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PODCAST

Wharton Marketing Matters

The Wharton School

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See acast.com/privacy for more information.

business marketing

All Episodes

18:52

Cyntia Leo, Senior Director of Brand Marketing at...

Wharton Marketing Matters ·

2024/07/18

Wharton's Dr. Americus Reed speaks with Cyntia Leo, Senior Director of Brand Marketing at Urban Outfitters about brand value, the importance of storytelling in branding, Urban Outfitter's focus on community surrounding the brand, and more. Hosted on Acast. See acast.com/privacy for more information.

en

17:54

Kimmra Hingher, VP of Marketing, J&J Snack Foods Corp

Wharton Marketing Matters ·

2024/07/18

Wharton's Dr. Americus Reed speaks with Kimmra Hingher, VP of Marketing, J&J Snack Foods Corp about the iconic branding of Dippin' Dots, customer loyalty, how the product stands out in the category, expanding Dippin' Dots into more locations, and more. Hosted on Acast. See acast.com/privacy for more information.

en

30:23

Sabrina Sanchez, Senior Reporter, Creativity at Ad Age

Wharton Marketing Matters ·

2024/06/27

Wharton's Barbara Kahn and Annie Wilson speak with Sabrina Sanchez, Senior Reporter, Creativity at Ad Age about how companies are recognizing Pride Month, the Coinbase campaign for their alternative to transfer fees, Athletic Brewing Company, dating apps, and more. Hosted on Acast. See acast.com/privacy for more information.

en

23:00

Ciara Dilley, VP of Marketing for Global Brands at...

Wharton Marketing Matters ·

2024/06/27

Wharton's Barbara Kahn and Annie Wilson speak with Ciara Dilley, VP of Marketing for Global Brands at PepsiCoabout philosophies of global branding, global retail trends, Quaker's new campaign, and more. Hosted on Acast. See acast.com/privacy for more information.

en

18:42

Victor Blackwell, CNN Correspondent

Wharton Marketing Matters ·

2024/06/19

Wharton's Dr. Americus Reed speaks with Victor Blackwell, CNN correspondent, anchor, and host of First of All with Victor Blackwell about the origin story of his of his show, and CNN's Juneteenth Celebrating Freedom and Legacy. Hosted on Acast. See acast.com/privacy for more information.

en

20:50

Dante Nicholas, Freelance Social Media Strategist and...

Wharton Marketing Matters ·

2024/06/19

Wharton's Dr. Americus Reed speaks withDante Nicholas, Freelance Social Media Strategist and Writer about digital marketing, Black storytelling in marketing, the importance of authenticity, and more. Hosted on Acast. See acast.com/privacy for more information.

en

16:41

Sabrina Sanchez, Senior Reporter of Creativity at Ad Age

Wharton Marketing Matters ·

2024/06/19

Wharton's Dr. Americus Reed speaks with Sabrina Sanchez, Senior Reporter of Creativity at Ad Age about defining creativity, the change in level of brand recognition of Juneteenth, and what brands and agencies are doing to celebrate the holiday. Hosted on Acast. See acast.com/privacy for more information.

en

28:33

David Picioski, Wilson Sporting Goods Co.

Wharton Marketing Matters ·

2024/06/06

Wharton's Barbara Kahn and Dr. Americus Reed speak with David Picioski, Head of Global Brand Partnerships and Collaborations at Wilson Sporting Goods Co. about their partnership with the NBA family of leagues, player partnerships and relationships, the brand ambassadorship with Caitlin Clark, how Wilson is implementing tech innovation into their ball products, and more. Hosted on Acast. See acast.com/privacy for more information.

en

24:31

Kathleen Braine, CMO, Head of Marketing at 818 Spirits

Wharton Marketing Matters ·

2024/06/06

Wharton's Barbara Kahn and Dr. Americus Reed speak with Kathleen Braine, CMO, Head of Marketing at 818 Spirits (owned by Kendall Jenner) about her background, the surge in tequila popularity during the pandemic, Kendall Jenner's involvement and interest in creating the brand, brand collaborations, and more. Hosted on Acast. See acast.com/privacy for more information.

en

25:29

Cait Lamberton, Author of Marketplace Dignity

Wharton Marketing Matters ·

2024/05/30

Wharton's Barbara Kahn and Dr. Americus Reed speak with Cait Lamberton, Author of "Marketplace Dignity" about her new book, affirming dignity, customer loyalty, brand relationship with consumers, and more. Hosted on Acast. See acast.com/privacy for more information.

en

27:54

Asa Hiken, Technology Reporter for Ad Age

Wharton Marketing Matters ·

2024/05/30

Wharton's Barbara Kahn and Dr. Americus Reed speak with Asa Hiken, Technology Reporter for Ad Age about the use of AI in the legal system, AI Pin's marketing backfire, the WPP partnership with Anthropic, open-source vs closed-source development. Hosted on Acast. See acast.com/privacy for more information.

en

16:40

Eshan Ponnadurai, Head of Meta’s Consumer Marketing

Wharton Marketing Matters ·

2024/05/16

Wharton's Barbara Kahn and Dr. Americus Reed speak with Eshan Ponnadurai, the Head of Meta’s Consumer Marketing about his background in the industry, how Meta connects with consumers, and WhatsApp's new campaign with F1 driver Lewis Hamilton. Hosted on Acast. See acast.com/privacy for more information.

en

24:14

Chris Kelly, Reporter, Marketing Dive

Wharton Marketing Matters ·

2024/05/16

Wharton's Barbara Kahn and Dr. Americus Reed speak with Chris Kelly, Reporter for Marketing Dive about the misstep with the Apple iPad campaign, Amazon's ad business, Bacardi's new ad campaign, and more. Hosted on Acast. See acast.com/privacy for more information.

en

11:23

Julie Nollet, Chief Marketing Officer at Hennessy (LVMH)

Wharton Marketing Matters ·

2024/05/16

Wharton's Barbara Kahn and Dr. Americus Reed speak with Julie Nollet, Chief Marketing Officer at Hennessy (LVMH) about the history of the Hennessy brand, preserving the legacy of the brand while keeping the brand on trend, their latest ad campaign for using Hennessy as an ingredient for cocktails, and more. Hosted on Acast. See acast.com/privacy for more information.

en

18:29

Daphne Howland, Senior Reporter, Retail Dive

Wharton Marketing Matters ·

2024/05/09

Wharton's Barbara Kahn and Dr. Americus Reed speak with Daphne Howland, Senior Reporter at Retail Dive, about the state of malls and retail, Crocs & Hey Dude, and more. Hosted on Acast. See acast.com/privacy for more information.

en

18:54

Isabelle Sakai, Global Chief Marketing Officer of...

Wharton Marketing Matters ·

2024/05/09

Wharton's Barbara Kahn and Dr. Americus Reed speak with Isabelle Sakai, Global Chief Marketing Officer of Mark Anthony Brands International (the owners of White Claw), about White Claw's new "Grab Life By The Claw" campaign. Hosted on Acast. See acast.com/privacy for more information.

en

17:19

Keith Sheldon from Seminole Gaming and Hard Rock...

Wharton Marketing Matters ·

2024/05/09

Wharton's Barbara Kahn and Dr. Americus Reed speak with Keith Sheldon, the President of Entertainment & Brand Management for Seminole Gaming and Hard Rock International, about Hard Rock International's new "Unity by Hard Rock" Loyalty Program and the star-studded ad campaign. Hosted on Acast. See acast.com/privacy for more information.

en

27:36

Peter Adams, Senior Reporter of Marketing Dive

Wharton Marketing Matters ·

2024/04/25

Wharton's Barbara Kahn and Dr. Americus Reed speak with Peter Adams, Senior Reporter of Marketing Dive about banning TikTok, internet cookies, Sprite's new Chill soda. Hosted on Acast. See acast.com/privacy for more information.

en

22:07

Co-Hosts of the Gen Z on Gen Z Podcast

Wharton Marketing Matters ·

2024/04/25

Wharton's Barbara Kahn and Dr. Americus Reed speak with AJ Pulvirenti and Lilia Souri, Senior Strategists at Movers+Shakers, and co-hosts of the Gen Z on Gen Z podcast about Gen Z and money, how they react to marketing, branding at Coachella, brand identity, and more. Hosted on Acast. See acast.com/privacy for more information.

en

31:04

Luz Corona, Community Editor at Adweek

Wharton Marketing Matters ·

2024/04/18

Wharton's Barbara Kahn and Annie Wilson speak with Luz Corona, Community editor at Adweek, about the latest news coming out of social media week, the popularity of long-form social media content, the importance of content creators in the coming election, and more. Hosted on Acast. See acast.com/privacy for more information.

en

296 results

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