to chaos.How steering is

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00:56:01

Ep 331: Bad Customer Experience

Market Proof Marketing: Home Builder Marketing Insights ·

2024/03/28

Like and subscribe on your favorite platform!In this episode, Jackie Lipinski is joined by Andrew Peek and Beth Russell. The team dissects their recent customer experiences and lament that in both cases they were negative experiences, suggesting tips on ways to improve the process for others. They have noticed an uptick in various people claiming to be experts who are offering bad advice and urge everyone to do research before implementing any actions from “experts” and to be sure to question them

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00:47:03

Ep 330: Too Many Stats, Not Enough Questions

Market Proof Marketing: Home Builder Marketing Insights ·

2024/03/21

Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Jackie Lipinski and Julie Jarnagin! Julie has been given the option to have her book “Building Certainty” turned into an audiobook with AI which sparks a debate among the team as they wrestle with the concept. They discuss the endless amount of statistics dropping each day and Kevin believes the issue is that not enough questions are being asked about the statistics.Story Time (00:13)Julie asks the team their

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00:56:03

Ep 329: Public Wall of Shame

Market Proof Marketing: Home Builder Marketing Insights ·

2024/03/14

Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Andrew Peek and Jen Barkan! The three talk about their favorite moments from the International Builders' Show and Kevin shares the advice he gave leaders who were wanting to know the best solution for getting salespeople to use CRM's: a public wall of shame. They address a lot of the conversations happening around AI and share their frustrations with the misplaced obsessiveness with it.Story Time (11:26)Jen

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00:39:33

#11 - Gold Award Winners: OSC & Rookie of the Year!

Market Proof Marketing: Home Builder Marketing Insights ·

2024/03/12

Be sure sure to like and subscribe on your favorite platforms! Welcome to Online People Talking with Jen Barkan! In this episode, Jen is joined by Jessie Suggs and very special guests The Nationals Gold Award Winners Terrell Turner and Amberly Mioduszewski! Jen and Jessie talk all things International Builders' Show from close calls to their key takeaways and what topics took center stage for most conversations and sessions. Amberly shares what winning the Rookie of the Year award meant to her

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00:19:48

Ep 328: IBS 2024 Recap

Market Proof Marketing: Home Builder Marketing Insights ·

2024/03/07

Like and subscribe on your favorite platform!In this episode, Kevin Oakley, Julie Jarnagin and Jackie Lipinski hop on for a quick episode to give their recap on the 2024 International Builders’ Show! Their one word takeaway from the show is “accountability”. Despite the constant buzz of AI the team agrees that in the end it always came back to people. Kevin advises for next year that the builders’ show is not a place to sell something.Market Proof Marketing · Ep 328: IBS 2024 RecapQuestions

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00:52:28

Ep 327: Connecting The Silos

Market Proof Marketing: Home Builder Marketing Insights ·

2024/02/29

Like and subscribe on your favorite platform!In this episode, Andrew Peek is joined by Beth Russell and Jackie Lipinski! The team dives into several topics all of which point toward leadership knowledge and action. They discuss the need for leaders to take initiative to expand the knowledge of their team when it comes to marketing, suggesting tips on "connecting the silos". Your team should know and understand what each department does and how it furthers the company’s goals. Leaders should also

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00:53:21

Ep 326: The Housing Bubble

Market Proof Marketing: Home Builder Marketing Insights ·

2024/02/20

Like and subscribe on your favorite platform!In this episode, Andrew Peek is joined by Beth Russell and Julie Jarnagin who are gearing up to go to the IBS Show next week!! The team discuss internal communication and reporting, offering ways to do it more effectively and observing that sometimes a lack of communication can be a result of lack of knowledge. They dive into the topic of the “housing bubble” and give their thoughts on whether they think home prices will eventually drop or if the current

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00:50:30

Ep 325: Loss of Perspective

Market Proof Marketing: Home Builder Marketing Insights ·

2024/02/14

Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Julie Jarnagin and Jackie Lipinski. The team looks at the results of a survey that asked builders how often they visit their home communities and urge everyone to go often! They talk about the continuation of growing in your marketing role by focusing on “rounding out” your skills and give advice on how to confidently express your expertise.Story Time (04:30)Jackie created a survey and asked how often you go

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01:01:39

Ep 324: Inspiration in Unusual Places

Market Proof Marketing: Home Builder Marketing Insights ·

2024/02/08

Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Beth Russell and special guest, Jessie Suggs! Together, they discuss the importance of appointment to sale ratio and Kevin lays out the three parts he believes it’s made up of. They talk about finding inspiration in unusual places like children's pop-up books and dive into digital advertising hot takes!Story Time (01:23)Jessie reflects on her recent trip to Garman Homes.Kevin reassures everyone that no, no one

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00:50:27

Ep 323: Fitting The Mold

Market Proof Marketing: Home Builder Marketing Insights ·

2024/01/30

Like and subscribe on your favorite platform!In this episode, Andrew Peek is joined by Julie Jarnagin and Jackie Lipinski. The three discuss building a social media following and the commitment it takes to create content over a long period of time, observing that most people become deflated before any progress is made. They discuss the predicted new home design trends and discuss what they prefer and what they would like in their own homes.Story Time (05:23)Julies in-laws are searching for a second

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00:51:39

Ep 322: The Complexity of Simplicity

Market Proof Marketing: Home Builder Marketing Insights ·

2024/01/25

Like and subscribe on your favorite platform!In this episode, Kevin Oakley, Andrew Peek, Beth Russell and special guest Karla Tuten dive into the world of chaos. The team discusses making things complicated for the sake of being complicated instead of leaning into the complexity of simplicity. They remind people it’s okay to ask questions because simple questions lead to better questions, better questions to advanced, and advanced questions lead to insight. Kevin reminds us that a little friction

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