PODCAST

B2B Marketing Podcast

B2B Marketing

The essential resource for B2B marketers.

business

All Episodes

00:34:19

Episode 122: What role does inspiration play in B2B...

B2B Marketing Podcast ·

2023/10/17

In this episode of The B2B Marketing Podcast, Editor-in-Chief and Co-Founder of B2B Marketing, Joel Harrison, spoke with Virginia Alvarez, Head of Insight and Effectiveness EMEA at Wunderman Thompson Data about the agency's notion of ‘inspiration’ as something quantifiable, and which brings significant value to a brand. They also discuss Wunderman Thompson’s recent list of 100 of the world’s most inspirational B2B brands.

00:27:59

Episode 121: How AI could change B2B marketing, with...

B2B Marketing Podcast ·

2023/10/11

In this episode of The B2B Marketing Podcast, David Rowlands caught up with Doug Bewsher to discuss his background as the former CMO of Salesforce and Skype, as well as his thoughts on how AI could change the marketing game. Doug discusses the current excitement around AI, the impact it will have on building strong brands, and much more.

00:28:56

Episode 120: Putting people at the heart of your...

B2B Marketing Podcast ·

2023/09/25

Making your technology company stand out isn’t always easy, especially when there’s just so many competitors out there. So, how can you make your brand stand out and, at the same time, put your team in the spotlight? For Ewa Johnson, Marketing Director at Ultima, their recent rebrand achieved both. In this episode of The B2B Marketing Podcast, Ewa explained her thinking behind Ultima’s rebrand, and the success it’s seen to date. Learn more about Ultimate here: www.ultima.com

00:22:43

Episode 119: How Bader Rutter won both marketing and...

B2B Marketing Podcast ·

2023/09/15

AI, the metaverse… it feels like marketers have an ever growing (and confusing) suite of toys at their disposal to create amazing marketing campaigns in 2023. However, marketing agency Bader Rutter have proven to the world that the key ingredients for a successful campaign are the same as they always were: authenticity and creativity. Their campaign ‘Direct Positive’ recently won Gold for ‘Best purpose-led initiative’ at the B2B Marketing Elevation Awards 2023 in Chicago. So, how did they do it? By

00:27:31

Episode 118: Edelman’s Andrew Mildren on thought...

B2B Marketing Podcast ·

2023/08/31

Why is thought leadership one of my most important weapons during an economic crisis? What does good quality look like? How can I measure its impact? Does it have to belong in the c-suite? Lucy Gillman, Deputy Editor, put all these questions and more to Andrew Mildren, Managing Director, Edelman Business Marketing EMEA. The pair unpack Edelman and LinkedIn’s recent study, The B2B Thought Leadership Impact Report, to uncover the current state of thought leadership in B2B. They dive into how thought

00:34:54

Episode 117: AlixPartners' Barney O’Kelly on...

B2B Marketing Podcast ·

2023/08/24

Barney O’Kelly, Head of Digital Marketing at AlixPartners, sits down with Head of Content David Rowlands for a deep dive into the world of professional services. The pair unpack the constant requirement of legitimising marketing from proving its value in an ‘over-metricated’ world to sparking excitement and buzz internally. They also touch on setting aside the rational for the emotional, what to zero on when looking for people, and why everything boils down to being a really good marketer. To find

00:27:54

Episode 116: Quiet hiring – The savvy approach to talent

B2B Marketing Podcast ·

2023/08/03

How can you become more agile as a business? Protect your team from burnout? Overcome fear to do more? And do it all without breaking the bank? Quiet hiring. Inspired Marketing Group’s Richard Johnson and Dave Coghlan join Lucy Gillman, Deputy Editor, to challenge the traditional Monday-Friday, 9-5 approach. They dive into how quiet hiring can take your business from run-of-the-mill to rocketship and why it’s time to think outside the norm. To find out more about the Inspired Marketing Group and

00:42:36

Episode 115: Chris Bagnall on the relationship...

B2B Marketing Podcast ·

2023/07/27

Transmission’s CEO and Founder, Chris Bagnall, joins our very own Joel Harrison to unpack the relationship between CMOs and CFOs and recap the recent Cannes Lions festival. The pair dive into Transmission’s recent research, Closing the CMO-CFO brand value gap in B2B, to explore divided opinions on brand, the alignment issue, and why CFOs aren’t the ‘bad guy’ they’re painted to be. To find out more about the study, click here:

00:32:49

Episode 114: Closing the marketing gap with TikTok’s...

B2B Marketing Podcast ·

2023/07/20

In this latest episode of The B2B Marketing Podcast, David Rowlands sat down with marketing consultant Jade Tambini (AKA B2BJade on TikTok) to discuss what Jade calls ‘the marketing gap’ and how to close this - the lack of communication and strategy from directors and the board, which leads to junior and mid-level marketers running around and trying to pick up the pieces. Jade also talks David through the changing buyer, and what this means for modern B2B marketers, as well as why TikTok might not

00:23:04

Episode 113: How to nail your rebrand with Boldyn...

B2B Marketing Podcast ·

2023/07/13

CMO Sarah Roberts joins David Rowlands, Head of Content, for a journey into the world of rebranding. She walks through Boldyn Network’s recent refresh and what you can learn from their success, be it thinking about the past and the future, or the significance of cross-company collaboration and employee engagement. She also touches on the beginning steps you need to take, how to find your purpose (spoiler alert: it isn’t what everyone else is doing) and why launching your rebrand is only the start

00:32:54

Episode 112: How to unblock your pipeline and...

B2B Marketing Podcast ·

2023/06/27

The countdown to Ignite London has begun! With just a few days to go until the biggest B2B event of the year, CogniClick’s CRO and Co-Founder, Helen Kensett, for an exclusive look at her roundtable on unblocking the funnel. Hosted by David Rowlands, Helen explores why indecisiveness is blocking leads and how to overcome that, the type of content that pushes your customers down the funnel, why existing customers are just as important as new ones, and much more. Join Helen at Ignite London on 29-30

00:20:40

Episode 111: Jake Potter on creating engaging social...

B2B Marketing Podcast ·

2023/06/22

We’re just a week to go until the biggest B2B marketing event of the year, Ignite London. Jake Potter, Head of Social Media at Colt Technology Services and Pride in London, joins the lineup of B2B innovators and game changers speaking this year. In the run up to his session, he sits down with Head of Content David Rowlands for a deep dive into all things social media. They explore nailing TikTok as a channel, why it’s time to forget ‘business-to-business’ and think about your people, showing more

00:27:26

Episode 110: What matters most to your buyers with...

B2B Marketing Podcast ·

2023/06/20

In an environment where the decision-making process is 350 days long, it’s more important than ever to get to grips with what your buyers actually care about. And that’s precisely what we uncover on this episode with Merkle B2B’s UK CEO, Rob Gold. He joins Deputy Editor, Lucy Gillman, for a deep dive into their research, The Superpowers Index – a survey of 3,622 B2B buyers to unearth the decision-drivers that are business critical. The pair discuss the significance of safety, why price isn’t all

00:24:54

Episode 109: PwC’s Antonia Wade on reimagining the...

B2B Marketing Podcast ·

2023/06/15

Forget what you (think you) know about the funnel. For Antonia Wade, Global CMO at PwC, it’s time to throw ‘tradition’ out the window and transform the B2B buyer journey. In just two weeks she’ll be lifting the lid on how to revamp your relationship with customers at Ignite London – the biggest B2B marketing event of the year. She joins David Rowlands, Head of Content, for a taste of her session where she’ll be taking a deep dive into her latest book, Transforming the B2B Buyer Journey, and

00:44:53

Episode 108: How to elevate and scale performance...

B2B Marketing Podcast ·

2023/06/08

Catherine de la Poer, Performance Expert at The Achieve Institute and Ignite London strategy & leadership speaker, is asking the question on everyone’s mind: what experiences can you create to maximise productivity and performance? Catherine sits down with David Rowlands, Head of Content at B2B Marketing, for an exclusive look into her Ignite London session on elevating and scaling performance. The pair discuss how to define performance, why leaders learning to manage their emotions is the biggest

00:20:23

Episode 107: Creating a powerful community with...

B2B Marketing Podcast ·

2023/06/06

If anyone knows how to create a stellar community, it’s Charles Thiede. The Co-Founder and CEO of community SaaS platform, Zapnito, joins B2B Marketing’s Deputy Editor, Lucy Gillman, to reveal all the secrets to success. They discuss why success starts with your values and people, how to nail advocacy, why a successful community is an ever-evolving one, and what the future tech landscape means for B2B marketers. Want to see first hand what a successful community looks like? Check out Propolis –

00:48:00

Episode 106: Deloitte’s Ed Greig on mastering...

B2B Marketing Podcast ·

2023/06/01

Ignite London is the biggest B2B marketing event of the year, where the industry comes together to keep ahead of the curve and get inspired by B2B innovators and game changers. In the run up to the event, Deloitte Digital’s Chief Disruptor Ed Greig joins David Rowlands, Head of Content, for an exclusive preview of his session. He discusses why AI isn’t a magic bullet (you can’t be given Usain Bolt’s shoes and expect to run as well, right?), getting to the ‘oh sh*t’ moment, why collaboration is key

00:27:01

Episode 105: An introduction to democratising...

B2B Marketing Podcast ·

2023/05/31

Sharing is caring, sales and marketing. We all know we should be doing more to better understand our customers, market, and competitors. But you’re not making full use of that knowledge if you don’t share this across your entire organisation. On this week’s ep, we’re taking a deep dive into democratising intelligence with Just Global’s VP Strategy, Jacob Golding. Hosted by Lucy Gillman, Deputy Editor at B2B Marketing, this episode will walk you through everything you need to know, from the benefits

00:31:21

Episode 104: Becoming a forward-thinking company with...

B2B Marketing Podcast ·

2023/05/25

Want to take your company to the next level but don’t know where to start? Never fear – Realm B2B’s Izzie Rivers joins David Rowlands, Head of Content at B2B Marketing, to unveil all. The pair discuss why restrictions power creativity, the importance of hiring from within, and, perhaps most importantly, the five macro strategies currently being deployed by forward-thinking companies. To download your definitive guide to the UK agency landscape, make sure you check out the UK Agencies Benchmarking

00:25:48

Episode 103: How to adopt a joined-up measurement...

B2B Marketing Podcast ·

2023/05/18

If you really want to thrive as an organisation, you need to know how to measure the success of all of your combined marketing efforts and share these insights across the entire organisation. If you can’t, you’re operating blindly, and aren’t seeing the full picture of your hard work. Just Global’s Emilie Lee, EVP global analytics, and Ritesh Patel, director of analytics, join B2B Marketing’s Lucy Gillman for the who, what and why of an integrated measurement strategy. They discuss how to start

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