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PODCAST

The GTMnow Podcast

The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio

technology

All Episodes

59:58

GTM 116: The Future of SEO and AI's Impact, with a...

The GTMnow Podcast ·

2024/10/08

Eli Schwartz is an SEO expert and consultant with over a decade of experience driving successful SEO and growth programs for both B2B and B2C companies. He has worked with major brands like Shutterstock, Gusto, WordPress, Quora, Mixpanel, and Zendesk to build and execute global SEO strategies that dramatically increase their visibility at scale. Previously, Eli led the SEO team at SurveyMonkey, growing organic search from nearly zero to one of the largest growth channels at the company.Discus...

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53:36

GTM 115: Lessons from CS to CRO and How Customer...

The GTMnow Podcast ·

2024/10/01

A transformational leader who specializes in data driven GTM, Allison Metcalfe has had a non-traditional path to the C Suite - starting in Account Management, and being a leader in the evolution of Customer Success, Allison has held a variety of leadership roles across sales and operations in some of Silicon Valley’s most successful companies including Jigsaw (acquired by Salesforce), Demandbase, Quotient (NYSE: QUOT) and Liveramp (NYSE: RAMP), which went from $30M to $500M in revenue and IPO...

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60:00

GTM 114: Audience-First GTM, Fueling Startup Growth...

The GTMnow Podcast ·

2024/09/24

Adam Robinson is the Founder/CEO of Retention.com and RB2B. Adam bootstrapped Retention.com to $22m ARR in 4 years by helping ecommerce stores identify their anonymous website visitors and send them triggered emails. He launched RB2B in March of 2024 to help SaaS companies identify anonymous website visitors and see their LinkedIn profiles in Slack for free! Adam lives in Austin, TX with his wife Helen and daughter Emma.Discussed in this Episode:Building demand and an audience before creating...

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38:49

GTM 113: Operator.ai, Solving the Great Ignore and...

The GTMnow Podcast ·

2024/09/19

Mark Kosoglow is the Co-Founder and CEO of Operator.ai, a company incubated by GTMfund. Mark was employee #1 at Outreach and former SVP of Global Sales, where he helped grow the company from zero to over $200 million in revenue. He is joined in this special edition podcast episode by Max Altschuler, Founder and General Partner of GTMfund. Discussed in this Episode:The current state of sales and marketing tech, with too much automation leading to spam and prospects tuning out messages.The...

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72:10

GTM 112: The Ultimate MarTech Guide and the Great...

The GTMnow Podcast ·

2024/09/17

Austin Hay is the Co-Founder of Clarify, a new intelligent CRM built as a platform that developers love. He is also a Partner and MarTech Teacher at Reforge, as well as a MarTech Advisor and GTM Investor at HBE Ventures. With a background leading marketing technology teams at high-growth startups like Ramp, Branch, and mParticle, Austin brings a wealth of expertise on the evolving MarTech and RevTech landscape.Discussed in this Episode:The current state of MarTech and RevTech, and why we're h...

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53:09

GTM 111: Behind the Scenes on Apollo.io's PLG Funnel,...

The GTMnow Podcast ·

2024/09/10

Leandra Fishman is the Chief Revenue Officer at Apollo.io, a leading go-to-market solution for sales and marketing teams. Apollo.io is one of the fastest-growing companies in SaaS, with 9x ARR growth since 2021 and currently valued at $1.6 billion. Leandra brings over 30 years of experience to Apollo.io. Most recently, Fishman was the CRO at Intercom, which during her tenure ranked No. 35 on the 2022 Forbes Cloud 100 List with over $200 million in annual revenue. Previously, as the SVP of Sal...

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64:16

GTM 110: Vertical SaaS Secrets and Unlocking Growth...

The GTMnow Podcast ·

2024/09/03

Dennis Lyandres is currently an Advisor at Iconiq Growth. Before that, Dennis spent 8.5 years with Procore during which time Procore grew from $10m to over $900m+ in revenue and went public on the NYSE. Dennis started at Procore as EVP of Sales in 2014, before moving to the CRO role in 2018 where he was responsible for driving revenue across all customer-facing functions including Sales, Marketing, Customer Success, Rev Ops, Procore.org and Business Development. Before joining Procore, he hel...

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55:11

GTM 109: Behind the Scenes on Building Braze and...

The GTMnow Podcast ·

2024/08/27

Mark Ghermezian co-founded Braze (BRZE) and led the company as it’s founding CEO, pioneering a new category. He is also the Founder and General Partner at m]x[v Capital, and Co-Founder and CEO of Gynger and Tildei, two companies that he incubated through the venture firm. He is a serial entrepreneur and successful investor with 20+ years of experience in founding, building, and investing in early-stage SaaS startups. Discussed in this Episode:Learnings from growing Braze from 0 to IPO. T...

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52:05

GTM 108: From CPA to CRO - Lessons from a 25-Year...

The GTMnow Podcast ·

2024/08/20

As Upland's Chief Revenue Officer, Matt Breslin oversees customer success, demand generation and communications, sales, revenue enablement, and revenue analysis, supporting our Shared Services Organization. Matt has 25 years of experience in the software industry, most recently leading a $700 million business at Infor. Prior to that, he held senior leadership positions at SAP and Oracle, driving incredible results across the board. Matt started his career as a Certified Public Accountant for ...

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44:37

GTM 107: Fueling Growth with AI-Powered Marketing...

The GTMnow Podcast ·

2024/08/13

Adriana Gil Miner is CMO at Iterable, the AI-powered customer communication platform. Passionate about customer engagement, her leadership has contributed to Iterable's success in helping brands like Redfin, Priceline, and Volvo deliver individualized, harmonized and dynamic communications at scale. Prior to her role at Iterable, Adriana held influential senior leadership positions at Tableau, where she significantly contributed to the company's remarkable growth from $250 million to over $1 ...

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51:27

GTM 106: Mastering the Transition from PLG to PLS...

The GTMnow Podcast ·

2024/08/06

Andrew Johnston is currently the Head of Sales at Superhuman, where he leads the go-to-market strategy as part of the executive team. Previously, he built the Mid-Market and PLS motion at Scale AI and led the global sales team at SendGrid following its acquisition by Twilio and its IPO. Discussed in this Episode:The key differences between product-led growth (PLG) and product-led sales (PLS).When and why companies should consider transitioning from PLG to PLS.The challenges of combining disti...

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69:16

GTM 105: Scaling to $100M ARR with Creative Demand...

The GTMnow Podcast ·

2024/07/30

Sam Blond is the former Chief Revenue Officer at Brex, where he scaled revenue from $1M to hundreds of millions in ARR. Prior to Brex, Sam served as VP of Sales at Zenefits, growing revenue from $1M to $70M in just two years. After his operating roles, Sam joined Founders Fund as an investing partner before leaving to co-found a new startup.Discussed in this Episode:Why investing early in sales ops and rev ops is critical for scaling revenue.How to generate demand through creative campaigns a...

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52:13

GTM 104: Winning with Systems and Relationships in...

The GTMnow Podcast ·

2024/07/23

Ralph Barsi is the VP of Sales at Kahua, a leading construction management platform. Prior to Kahua, Ralph held executive roles at Tray.io and ServiceNow. While at ServiceNow, he built and led a team of 230 people across the globe, during thecompany’s growth from from $1 billion to over $4 billion in revenue. Prior to ServiceNow, Ralph was the VP of Field Operations at Achievers (acquired by Blackhawk Network) and the Manager of Sales Development at InsideView (acquired by DemandBase). Ralph ...

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57:39

GTM 103: Blockchain's Impact on Finance and Investing...

The GTMnow Podcast ·

2024/07/16

Annelise Osborne is Chief Business Officer at Kadena, a Layer 1, POW blockchain where she is focused on upgrading finance. Annelise has 20 years of experience in traditional finance and seven years in digital assets. She is a thought leader, board advisor, university lecturer and author. Her book, From Hoodies to Suits: Innovating Digital Assets in Traditional Finance, hit shelves in June. Annelise holds an MBA from Columbia Business School and a BA in Economics from The College of William an...

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53:05

GTM 102: Building Trust, Embracing Old-School...

The GTMnow Podcast ·

2024/07/09

David Greenberger leads CHEQ’s North America sales team. CHEQ is a cybersecurity platform primarily focused on protecting the Go-to-Market organization (preventing fake leads to sales team, skewed analytics from bots/malicious users etc). David is well-versed in building and perfecting Go-To-Market processes both from $0 and at 100 y/o companies. CHEQ is David’s 5th startup. Directly before CHEQ, David was in a leadership capacity at Hitachi Vantara, in the deep-enterprise Big Data / AI space...

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67:06

GTM 101: A Founder's Guide to Financing Environments...

The GTMnow Podcast ·

2024/07/02

Nick Dolik is a NYC-based investor, currently the Managing Director at TriplePoint Capital, and is focused on supporting founders and funding high-growth technology companies. Nick is passionate about entrepreneurship and has spent the past ~10 years backing various startups, including multiple unicorns.Discussed in this Episode:The current state of the financing environment for startups.Venture debt: what it is, how it works, and why it exists.Advantages of venture debt for founders and when...

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66:54

GTM 100: GTMnow, Building a Media Brand on Top of...

The GTMnow Podcast ·

2024/06/26

In this milestone 100th episode, Scott is joined by Sophie Buonassisi, VP of Marketing at GTMfund and GTMnow and a key architect behind the media brand's growth. Sophie leads media, marketing and community across the fund and the media company. Discussed in this Episode:The evolution of GTMfund's media strategy to multi-channel brand.Insights on building a profitable media company within a venture capital firm.Key metrics and growth strategies for the GTMnow brand and assets.Lessons lear...

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55:18

GTM 99: Mastering Customer Success in the AI New Age...

The GTMnow Podcast ·

2024/06/18

Jon Dick is the Global SVP of Customer Success at HubSpot where he’s focused on helping millions of organizations grow better. Prior to customer success, Jon led marketing teams at HubSpot, Trunk Club, and Klout. He has a background in improvised comedy and earned his MBA from the Harvard Business School.Discussed in this Episode:The rising importance of customer success in the age of AI and efficiency.Balancing proactive and reactive strategies to serve 200,000+ customers.The evolution of co...

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49:50

GTM 98: Going From IC to CRO at GitHub and Building a...

The GTMnow Podcast ·

2024/06/11

Elizabeth Pemmerl currently serves as GitHub’s Chief Revenue Officer, where she oversees all facets of the company's go-to-market strategy and customer engagement, including sales, support, and operations. She joined GitHub in 2015 after a career in the public sector, and has since held leadership roles in nearly all aspects of GitHub’s enterprise business.Discussed in this Episode:The journey from individual contributor to CRO and the lessons learned along the way.The impact of AI on GitHub'...

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59:30

GTM 97: The Neural Network Training Approach to...

The GTMnow Podcast ·

2024/06/04

Robert Brooks IV has spent 12 years leading sales, marketing and customer success at early-stage startups. Typically, he has served as the first sales (and first non-technical) hire reporting directly to a technical founder. Robert started his career at Charles Schwab but joined Stack Overflow ($1.8B exit), then Tempo Automation ($900M IPO) and is now part of the founding team and VP of Revenue at Lambda ($1.5B valuation). Robert is an advisor to several top-tier VC firms and some of the most...

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205 results

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