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PODCAST

Cubicle to CEO

We ask founders the business questions you can"t Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they"ve successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.

business entrepreneurship

All Episodes

40:42

Bonus #57: Prep For Black Friday: Smart Marketing...

Cubicle to CEO ·

2024/11/06

We all know running ads during Black Friday may leave your business in the dust when corporations are funneling cash to their campaigns. So what can you do to set your business apart this holiday season? Stephanie Paradiso of Inspired Social is a certified master social media strategist who is giving us the insider scoop on how to make Q4 your biggest revenue quarter yet. Access the transcript of this episode HERE: https://otter.ai/u/R-4hcBv9GasC3ItXtHzAmeSND_w?utm_source=copy_url Connect with

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48:46

Reducing Risk To Fuel 60% Growth With a Gig Economy...

Cubicle to CEO ·

2024/11/04

Reducing risk is a huge lever scaling startups can use to their advantage. This was a big theme in my conversation with Match.com co-founder, and current CEO of BabyQuip, Fran Maier. BabyQuip is the world’s largest baby gear rental marketplace, empowering thousands of independent contractors around the country to build successful side hustles, while helping families travel more easily. In today’s case study, Fran details how they were able to grow their network of these independent contractors

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41:16

3 Strategies That Generated $244,870 in Repeat +...

Cubicle to CEO ·

2024/10/28

Today’s case study is a testament to how impactful nurturing your past client relationships can be!Copywriter Katie Peacock is the founder of Post Sale Profit Studio, where she helps 7 figure coaches seamlessly add 5-6 figures to their bottom line through strategic backend email automations that prioritize the often-overlooked post-sale phase. Leveraging 3 simple but effective relationship marketing strategies, Katie has added $244,870 revenue to her business solely through repeat and referral

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27:40

[Q3 2024 Quarterly Review] Choosing Personal Life...

Cubicle to CEO ·

2024/10/21

Our Q3 2024 review is here! These quarterly review episodes contribute to our mission of creating financially transparent content - sharing what's working in our business, what we've learned, and what we're celebrating. For more in-depth, behind the business case study episodes (including episode 8 documenting our experimentation with pop-up offers during our 4th of July Flash Sale), check out our private podcast, the C-Suite: https://ellenyin.com/csuite View the transcript for this episode at:

en

53:49

Use This Framework To Reduce Business Chaos and Work...

Cubicle to CEO ·

2024/10/14

When you’re overworked in your business, the last thing you want to do is add an after-hours commitment. But a strategic evaluation process completed in the evenings over a 2 week window is exactly what allowed this week’s guest to cut her weekly working hours from 45 down to 15! Serial entrepreneur and founder of the Pursuit Company, Amanda Moffett, developed the GOLD framework out of this experiment, an approach she utilized to streamline her business, get rid of anything that wasn’t necessary,

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35:21

Bonus #56: Is There A “Best Location” For Your...

Cubicle to CEO ·

2024/10/09

We hear it all the time: location, location, location. But what if this concept didn’t just apply to real estate and could actually impact the success of your business? Imagine having answers to where to move to support your next big uplevel, what city to host your conference in, or what geographic area your dream clients are most concentrated. Astrocartography does just that. Sandra Nelly is an astrocartographer and relocation astrologer working on the intersection of astrology and the topics of

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63:11

She Sold Her Business For 7 Figures To Private Equity...

Cubicle to CEO ·

2024/10/07

We’ve had a few guests on the show who have sold their businesses, but this case study is the first time we’ve explored what it looks like to buy your business back post-exit. After building BestSelf Co. to $45 million in sales, Cathryn Lavery sold her company to private equity in 2022 for 7 figures. She remained involved in the company as a brand ambassador, but watched as they made big changes that did little to grow the business. Then last year, she was given the once in a lifetime opportunity

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55:25

From $10K Months to $10K DAYS: Why This CEO...

Cubicle to CEO ·

2024/09/30

Did you know there's a link between flossing habits and cognitive diseases like Alzheimer’s and dementia?Learning this from Brynn Snyder, Co-founder and CEO of Slate Flosser, literally had me reaching for a floss post-interview. Today’s case study is a real-time example of how prioritizing problem education over product education can drive action (and sales) much faster. Through a 3 pronged, education-first marketing approach of trade shows, organic content, and influencer campaigns with dental

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44:06

Increasing Average Order Value by 20% and Converting...

Cubicle to CEO ·

2024/09/23

Today’s case study is a lesson in using customer feedback to evolve your brand. Despite uniquely positioning themselves as frameless prints for 15 years, Fracture recently made a surprising move. When Meredith English, who led teams at well-known consumer brands like Crocs and Daily Harvest, became the new CEO of Fracture, she recognized the customer demand for a framed option of their signature frameless glass photo prints, and took a calculated risk to roll out this product add-on. Introducing

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63:56

Switching To A 4-Day Work Week Grew Revenue Up To 77%

Cubicle to CEO ·

2024/09/16

Imagine if 4-day work weeks didn’t only occur when a holiday weekend rolls around. Beyond more free time, do shorter work weeks also create financial gain? Today’s case study explores that question with Erin Diehl, founder of B2B professional development company, Improve It and best-selling author of “I see You! A Leader’s Guide to Energize Your Team Through Radical Empathy.” After a life altering concussion last year, Erin knew she needed to prioritize her physical and mental health, which

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34:31

Your MBA In Creative Negotiation: How Kim Kaupe Got A...

Cubicle to CEO ·

2024/09/09

This is a replay of episode 117, one of our team-picked top 10 case studies that we felt deserved an encore.We’re dissecting the case study of how Kim used creative negotiation tactics to turn a “no, we can’t afford you” response into a client paying $15,000 more than what they initially offered. If negotiating makes you sweat, Kim’s advice will give you a MBA in negotiation in under an hour. Keep listening to learn how you too, can get paid over your asking rate when you learn how to problem

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34:56

Bonus #55: How to Overcome The 5 Main Buyer Objections

Cubicle to CEO ·

2024/09/04

This bonus episode is the perfect resource if you're trying to figure out ways to overcome your ideal clients' objections to your offer. Jocelyn Montemarano - founder of Scale Your Resonance - walks us through the 5 main objections your buyers may have, and how to overcome them. Jocelyn doesn't believe in coercion as a sales method, so listen in to find out how you can approach your sales with a dedication to service and evidence at the heart of your strategy. Increase your conversions and finally

en

47:35

This “Quiet Launch” Made $12K in 6 Days: How To Sell...

Cubicle to CEO ·

2024/09/02

Feeling bored of doing the same launch over and over in your business, but not the ambition of starting and selling a new offer from scratch?Today’s case study is a test of the perfect in between solution: selling a live cohort of an existing digital course with a low lift launch. Candice Ward, food photographer and monetization coach for other food bloggers and content creators, decided to put a poll up on her IG story asking her followers if they would be interested in a 12 week,

en

58:49

Suneera Madhani Sold A Billion Dollar Business & Is...

Cubicle to CEO ·

2024/08/26

When is the right time to exit your business?For Suneera Madhani, it was after taking her fintech startup, Stax, from idea to unicorn - a moniker coined for the rare privately-held company that reaches a billion dollar valuation. After selling to private equity and finding a new CEO to lead the company’s next stage of growth, Suneera knew she wanted to return back to the building phase of business. Taking everything she knew about building a billion dollar business, Suneera’s set out to do it

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50:09

Scaling From $1M to $6M in 3 Years Without Spending...

Cubicle to CEO ·

2024/08/19

I always say, the best business ideas come from looking outside your own industry. Today’s case study affirms just that. In 3 short years, this CEO has 3Xed her revenue without increasing her marketing spend AT ALL. In fact, she’s spending a fraction of what her competitors’ are, with greater success.The client acquisition engine that grew her business from $1 to $6 million? A robust, mostly automated referral network. Vanessa Rissetto is the co-founder and CEO of Culina Health, a revolutionary

en

52:34

Should You Ever Work For Free? How Strategic Pro Bono...

Cubicle to CEO ·

2024/08/12

Is it ever a good idea to work for free? Many entrepreneurs wouldn’t consider it, especially after being in business for years, but this CEO makes a solid case for why selective pro bono work pays off - sometimes more than you would have even netted from charging for the original service.Tracy Marlowe, founder of marketing agency Creative Noggin, has consistently taken on 1-2 pro bono projects a year. In today’s case study, Tracy details how she’s made MILLIONS of dollars in ROI over the years

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34:13

Bonus #54: How to Get Paid to Write for Major...

Cubicle to CEO ·

2024/08/07

This bonus episode on securing brag-worthy bylines pairs perfectly with Monday's case study on creating viral content for major publications using AI. Ericka Andersen - founder of Pitch and Publish Writing Co. - walks us through exactly how to pitch and get paid by media outlets to write content for them in your area of expertise or interest. Ericka makes six figures a year doing exactly this! Ericka gives us the insider scoop on how to pitch the right person, why it's important to have a strong

en

60:27

Creating AI-Powered Viral Headlines Grew His Email...

Cubicle to CEO ·

2024/08/05

Just in time for the release of the new Deadpool & Wolverine movie, you’ll love the story of how our guest caught the attention of Entrepreneur Magazine with a Wolverine costume and has since built a 9 years-strong content partnership with their publication.Ben Angel is an award-winning and bestselling author, entrepreneur, and influencer with over two decades of experience leveraging emerging technologies for competitive advantage, including AI. In today’s case study, Ben gives us his behind the

en

38:40

[Q2 2024 Quarterly Review] Does Every Expense Need an...

Cubicle to CEO ·

2024/07/29

Our Q2 2024 review is here! These quarterly review episodes contribute to our mission of creating financially transparent content - sharing what's working in our business, what we've learned, and what we're celebrating.For more in-depth, behind the business case study episodes from within our business, check out the C-Suite: https://ellenyin.com/csuite View the transcript for this episode at: https://otter.ai/u/OUJFnhtmBbrs2sbaBPXL6ZGQjOU?utm_source=copy_url Thank you to our sponsors! Learn

en

46:26

The LinkedIn Content Strategy That Sold Out Her New...

Cubicle to CEO ·

2024/07/22

Today’s case study embraces experimentation on several fronts - new audience, new content platform, and new offer.Seasoned online business owner and mentor to digital freelancers, Amy Posner, wanted to expand her audience beyond copywriters, so she got on LinkedIn, a platform she wasn’t active on previously, and tested a daily content strategy to build trust with a new audience of creative freelancers. Within 6 months, Amy had attracted 708 LinkedIn followers and added 414 people to her email list

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415 results

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