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PODCAST

Sales Signals

Sales Signals is a podcast for revenue leaders who don’t just look at data - they act on it. Each episode breaks down the signals shaping modern sales teams through a simple lens: Data. Insight. Action. From misleading metrics to high-impact indicators, we uncover the stories behind the numbers and what decision-makers should do next. If you’re responsible for revenue and want to move beyond dashboards into decisive execution, this show is for you.

business management

All Episodes

22:24

Beyond the Sales Floor Episode 2: Creating $130m in...

Sales Signals ·

2023/10/03

In this episode of Beyond the Sales Floor, Morgan chatted with Matt Reuter, Senior Director of Sales Development at RealPage, Inc. They unpacked the secret to building $130m in pipeline (hint: it’s simpler than you think), as well as how to identify red flag reps - sooner rather than later, in the hiring and onboarding processes. Listen to find out more.

en

20:55

Beyond The Sales Floor with Morgan Ingram and Dan...

Sales Signals ·

2023/09/25

In this special episode of Redefining Outbound, we’re kicking off our Beyond The Sales Floor Series! And in this first interview, Morgan sits down with Dan Drucker, VP of National Sales and Marketing at Canon Business Process Services, Inc. Dan breaks down his outbound strategy, and the importance of super-specificity. In fact, you'll even learn a new term by the end of the episode:scuba prospecting. Dan also shares his top tips for achieving that all-important alignment between sales and marketing

en

27:02

The State of Sales in the US Market Today With...

Sales Signals ·

2023/09/21

On this week’s episode of Redefining Outbound, we’re discussing everything to do with the US Market. Join Frida Ottosson, who chats with Cognism’s US sales leaders: Stephen Vickers (Head of Sales Development) and Kaitie Voigt (Enterprise Sales Manager) . They’ll be covering the challenges and opportunities in the market today, achieving alignment between SDRs and AEs, and more

en

19:39

Breaking Down The Meaning of Personalisation in...

Sales Signals ·

2023/09/13

On this week’s episode of Redefining Outbound, Frida sits down with Kris Rudeegraap, CEO of Sendoso. They discuss how sales leaders need to tackle personalisation from different angles, approaches to growth in the current economic climate, and more.

en

28:57

Reaching Technical Decision Makers With Julia...

Sales Signals ·

2023/09/06

Cut the fluff! That’s what Julia Gilinets, Interim CRO at Uplevel, believes is the secret in sales. This is especially the case, when reaching out to technical decision-makers. On this week’s episode of Redefining Outbound, find out more, plus the importance of the bottom-up approach, and why sales leaders need to drop the word “should”, when judging their sales process.

en

22:28

Leveraging Partnerships in Sales with Michaela Weber,...

Sales Signals ·

2023/08/30

Your partnerships team can provide some great fuel for your sales engine. And in this week’s episode of Redefining Outbound, discover exactly how and why to leverage partners in outbound, with our guest Michaela Weber, VP of Strategic Business Development at BigCommerce. David and Michaela cover everything from joint sales pitches, the importance of customer success, and more.

en

31:06

Driving High Quality Pipeline with Lu Juarez, EMEA...

Sales Signals ·

2023/08/23

In this week’s episode of Redefining Outbound, David sits down with Lu Juarez, EMEA Sales Development Manager, to discuss how the team at HiBob are approaching their goal of driving high quality pipeline. Luciana took a deep-dive into 3 main tactics she’s utilising this quarter. Listen to find out what they are, plus much more.

en

21:19

The Secrets to Working with Champions with Nate...

Sales Signals ·

2023/08/16

In this week’s episode with Redefining Outbound, Stephen Vickers sits down with Nate Nasralla, Founder at Fluint.io to discuss the best way to work with your buying champion. They covered how your champions don’t always have to be at the top, the danger of too much multi-threading, and more.

en

57:12

The Blueprint Workshop: How Cognism’s Sales Leaders...

Sales Signals ·

2023/08/09

We’re back with another special episode of Redefining Outbound. In order to commemorate the launch of our Blueprint, tune into this workshop, co-hosted by Morgan Ingram, and Cognism’s VPs David Bentham and Jonathon Ilett. Find out the best practices on processes like forecasting, coaching, and more, that enabled the team to scale from $10m to $40m in under 2 years. And check out more insights at the site here: https://info.cognism.com/the-blue-print

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30:50

The Importance of High-Impact Coaching with Gabrielle...

Sales Signals ·

2023/08/02

On this week’s episode of Redefining Outbound, Gabrielle Blackwell (Creator at The One on One and Mid-Market Sales Development Manager at Culture Amp) joins Frida, to talk about the importance of coaching, training, and feedback for your team. They also discuss how these processes shape up in the new era of outbound.

en

21:35

The Importance of Knowing Your Customers with Devin...

Sales Signals ·

2023/07/26

“Know who you’re selling to!” It’s something you’re telling your sales team to do all the time. But have you laid out the foundations for this to be a possibility? On this week’s episode, Frida sat down with Devin Reed, former seller turned Head of Content at Clari. They discussed how sales and marketing can work together to achieve a deep understanding of personas.

en

26:33

The State of Enterprise Sales with Kaitie Voigt,...

Sales Signals ·

2023/07/19

Enterprise sales can be a minefield. Especially in this new era of outbound, it’s really important to ensure your team is enabled with the knowledge that’ll help them make the most impact. For example, in the current economic climate, budgets are tight. So, how can your team help these complex buying committees unlock the pain? Find out all, on this week’s episode of Redefining Outbound, with one-off host Binal (from the marketing team) and our guest Kaitie Voigt, Cognism’s Enterprise Sales

en

47:49

How To Master Time Management As A Sales Leader with...

Sales Signals ·

2023/07/12

Your sales team’s playbook should align with the new era of outbound. And success starts by nailing processes like time management.Learn how to strike the balance, between coaching, training, forecasting, and sitting on deals, in this special episode of Redefining Outbound, with Morgan Ingram and Todd Busler.And grab the slides from the workshop here:

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28:08

Breaking Down Buyer Centricity with Khris Fenton, VP...

Sales Signals ·

2023/07/05

Sales leaders are encouraging their teams to embrace buyer centricity all the time. But there are still rooms for improvement. Find out more, as Frida sits down with Khris Fenton, from Altrata. He revealed the fundamentals behind a buyer-centric playbook.

en

27:05

How to hire & scale a team that understands the...

Sales Signals ·

2023/06/28

B2B buying behaviour is digital. Now, more than ever. So, what does that mean for sales leaders? Well, it means branching out beyond cold calling. And it also means considering the regional nuances of the modern buyer. Find out more as Stephen Vickers sits down with Emerald Maravilla, Director of Sales Development at Snowflake.

en

32:15

Approaching Multi-Regional Outbound, Enterprise &...

Sales Signals ·

2023/06/21

What does it take to break through Enterprise nowadays? Also, have we ever stopped to consider the importance of regional differences, when approaching outbound? Well, all will be revealed in this week's episode, as David sits down with Sylvia Farag.

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30:03

The Playbook for 'Hyper Growth' and More with Chris...

Sales Signals ·

2023/06/14

In the current economic climate, it's important to take a step back and re-evaluate how you're approaching the growth of your GTM function. For example, have you enabled your sales team to fine-tune their outbound techniques so they can put the buyer first? Frida sat down with Chris Orlob to discuss this, plus much more.

en

32:45

The evolution of Outbound Tactics & More with Mike...

Sales Signals ·

2023/06/07

Some companies are really embracing the winds of change in outbound. And one in particular has been Index. Find out why VP of Sales & LeadGen Mike Sokirka, has separate teams for the different channels for outreach. He also tells David the power of referrals in LinkedIn for outbound strategies.

en

38:07

The State of Sales Enablement in the Modern Era of...

Sales Signals ·

2023/05/31

On this week’s episode, David sat down with Richard Smith, VP of Sales EMEA at Allego. They discussed the importance of nailing the inner-workings of your sales function, as a way to adapt and thrive in the new era of outbound. For example, the importance of considering the buyer when it comes to approaching sales enablement.

en

29:46

The Secrets behind Successful GTM Strategies with...

Sales Signals ·

2023/05/24

What does it mean to go-to-market in this new era of outbound? Where should management be spending their time? How can efficiency and productivity be at the centre of everything sales teams do, when they do go to market? Frida Ottosson, VP of US Sales at Cognism, sat down with Todd Busler, Co-Founder at Champify, to discuss this, plus more.

en

108 results

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