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PODCAST

Building With Buyers: Startup Marketing and Growth Fueled By Customers

You"re a startup founder. You think your product is amazing and feel like more people should be buying. But the road is long and slow. It feels like you"re stuck. There"s always one thing I ask: have you talked to your customers? This is a show about startup growth that explores the role that customers play in helping startups build to their next round. Hosted by Anna Furmanov. Anna turns customer insights into compelling positioning and messaging, visit furmanovmarketing.com to learn more.

business marketing

All Episodes

00:50:10

187 - I Grilled Andy Raskin On Strategic Narrative...

Building With Buyers: Startup Marketing and Growth... ·

2024/01/29

Hiya! This episode is the 2nd in a 3-part series of episodes where I explore 3 topics: Positioning (last episode) Strategic Narrative (this one) Category Design (next time) I hear these concepts being thrown around all the time but not always fully understood. What are the key differences? When should you use one method over another? What’s my take on them? Which one do I think is actually the most helpful and WHY? Andy Raskin is the master of strategic narrative. He helps CEOs align

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00:56:47

186 - Why Your Sales Calls End In No Decision And...

Building With Buyers: Startup Marketing and Growth... ·

2024/01/22

Happy New Year! I'll keep saying that until we're well into February. Winter is so much easier when there's something to celebrate! This episode kicks off a series of episodes where I’m going to explore three topics in-depth: Positioning Strategic Narrative Category Design I hear these concepts being thrown around all the time but not always fully understood. What are the key differences? When should you use one method over another? What’s my take on them? Which one do I think

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00:08:21

185 - BONUS: Which Marketing Plays Are Startups...

Building With Buyers: Startup Marketing and Growth... ·

2024/01/19

Gotta love a BONUS on a Friday! In the last episode (Ep. 184) I didn’t get a chance to answer Merci and Derek's burning questions so I decided to put together this quick BONUS episode and do just that. Questions: 1) What are you seeing that’s working (with marketing) with your clients? 2) Which channel or method are startups underutilizing? For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if

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00:55:32

184 - Two Seed Startup CEOs Talk Marketing Bets In...

Building With Buyers: Startup Marketing and Growth... ·

2024/01/15

Happy MLK Day! So I did this once before where I had a couple of startup founders join me on the show (check out Ep. 168) and I super loved the dynamic (listeners did too!) so I did it again. These are a couple of companies that, at first glance, look and seem similar. They’ve got similar sized teams. They both talk about Growth or GTM which are seemingly similar concepts. But after digging deeper, I realize that they’ve got a bunch of differences. Who they’re for, what they do for their target

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00:52:14

183 - If Your Startup Can't Win On GTM, We Won't...

Building With Buyers: Startup Marketing and Growth... ·

2024/01/08

Happy New Year! I'll keep saying that until we're well into February, and you can't stop me. I feel like I could talk to Emily for hours every time she comes on the pod. Emily Kramer is Co-Founder at MKT1. MKT1 helps founders and marketers build and scale their marketing functions through investing (MKT1 Capital fund) and advising. Emily was on the pod before, listen to Ep. 141 “Mistakes To Avoid When Hiring Your First Head of Marketing.” It’s a Top 5 most listened to episode of all

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00:06:04

182 - Happy New Year! Top Learnings From 3 Years Of...

Building With Buyers: Startup Marketing and Growth... ·

2024/01/01

Happy New Year! Wishing you a year filled with gratitude and grace, light over darkness. After 3 years of podcasting and 180+ episodes, I'm sharing with you what I've learned. For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show! And whenever you’re ready, there are 3 ways I can help you: 1. fractional head of marketing for early stage startups

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00:07:11

181 - BONUS: Do You Know How To Answer "What's The...

Building With Buyers: Startup Marketing and Growth... ·

2023/12/29

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠⁠⁠https://creators.riverside.fm/Anna⁠⁠⁠ and use the code MSM23 for 15% off. OK, final episode of 2023! I swear this time, this was just too important to leave until next year. Just coming off the last episode with Natalie Marcotullio (Navattic) we talk a lot about measuring our marketing efforts. Huge challenge for marketers and founders and will continue to be a huge challenge because the methods we use for

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00:48:12

180 - Podcast, Ads, Positioning: What's The ROI?...

Building With Buyers: Startup Marketing and Growth... ·

2023/12/25

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠⁠⁠⁠https://creators.riverside.fm/Anna⁠⁠⁠⁠ and use the code MSM23 for 15% off. Merry Christmas! You can snuggle up to the fireplace with this final episode of 2023. I’ve been working with the Navattic team for 1+ years now as an advisor, great team and super love the space they're playing in and the problem they're solving. I’ve had Natalie on the show before, check out Ep. 139 “To Be The Company

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00:11:32

179 - MaaS (Marketing as a System) Step #10: GTM...

Building With Buyers: Startup Marketing and Growth... ·

2023/12/18

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠⁠⁠⁠⁠https://creators.riverside.fm/Anna⁠⁠⁠⁠⁠ and use the code MSM23 for 15% off. It's Season 4 of the Modern Startup Marketing podcast and this episode is me continuing to share ⁠⁠⁠⁠⁠MaaS⁠⁠⁠⁠⁠ (Marketing as a System) which is the systematic approach to marketing that I built over almost 4 years of working with VC-backed early stage startups. In this episode I cover Step 10: GTM Strategy including what it

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00:41:37

178 - Why Your Logical Marketing Content Is Creating...

Building With Buyers: Startup Marketing and Growth... ·

2023/12/11

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠⁠⁠https://creators.riverside.fm/Anna⁠⁠⁠ and use the code MSM23 for 15% off. Peter Light is Co-Founder and CEO at Lumen Energy. Peter and I worked together back in 2021 and at that time Lumen was just a handful of people and they were building out their GTM strategy, positioning, messaging, and team. About Lumen Energy: Founded: 2020 Funding: Series A ($15.3M total) Description: Lumen enables commercial

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00:28:43

177 - BONUS: Why Happiness Is So Misunderstood In...

Building With Buyers: Startup Marketing and Growth... ·

2023/12/08

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠⁠https://creators.riverside.fm/Anna⁠⁠ and use the code MSM23 for 15% off. Josh Lowman (CCO and Founder at Gold Front) joined me on the show for the second time for this BONUS episode. Check out Ep. 84 “What I've Learned From Category Designing 50+ Startups” where Josh shares how he's helped startups like Robinhood, Newsela, Uber, Bizzabo, and Clari create and own their category. In this episode: Why

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00:09:57

176 - MaaS (Marketing as a System) Step #9: Case Studies

Building With Buyers: Startup Marketing and Growth... ·

2023/12/04

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠⁠⁠⁠https://creators.riverside.fm/Anna⁠⁠⁠⁠ and use the code MSM23 for 15% off. It's Season 4 of the Modern Startup Marketing podcast and this episode is me continuing to share ⁠⁠⁠⁠MaaS⁠⁠⁠⁠ (Marketing as a System) which is the systematic approach to marketing that I built over almost 4 years of working with VC-backed early stage startups. In this episode I cover Step 9: Case Studies including what it is,

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00:53:19

175 - How The Things You Do Early Stage Scale As You...

Building With Buyers: Startup Marketing and Growth... ·

2023/11/27

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠⁠https://creators.riverside.fm/Anna⁠⁠ and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management made easy. Visit ⁠⁠pdcflow.com/flow-billing⁠⁠ to learn more. Krish Ramineni is Co-Founder and CEO at Fireflies.ai and he joined me in this episode to dig into growing from Seed to Series A, top focus areas for growth, their PLG approach from the early days, differentiation

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00:11:57

174 - MaaS (Marketing as a System) Step #8: Designing...

Building With Buyers: Startup Marketing and Growth... ·

2023/11/20

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠⁠⁠https://creators.riverside.fm/Anna⁠⁠⁠ and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management made easy. Visit ⁠⁠⁠pdcflow.com/flow-billing⁠⁠⁠ to learn more. It's Season 4 of the Modern Startup Marketing podcast and this episode is me continuing to share ⁠⁠⁠MaaS⁠⁠⁠ (Marketing as a System) which is the systematic approach to marketing that I built over almost 4

en

00:52:48

173 - Using Story To Switch From Just A Vitamin To...

Building With Buyers: Startup Marketing and Growth... ·

2023/11/13

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠https://creators.riverside.fm/Anna⁠ and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management made easy. Visit ⁠pdcflow.com/flow-billing⁠ to learn more. Brad Pedersen is Co-Founder and Chairman at Lomi and Pela. We're focusing on Lomi in this episode (B2C). I always get so many takeaways from talking to B2C startups that I can carry over into B2B, and that's

en

00:12:33

172 - MaaS (Marketing as a System) Step #6 + #7:...

Building With Buyers: Startup Marketing and Growth... ·

2023/11/06

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠⁠https://creators.riverside.fm/Anna⁠⁠ and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management made easy. Visit ⁠⁠pdcflow.com/flow-billing⁠⁠ to learn more. It's Season 4 of the Modern Startup Marketing podcast and this episode is me continuing to share ⁠⁠MaaS⁠⁠ (Marketing as a System) which is the systematic approach to marketing that I built over almost 4 years

en

00:51:44

171 - Here's What Happens When You Emphasize Content...

Building With Buyers: Startup Marketing and Growth... ·

2023/10/30

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠https://creators.riverside.fm/Anna⁠ and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management made easy. Visit ⁠pdcflow.com/flow-billing⁠ to learn more. Devin Reed is the Head of Content at Clari. Devin was also at Gong for almost 5 years and what's interesting about Devin's background is that he's got both the deep Sales (AE) + Marketing (Content)

en

00:12:13

170 - MaaS (Marketing as a System) Step #4 + #5:...

Building With Buyers: Startup Marketing and Growth... ·

2023/10/23

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠https://creators.riverside.fm/Anna⁠ and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management made easy. Visit ⁠pdcflow.com/flow-billing⁠ to learn more. It's Season 4 of the Modern Startup Marketing podcast and this episode is me continuing to share ⁠MaaS⁠ (Marketing as a System) which is the systematic approach to marketing that I built over 3+ years of working

en

00:30:53

169 - BONUS: How To Take Bites Of A Conference...

Building With Buyers: Startup Marketing and Growth... ·

2023/10/20

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠https://creators.riverside.fm/Anna⁠ and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management made easy. Visit ⁠pdcflow.com/flow-billing⁠ to learn more. I’d just like to take a brief moment of silence to remember those innocent lives that have been lost during the terrorist attacks committed by Hamas in Israel. Especially the children, babies, and families that were

en

00:59:06

168 - Technical Seed Startup Leaders Put Their...

Building With Buyers: Startup Marketing and Growth... ·

2023/10/16

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to https://creators.riverside.fm/Anna and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management made easy. Visit pdcflow.com/flow-billing to learn more. I’d just like to take a brief moment of silence to remember those innocent lives that have been lost during the terrorist attacks committed by Hamas in Israel. Especially the children, babies, and families that were asleep

en

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