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PODCAST

Million Dollar Nonprofit

Welcome to The Million Dollar Nonprofit — the daily podcast for small-but-mighty teams ready to scale their impact without burning out. Hosted by nonprofit growth strategist Tom Kelly, each episode delivers no-fluff strategies to raise more, automate smarter, and finally understand what’s working (and what’s not). Learn how to use AI tools, sharp messaging, and efficient systems to turn clicks into donations, casual supporters into loyal advocates, and your scrappy org into a million-dollar

business non-profit

All Episodes

6:18

Episode 133: 3 Tools That Practically Write Your...

Million Dollar Nonprofit ·

2025/07/29

Let’s be honest—most nonprofit annual reports take forever to finish… and barely get read. They’re bloated, over-edited, and exhausting. But what if your next report practically wrote itself? In today’s episode of The Million Dollar Nonprofit, we’re flipping the script.You’ll learn how to create a clear, beautiful, and impactful annual report—in a single afternoon—using just three AI-powered tools:✔ ChatGPT for the writing✔ Beautiful.ai or Canva for the design✔ Smart prompts to make it all feel

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6:02

Episode 132: The AI-Powered Blueprint for Your...

Million Dollar Nonprofit ·

2025/07/28

Year-end appeals shouldn’t feel like a last-minute scramble. Yet every December, it’s the same story—rushed emails, last-ditch asks, and crossed fingers. What if this year felt different?In today’s episode of The Million Dollar Nonprofit, we’re ditching the chaos and building your year-end appeal in one sitting—with AI. You’ll get the exact prompts, templates, and structure to create a compelling story, map your 4-week campaign, and write every email, post, and text—fast.Here’s what we’re

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6:13

Episode 131: Write a Nonprofit Pitch That Actually Works

Million Dollar Nonprofit ·

2025/07/27

“Wait, what do you do again?” If you've ever heard that question after explaining your nonprofit… you're not alone. Most nonprofit elevator pitches are either too vague, too long, or packed with insider jargon.In today’s episode of The Million Dollar Nonprofit, we’re fixing that—with the help of AI. In less than 30 minutes, you’ll walk away with a clear, compelling pitch you can actually use:✔ A 1-liner that makes people get it✔ A short paragraph for emails and grant intros✔ A 90-second story that

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6:25

Episode 130: The Million-Dollar Question Nonprofits...

Million Dollar Nonprofit ·

2025/07/25

You’re at a gala. A major donor leans in and says:"If I gave you a million dollars right now, what would you do with it?"Would you hesitate? Or are you ready with a clear, confident answer?In this episode of Million Dollar Nonprofit, we’re tackling the powerful question every nonprofit should be prepared to answer:What would you do with a million dollars—today?We’ll unpack why clarity around your financial needs builds donor trust, how to align your goals with actual costs, and what to say when you

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6:05

Episode 129: How to Craft a Powerful Nonprofit Origin...

Million Dollar Nonprofit ·

2025/07/24

Imagine meeting a potential donor, funder, or partner—and they ask, “So, what does your nonprofit do?”You have one minute to make them care.In this episode of The Million Dollar Nonprofit, host Tom Kelly walks you through the exact steps to craft a powerful origin story that connects emotionally, builds credibility, and invites action—in 60 seconds or less. Whether you're writing a donor email, prepping a social media video, applying for a grant, or making a quick pitch at a networking event, this

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7:29

Episode 128: The 3-Part Storytelling Formula That...

Million Dollar Nonprofit ·

2025/07/23

Be honest—when was the last time you told a story that actually moved someone to give? Not just smile. Not just nod. But pull out their wallet. Click the link. Say yes.Because in nonprofit fundraising, it’s not enough to “tell a story.” You have to tell the right story. In the right way. At the right time. And that’s exactly what we’re unpacking today.Welcome to The Million Dollar Nonprofit. I’m Tom Kelly, and this is the daily show that helps you raise more, scale faster, and finally feel confident

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6:00

Episode 127: How to Tell Donor Stories That Inspire...

Million Dollar Nonprofit ·

2025/07/22

You already know stories are powerful—but are your stories doing more than just inspiring your donors? In this episode of The Million Dollar Nonprofit, we walk you through the exact 3-part storytelling formula that doesn’t just make donors feel something—it makes them act.Host Tom Kelly breaks down how to tell stories that begin with a face, not a fact… that focus on emotional clarity over organizational complexity… and that end with an invitation donors can’t ignore. Using the ABC

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6:14

Episode 126: How to Craft Fundraising Campaigns That...

Million Dollar Nonprofit ·

2025/07/21

If your last fundraising campaign didn’t hit the mark, the problem probably wasn’t your mission, your audience, or even your budget—it was your hook. The truth is, most campaigns fall flat not because they lack heart, but because they never capture attention in the first place.In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to craft a high-converting hook using AI—and why it should be the first thing you build, not the last. You’ll learn how to turn simple emotional ideas

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5:54

The Power of Your Founder’s Story: Turning Personal...

Million Dollar Nonprofit ·

2025/07/21

Most nonprofits are sitting on a goldmine—and they don’t even realize it. It’s not a new campaign, a major gift, or a secret donor list. It’s your founder’s story.In this episode of The Million Dollar Nonprofit, Tom Kelly shares why your founder’s journey might be your most powerful untapped fundraising asset—and how to use it. You’ll learn how to uncover the emotional core of your story, how to structure it using the “WHY, HOW, NOW” framework, and how to use it across emails, social media, grant

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5:49

Episode 124: How to Make One Donor Video That Raises...

Million Dollar Nonprofit ·

2025/07/19

What if one video could raise $10,000 for your cause?Not for clicks. Not for visibility. But for real, measurable donations.In this episode of The Million Dollar Nonprofit, Tom Kelly walks you through a clear and actionable strategy to create one powerful donor video—even if you have no editing skills, no video team, and only your phone.You’ll learn:How to pick the right story that moves donors to giveThe storytelling formula that creates emotional connection and urgencyAI prompts that help you

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6:23

Episode 123 How Small Nonprofits Can Use TikTok and...

Million Dollar Nonprofit ·

2025/07/18

Think TikTok is just for teenagers and viral dances? Think again. In today’s episode of The Million Dollar Nonprofit, host Tom Kelly breaks down The Nonprofit TikTok Playbook — Powered by AI and Automation. You’ll learn how to turn raw, real, 30-second videos into a high-impact donor engine — no full-time social team, no flashy filters, no stress required.We’ll walk through exactly how to use AI to write powerful short scripts, film authentic clips on your phone, and use free tools like CapCut and

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6:41

Episode 122: How Nonprofits Can Use YouTube to Build...

Million Dollar Nonprofit ·

2025/07/17

YouTube isn’t just for influencers and viral cat videos—it’s one of the most powerful tools your nonprofit is probably overlooking. In this episode of The Million Dollar Nonprofit, host Tom Kelly walks you through exactly how to turn YouTube into a lead-generation, donor-nurturing, visibility-growing engine for your organization. You’ll learn how to set up your channel for success, use AI tools like ChatGPT and Pictory to create videos without a full production team, and build trust with new

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5:56

Episode 121: What to Say On Camera: AI Video Scripts...

Million Dollar Nonprofit ·

2025/07/16

Ever hit record and instantly forget what to say? Or filmed a “quick” donor video… only to redo it seventeen times? You’re not alone—and you don’t need to be perfect on camera. You just need a plan.In this episode of The Million Dollar Nonprofit, host Tom Kelly breaks down how to use one powerful ChatGPT prompt to script emotional, effective nonprofit videos in minutes. Whether you’re filming an appeal, a thank-you message, or a board update, Tom shows you how to:Nail your message with AI-written

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6:32

Episode 120: From Blank Page to Podcast Calendar: The...

Million Dollar Nonprofit ·

2025/07/15

Planning a nonprofit podcast doesn’t have to take weeks—or even hours. In this episode of The Million Dollar Nonprofit, Tom Kelly hands you a single ChatGPT prompt that can generate a month’s worth of emotionally engaging, mission-driven podcast episode ideas in under five minutes.Whether you’re stuck staring at a blank screen or tired of Googling “good nonprofit podcast topics,” this episode gives you the shortcut. You’ll learn how to:Craft episode titles that attract donors and build trustGenerate

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6:04

Episode 119: The AI Podcast Funnel: Turn Listeners...

Million Dollar Nonprofit ·

2025/07/14

Your podcast is more than just content—it's trust. And trust is what drives donations.In this episode of The Million Dollar Nonprofit, we’re building a system that turns every podcast episode into a fundraising funnel that works while you sleep. Whether you're brand new to podcasting or 100 episodes deep, this framework will help you connect your stories to action—and your listeners to your mission.Tom Kelly walks you through five clear steps to transform your show into an evergreen donor engine:•

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5:50

Episode 118: From Zero to Designed: AI Tools for...

Million Dollar Nonprofit ·

2025/07/11

Most nonprofit teams aren’t short on heart—they’re short on time, design skills, and the budget for a creative team. But what if you could create gorgeous, on-brand flyers, donation pages, pitch decks, and social graphics in minutes… using tools you already have (plus a little help from AI)? That’s exactly what today’s episode is all about.In this episode of The Million Dollar Nonprofit, host Tom Kelly walks you through a simple, repeatable system for building high-impact fundraising materials

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6:37

Episode 117: Train Your AI Like a Teammate: How to...

Million Dollar Nonprofit ·

2025/07/10

Let’s be real: most AI content sounds... off. It’s cold, stiff, and often feels like it was churned out by a machine that’s never told a heartfelt story in its life. And for nonprofits—where trust, emotion, and clarity are everything—that kind of tone just doesn’t cut it.But what if AI could actually sound like you? What if it could write emails, social posts, and donor updates that feel like you wrote them—warm, human, and true to your mission? That’s not a pipe dream. It’s a system you can build

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6:01

Episode 116: The Social Media Content Engine: Set It...

Million Dollar Nonprofit ·

2025/07/09

You don’t need to post every day to stay visible. You just need a system. In today’s episode of The Million Dollar Nonprofit, we’re building your Social Media Content Engine—so you can post on autopilot, grow your audience, and raise funds… even while you’re off doing mission-critical work.Tom breaks down how to create an evergreen content vault, multiply one story into 15+ assets using AI, and schedule it all out with free tools like ChatGPT, Canva, and Metricool. You’ll learn how to adapt your

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5:44

Episode 115: The AI System That Turns One Video into...

Million Dollar Nonprofit ·

2025/07/08

You’re working way too hard for content that disappears by tomorrow. But what if one simple video could power your Reels, blog posts, donor emails, and more—for weeks? In this episode of The Million Dollar Nonprofit, Tom Kelly walks you through a complete system to repurpose one long-form video into over 20 high-performing assets using tools like ChatGPT, OpusClip, and Descript—no team required. Learn how to structure a 3–5 minute story-driven video, use AI to break it down into emotionally

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6:06

Episode 114: Instagram Reels for Nonprofits: Real...

Million Dollar Nonprofit ·

2025/07/08

Think Instagram Reels are only for influencers and viral trends? Think again.In this episode of The Million Dollar Nonprofit, host Tom Kelly shows you how even the smallest nonprofit can turn short-form video into serious fundraising results—without fancy gear, a big team, or thousands of followers. If you've got a real story to tell and a phone in your hand, you're ready.Tom walks you through exactly how to create Instagram Reels that raise money—starting with storytelling that moves people, not

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