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PODCAST

B2B Marketing Futures

Global B2B ad spend topped $30 billion in 2024, and today’s fastest-growing teams are rewriting the playbook. B2B Marketing Futures dives into the strategies, tools, and thinking that are shaping the next generation of business marketing.Hosted by Joaquin Dominguez, each episode brings together leading marketers, growth experts, and operators to unpack real-world challenges — from building demand engines to aligning sales and marketing, scaling PLG motions, and using AI to drive better targeting and

business marketing

All Episodes

38:07

E50: From Fashion Journalism to B2B Creativity: The...

B2B Marketing Futures ·

2024/09/02

Join us as we explore the fascinating career of Dale Anne Scogings, Creative Lead at Flourish, a Canva-owned company. From her early beginnings in a small South African town to leading a brand refresh for Flourish, Dale Anne shares her insights on the intersection of creativity and strategy in both B2C and B2B marketing. Discover how her experiences at Cosmopolitan, Japanese culture, and values-led organisations have shaped her approach to fostering creativity and innovation in dynamic environments

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51:14

E49: Creating Interest and Capturing Leads

B2B Marketing Futures ·

2024/08/27

Explore how top B2B marketing leaders craft strategies to generate demand in competitive markets. Discover insights on the power of collaboration, building brand awareness, and leveraging personalised content to capture high-quality leads. Learn how companies like Fortinet, Chattermill, Wix, and Twilio use innovative approaches to stay ahead. Tune in for actionable tips on enhancing customer experience, creating lasting partnerships, and navigating today's marketing challenges.Thanks to our

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52:12

E48: AI Copywriting best-practices with Dave McGuire

B2B Marketing Futures ·

2024/08/20

The UK's most prominent B2B creativity and copywriting coach, David McGuire, is here to answer your questions about how to use AI for marketing copy correctly. David is running a course with B2BMarketing, helping marketers understand the hype, the potential and pitfalls of using AI for copywriting. Learn how you can use AI to boost, not hinder, your career and brand.A big thank you to our panellists:David McGuire, B2B Copywriting Trainer at B2B MarketingTamara Blanche, Content Manager at AmdocsSafa

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48:24

E47: B2B Marketing in 2024: How to cope with reduced...

B2B Marketing Futures ·

2024/07/30

The landscape of B2B marketing is continuously evolving, with 2024 presenting unique challenges and opportunities for marketers. This episode synthesises insights from industry leaders gathered during a comprehensive discussion on navigating reduced budgets and smaller teams while maintaining effective marketing strategies. The participants, from the leading marketing industry, shared their experiences and strategies across several key themes. These insights provide a roadmap for B2B marketers

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54:46

E46: They ask You Answer with Marcus Sheridan

B2B Marketing Futures ·

2024/07/30

In an era where customer expectations are rapidly evolving, businesses must stay ahead by prioritizing customer-centric strategies and fostering innovation. The recent Adzact panel discussion brought together industry leaders to delve into the critical themes of customer obsession, transparency, innovation, and marketing and sales integration. This episode captures the insights shared by marketing professionals offering a comprehensive view on how B2B companies can navigate challenges and seize

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45:22

E45: "Perfect Attribution"

B2B Marketing Futures ·

2024/07/12

Unlock the secrets to perfect attribution in B2B marketing with insights from industry leaders. Discover advanced techniques to measure marketing impact, balance short-term and long-term goals, and leverage account-based metrics. Featuring experts from Personio, Twilio, and Scandit.Key Topics:Overcoming Attribution ChallengesInnovative MetricsData-Driven StrategiesFeaturing Experts:Alex Venus (Personio)Rupali Singhal (Twilio)Jonny Colclough (Scandit) Hosted on Acast. See acast.com/privacy for more

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46:40

E44: How to get real value from intent providers

B2B Marketing Futures ·

2024/07/04

In this episode, we explore how to harness the full potential of intent data to boost your account-based marketing efforts. Join Tom Gatten (CEO, Adzact), Amy Bennett (Digital Marketing Manager, Fenergo), Rob Bramley (Demand Generation Manager, GoCardless), and Marco Piras (Growth Marketing Manager, Pleo) as they discuss:The advantages of using intent dataEffective strategies for aligning sales and marketingPractical tips for seamless data integrationListen for actionable insights and real-world

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49:36

E43: How businesses buy different all over the world?

B2B Marketing Futures ·

2024/06/17

In today’s globalised economy, understanding businesses' distinct purchasing behaviours and cultural nuances worldwide is crucial for B2B marketers. This episode delves into the insights shared during a recent conversation featuring industry experts discussing maintaining global brand consistency while effectively adapting to local markets. Key themes explored include the importance of cultural nuances, data-driven marketing strategies, and best practices for cross-cultural B2B marketing.Thanks to

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57:38

E42: How to use neuroscience for breakthrough B2B...

B2B Marketing Futures ·

2024/06/10

This episode is a conversation between B2B marketing experts and Dr. Carmen Simon, a cognitive neuroscientist. It explores how neuroscience can enhance B2B marketing strategies by predicting future behaviours and improving engagement. The discussion covers the challenges of capturing attention, effective personalisation, the role of complexity, cultural responses, storytelling, and motivational strategies.Thank you to the panellists for sharing your knowledge with us:Dr Carmen Simon, Stanford

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36:58

Profiles in Persuasion - Ben Slater - SVP Marketing...

B2B Marketing Futures ·

2024/06/06

Welcome to Profiles in Persuasion, where we delve into the careers and insights of leading figures in B2B marketing. Today, we are privileged to speak with Ben Slater, a seasoned startup operator and a prominent figure in high-growth, venture-backed B2B marketing. Over the past 15 years, Ben has made significant strides, particularly at Beamery, where he has played a crucial role in transforming the company into a unicorn-valued enterprise. His journey is marked by a blend of strategic vision,

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39:28

Profiles in Persuasion - Supriya Dev-Purkaystha, Head...

B2B Marketing Futures ·

2024/06/04

In our latest "Profiles in Persuasion" interview series, we had the privilege of speaking with Supriya Dev-Purkayastha, the head of native advertising for Microsoft Advertising. Supriya, recognised as one of the UK's top 100 leaders in tech and a 2023 Future is Female Award winner, shared insights from her 18-year career in marketing, revealing the experiences and strategies that shaped her journey. Hosted on Acast. See acast.com/privacy for more information.

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53:50

E39: Community Hacking

B2B Marketing Futures ·

2024/05/22

In this insightful episode, industry experts delve into the dynamic world of community management within B2B marketing. Join Joaquin Dominguez and a panel of seasoned professionals as they explore the distinction between communities and audiences, the strategic role of trust, and the innovative concept of community hacking. Discover how structured forums, gamification, and influencer partnerships can accelerate engagement and growth. Whether you're looking to enhance peer support, collect

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50:04

E38: Podcasting in Digital Marketing: A Guide for B2B...

B2B Marketing Futures ·

2024/05/09

In a recent discussion with digital marketing and podcasting experts, including Sarah Hulyer, we gained valuable insights into how "Let's Grow Girls" came to be one of the most successful leisure podcasts in the UK, with more than 1.2 million downloads. This podcast, which started during the lockdown out of Sarah's newfound love for gardening, targeted a specific group interested in cut-flowers, a niche not yet explored in podcasting. Sarah and her co-host used simple tools at first, focusing on

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39:48

E37: Media Partnerships with The Economist and BCG...

B2B Marketing Futures ·

2024/04/30

This podcast explores the evolution, challenges, and future prospects of media partnerships through insights from industry experts, offering a detailed look into the strategies that make these collaborations successful.Joaquin Dominguez was joined by marketing experts to discuss the topic.Emma Winchurch-Beale, VP Growth Partnerships UK Europe, Economist ImpactVictoria Pawsey, Media Partnerships Director, BCG Hosted on Acast. See acast.com/privacy for more information.

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51:22

E36: Scale-Up Challenges

B2B Marketing Futures ·

2024/04/23

This episode contains the viewpoints of five industry experts on Growth Marketing. Their experience provides valuable insights into strategies that can help navigate the challenges of international markets, adapt to growth and scale, and use creativity to create impactful content that stands out. HostJoaquin Dominguez was joined by marketing experts to discuss the topic.GuestsCharlotte Morris, Global Senior Director Regional Marketing, HibobTed Eltringham, Growth Lead EMEA, RipplingAudrey

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53:08

E35: What does it take to build a B2B Brand?

B2B Marketing Futures ·

2024/04/09

In our recent panel discussion, industry leaders delved into the nuances of B2B branding in today's rapidly evolving digital landscape. They explored the distinctive challenges and strategies of B2B versus B2C branding, the critical role of company culture and employee engagement in brand authenticity, and the need for a strategic alignment between branding and commercial objectives. Moreover, they highlighted the importance of a robust content strategy for stakeholder engagement and discussed the

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54:01

E34: Unveiling ABM's Real Impact on B2B Marketing -...

B2B Marketing Futures ·

2024/04/03

In a recent conversation with B2B marketing experts, we explored the essentials of Account-Based Marketing (ABM). We touched on its definition, the crucial role of technology, and how to measure and scale these efforts effectively. The experts shared insights on creating personalised customer experiences, leveraging technology like AI for better targeting, and integrating ABM into broader marketing strategies to enhance overall effectiveness. They also discussed strategies for making ABM scalable

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57:20

E33: Trump vs Biden: What B2B Marketers Can Learn...

B2B Marketing Futures ·

2024/03/18

This episode delves into the fascinating intersection of political marketing strategies and B2B marketing, inspired by the Trump vs. Biden elections. Our panel of experts breaks down how key tactics from these campaigns can revolutionize B2B marketing, covering the importance of digital ad spending, the role of generative AI in crafting personalized messages, effective storytelling to connect emotionally with audiences, and the impact of data-driven personalization. Tune in to unlock valuable

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50:36

Profiles in Persuasion - Shelagh McManus

B2B Marketing Futures ·

2024/03/14

The world of B2B marketing is constantly evolving, and it takes insights from experienced marketers to stay ahead. With her vast experience, Shelagh McManus offers a treasure trove of advice for today's marketers. Our discussion with her cuts through the complexity of marketing strategies and delivers straightforward and actionable advice. From the importance of customer focus to the integration of sales and marketing, Shelagh's wisdom is distilled into a guide that speaks directly to the challenges

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47:20

E32: The Crucial Role of Psychology in B2B Marketing

B2B Marketing Futures ·

2024/03/14

In B2B marketing, having a good grasp of psychological principles can significantly improve engagement and build stronger relationships with the target audience. Recently, experts have discussed psychology's crucial role in marketing; the difficulties marketers encounter as the landscape evolves, and the creative strategies they use to overcome these challenges.Thank you to our panellists:Robb Taylor-Hiscock, Senior Content Marketing Specialist at OneTrustKev Johnson, Technical Marketing Architect

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131 results

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