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PODCAST

The Just Bloody Post It Podcast

The Just Bloody Post It podcast is for creative businesses promoting their work on the internet. For anyone who wants to do marketing that gets results (sales, bookings and opportunities!). Every week, our guest shares what they’ve learnt about growing an online audience that powers their income.

business marketing

All Episodes

4:50

S4 Ep64: Does the soft sell ever really work? A...

The Just Bloody Post It Podcast ·

2022/05/27

I tried a slightly different approach to selling courses this month. Quieter. Listen to find out whether it works, and thoughts on selling with integrity on Instagram and in emails. If you enjoy these chats I think you'll like my weekly email newsletter The Switch, it's for creative business types who are promoting their work click here to get it.

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26:46

S4 Ep63: Grown up influencing with fashion editor...

The Just Bloody Post It Podcast ·

2022/05/24

Maker of beautiful homes and all round Very Stylish Person Erica Davies is my guest on The #JustBloodyPostIt Podcast this week. You may be one of the almost 187k people who hang out on Erica’s Instagram account already, if not - I’ll introduce you; Erica was Fleet Street’s youngest ever fashion editor at The Sun aged a sunny 24. She went on to work at Look Magazine as a fashion and beauty editor before founding her blog The Edited. Seeking better work-life balance (and to take the

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5:17

S4 Ep62: Re-engaging with Instagram (an experiment)

The Just Bloody Post It Podcast ·

2022/05/20

Unless you've got the stamina of Mo Farah - if you do content creation for long enough you'll have ups and downs with certain platforms. In the past six months, I've had a meh moment with Instagram. Not intentional, I didn't flounce off, I'm not even p*ssed off about Reels - was just focused on other stuff (hello darling podcast). But I've found some renewed energy with it and am reconnecting to find out what works there, now. Listen for thoughts on, trust audience growth viral content Get

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34:19

S4 Ep61: A make-more-money special with boundaries...

The Just Bloody Post It Podcast ·

2022/05/17

***Watch out for one or two swears*** It's series four, welcome back! This episode's especially for you if you're like the very (very) many people I've worked with this year who're holding back on price increases because of the cost of living crisis. Or not marketing in the face of terrible world events. Because neither are valid reasons to get paid less than you should or absorb rising costs. I'm joined by author, podcaster, relationships and boundaries expert Natalie Lue (follow @natlue) and

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6:11

S3 Ep60: Newsletter Launchpad; a #JustBloodyPostIt...

The Just Bloody Post It Podcast ·

2022/05/04

Starting a weekly email newsletter 3 years ago was a game-changer for my business. It created a quiet space where my Instagram followers (the only place where my online audience could find me, at the time) could get to know me better. Which is what most people need if they're going to trust and buy from you. So to help you get your newsletter off the ground I've created a new mini course, Newsletter Launchpad 🚀. It's an audio course supported by a private Facebook group (all Launchpadders get

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31:36

S3 Ep59: OG Insta photographer Hannah Birtwistle...

The Just Bloody Post It Podcast ·

2022/04/12

This time, for the Series 3 finale (already!) we hear from Insta-trained photographer Hannah Birtwistle Argyle on how it feels to have grown an account (and livelihood) on The Gram only for it to pivot to video. "You almost feel a little bit rejected by Instagram like it's done the dirty on you. Like, 'we were doing so well why did you go and do this?'. But if there's one thing I've learnt from 8 years on the app is that essentially you have to do you." @hannahargyle Topics, Instagram

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4:58

S3 Ep58: Your brand promise (and Will Smith) a...

The Just Bloody Post It Podcast ·

2022/04/08

**One swear, don't be shocked** Getting to grips with what your brand is can be tricky af, especially if you're a solo business. Can I be a brand all on my own? It's helped me to understand brand as a promise, that you make to your customers/followers/clients. Listen to find out mine and start thinking about yours. And what Will Smith's got to do with it...

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27:36

S3 Ep57: How to grow your Insta 30k in 90 days with...

The Just Bloody Post It Podcast ·

2022/04/05

Big Insta growth stories are usually too good to be true, but in the case of food blogger Sarah Barnes aka @tamingtwins a truly soulful approach has seen her numbers sky rocket. In just 3 months she's grown her audience to over 100k. Listen to discover the secret to audience-centred audience growth. We chat about market research Pinterest TikTok blogs advertising what to make for dinner! You can follow @tamingtwins on Instagram here. And for TikTok click here. And you can dig into Sarah's

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5:23

S3 Ep56: How to get your course done, a...

The Just Bloody Post It Podcast ·

2022/04/01

***Watch out sensitive ears, one swear word near the beginning*** How long have you been planning, and not doing, your online course? It's properly challenging to get an course finished (or even started!). An uphill struggle every time. But in the past few years since I started making my living from online learning, I've found a few strategies that help. Topics, Writing Planning Time management Accountability And I'm going to run a two week intensive Courses Club on how to create and sell an

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31:46

S3 Ep55: Perfect pitching with the PR poet...

The Just Bloody Post It Podcast ·

2022/03/29

How to convince people your ideas are great, or pitches that do not suck is the topic of this week's chat with my friend, Antonia Taylor (@antoniataylorpr). Toni is a PR founder with two decades of experience of getting her clients the right kind of press coverage. But she's more than just that one thing. She's also a writer, featured in Red magazine, and published poet. We discuss, being more than one thing introducing your online community to different passions and sides of yourself how to

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4:48

S3 Ep54: Is it time for real life events again? A...

The Just Bloody Post It Podcast ·

2022/03/25

Is it time to think about organising an event in real life? Listen to hear how my business went from real life to online during the pandemic, and how I never thought it would go back again. Until now... Topics, community connection collaboration small business profitability event management I mention the episode of The #JustBloodyPostIt Podcast with branding expert and Hiut Denim founder David Hieatt, it's a great listen click here. And if you'd like to follow Insta expert Lou @spark_social

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33:21

S3 Ep53: Running a news channel on Instagram with...

The Just Bloody Post It Podcast ·

2022/03/22

Lydia Finney runs an Instagram account that really shouldn't work, but really does - balancing her love of crafting with her passion for politics. In times of crisis, she runs a virtual news channel from her kitchen table, sharing educational and reassuring content for her 25k followers (and counting). We chat about the energy she gives to her account, and what she gets out of it in return. Topics include, curating and controlling your social media bubble Patreon and allowing your most

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5:38

S3 Ep52: A #JustBloodyPostIt Note about why we need...

The Just Bloody Post It Podcast ·

2022/03/18

One of the biggest mistakes you can make if you want to do good content marketing is to become too attached, too early, the results you want. It gets in the way of getting the results you want. Trust me, and listen to find out why. Topics, engagement calls to action audience growth conversation My new Newsletter Writers Hour is free to join every Thursday morning, sign up for notifications here: https://mailchi.mp/e7103ad8894b/join-newsletter-writers-hour.

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27:24

S3 Ep51: From stylist to fashion founder with Lynne...

The Just Bloody Post It Podcast ·

2022/03/15

Stylist Lynne Meek joined Instagram in 2015 because her kids told her it would 'suit her creativity'. And they were right. On the platform, she quickly found a tribe of women who loved her comfy-casual-glamorous look...but didn't know where to buy it. Because the clothes Lynne was posting weren't easily available in the shops. So in 2018 Lynne launched her own online retail brand - The Meek Boutique - selling her style to her online audience. It now employs here whole family and is growing

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8:11

S3 Ep50: A #JustBloodyPostIt Note on the pleasure and...

The Just Bloody Post It Podcast ·

2022/03/11

When you're entirely self-taught are qualified to help others? In this note, I explain how I made myself a content marketing expert from the internet, books (it's all out there), watching and doing. Topics, Imposter syndrome Photography Video Writing Brand Accountability Also, I needed a kick up the arse this week and got it in the form of this podcast from Steven Bartlet about how to grow a show, click here to watch it too: https://www.youtube.com/watch?v=OpANpfEjNw8. Follow me on

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28:28

S3 Ep49: How social media can help now with...

The Just Bloody Post It Podcast ·

2022/03/04

American-Ukrainian writer Tetyana Denford says that she's been surviving on "no sleep and fumes" since the Russian invasion of Ukraine. Instead, she's been using her voice and social channels to make noise, spread the word, spread news and connect with other desperately worried people. In this conversation we talk about, how social media is giving power and reach to the Ukrainian community what we should consider sharing (and not sharing) the symbolism of the Ukrainian flag caring

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37:22

S3 Ep48: Defining authentic with business coach...

The Just Bloody Post It Podcast ·

2022/03/01

Our guest this time, authentic business coach George Kao (click here to follow him on Instagram and here to check out his YouTube channel) is all about doing marketing differently. Me too, George! Forget sales funnels and six-figure promises, even forget results. Yeah - really. Instead, we chat about, ditching your agenda YouTube why he's quit Instagram Reels and marketing messages no-one wants to hear (but need to) George talks about attachment and the Hindu spiritual poem the Bhagavad Gita,

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7:07

S3 Ep47: Where's the audience growth coming from in...

The Just Bloody Post It Podcast ·

2022/02/25

This time, we chat about where the new followers and subscribers are coming from in 2022. And, how much energy we should give community growth which platforms are worth prioritising what kinds of content attracts new eyes ***Health warning*** I won't manage to do all of the things I mention in this episode - it's a wish-list-smorgasbord-of-audience-growth-tactics - but I'll do some, and that will be enough. For my really useful weekly small biz marketing email The Switch click here. And connect

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30:58

S3 Ep46: Who to be impressed by with Belu CEO Natalie...

The Just Bloody Post It Podcast ·

2022/02/22

Natalie Campbell describes herself as a 'social entrepreneur' - or - someone who is trying to do business better. Her drinks company Belu gives 100% of its profits to water aid and she has just picked up an MBE for services to entrepreneurship. She's also a broadcaster on Badass Women's hour and Harper Colins author. We chat about, how to run a public profile when you're a introvert (and don't love social media) how to include more life in your working week and who (or what) we should be

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7:15

S3 Ep45: Does audience size matter? Answers in this...

The Just Bloody Post It Podcast ·

2022/02/18

Chasing numbers is a game you'll never win. It's impossible to be fully satisfied with the number of followers or subscribers you have. Humans aren't built for satisfaction, read this it explains. So should we ignore audience size, be grateful for the fans we have and do something more Zen instead? Partly yes, partly no. Marketing on the internet will always be a numbers game. I'm aiming to answer the questions how much does size matter and how big is big enough in this Post It Note. Listen

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