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PODCAST

Climate Mayhem - Presented By The Daily Marketer

We"ve spent hundreds of years damaging our Earth, we"ll need to spend billions saving it. A hypothesis on saving the planet, tested through interviews with for-profit, climate-tech changemakers at Impossible, EVgo, Cloud Paper, DroneSeed, and so much more. Produced By Daniel Steenkamp (@Daniel Steenkamp) All Rights Reserved.

business entrepreneurship

All Episodes

38:33

#33: Content Marketing and Building a Brand from...

Climate Mayhem - Presented By The Daily Marketer ·

2020/07/21

(Grow the show with me: if you leave a review on Apple Podcasts you're entered into a $50 Amazon gift card raffle, which we'll announce the winner of every other Thursday). Paul Clingan is a Lululemon Ambassador, certified personal trainer, yoga instructor, and the founder of Down Dog Athletics, a fusion of 2 worlds, athletics & performance ("the dark") with yoga & meditation ("the light"). Prior to Down Dog Athletics, Paul spent 5 years in the advertising industry working both in-house

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07:43

#30: A Proven Strategy For Naming Your Startup

Climate Mayhem - Presented By The Daily Marketer ·

2019/06/06

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Have you every been stumped on a startup name? I have. I still am! So what's an entrepreneur to do? One word: test. If you can't decide, let the market decide for you. Learn in today's episode how "testing" your title could be the best $100 you spend.

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07:33

#29: Marketing Certifications To Catch Recruiter's...

Climate Mayhem - Presented By The Daily Marketer ·

2019/06/04

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Marketing: a sexy profession with a huge supply of candidates yet few spots. That said, there are dozens of free certs and courses by world-class companies, and given a little agency, can set someone up for massive success. Find out all 5 in this episode

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07:28

#28: The Startup Guide To Cohort Analysis (Your...

Climate Mayhem - Presented By The Daily Marketer ·

2019/05/30

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Figure out your LTV, uncover your most valuable customer segments, and so much more with this handy, little marketing tool. If you need one that is the perfect combo of powerful & quick, the cohort analysis is the ticket. Get the gist in today's episode.

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08:29

#27: The Little Dark Secret of Paid User Acquisition...

Climate Mayhem - Presented By The Daily Marketer ·

2019/05/28

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. As much as paid user acquisition is a saving grace for most B2C startups, the cost of acquiring will become MORE expensive over time. Enter engagement and retention marketing, your saving grace to a very big problem. Learn how in today's episode. Show

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06:53

#26: The ABC's and Why's to Split Testing (A Tool For...

Climate Mayhem - Presented By The Daily Marketer ·

2019/05/23

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Split testing can yield endless optimizations in your UI, ad copy, email marketing, and more. Learn to see whether your startup's hunches of tweaked copy or layout really are driving more engagement & conversions, in today's episode of The Daily Marketer

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08:09

#25: Every Marketer's Essential Guide to Facebook Ad...

Climate Mayhem - Presented By The Daily Marketer ·

2019/05/21

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. What if I told you there is a method to the madness of Facebook ads? That there is a simple 3-tier campaign model that can lead to reaching the right people at the lowest cost, while keeping your ads from becoming irritating? Learn how in today's episode

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07:29

#24: Balancing High Octane, Data-Driven Digital...

Climate Mayhem - Presented By The Daily Marketer ·

2019/05/16

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Rightly so, the Internet has bred more and more direct marketers. But if we take a moment to observe a pre-Internet co like Coca Cola, they transcend their category and embody an emotion at their very thought. How did they do it? Learn in today's episode

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10:04

#23: 5 Steps To Become World-Class In Your...

Climate Mayhem - Presented By The Daily Marketer ·

2019/05/14

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. In your field, there are a million others who are JUST as passionate & driven as you and will gladly take your position if you let the lazy bug catch you. So how do you blast past them like a space-bearing rocket? I hope to show you in 5 easy steps. Show

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07:56

#22: 3 Outsourcing and Automation Tactics You Should...

Climate Mayhem - Presented By The Daily Marketer ·

2019/05/09

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. We all know the feeling: slow revenue growth, an overworked team, and always focused on tasks when you'd rather be doing strategy. Two solutions? outsource & automation. I distilled what I think are the 3 most effective outsourcing & automation tactics.

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09:46

#21: How to Leverage Facebook Ads For All It's Might...

Climate Mayhem - Presented By The Daily Marketer ·

2019/05/07

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Facebook's Build To Break, a semi-annual event where marketers from the most industry-disrupting startups come to sharpen their Facebook Ads prowess and learn leading edge secrets. Here are the 3 most valuable insights I learned along the way. Show Notes

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07:05

#20: A Marketing Lesson From Donald Trump (And More)

Climate Mayhem - Presented By The Daily Marketer ·

2019/05/02

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move Lifer: a person who has made a lifelong commitment, usually in a certain career. Yet, some of the most successful and influential humans in recent history have made powerful statements by "non-lifing" it and bestowed key marketing lessons along the way

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06:59

#19: 3 Creative, Content-Driven Ways Thought Leaders...

Climate Mayhem - Presented By The Daily Marketer ·

2019/04/30

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Building 1000 true fans sounds simple enough, but how do you keep and engage 1000 people? Isn't that your second thought? Take a page out of Seth Godin's, Tim Ferriss's, or Ryan Holiday's book and try one of their tested and proven approaches. Show Notes

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09:00

#18: Entering The Westworld of Amazon Marketplace...

Climate Mayhem - Presented By The Daily Marketer ·

2019/04/25

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Amazon Marketplace not only contributes a huge chunk of revenue to Amazon's annual sales, but 2,975 new sellers join EVERY DAY. However, the real challenge with being a seller is NOT inventory management, taxes, or profitability, but marketing. Show

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07:50

#17: What Marketing Can Learn From The Direct To...

Climate Mayhem - Presented By The Daily Marketer ·

2019/04/23

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Direct to consumer retail has taken a slow moving, old-boys club and injected it with startup steroids to make them fast, customer pleasing, quick sprouting machines. Learn more in this unique episode of the podcast, The Daily Marketer. Show Notes

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08:59

#16: Kickass Ways To Market Yourself (Without...

Climate Mayhem - Presented By The Daily Marketer ·

2019/04/18

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. I'm here not to tell you to run 20 boosted Facebook posts, go to networking events, or to hand out 1000 flyers to local businesses, but to share some of the more creative yet effective tactics I've found to grow my readership (while doing it with style).

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07:16

#15: Never Get Complacent: Channel Testing Keeps You...

Climate Mayhem - Presented By The Daily Marketer ·

2019/04/16

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Colossal paid ad giants are heaven sent yet a huge gamble. Why? One word: complacency. Why bother exploring new channels when the 2 biggest drive amazing volume and low CPAs? Learn about channel testing and why its key for the livelihood of your startup.

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06:54

#14: That Sticky Icky: The Most Important Metric That...

Climate Mayhem - Presented By The Daily Marketer ·

2019/04/11

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. We recently mentioned the most vital marketing metrics to track, but one in particular, DAU/MAU, should be given some serious TLC. Do the same people come visit your app or e-commerce site daily? Once a month? The answer could save your startup. Show

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08:25

#13: The Only Marketing KPIs that Matter (For the...

Climate Mayhem - Presented By The Daily Marketer ·

2019/04/09

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Marketing can be a world of smoke and mirrors. In short, no one cares about your number of followers or amount of unique visitors, but your ability to drive loyal customers and engaged users. These 4 metrics above all, are vital to keep a pulse on.

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08:35

#12: Pixel Management in 5 Easy Minutes

Climate Mayhem - Presented By The Daily Marketer ·

2019/04/04

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. What 20% of the work you're doing is leading to 80% of results? I guarantee that if you embrace pixels, this will fall into your 20%. Most shy away from them since they're slightly technical and seem complicated, so why not debunk this once and for all

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