x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Education Marketing Leader with Chris Rapozo

🎙️ Welcome to The Education Marketing Leader Podcast Hosted by Chris Rapozo, this podcast delivers actionable insights and proven strategies specifically for higher ed marketers. Each episode explores the challenges and opportunities in education marketing, providing you with tools to refine your campaigns, elevate your institution’s brand, and engage your audiences effectively. Learn how to create impactful content strategies, leverage personalization, optimize social media, and tackle challenges

business marketing

All Episodes

35:56

Authentic Higher-Ed Storytelling - An Interview with...

Education Marketing Leader with Chris Rapozo ·

2023/11/30

I am excited to share another episode of the Education Marketing Leader podcast on storytelling.This week, John Azoni, the guy behind UNVEILD and the voice of the Higher-Ed Storytelling University podcast, joined the show to tell us how to communicate authentic narratives to drive enrollment.John has a heart of gold, and his journey is as inspiring as his expertise.From his early days in homeless outreach in Detroit to his passion for authentic storytelling, John brings a unique perspective to

en

37:24

Branding a University - An Interview with Eddy...

Education Marketing Leader with Chris Rapozo ·

2023/11/21

I had the pleasure of interviewing Eddy Occhipinti, the Associate Director of Marketing at Kean University, for a recent episode on the Education Marketing Leader podcast. We explored the intricate world of university branding, a topic Eddy has mastered through his 17-year journey in higher education marketing.Eddy's career began in the dynamic field of Division I athletics, where he honed his skills in communications and media relations. This experience, combined with his close work with university

en

36:04

How to Market an Online University - An Interview...

Education Marketing Leader with Chris Rapozo ·

2023/11/16

Do I have a treat for all my non-traditional adult learners and those who want them on their campuses, especially the ones who try to get their online programs on the right track! In today's episode of the Education Marketing Leader podcast, you'll hear from a guy who talks to talk because he first walked the walk. Meet David Hunt, Director of Digital Marketing Communications and Creative Director at Old Dominion University.David has over 15 years of experience in higher-ed marketing and brings

en

40:30

How to Tell Compelling Adult Student Stories - An...

Education Marketing Leader with Chris Rapozo ·

2023/11/09

On the latest episode of the Education Marketing Leader podcast, I had the pleasure of welcoming Shane Baglini, the seasoned Senior Director of Marketing and Recruitment at Muhlenberg College. Shane shared his profound insights on storytelling in higher education marketing and how to speak to non-traditional students. Shane's passion for authentic storytelling shines through as he advocates for its necessity in connecting with adult learners. It's not about selling a program; it's about sharing a

en

28:09

How to Create a Higher-Ed SEO Strategy - An Interview...

Education Marketing Leader with Chris Rapozo ·

2023/11/02

Had a fantastic chat on the Education Marketing Leader podcast with the one and only Matt Herzberger, VP of Digital Experience and Analytics at VisionPoint Marketing.With over 15 years of maneuvering the intricacies of higher-ed marketing, Matt's insights truly stood out. 🎓We focused on SEO in higher education, and we all know that's not a walk in the park since most institutions have a gazillion pages to manage.Who can keep up with it all and ensure that both bots and humans enjoy the content? 🤖

en

28:46

How to Create Effective Higher-Ed Content Strategies...

Education Marketing Leader with Chris Rapozo ·

2023/10/26

In the latest episode of the Education Marketing Leader podcast, I sat down with Danielle Ford, the Assistant Director for Digital Content Strategy at Kean University. During the chat, we discussed how to align content strategy with shifting institutional priorities. Her advice❓ Create content that's rich, revealing, and rooted in reality. Staying flexible is paramount. 💪 Danielle drives home the point that in the throes of academic marketing, it's all about data-driven innovation. But here's the

en

35:15

Marketing a Language School - An Interview with Lucas...

Education Marketing Leader with Chris Rapozo ·

2023/10/19

In the latest episode of the Education Marketing Leader podcast, I had the pleasure of sitting down with my old friend Lucas Blanco, the Marketing Director at ReDefiners World Languages. Fun fact: Lucas offered me my first job in marketing years ago to work with him as a volunteer at ReDefiners. Due to different circumstances, I couldn't accept the job, but we kept in touch for moments like this. Lucas's journey from sound engineering in Argentina to a flourishing career in marketing is truly

en

38:41

PR Ethics in an AI World - An Interview with Kirk...

Education Marketing Leader with Chris Rapozo ·

2023/10/12

On the inaugural episode of the Education Marketing Leader, I had the pleasure of speaking with a true legend in education marketing, specifically regarding public relations. Meet Kirk Hazlett, APR, Fellow PRSA, who wears many hats, such as: 1️⃣ Faculty Advisor at the University of Tampa Public Relations Student Society of America (PRSSA) 2️⃣ Newsletter Editor at PRSA College of Fellows Communications Committee 3️⃣ Ethics Officer PRSA Tampa Bay Chapter With over 40 years in PR, Kirk's episode offers

en

52:43

How to Interview Subject Matter Experts - An...

Education Marketing Leader with Chris Rapozo ·

2023/10/05

The doctor is in the house! 🙌In my latest episode on the Marketing Tales Show, I had the pleasure of speaking with Jeremy Shere, PhD.Jeremy earned his doctorate in English Language and Literature/Letters and Jewish Studies from Indiana University and formally taught magazine writing at IU's School of Journalism. 🤓He's a podcast host, writer, coach, entrepreneur, and member of the Peak Community.Jeremy stacked this episode with practical advice and personal anecdotes on becoming a more efficient

en

31:09

The power of a well optimized website - An interview...

Education Marketing Leader with Chris Rapozo ·

2023/09/28

My latest guest on the Marketing Tales Show joined me all the way from South India to talk about the power of proper website optimization. 🇮🇳 He's a seasoned marketer who pushes out daily short-form video content on B2B marketing-related topics on LinkedIn, like a Gulab Jamun baker at Maha Chips in Thiruvananthapuram. 🍮 Hot and fresh off the press daily! Please welcome Bhuvanesh KR, a fractional CMO, specially geared towards IT service and consulting realms. Bhuvanesh got candid right away about

en

32:00

How marketers can create value that ties back to...

Education Marketing Leader with Chris Rapozo ·

2023/09/21

My latest guest on the Marketing Tales Show is an ethical marketer with a love for skiing, mountain biking, and cooking up ⭐⭐⭐⭐⭐ Japanese 🇯🇵 meals when he's not directing the demand gen operation at Concept3D, Inc. or hosting his podcast, The Higher Demand Gen Podcast.Meet Shiro Hatori, who joined the show from his chalet deep in the Colorado Rockies.Shiro earned his undergraduate degree from the University of Colorado Boulder in Environmental Science, with a minor in Technology, Arts, and Media,

en

39:25

An Introduction to Web Smart Writing - An Interview...

Education Marketing Leader with Chris Rapozo ·

2023/09/14

My latest guest on the Marketing Tales Show joined me from Pittsburgh, PA, to talk about how to write smarter copy for your website. Meet R. Todd Erkel, Chief Content Officer, at Elliance, a Pittsburgh-based marketing agency that helps colleges, b2b marketers, banks and non-profits leverage the power of digital and data to increase their market value.Todd earned his undergraduate degree in English from the University of Pittsburgh and spent the early part of his career in newspaper and magazine

en

41:09

The Relationship Growth Marketer – An interview with...

Education Marketing Leader with Chris Rapozo ·

2023/09/07

Fresh off the latest episode of the Marketing Tales Show, I've got quite the tale to share! 🎙Meet Mike Grinberg, the mastermind behind Proof Point Marketing - a relationship-led growth consultancy that's challenging digital marketing norms. I've always believed there's more to marketing than meets the eye, and Mike confirmed this. It's all about relationships!Starting off with aspirations to become a graphic designer, Mike soon realized the subjective nature of design wasn't his cup of tea

en

37:29

How to Navigate the Demographic Enrollment Cliff – An...

Education Marketing Leader with Chris Rapozo ·

2023/08/31

It's podcast Thursday, and I have a confession to make.I've admired my latest guest on the Marketing Tales Show from afar and wanted her on the show to talk about higher-ed marketing for a while.That opportunity presented itself during the research phase for a white paper on the demographic enrollment cliff I wrote when this CMO agreed to help me with my primary research.Meet Jaime Hunt, VP for University Communications and CMO at Old Dominion University, and podcast host of Enrollify's Confessions

en

42:51

YouTube Ads Strategies for Marketers - An Interview...

Education Marketing Leader with Chris Rapozo ·

2023/08/24

My latest guest on the Marketing Tales Show joined me from Perth, Western Australia, to discuss the benefits of YouTube advertising for marketers. Marcus Svedin, co-founder of Titan Marketer, a company that helps businesses grow and scale with YouTube Ads, wasn't always in the business of marketing. This trained Industrial Electrician fell into full-time marketing by chance. About a week before starting a new trade job, Marcus and his son enjoyed themselves at a trampoline park, jumping from one

en

29:33

Tips on Starting Your First Podcast - An Interview...

Education Marketing Leader with Chris Rapozo ·

2023/08/17

"Your podcast, your stage" is one of the nuggets my latest guest on the Marketing Tales Show dropped a few weeks ago on LinkedIn, which floored me.Four words -- so simple yet, so profound that only someone with a deep understanding of people and the podcasting landscape could utter and make his audience understand what he meant on a deeper level. That's the calling of Ahron Wohlgelernter🎙️, Podcast Producer at Intent Media - Podcasts and Host of The Art of Conversation Podcast. In this episode, we

en

35:54

Higher-Ed Web Strategies - An Interview with Philip...

Education Marketing Leader with Chris Rapozo ·

2023/08/10

On the latest episode of the Marketing Tales Show, I welcomed a higher-ed marketing pro from the Emerald Isle.Dublin, Ireland, to be exact. Philip Smith, co-founder, and CEO of the Education Marketing Agency and podcast host of The EdUp Experience, shared his insights on navigating the demographic enrollment cliff via the power of website personalization. With an education in marketing and business, Philip helps colleges and universities tell their stories effectively to reach potential students

en

34:32

Legal Chambers Submission Lessons - An Interview with...

Education Marketing Leader with Chris Rapozo ·

2023/08/03

London calling! 🇬🇧In the latest episode of the Marketing Tales Show, my guest and I took a deep dive into legal marketing, unraveling the complexities of Chamber submissions with a former Chambers and Partners researcher.Meet Marco Guasti, CEO of Harpa Legal Marketing, headquartered in Longdon, England! 👋Marco emphasized that in the chamber submissions process, the voice of clients reigns supreme.Especially for law firms competing for rankings for the first time, stellar referees and favorable

en

31:54

How To Gain Earned Media Coverage - An Interview with...

Education Marketing Leader with Chris Rapozo ·

2023/07/27

In this week's episode of the Marketing Tales Show, I have the pleasure of introducing you to my former college public relations professor, Rob Engle, to discuss the power of earned media and why marketers should seriously consider it.Professor Engle is the owner of Engle & Co. Public Relations, a company he founded in 1986, and an adjunct professor at the University of Florida College of Journalism and Communication, where I met him during my time at the University of Florida Online.With an

en

34:01

Lessons in Direct Mail Marketing - An Interview with...

Education Marketing Leader with Chris Rapozo ·

2023/07/20

Everything's bigger in Texas, so it's no surprise that my latest guest on the Marketing Tales Show offered substantial wisdom regarding the lost art of direct mail marketing."Isn't direct mail marketing dead?" you might ask.That's a statement often used by individuals who either:- Don't have a product that fits this type of marketing ❌or- Don't know how to do it 🤷Dylon ✉ Jones, this week's subject matter expert from PPS, a direct mail and printing service company from the Lone Star State, joined me

en

128 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...