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PODCAST

The 80/20 Principle

This podcast is for lawyers who want more freedom, flexibility, and control over their practice. Ernie focuses on the 20% of tools and strategies—especially AI—that deliver 80% of the results. No buzzwords. No hype. Just clear, practical insights on using AI, automation, outsourcing, marketing, cybersecurity, and smart systems to reduce friction, streamline workflows, and run your practice your way—from anywhere.

business management

All Episodes

18:44

Multi-Disciplinary Thinking for Lawyers

The 80/20 Principle ·

2023/01/03

To succeed in big ways today, it's best to think in multi-dimensional or multi-disciplinary ways. That has been the key to attorney-businessman Charlie Munger's success and many others. In this episode, we'll talk about what it looks like to do this and how you can start to do it as well. Show Notes The 80/20 Principle: The Secret of Achieving More with Less, by Richard Koch (about how to discover and use the power of 80/20 leverage in business) Moneyball: The Art of Winning an Unfair Game, by

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19:01

80/20 Data Insights for Lawyers ("Moneyball")

The 80/20 Principle ·

2022/12/27

The power of 80/20 analysis can help lawyers achieve higher incomes and get better clients. But gathering and analyzing key data is essential (as it was for the Oakland Athletics baseball team, as depicted in the book/movie "Moneyball"). Two KPIs, in particular, are of paramount importance for lawyers with solo/small firm practices. Show Notes The Ultimate Question 2.0, by Fred Reichheld & Rob Markey (about the use of the NPS score for measuring client satisfaction) The 80/20 Principle: The

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19:45

Is the 80/20 rule too good to be true?

The 80/20 Principle ·

2022/12/20

The 80/20 principle is powerful and can help bring about a massive change in any business —including a lawyer's practice. But it's hard to wrap your head around this idea when you first come upon it. One natural reaction of lawyers is to think, "this is too good to be true." But the fact is that it's absolutely true and powerful, as I'll explain in this episode. Show Notes Click here to subscribe to my new 80/20 Lawyering email newsletter. My 'Inner Circle' - a private online discussion group for

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19:41

Marketing with Authenticity - Part 2

The 80/20 Principle ·

2022/12/13

Marketing, when done effectively, is powerful. And the best approach is to communicate with people authentically, especially on platforms like LinkedIn. Show Notes Read This Is Marketing: You Can't Be Seen Until You Learn to See, by Seth Godin (the best book on marketing) My 'Inner Circle' - a private online discussion group for solo & small firm lawyers. General Resources Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/ Focus on these

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17:40

Marketing with Authenticity

The 80/20 Principle ·

2022/12/06

Many lawyers have misconceptions about marketing and then fail to leverage its power. Others try too hard to get attention and fail to earn the trust of prospective clients. Marketing, when done effectively, is powerful. And the best approach is to communicate with people in a natural, authentic manner. Show Notes I recommend reading This Is Marketing: You Can't Be Seen Until You Learn to See, by Seth Godin (his best book on the topic) My 'Inner Circle' - a private online discussion group for

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28:35

Speed Learning (a 80/20 leverage tactic)

The 80/20 Principle ·

2022/11/29

It's vital to learn new ideas that help you run your law practice better, more efficiently, and more profitably. And there are many books that can help you do this, but reading them takes time. Unless you learn how to employ an 80/20 leverage tactic that I call "speed learning." It's very easy to do, and it will enable you to extract valuable information from books that you can easily act on to improve your business and your life in general. Show Notes The 5 Minute University, by Father Guido

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20:23

Using 80-20 Leverage in Your Law Practice

The 80/20 Principle ·

2022/11/22

If you don't know about the 80/20 Principle, you should. Understanding it is the easy part. Implementing it is where the work starts, and in this episode we'll talk about how to leverage the 80/20 principle to create extraordinary transformations in your practice. Show Notes The 80/20 Principle: How to Achieve More with Less, by Richard Koch The Four Hour Workweek, by Tim Ferriss SaneBox (intelligent email filtering using automation) SweetProcess (procedure documentation tool) TextExpander

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16:14

It's Not Just About Money

The 80/20 Principle ·

2022/11/15

The happiest lawyers are those who spend more of their time thinking creatively and solving interesting high-level problems. They also get paid more than ones who are stuck doing low-level drudgery. So happiness in the practice of law is about more than just money, and I'll share some personal experiences about why that's true in this episode. Show Notes The Systems Workshop - the best way to create a happy practice is to develop solid systems. My 'Inner Circle' - an online discussion group where

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23:55

Crowdsourcing Lawyer Insights & Perspectives

The 80/20 Principle ·

2022/11/08

In this episode I'll be sharing recent questions from lawyers posted in my Inner Circle community, along with the insights and perspectives offered in response. It's important to remember that a lot of what you need to know about how to use technology and improve your practice is stored in the minds of other lawyers —not in online databases or social media posts. *wink* Show Notes Shokz Bone Conduction Headphones (bluetooth enabled) My 'Inner Circle' - a private online discussion group for

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23:43

Law Practice Management 101

The 80/20 Principle ·

2022/11/01

A well-managed law practice is both profitable and enjoyable. In this episode, we'll review the key elements required to turn your practice into an easy-to-run, enjoyable business. Show Notes The Law Firm Systems Workshop (start learning as soon as you register) My 'Inner Circle' - a private online discussion group for solo & small firm lawyers. General Resources Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/ Focus on these essential

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49:25

Polishing Witness Testimony (with Elizabeth Larrick)

The 80/20 Principle ·

2022/10/25

Bad witness testimony can impair the jury's perception of your case, or —even worse— cause you to lose the case. Attorneys often don't realize that many problems with witness testimony are "unforced errors" that they can avoid or mitigate by proper preparation. Elizabeth Larrick spent years handling jury trials and now helps fellow lawyers avoid trial mishaps and improve their case presentation. The most important lesson she shares applies to all lawyers—even those who don't go to court. Show

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18:13

Clarity, Systems & Creativity

The 80/20 Principle ·

2022/10/18

Systematizing your law firm requires you to understand a few important things, one of which is how "creativity" works. In developing systems, you're creating something special for your law business. So you need to understand that the process of creating things is not usually linear or completely predictable —especially for creating systems for doing knowledge work. Show Notes 'Inner Circle' (real talk about the common challenges of running a solo or small law firm). Working Smarter (a short PDF

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23:58

The Brilliant Tyrant

The 80/20 Principle ·

2022/10/11

In today's complex, rapidly changing world, thinking past the superficial and obvious is a vital skill. In this episode, I'll tell you about a mentor who taught me how to think better as a lawyer. A lawyer once wrote that my mentor's character could be summed up in two words: "brilliant tyrant." I'll tell you about his brilliance and the valuable lessons I learned from him that I still rely on today. Show Notes 'Inner Circle' (real talk about the common challenges of running a solo or small law

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26:38

PDF Bookmarks for Lawyers

The 80/20 Principle ·

2022/10/04

Working with PDF Bookmarks, Comments, and Text Editing are all essential skills for any lawyer or legal professional because they come into use almost daily. And PDF Forms are also incredibly helpful, so we'll cover that as well. Show Notes 'Inner Circle' (real talk about the common challenges of running a solo or small law firm). Working Smarter (a short PDF guide on using technology better in a law practice) General Resources Learn to use technology to reduce friction & gain freedom with this

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21:20

PDF e-Briefs for Lawyers

The 80/20 Principle ·

2022/09/27

PDF e-briefs are more useful than paper briefs, and that's why many appellate courts prefer them. But how do you create them? And what are the main considerations to keep in mind when considering the use of e-briefs? Show Notes e-Brief Info from California Court (2nd Appellate Division) StrutLegal (top recommended e-brief service; Aaron Krigleski is in Ernie's Inner Circle group and routinely answers questions and provides helpful guidance about using PDFs) 'Inner Circle' (real talk about the

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25:35

PDF Security for Lawyers

The 80/20 Principle ·

2022/09/20

PDFs are vital to any modern law practice, especially PDF security. In this episode, we’ll cover four things: redaction, metadata removal, password protection, and PDF/A archival integrity. Show Notes Redacting Sensitive Information (Northern District of California court website) Common Redaction Error Exposes Confidential Info (Law.com article) Embarrassing Redaction Failures, by Judge Herbert B. Dixon, Jr. (ABA article) Advanced PDF Password Recovery (by Elcomsoft) PDF Security & How to Bypass

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24:53

Digital Signatures for Lawyers (PDF Skills Pt. 2)

The 80/20 Principle ·

2022/09/13

Digital signatures are not the same as electronic signatures, but they are mostly used together. In this session, we'll delve into the legalities and practicalities of using digital signatures in your law practice. Show Notes Link to article on E-Signatures mentioned in the show HelloSign (digital signature service) DocuSign (digital signature service) Adobe Sign (available as part of Acrobat Pro) Link to my online Knowledge Base of PDF proceduress Link to my procedure on creating a PDF

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24:10

PDF Essential Skills for Lawyers

The 80/20 Principle ·

2022/09/06

PDFs are essentially a form of “digital paper”—that is, a way to display text and graphics on a computer or mobile device. PDFs have been fully adopted by federal courts for e-filing and are increasingly being adopted by state courts as well. Although PDFs were not created specifically for the legal profession, with the adoption of PDFs as a way of producing case documents, as well as their use in e-filing, lawyers now routinely encounter PDFs as part of their daily practice. So it makes sense

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21:51

Join the Inner Circle

The 80/20 Principle ·

2022/08/30

The best way to learn is to watch other people who are doing what you want to do. When it comes to using technology, that's very hard to do. It would be great if you could peer into the practices of many different lawyers who have practices like yours. You can't peer into other lawyers' computers, obviously. But the next best thing is something called the Inner Circle, which I just created and am excited to tell you about. So that's what we'll be talking about today. Show Notes Click to join the

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20:22

How to Have An Amazing Social Media Profile

The 80/20 Principle ·

2022/08/23

Almost all lawyers now use social media of some variety and to some extent. LinkedIn is the one most used. LinkedIn and other social media services let you create a profile. A photo of you is the minimum, as is a short bio that's well-crafted. Every lawyer needs this. And it’s not that hard to do. If you sign up for my new Inner Circle forum, you’ll get to practice in a space where I can give you direct feedback. Show Notes My LinkedIn Profile Click to Join my LFA Inner Circle (useful

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