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PODCAST

Strategy Hour | Online Marketing for Business Growth

Abagail Pumphrey - Business Strategist

Listen to our show as host Abagail Pumphrey, CEO of Boss Project, shares proven business strategies, expert interviews, and no-fluff advice for growing an online business—your way. With millions of downloads and recognition from INC & Forbes as one of the best podcasts for entrepreneurs, this podcast is a must-listen for small business owners, service providers, course creators, and digital product sellers ready to take their business to the next level. Discover how to: ✔ Launch digital products

business marketing

All Episodes

51:12

920: No-Brainer Pricing & Proving the Value of Your...

Strategy Hour | Online Marketing for Business Growth ·

2025/01/23

Have you ever seen a product and thought, “Shut up and take my money!”? This is what we call no-brainer pricing, and during this episode, I’m going to show you how to make offers so irresistible that customers won’t need convincing. Let’s get into it! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Episode Highlights: Why Perception Really Is Everything & How to Use It to Your Advantage [0:00:54] Making the Value Obvious Every Time

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43:43

919: How a $29 Digital Product Made $288,405

Strategy Hour | Online Marketing for Business Growth ·

2025/01/21

When I first launched my $29 digital product, I didn’t expect it to become one of my highest-earning digital offers. But here is how I made $288,405 dollars off of it and how you can do the same with your next entry point digital product. When I put this product out there, I had no expectations of how it would perform. I was just excited to make it and use it myself and then share it with the world. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the

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42:55

918: Grow Your Impact and Revenue by Adding Digital...

Strategy Hour | Online Marketing for Business Growth ·

2025/01/16

During today’s episode, I’m digging into how you can use digital products to grow your impact and revenue. When I started on this road, I really didn’t understand what it could mean for my availability to work with more people and make a bigger difference in the lives of my clients. I loved running my design agency, but so much of my income was entirely dependent on my clients’ needs. It felt like I had switched from having one boss to having many bosses! Join The Co-op - The Membership for Online

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24:45

917: Narrowing Down Your Digital Product Ideas to...

Strategy Hour | Online Marketing for Business Growth ·

2025/01/14

Do you have too many ideas for digital products and you’re just not sure where to start? One of the biggest hurdles for creators is deciding which idea to focus on and too often I see people stuck in decision-making and never launch anything. I don’t want that to happen to you. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! One of two things happens when people have too many ideas. Either they go nowhere or they try pretty much everything

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38:42

916: What Most People Get Wrong About Their Digital...

Strategy Hour | Online Marketing for Business Growth ·

2025/01/09

Are you solving real problems or just slapping on Band-Aids? In this episode, I dive into the ONE question you absolutely need to ask before creating or selling your digital product and the test I use to ensure that digital products deliver fast, tangible results, not just quick fixes that only address surface-level symptoms. I also offer a practical explanation for why quick wins are the key to building trust, driving sales, and setting up future success.Join The Co-op - The Membership for Online

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37:58

915: Using AI to Negotiate Brand Deals

Strategy Hour | Online Marketing for Business Growth ·

2025/01/07

November 2024 was the very first time I used AI to negotiate a brand deal and it was absolutely game-changing! If you’re a coach or consultant, partnering with brands that offer something complimentary to what you do is such an incredible way to expand your reach and position you as an expert. Negotiating is so important because it helps you secure fair compensation for your work and gives you the opportunity to align expectations early. There’s something about self-advocating to increase your

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47:49

914: Fan Favorite- Design a Business That Can Run...

Strategy Hour | Online Marketing for Business Growth ·

2025/01/02

Today we’re sharing one of our fan favorite episodes in case you missed it! This is such a valuable topic– I’m sharing why it’s important to build your business in a way that can weather the storms life may toss your way. Bad things are gonna happen, it's just a fact. Let’s talk about how to keep your business strong (and not dependent on you personally) even when things get tough. It IS possible to create a business model that empowers you to prioritize your goals and can endure your absence if

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42:55

913: Fan Favorite- Generate $1k in the Next Two Weeks...

Strategy Hour | Online Marketing for Business Growth ·

2024/12/31

Today we’re sharing one of our fan favorite episodes in case you missed it! This is such a valuable topic– I’m sharing how you can strategically use pre-sales in your business to sell more digital products and courses. Tune in to find out what pre-sales are, how you can benefit from them, and learn some simple strategies to help you get started!Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Episode Highlights You’re Likely Already Doing

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32:49

912: Fan Favorite- Leveraging Digital Products to Get...

Strategy Hour | Online Marketing for Business Growth ·

2024/12/26

Today we’re sharing one of our fan favorite episodes in case you missed it! This is such a valuable topic– I’m sharing how to leverage digital products to get more leads and sales. And we’re talking about how to do this while NOT getting caught in the weeds of flashy marketing strategies. Tuning in, you’ll find out how to attract leads AND get paid in the process. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Episode Highlights Why the

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48:09

911: Fan Favorite- Starting a Business with ZERO...

Strategy Hour | Online Marketing for Business Growth ·

2024/12/24

Today we’re sharing one of our fan favorite episodes in case you missed it! This is such a valuable topic– I’m sharing how I’d start a business TODAY if I had absolutely no existing audience. It’s about showing up and making yourself visible. We’re talking about growing a community of real relationships and emphasizing community over chasing vanity numbers.Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Episode Highlights How to Utilize a

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36:46

910: My Plans and Predictions for 2025

Strategy Hour | Online Marketing for Business Growth ·

2024/12/19

This is going to sound wild, but I have not planned the year ahead for multiple years in a row now. I felt a lot of pressure to make the right decisions to set me up for the year and I got tired of feeling like I was failing! So, I just stopped setting goals. Instead, I started to take things one step at a time. But this year feels different. I wanted to use this episode to share more of my plans and my predictions for 2025. Join The Co-op - The Membership for Online Businesses Connect with

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35:37

909: Things You Need to Remember About 2024

Strategy Hour | Online Marketing for Business Growth ·

2024/12/17

As we get ready to close out the year, it’s natural to find ourselves at an inflection point. It’s the time of the year when we think about all the things we've done, all the things we would do differently, and maybe even some things we regretted along the way.Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! When I sat down to reflect on the past year, I felt a deep need to remember. To revisit lessons I’d learned before but was reminded of in

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37:12

908: The Make-or-Break Question to Know if You’ll...

Strategy Hour | Online Marketing for Business Growth ·

2024/12/12

What if I told you that success in business does not have to cost you absolutely everything you value? Too many people believe sacrifice is the only path to success, and that belief might be exactly what’s holding you back. Today, I unpack the one question that will determine whether you’ll successfully transition to a full-time living with digital products without sacrificing your life along the way. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the

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43:24

907: The Funnel Strategy That Ended My Live Launch...

Strategy Hour | Online Marketing for Business Growth ·

2024/12/10

If there’s one thing I’ve learned in 2024, it’s the game-changing power of focusing on one well-built funnel that works. In this episode, I break down why relying solely on live launches leaves money on the table and how pairing them with automated funnels creates the ultimate revenue-driving duo. I share why live launches are the perfect testing ground for building evergreen funnels that convert, plus the strategies that make this process seamless and effective!Join The Co-op - The Membership for

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34:24

906: Went Dark on Social Media? Here’s How to Rebuild...

Strategy Hour | Online Marketing for Business Growth ·

2024/12/05

Have you ever gone completely dark on social? Whether it was because life got away from you, you felt uninspired, or you just needed a break, I want you to know that I get it! I have been there too. The past couple of months have been crazy for me as I’ve recovered from surgery, dealt with my dad’s stroke, and moved him to assisted living. I’ve barely been showing up online. But here’s the thing: coming back doesn’t have to feel impossible, and it doesn’t mean that you have to start from scratch

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48:00

905: Under the Confident Exterior: Uncovering Hidden...

Strategy Hour | Online Marketing for Business Growth ·

2024/12/03

What if achieving unstoppable success meant facing the inner struggles you’ve been avoiding? Today, I’m joined by Amira Alvarez, Founder and CEO of The Unstoppable Woman and host of The Unstoppable Woman Podcast. Known for her extraordinary achievement of increasing her income fivefold in just one year and building a multi-million-dollar company, Amira is an inspiring entrepreneur and coach dedicated to helping high-achieving women unlock even greater financial success and fulfillment.Join The

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41:53

904: ADHD & Entrepreneurship with Skye Waterson

Strategy Hour | Online Marketing for Business Growth ·

2024/11/28

Could your neurodivergence be the key to unlocking your entrepreneurial superpower? Today I’m joined by Skye Waterson; a former academic-turned-coach, podcast host, and founder of Unconventional Organisation. Unconventional Organisation is an international ADHD support service that provides research-backed coaching programs for late-diagnosed professionals looking to go to the next level in their career without burnout.Join The Co-op - The Membership for Online Businesses Connect with

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32:36

903: Stop Wasting Time on the WRONG Digital Products

Strategy Hour | Online Marketing for Business Growth ·

2024/11/26

I’ve been creating digital products for more than eight years now and I’ve learned so much along the way that I’m eager to share with the world. I want to help more people and cheer you on as you find success too. Your digital product should be a tool that magnetizes strangers who are your ideal customers. And you want to actually get paid to bring in qualified leads for your offers. In this episode, I’m diving into the digital products I’d avoid if I were starting fresh—and trust me, it’s not what

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65:29

902: How I've Sold $3.3 Million in Digital Products &...

Strategy Hour | Online Marketing for Business Growth ·

2024/11/21

Ever wondered what it really takes to build a multimillion-dollar digital product business? In this episode, I pull back the curtain to give you a transparent look at the strategies, hard-earned lessons, and yes, even mistakes that took me from running a small marketing agency to generating over $3.3 million in digital product sales. If you're ready to get paid to build a list full of qualified leads and create scalable offers that serve your audience, this episode is for you!Join The Co-op - The

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42:16

901: How to Hook Your Ideal Customer with Humor with...

Strategy Hour | Online Marketing for Business Growth ·

2024/11/19

What if I told you that introducing humor to your online presence can attract more customers to your brand? Today, I’m joined by the hilarious founders of Take2Content, Shelby Dash and Kristina Clifford. Their business began as a passion project for making funny videos, but things really took off when brands started noticing their comedic talent and requesting custom content. After both our guests lost their day jobs during the pandemic, they seized the opportunity to pitch their unique, funny

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174 results

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