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PODCAST

Shopify Masters

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.

business entrepreneurship

All Episodes

00:37:05

Go Viral While Spending Zero Dollars on Ads

Shopify Masters ·

2025/01/14

Learn how two founders built the viral pickle brand Good Girl Snacks through heritage-inspired innovation and zero-cost marketing.Read more about Good Girl Snacks and show notes here.

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00:32:36

How Many Product Iterations Do You Need to Launch?

Shopify Masters ·

2025/01/09

Julie Carty created LatchLight, a wearable light for breastfeeding mothers, with no prior design experience. She describes the product development process and when she felt confident to launch.To learn more about LatchLight and for show notes: https://www.shopify.com/blog/latchlight-product-designSubscribe to the Shopify Masters YouTube channel for video interviews.

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00:34:23

The Slow Burn Strategy to Massive Retail Success

Shopify Masters ·

2025/01/07

Stoked Oats’ founder turned his morning oatmeal obsession into a multimillion-dollar CPG empire, while building a brand that fit his lifestyle—and not the other way around.For more on Stoked Oats and show notes click here.

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00:24:18

Brand Building with an Indigenous Designer

Shopify Masters ·

2025/01/02

Hud Oberly is the indigenous founder and designer behind the clothing company Here’s 2 You. He crafted the brand around that belief that everyone is creative. Here's how he is sharing that message through clothing, events, and more.For more about Here's 2 You and show notes: https://www.shopify.com/blog/heres-2-you-creativityWatch the video of this interview on the Shopify Masters YouTube channel.

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00:40:43

How to Sell Premium Products at Scale

Shopify Masters ·

2024/12/31

Island Creek Oysters scaled into a premium seafood company and now ships to 46 states. CEO Chris Sherman shares scaling strategies and tips for any brand transitioning into ecommerce.For more on Island Creek Oysters and show notes click here.

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00:30:50

The Secret to Monetizing as an Artist

Shopify Masters ·

2024/12/26

Learn how indigenous hip-hop duo Snotty Nose Rez Kids built their empire through storytelling, from hand-selling merch to running a global brand.Watch the full video interview on YouTube here. For more on Snotty Nose Rez Kids and show notes click here.

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00:25:43

These Founders Started a Global Business with Just $4k

Shopify Masters ·

2024/12/24

Heather Aiu and Rachael Leinaʻala Soares each put in just $2,000 to start their business, Aloha Collection. The company sells splash-proof bags designed for travelers, athletes and beach goers, in tropical prints. It is now distributed all over the world and the company has stores in Hawaii and California.For more about Aloha Collection and show notes: https://www.shopify.com/blog/aloha-collection-resourcefulSubscribe to the Shopify Masters YouTube channel for more interviews.

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00:32:40

The Secret to Native Artist Success: It's Not What...

Shopify Masters ·

2024/12/19

Learn how Eighth Generation’s tribal ownership model and ethical artist partnerships created a thriving Native American lifestyle brand with global reach.Watch the full video interview on YouTube here. For more on Eighth Generation and show notes click here.

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00:35:37

How the StockX Co-Founder Builds Hype for New Products

Shopify Masters ·

2024/12/17

Josh Luber has spent his career in the hype economy, building StockX and Fanatics Collectibles. Now, he's using his experience to create a modern-day collectible through his toy company, ghostwrite.To learn more about ghostwrite, read the Shopify blog: https://www.shopify.com/blog/ghostwrite-building-hypeTo watch in-person interviews, subscribe to the Shopify Masters YouTube channel.

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00:31:40

This Founder's Mission Is to Empower Indigenous Youth

Shopify Masters ·

2024/12/12

Amy Denet Deal founded founder of 4Kinship, a Santa Fe-based upcycled fashion brand that empowers indigenous communities through entrepreneurship and social impact. Amy moved to Santa Fe about five years ago to reconnect with her Navajo culture, and in doing so, she has found her life's purpose in helping uplift other Native artists.Watch the video interview with Amy on the Shopify Masters YouTube channel.

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00:01:37

Build Native, A Shopify Miniseries

Shopify Masters ·

2024/12/10

In "Build Native," hosted by Benjamin Gottlieb, we highlight the journeys of inspiring Indigenous entrepreneurs who are building businesses that drive positive social change. Join us as we speak with the founders of 4Kinship, Eighth Generation, Snotty Nose Rez Kids, and Here's To You to explore what it means to be a creative entrepreneur, uplift one’s community, and gain recognition from international media outlets.Tune in Thursdays on our YouTube channel or your favorite podcast platform to

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00:37:03

Shopify CEO Tobi Lütke Shares His Secrets to...

Shopify Masters ·

2024/12/05

Tobi Lütke, the founder of Shopify, started his journey over 20 years ago with a simple dream: to sell snowboards online. He wanted to combine his passions for snowboarding and technology to build a thriving online business. But the road to his first sale was filled with unexpected bumps, from wrestling with code to sending notarized copies of his passport to Utah just to accept credit card payments.Inspired by these challenges, Tobi decided to make starting a business easier for everyone. In this

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00:35:39

Differentiation Strategies Every Founder Needs to Hear

Shopify Masters ·

2024/12/03

Latina entrepreneur Babba Rivera's Ceremonia disrupts hair care by celebrating cultural heritage, offering founders actionable tips for breaking industry barriers with purpose-driven branding.For more on Ceremonia and show notes click here.

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00:29:30

How This Sports Company Found a Competitive Advantage

Shopify Masters ·

2024/11/28

Founder Richard Lee originally started a company that hosted table tennis competitions, but he took an opportunity to acquire Joola, a German table tennis equipment brand, and expanded its product assortment into pickleball equipment. He shares advice for other entrepreneurs looking to maximize their opportunity in new categories.To learn more about Joola and show notes: https://www.shopify.com/blog/joola-pickleballSubscribe to the Shopify Masters YouTube channel:

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00:36:39

How to Turn Passion Into Profit

Shopify Masters ·

2024/11/26

From NYC kitchens to a national brand, Nick Wiseman turned a beloved hummus recipe into Little Sesame, pioneering sustainable food entrepreneurship. For more on Little Sesame and show notes click here.

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00:27:38

The Inspiring Story Behind a Business to Help the...

Shopify Masters ·

2024/11/21

Bob was inspired to start Sackcloth & Ashes after his mother experienced homelessness. Sackcloth & Ashes donates a blanket to a local shelter for every blanket purchased.Watch the video version of this episode here: https://docs.google.com/document/d/15RTdtDOkmAZd6Sijj9PHvPsYXbcVAvhgznB_A3_zoSs/edit?tab=t.0Subscribe to the Shopify Masters YouTube channel for more video interviews: https://www.youtube.com/channel/UCLicUpeWYLe0zSCiIdZKv_gFor more on Sackcloth & Ashes and for show notes:

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00:38:41

Why Hiding Your Company’s Mistakes Could Be Costing...

Shopify Masters ·

2024/11/19

Michelle Razavi cofounded Elavi to bring low- sugar, high- protein brownies and dessert spreads to the market. Find out how one of the biggest production mishaps turned into marketing gold, and how to keep sales momentum alive.For more on Elavi and show notes click here.

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00:33:42

How to Build Community Through Events

Shopify Masters ·

2024/11/14

Michael Washington revamped LA's outdoor scene with Usal Project. Learn how he built a thriving community through accessible adventures and smart branding.Watch the video of this interview here: https://www.youtube.com/watch?v=BLPlma74mMgSubscribe to the Shopify Masters YouTube channel: https://www.youtube.com/channel/UCLicUpeWYLe0zSCiIdZKv_gLearn more about Usal Project: https://www.shopify.com/ph/blog/usal-project-community-events

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00:28:56

This Owner Acquires DTC Brands. Here's His Outlook on...

Shopify Masters ·

2024/11/12

Kyle Widrick of WIN Brands Group acquired brands like Homesick, Love Your Melon, Gravity, and QALO, and multiplied their sales. Here's what he has learned as owner and operator of direct-to-consumer brands and more than a decade of experience in ecommerce.Subscribe to the Shopify Masters YouTube channel for video interviews.

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00:26:40

How To Go Viral on TikTok And Build A Successful...

Shopify Masters ·

2024/11/07

Marcus Milione launched and scaled his business, Minted New York, by sharing his journey online. Throughout development, he brought customers for the ride, incorporating their feedback along the way. Learn how to build in public and earn trust as the face of your brand.Watch the full video interview on YouTube HERE.

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