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PODCAST

Unofficial Partner Podcast

Unofficial Partner

Unofficial Partner is the leading podcast for the business of sport. Our guests are a who"s who of the international sports industry talking about the big issues.

sports management

All Episodes

69:44

UP447 The 3: The 2024 Christmas Barrioke Wrap Episode

Unofficial Partner Podcast ·

2024/12/20

The 3 is back for a special Christmas episode, looking back at the sports business in 2024.Richard is joined by David Cushnan and James Emmett from Leaders in Sport, each of whom is tasked with revealing their most interesting story, person and sport from the year in the sports industry.What could go wrong?Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community...

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68:53

UP446 Wedge Issues: The Man Who Bought The Tour

Unofficial Partner Podcast ·

2024/12/17

Wedge Issues is Unofficial Partner's business of golf series.Ryan Howsam is the insurance entrepreneur behind the giant Staysure organisation, who liked golf so much he bought the European Seniors Tour, beginning as a sponsor and turning that in to a majority ownership stake, rebranding it as the Legends Tour. This gives him a fascinating angle in to the golf product, from the elite tours, through to the travel market and property development side, which is all part of the plan. It’...

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63:08

UP445 'We invented the kit launch genre. It's like...

Unofficial Partner Podcast ·

2024/12/13

In a sports industry obsessed with data and measurement, brand is the great intangible asset, the bit of the balance sheet that remains largely opaque, which is why it’s so important. But mention brand in the vicinity of fans or the football media and there's a row. It’s no surprise that the kit launch genre has evolved during this period, growing in importance and sophistication (and cost). Homeground is one of the hottest creative agencies working in sport today. The London b...

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63:42

UP444 Unofficial Partner x HBS Live at BAFTA

Unofficial Partner Podcast ·

2024/12/10

A special live episode of the podcast recorded at BAFTA in Piccadilly in London, in collaboration with HBS, or Host Broadcast Services, the leaders in sports broadcast production, which was celebrating 25 years in the industry and the opening of it’s London office. The company has produced every FIFA World Cup and many other events since established to be host broadcaster of the 2002 FIFA World Cup in Japan and Korea. Next year, the company will host broadcast the Women’s Rugby World Cup that...

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63:20

UP443 What's Sport Selling? Ep1: Big Sugar, Big...

Unofficial Partner Podcast ·

2024/12/06

This is the first episode in a series of four podcasts made in collaboration with Redtorch, the research and creative agency that’s been at the heart of Olympic sport for over 20 years, working for many of the key international federations. We’ve used Redtorch research insights several times on the podcast because they ask really good questions that seek to break the walls between the elite performance side of the industry and the participation, retail and sporting goods sectors. The ide...

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67:58

UP442 Gamification, Fantasy And Sport's Relationship...

Unofficial Partner Podcast ·

2024/12/03

The conversation dissects sport’s relationship with the phone, how that differs depending on the nature of our fandom, and the specific roles played by mobile games and fantasy league products in attracting, building and retaining fans. Finn Bradshaw, head of digital at ICC, the global governing body for cricket, and held similar roles at Tennis Australia, Cricket Australia and News Corp. Siddharth Raman, Chief Executive Officer of Sportz Interactive, one of the biggest companies in...

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68:50

UP441 The Bundle: WSL and Sky; Premier League and...

Unofficial Partner Podcast ·

2024/11/26

Welcome to The Bundle, our regular series on the sports media and streaming marketplace with co-hosts Yannick Ramcke, General Manager of OTT at the streaming service OneFootball and Murray Barnett, founder of 26West Consulting and formerly of F1, World Rugby and ESPN International.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to ...

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53:33

UP440 Two Circles, Pareto and the global chase for...

Unofficial Partner Podcast ·

2024/11/22

Two Circles is predicting the global sports fanbase will grow from 3.2billion to 4billion by 2033. But below that bullish headline, there’s some nuance. For example, two thirds of consumption comes from just 20% of the most dedicated fans. So there’s a race on to get at that remaining 80% of casual fans, who make up the famous long tail. But how? Christian Harrall-Baker is Director of Content, formerly social media lead at the Premier League. Laura Andriani is Senior Vice President,...

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41:06

UP439 The Buy Side - Unilever

Unofficial Partner Podcast ·

2024/11/19

The Buy Side is our regular series talking with brand side marketers about sport and sponsorship.Today's guest is Willem Dinger, global head of sport and entertainment partnerships at Unilever.The Buy Side is sponsored by KORE Software the global leader in engagement marketing solutions. More than 900 brands, venues, and sports organisations trust KORE’s tools and platforms as a source of truth to manage partnerships, assets and measure impact, with real-time insights. Through Sponsorship Man...

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62:38

UP438 Other People's Money - The Sports Tech Market

Unofficial Partner Podcast ·

2024/11/15

Other People's Money is our regular series on sports investment, with co-host Matt Rogan, co-founder of Two Circles.Today the subject is sports tech, with our guest Dugald Macdonald co-founder of Sportable.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialP...

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45:12

UP437 Pickle, Padel and the LTA: Natural Home or NGB...

Unofficial Partner Podcast ·

2024/11/12

There’s a row going on over who should run the nascent and potentially commercially valuable sports of padel and pickleball. This issue has a universal application across many sports, as NGBs seek to wrap their arms around what they might call strategic adjacencies. So, what are pros and cons of the LTA owning Padel and Pickleball.Is the NGB model the right one? Do we want or need every version of a sport to have its own governing body, or is the LTA just the best compromise solution whe...

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41:22

UP436 The Bundle Live @ Sportel Monaco

Unofficial Partner Podcast ·

2024/11/08

A special live episode recorded on stage at Sportel Monaco, the global sports television and technology convention.Guests:Glen Killane, Executive Director of Sport, European Broadcast Union, the EBU.Claire Kelly, Managing Director of Gemba Europe and Middle East.Yannick Ramcke, General Manager of OTT at OneFootball.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our ...

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61:51

UP435 Dame Tracey Crouch: The Budget, Blame and the...

Unofficial Partner Podcast ·

2024/11/05

Dame Tracey Elizabeth Anne Crouch DBE (born 24 July 1975) is a British Conservative Party politician who served as the Member of Parliament (MP) for Chatham and Aylesford from 2010 to 2024. Crouch was appointed as Minister for Sport, Civil Society and Loneliness in 2017, but resigned in 2018 due to a delay over the introduction of reduced limits on the stakes of fixed odds betting terminals.In April 2021, Crouch was appointed to chair a review of English football following the controversy ove...

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48:56

UP434 Expected Goals Takeover

Unofficial Partner Podcast ·

2024/11/01

A special bonus episode of Expected Goals, Unofficial Partner's sister podcast on the women's football business, with co-hosts Maggie Murphy and Matt Cutler. Joining them is Polly Bancroft, CEO of Grimsby Town FC, who was formerly head of women's football at Manchester United and lists Brighton and Hove Albion, Nottingham Forest and UEFA on an extensive resume.Expected Goals is published every Wednesday. Search in Apple Podcasts, Spotify or your favourite podcast app. Unofficial Par...

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58:19

UP433 The Bundle - NFL and FIFA global ambitions; The...

Unofficial Partner Podcast ·

2024/10/29

Welcome to The Bundle, our regular series on the sports media and streaming marketplace with co-hosts Yannick Ramcke, General Manager of OTT at the streaming service OneFootball and Murray Barnett, founder of 26West Consulting and formerly of F1, World Rugby and ESPN International. This week’s podcast is sponsored by We Are Sweet - helping you tell compelling stories in-the-moment, as they happen, from the heart of the action.We Are Sweet captures live biometric data from athletes to uncover ...

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45:21

UP452 The Big Idea - And1 Mixtapes, Joga Bonito and CRTZ

Unofficial Partner Podcast ·

2024/10/22

The Big Idea is our regular series on creativity, with co-host award winning consulting Creative Director Simon Moore.We ask a guest to bring three of their favourite sports related creative campaigns.This week it's Gundeep Anand in the hot seat.Gundeep founded The Last Stand and is a docu-style Director & Photographer whose work is influenced by his background as an ex-youth worker, coaching in communities, council estates and schools.Gundeep choices are:And 1 MixtapesCRTZ x NikeJoga Bon...

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41:57

UP451 Gareth Balch on why Two Circles has bought KORE

Unofficial Partner Podcast ·

2024/10/18

Fresh from an excellent Leaders Summit at Twickenham, or should we say Allianz Stadium, is a conversation with Gareth Balch, founder and CEO of Two Circles agency about the agreement to buy KORE Software, a deal announced this week.Two Circles is buying the company from Serent Capital, the private equity firm that bought Kore in 2018. Earlier this year, Two Circles themselves sold a majority stake in their business to private equity firm Charterhouse Capital Partners, a transaction which valu...

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52:21

UP450 Other People's Money: How to Sell (or Buy) a...

Unofficial Partner Podcast ·

2024/10/15

Other People's Money is our regular series on sports investment, with co-host Matt Rogan, co-founder of Two Circles.Today we get in to the minutiae of deal making, with Steve Hacking, managing partner at Latitude Partners, who has worked on more than 200 company acquisitions for clients across both buy and sell side of investment deals in sectors ranging from technology and telecoms to media, healthcare, retail and sport, including working on behalf of Sky Sports and British Cycling in the cr...

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48:12

UP449 The 3: The Melancholic Leaving Them Wanting...

Unofficial Partner Podcast ·

2024/10/11

The 3 is a failed experiment in podcast format innovation. The 3 is a creative collaboration between Unofficial Partner and Leaders in Sport. The 3 picks three stories from the sports business week and dissects them on a Friday morning. The 3 may return, and it might not.This week Richard Gillis, David Cushnan and James Emmett pick these three stories:Will the cool kids be wearing FIFA 1904? Wither the Wimbledon line judge.What is Brand Saudi now?Unofficial Partner is the ...

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43:52

UP448 The Squeezed Middle - Frenemies: Where Next For...

Unofficial Partner Podcast ·

2024/10/08

This is a follow up to our popular series of last year, The Squeezed Middle, which was a collaboration with PTI Digital, the independent strategy and technology consultancy. This episode looks in to a new report, The Sports Leadership Benchmark, based on a survey of sports CEOs, carried out by PTI. You can download the report, for free, at ptidigitalgroup.comJoining Richard are Ben Wells, CEO of PTI Digital and Aquatics GB CEO and former EFL Marketing Director, Drew Barrand.This podcast is sp...

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527 results

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