PODCAST

The Dental Marketer

Michael Arias

dental marketing ideas and strategies to attract quality patients to dentist.

business management & marketing

All Episodes

Achieving Dental Startup Excellence with These...

The Dental Marketer ·

2025/01/23

‍What does it take to have an unmistakably excellent startup?In this episode, we're exploring the world of dental practice management with Alan Whithall, a seasoned dental consultant with Henry Schein Dental. Alan shares his remarkable journey from Wisconsin to New Jersey, tackling the initial hurdles of the dental supply industry that led him to establish the F.Y.I. Study Club. This initiative has blossomed into a vital resource for dentists, aimed at educating and equipping them with the tools

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Singular Focus: The Secret to Enhanced Fulfillment...

The Dental Marketer ·

2025/01/20

Can focusing on just ONE aspect of your life or practice truly enhance your overall fulfillment and success? Join me as I delve into a fascinating conversation with my return guest Dr. Avi Patel, an expert in the concept of singular focus. Avi eloquently unpacks the transformative power of honing your energy on one dimension of your life or practice. From personal anecdotes of bettering his marriage through therapy to using this single-minded approach in his dental practice, Avi provides a fresh

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Balancing Body, Being, and Business for a Fulfilling...

The Dental Marketer ·

2025/01/16

Ever felt stuck in your professional journey despite years of experience and education? This episode dives deep into the transformative story of Dr. Jeff Buske, a dentist whose career took a turn for the better after overcoming early frustrations and burnout. Jeff candidly shares his experiences with un-fulfillment and low patient volumes, painting a vivid picture of how connecting with mentor Dr. Bruce Baird reignited his passion for dentistry. This pivotal relationship steered Jeff towards a

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Why Flexibility is Key to Retaining Dental Hygienists...

The Dental Marketer ·

2025/01/13

‍Having trouble hiring and retaining GREAT hygienists?In this episode, we're exploring how to redefine your approach to attracting and retaining valuable team members like dental hygienists. I'm here today with Kari Carter-Cherelus, who shares transformative advice for creating more welcoming and inclusive work environments. By advocating for flexible work schedules, Kari sheds light on how dental offices can better accommodate the diverse needs of their staff, particularly women navigating

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Patient Overload: How This Rural Practice Turned a...

The Dental Marketer ·

2025/01/09

Discover how a dentist from Minnesota merges art and science to create a thriving rural practice.In this episode, we sit down with Dr. Heather Holt, who shares her unconventional entry into the dental field, driven by her love for both art and science. Heather candidly discusses the key moments and influences, including her inspiring mentor, that propelled her into dentistry. Her narrative underscores the crucial role of passion and support in shaping one's professional journey, illustrating how a

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What if Patients Don't Pay? Balancing AR Success with...

The Dental Marketer ·

2025/01/06

‍What happens when patients don't pay their bill? In today's episode, I'm diving into a revealing conversation with Andy Grover Cleveland, the expert behind Collection Agency Ninja. Forget everything you've heard about the conventional timelines for involving collection agencies. Andy advocates for a proactive approach, suggesting engagement as early as 60 to 90 days post-EOB. This strategy not only streamlines financial operations but also nurtures patient relationships through clear

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Revitalize Your Connection with Patients: The Human...

The Dental Marketer ·

2025/01/02

Dr. Pauline Le's mission statement: "We're humans working on humans with humans."In this episode, I'm sitting down with Dr. Pauline Le, a dentist in Jacksonville, Florida, who shares her inspiring journey from her childhood in a disciplined, high-achievement household to owning a flourishing dental practice. Driven by her parents' entrepreneurial spirit and the rich influence of their immigrant experience, Pauline carved her path in dentistry through sheer determination and perseverance. She

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Key Lessons from 2024: Building Stability and Growth...

The Dental Marketer ·

2024/12/30

‍2024 is coming to a close! What learnings did you take from your practice this year?In this final episode of the year, we're diving into key lessons and insights shared by eight previous guests that they acquired in 2024 and plan to apply in 2025. Each speaker emphasizes a unique focus:Dr. Paul Goodman: Advocates for always being in hiring mode and building team redundancy to ensure business stability.Dr. Maggie Augustyn: Highlights the importance of accepting and adapting to unexpected changes,

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From Dream to Reality: The Inspiring Journey of...

The Dental Marketer ·

2024/12/26

Curious about the untold stories behind building a dental startup from the ground up?Today we've brought on Dr. Lauren Koch to unravel her unique journey and the profound lessons learned along her path to ownership. Lauren recounts how her career was sculpted by a series of unexpected turns, starting from her undergraduate years to the challenges faced during her dental school applications, right up to her transformative relocation to Chicago. In this episode, Lauren shares the pivotal mentorship

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Why Your Surcharges Are Costing You 71% of Your...

The Dental Marketer ·

2024/12/23

‍Navigating the financial intricacies of maintaining a dental practice can be challenging, and this Monday Morning Episode offers a timely conversation with Ashley Best, Director of Partnerships at Dental Intelligence, on just that! Delving into the controversial topic of surcharging patients for credit card fees, Ashley provides a comprehensive look at why this practice might do more harm than good. She sheds light on the potential damage to patient loyalty and the complex web of regulations that

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How to Retain Patients When the Economy Takes a Turn...

The Dental Marketer ·

2024/12/19

Should dentists be worried amidst a declining economy?Xaña Winans joins us today to delve into the strategic world of dental practice management during economic fluctuations. Xaña, a seasoned expert, opens the conversation by contextualizing the recent economic tumult and its effects on patient behavior, emphasizing the pressing need for practices to adapt swiftly. She shares invaluable insights on fostering patient loyalty and retention amidst adversity, underscoring that establishing a loyal

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The Issues List: Creating a Problem-Solving Culture...

The Dental Marketer ·

2024/12/16

‍How can you transform problem-solving into an art in your practice?In this Monday Morning Episode, we welcome Dr. Pauline Le, who provides a fresh perspective on common dental practice challenges. Dr. Le reveals how universal these challenges are and how essential it is for businesses to identify and candidly discuss them. With a focus on collaborative environments, she delves into the power of professional groups and demystifies the often-tricky realm of team dynamics.Dr. Le breaks down the

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Maximizing Patient Benefits: So You Can Toss the...

The Dental Marketer ·

2024/12/12

Through associateship, starting her own practice, and all the challenges along the way, Dr. Landi Rosenau's journey is a testament to resilience and ambition. From her initial career as an ER nurse, Landi discovered her passion for dentistry through firsthand exposure within her then-husband's practice. This pivotal encounter, combined with an unmet need for continuous patient care in nursing, motivated her transition to dental school. The story truly takes shape during the COVID pandemic, when

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Effective Hygienist Retention: The Connect, Measure,...

The Dental Marketer ·

2024/12/09

‍Imagine a dental practice where team well-being takes center stage, resulting in enhanced patient care!In this Monday Morning Episode, Josey Sewell reveals groundbreaking dental practice management strategies, particularly focusing on effective recruitment and retention of hygienists. Emphasizing that the team's wellness is as crucial as patient care, Josey shares how attending to the needs of your dental staff can transform your practice. We get an insider's view into the common pitfalls in

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How Hygienists Drive Success: Secrets to a Profitable...

The Dental Marketer ·

2024/12/05

‍How can a well-managed hygiene department skyrocket production in your practice?Today we're diving into a conversation with Dr. Bill Trout and consultant Tiffany Wuebben to unravel the often underestimated but crucial role of hygiene departments in dental practice success. Dr. Trout, a veteran in managing multiple practice locations, shares how his operations thrive through strategic organization and empowered leadership. He brings to light the indispensable contribution of his wife, and his

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Calm Leadership: How Strategic Silence Empowers...

The Dental Marketer ·

2024/12/02

‍How often do leaders find themselves in situations where silence could have been their most powerful tool? In this episode, we dive deep into the leadership journey of Dr. Manrina Rhode and learn about the transformative lessons she's embraced as a business owner. Dr. Manrina candidly reveals her shift from a leader eager to express every thought to one who masterfully chooses her words. She shares intimate reflections on learning when to "shut up," a tactic that has redefined her approach to

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From Corporate to Ownership: A Compassionate...

The Dental Marketer ·

2024/11/28

What are the real-life challenges and triumphs transitioning from corporate dentistry to an acquisition?In this conversation, we welcome Dr. Noah Mustafa, a dentist who didn't just stop at practicing dentistry—he redefined it. Dr. Mustafa opens up about his inspiring journey, recounting his experiences transitioning from the predictable world of corporate dentistry to becoming the proud owner of Luna Dental in Toms River, New Jersey. He walks us through the challenges he encountered, from gaining

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Mastering Work-Life Harmony: How to Set and Stick...

The Dental Marketer ·

2024/11/25

‍Balancing life and business can often feel like a precarious tightrope walk, but Dr. Desiree Yazdan shares her personal journey of mastering this art. In this episode, Dr. Yazdan opens up about her transformative shift from a demanding workaholic schedule to a more sustainable, lifestyle-friendly business model. After becoming a mother, she realized the need to create a professional life that reconciles with her personal values and priorities. Dr. Yazdan candidly discusses the trials and triumphs

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How Much Does it Cost? Building Trust with...

The Dental Marketer ·

2024/11/21

How do effective dental billing practices shape the trust between patients and doctors? In this episode, Michael sits down with Dr. Ryan Hungate, a visionary orthodontist, to discuss the pivotal role transparency plays in the billing process within dental practices. Dr. Hungate challenges the opaque systems currently in use, drawing parallels to other industries where costs are known upfront, and highlights the absurdity of keeping patients in the dark. He passionately discusses how advancements in

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Why Patients May Benefit from the No-Hygienist Model...

The Dental Marketer ·

2024/11/18

‍Can a dental practice function on a NO-hygienist model? In this Monday Morning Episode, I sit down with Dr. Ron Schefdore, a trailblazing dentist who dared to challenge the conventional hygienist-dependent model and hasn't looked back since. He bravely shares his transformative journey, detailing the hurdles and victories of running a practice without hygienists. By prioritizing time with patients and refining diagnostic capabilities, Dr. Schefdore not only enhanced patient care but unveiled

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The Dental Marketer

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