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PODCAST

The Marketing Millennials

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting. We"ll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you"ll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We"ll give you ALL of their

business marketing

All Episodes

32:08

How to Align Copy and Content with Creative Director...

The Marketing Millennials ·

2025/05/23

What does it mean to be a creative director?Carly Lieberman, Creative Director at Sharma Brands, drops by the studio to chat about her experience merging copy, content, and design together to form cohesive ad campaigns. She imparts some of the wisdom she’s learned about making great ads, including the importance of knowing your audience, distinguishing the nuances between paid and unpaid audiences, and listening to what the data tells you. Carly also shares her insights on writing great

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12:11

Go-to-Market Plays #8: How to Improve Your Website...

The Marketing Millennials ·

2025/05/21

Ever opened up a blank doc and spit out copy filled with buzzwords, vague benefits, or even nothing at all? Tamara and Daniel are here to help fix messaging woes. Good messaging can be hard to find—it’s important to remember that the best messaging is a middle ground: it’s not too fluffy, not too emotional, and not too technical or dry. Tamara walks us through the value-benefit feature (VBF) to show us the three steps to crafting the right message. If you’re looking to sharpen your messaging

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11:37

Marketing Strategies for Uncertain Times | Bathroom...

The Marketing Millennials ·

2025/05/19

There’s a TON of uncertainty in today’s climate: tariffs, regulations, etc. How should you deal with it when it comes to marketing efforts? Enter: transparency. Being clear about pricing and how it’ll affect your customers’ carts helps save you (and your team) from varying questions. Putting this notice on a landing page is a way to address it. Plus, going too far on discounting may not be a great strategy. Instead, doubling down on value and need are a better angle. Jay also mentions

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52:32

324 - How to Navigate Social Media in 2025 with Nick...

The Marketing Millennials ·

2025/05/16

It seems like social media changes a LOT. That’s because it’s changing everyday and as Marketers, we gotta stay ahead of the curve. This episode’s guest is Nick Tran, current CMO at FARFETCH and former TikTok, Hulu, and Samsung marketer. Here’s a truth some marketers don’t want to hear: most brands are playing it too safe and it can trap you in a cycle of sameness in social media content. The solution? Originality. Creativity. And those two things are gonna help you stand out, especially in the

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16:33

Go-to-Market Plays #7: How to Reposition Your Product

The Marketing Millennials ·

2025/05/14

Repositioning sounds scary. How do you do it the right way? Daniel and Tamara break down how an untapped audience and aligning your branding, messaging, and more may be the key to success…all without changing anything about the actual product. If your growth is stalling, if the market has shifted, it may be time to rethink your positioning. Tamara shares a real-life example of this with a product that may be sitting right beside you. And, Daniel mentions that launches don’t have to be just

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10:28

Why This Is Killing Your Marketing Strategy |...

The Marketing Millennials ·

2025/05/12

Most marketers assume that more content ➡️more impact. But what if you're actually turning people off?Daniel and Jay talk about how negative signal is a silent killer. Stale automations, irrelevant emails, and lazy content are all included. Marketers have to make sure messages are balanced but still effective. And, things in the world have changed within the last 60 days. How can you stay relevant, at the front of your audience’s minds, AND avoid overloading them? Plus, Jay mentions an

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36:34

323 - Principles of Effective Social Media Marketing...

The Marketing Millennials ·

2025/05/09

We all know social media is important. But what’s the difference between those who DO social media and those who are social media managers? This episode’s guest, Jon-Stephen “JS” Stansel, breaks down what it really means to be a social media manager. Just because you have a car doesn’t make you a mechanic, and just because you have social media accounts doesn’t make you a manager. From scheduling content to making the content and posting it, managers wear a lot of hats. What’s within their

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15:58

Go-to-Market Plays #6: A Launch Channel That Most...

The Marketing Millennials ·

2025/05/07

Daniel and Tamara have a channel that’s underutilized… There are a TON of different distribution tools at our fingertips. Product Hunt is the product marketer’s best friend. It’s basically free distribution, you can get ahead, and it's not used as much as it should be. BUT, you need the right prep and strategy to maximize your time using it. How do you craft a winning strategy? Plus, what are the rules of the channel? Turns out, algorithms are catching onto upvotes from your friends. Daniel

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13:01

Why Social Media is More Important Than Ever |...

The Marketing Millennials ·

2025/05/05

To a lot of social media users, the intent algorithm is a mystery. To marketers, it’s a game you have to figure out. Daniel and Jay break down what’s changing with social media: the algorithms on your favorite platforms are showing you what they’d like to show you. They’re prioritizing users who are going to stick around longer. Marketers have to make sure the creative efforts are top-notch in order to stand out. How do you plan for longevity? Plus, Jay mentions a boost budget to boost your

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37:50

322 - How to Market AI Properly with Kylee Peña,...

The Marketing Millennials ·

2025/05/02

Show of hands, how many of us have used an Adobe tool in our careers?Chances are, that’s most of us. This week’s guest, Kylee Peña, is working on marrying AI into our beloved tools, including Premiere and Photoshop. Not only can these integrations make tools easier to learn for new learners, they can also help with ideation and creativity. What sort of challenges are product marketers facing when it comes to putting AI features into existing products? First, Kylee says it’s best to be clear

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12:31

Go-to-Market Plays #5: How the IKEA Effect Affects Us

The Marketing Millennials ·

2025/04/30

Truth: people love things more when they build it themselves. Called the IKEA effect, it’s a concept that impacts retention strategy, product satisfaction, and lifetime value. Building something gives people a sense of pride and accomplishment. We feel it’s a worthwhile investment, even if the bookshelf comes out slightly lopsided. Plus, what do Spotify and Betty Crocker have to do with the IKEA effect? Daniel gives an explanation on why they’re more similar than you think. If you’re looking

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12:48

SPECIAL SERIES: The Power of Building in Public |...

The Marketing Millennials ·

2025/04/28

What’s the newest format that’s going viral? It’s building, behind-the-scenes, and sharing what goes into making something. Think about some things brands are posting about their products: the wins, the fails, how it all came together. Audiences eat this up. Building in public like this generates engagement. Jay gives an example of how huge companies like Hubspot are doing it. Daniel mentions people flock to content like this because it makes them feel like an insider, and as we all know,

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40:06

How to Utilize Psychological Biases in Marketing with...

The Marketing Millennials ·

2025/04/25

Today's episode was recorded last year, but the insights are timeless. Burger King and McDonald's. Pepsi and Coca-Cola. Apple and Samsung. Sometimes, the best way to get users to buy your product is to anchor your image to another brand. In this episode from the vault, Sarah Levinger chats with me about how anchoring is an invaluable tool to build trust with consumers. How can you harness the power of psychology, emotions, and social proof to turbo-charge your ad appeal? Sarah explains how to

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10:59

Go-to-Market Plays #4: How to Execute a Comeback...

The Marketing Millennials ·

2025/04/23

Your best opportunities have already used your product before. How can you get them back before they disappear forever? Enter: the Comeback Campaign. Tamara says the point of the campaign is to remind people why they signed up in the first place and what they’re missing out on. Creating this type of FOMO can urge people to check you out again. From strategically placed ads to email efforts, there are a ton of ways to get creative. Plus, Daniel gives a real-life example with the Uber app…one

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11:47

SPECIAL SERIES: This Is How You Should Audit |...

The Marketing Millennials ·

2025/04/21

We’re heading into a bumpy economy. So, it’s time to audit what we’re doing in marketing. How do we do that? Auditing is all about alignment. Are your brand’s efforts in line with what’s going on in the world? Are you wasting any money, time, resources, etc.? One of the first things to change is KPIs and really figure out what matters. Plus, it’s time to audit tools and software you’re using. Jay gives an example from his company: they’re reprocessing files and saving money from going through

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36:52

7 Deadly Sins of Websites with Sam Dunning

The Marketing Millennials ·

2025/04/18

Today's episode was recorded last year but is still relevant today. Are you making these deadly sins in your marketing strategy?In this episode of the Marketing Millennials, Daniel sits down with Sam Dunning to discuss some of the biggest mistakes marketers make and how to avoid them. From hiding pricing to designing for ego, Sam shares his insights on what not to do in your marketing efforts. Tune in to learn why transparency and social proof are crucial, how to optimize your website for speed,

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13:05

Go-to-Market Plays #3: How to Make Your Marketing Stick

The Marketing Millennials ·

2025/04/16

There are three things guaranteed in life: death, taxes, and people forgetting about your campaign. How can you make your marketing and comms efforts memorable? Tamara mentions that most marketing fails to stick when marketers focus too much on the product features and not the emotional connection between the brand and the customer. People remember what problem the product can solve more than its fancy features or capabilities. Daniel also brings up the Made to Make It Stick framework: the most

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10:58

SPECIAL SERIES: The 7 Deadly Sins of Marketing |...

The Marketing Millennials ·

2025/04/14

What should you NOT do in marketing? There’s lots, but Daniel and Jay are breaking it down in seven parts. First, when you market to everybody, you’re actually marketing to nobody. You’re gonna be more successful with a specific customer set in mind. Plus, narrowing it down makes positioning and messaging way easier. Also, are “best practices” actually outdated? Jay thinks so. Every time you hear about a best practice, it’s best to test it out for yourself. And, Daniel reminds us that skipping

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35:23

321 - How to Think Long Term in Marketing with Andrew...

The Marketing Millennials ·

2025/04/11

Have you noticed more and more people are watching women’s sports? This episode’s guest, Andrew LeRay of the National Women’s Soccer League, is on a mission to grow the league through brand, product, and more. How do you sell tickets and merchandise to people who may not know the league exists? Andrew suggests that education and brand awareness are the two concepts driving people to think about the NWSL. What are some ways Andrew has changed targeting strategies for the brand? Since coming into

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11:20

Go-to-Market Plays #2: How To Out Position Your...

The Marketing Millennials ·

2025/04/09

Small brands are up against bigger ones all the time. So, how can you be small but mighty? It’s easy to get swept up in competition and copy what other brands are doing, like using similar words and taglines. BUT, if you do this, you risk being a cookie-cutter product. The best brands don’t try to copy. They try to be unique. Enter: contrast marketing. It’s more than just about listing features and fancy words…What storyline does your product tell? Tamara and Daniel recall the Justin Long PC

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