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PODCAST

Product Chats Podcast

Pragmatic Institute

Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of the best minds in the industry.

business management

All Episodes

29:54

Pricing Isn’t the Reason You Lost

Product Chats Podcast ·

2023/11/24

“When they say you lost on price, that’s not a good enough answer. You have to peel the onion. You have to do the work to uncover the real answer” – Spencer Dent In this replay episode of Pragmatic Live, we are joined by co-Founder of Clozd—a leading provider of technology and services for win-loss analysis. Key topics discussed include: The Impact of Pricing Models: A big one-time payment can be intimidating. Breaking it down into smaller, monthly bites often feels more manageable and less

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30:31

Creating a Blueprint for Exceptional Product Launches

Product Chats Podcast ·

2023/11/17

"I often say to executive leaders that a launch may very well be the biggest cross-functional initiative your company participates in, with the exception of an acquisition." - Dave Daniels, founder of BrainKraft In this episode of the Pragmatic Product Chat Series, we are joined by Dave Daniels, a mastermind in product launches and the founder of BrainKraft. Dave shares his invaluable insights on crafting effective launch strategies and building organizational alignment for consistent market

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25:19

Winning the Market with Competitive Intelligence:...

Product Chats Podcast ·

2023/11/10

"Everything boils down to a pain point and how you’re solving it. It’s our job to intimately understand our customer’s pain points." – Lindsay Sutula, Founder & CEO of Top Fox Marketing In this episode, Lindsay Sutula of Top Fox Marketing shares essential tactics for understanding and outsmarting your competition through stealthy marketing strategies. Key Takeaways: Keyword Planning: Find out how to use Google's keyword tools to figure out what your competitors are up to and spot trends

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56:46

How AI and Data Insights Can Help You Build Stronger...

Product Chats Podcast ·

2023/11/03

This episode is from our latest Product Chat webinar >> watch the webinar In a world where customer expectations are ever-evolving, delivering personalized experiences isn't just nice to have, it's imperative.” – David Tang, Product Leader (fmr. Dropbox)In this episode, Product Leader David Tang talks about the transformative power of personalization in today's competitive market landscape, and how your company can learn from the players that do it best.Key Takeaways: Personalization and

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31:53

How to Build Effective B2B Influencer Partnerships

Product Chats Podcast ·

2023/10/27

“I don't care if you have the best creative in the world. I don't care if you have the best concepts in the world, but if you're reaching out screaming at the top of your lungs to the wrong audience, you’re not going to get any results” - Sarah Saffari In this episode of Pragmatic Product Chat, host Rebecca Kalogeris interviews Sarah Saffari, Founder of InfluencerNexus, about best practices for influencer marketing. Sarah provides valuable insights from both sides of influencer

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38:49

The Benefits of a Kinder Workplace

Product Chats Podcast ·

2023/10/20

“Being nice is about making the other person feel better, which may involve avoiding the truth or actions that could benefit them in the long run. Being kind can sometimes be hard,” - Jenny Martin In this episode of Product Chats, host Rebecca Kalogeris and Agile Coach Jenny Martin delve into the heart of creating a nurturing and collaborative team environment. Jenny, with her rich background in psychology and extensive experience in the tech sector, brings a fresh perspective on blending

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55:21

What’s Stopping You From Your Nxt? A Conversation...

Product Chats Podcast ·

2023/10/13

“Finding your nxt is about you initiating a change, not a change that happens to you,” - Cindy Carrillo What if you left your business, your career as you knew it, and started a ranch? That’d probably be a pretty big change for most people. It certainly was for our guest this week, Cindy Carrillo. Our host Rebecca Kalorgeris, interviews Cindy, and she shares how she navigated changes in her life. More specifically, she discusses her most recent nxt, where she bought 35 acres, built a barn,

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53:42

Tailoring Marketing Efforts for Growth with Alex...

Product Chats Podcast ·

2023/10/06

We are excited to have Alex Rainford, an experienced Senior Product Marketing Manager from Hubspot, on this episode. Alex will share insightful strategies to boost growth by aligning marketing efforts with your target market's needs to drive real results. This episode is from a recent webinar, and you can watch the replay. In this episode, Alex explains: How to gain alignment in an organization for marketing efforts Leveraging the 30, 60, 90 feedback rule What it means to use agile marketing

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52:32

The Role of Psychological Safety on Product...

Product Chats Podcast ·

2023/09/29

“Establishing psychological safety needs to be an explicit goal. It is something that you need to do continuously. ” – Dan Corbin In this episode, our host, Rebecca Kalogeris, is joined by Pragmatic Instructor, Dan Corbin, to dissect the concepts of psychological safety and inclusivity within a team setting. Psychological safety is more than just a buzzword; it's the foundation for open dialogue, creativity, and mutual respect within teams. Dan explains, "If you can show where you are

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49:57

Applying the Pragmatic Framework to Internal Product...

Product Chats Podcast ·

2023/09/22

“If you look at the pragmatic framework, most of this applies to an internal product manager, just a different mindset, who you're targeting, and perhaps your approach to getting the information you need.” - Cindy Cruzado In this episode, our hosts Rebecca Kalogeris and Pragmatic Instructor Cindy Cruzado delve deep into the nuances of applying the Pragmatic Framework to internal product management. Titles are a mess when it comes to internal product management, but Cindy explains, “A product is

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37:48

Why Knowing When to End a Product is as Important as...

Product Chats Podcast ·

2023/09/15

“We have to introduce a product with the idea that it's not going to live forever” - Paul Young In today's episode, host Rebecca Kalogeris and Pragmatic instructor, Paul Young, dive deep into a topic that often gets overshadowed by the glitz of product launches: the "sunset" or "end-of-life" phase of a product. They explore how understanding when to retire a product is as vital as knowing when to introduce one. Paul explains that every product has a lifecycle and will eventually need to be

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40:31

A New Way of Thinking About Market Segmentation

Product Chats Podcast ·

2023/09/08

“At best, you can be slightly better than your competitor if you're using the same exact tools and data to segmentize your audience,” Rod Griffith You likely know the power of segmentation, but many organizations really get stuck in the “how” of segmentation. Join host Rebecca Kalogeris and industry veterans Neil Baron and Rod Griffith as they discuss rethinking market segmentation strategies. During this episode, they discuss: Why identifying a prospect urgency is a powerful approach to

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30:16

PMC VIII Certified: How Completing Pragmatic Product...

Product Chats Podcast ·

2023/09/01

Steve Goodyear, the founder of Realizer Services, is the first person to earn a PMC VIII certification. Rebecca Kalogeris, VP of marketing for Pragmatic Institute, and Steve discuss the variety of courses offered through Pragmatic Institute, and how each plays a role in elevating the work he does at his company. They discuss How the courses help Steve answer the question: "How do I turn professional services into more of a product." His lessons from the Design course How he uses the Pragmatic Alumni

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32:18

Generative AI as a Collaborative Partner for Product...

Product Chats Podcast ·

2023/08/25

“I know it's going to change our jobs — the speed of innovation, both for product management and product marketing, is going to be accelerated. In a world where technology constantly evolves, integrating AI into product management and marketing is no longer a futuristic idea but a present reality." Join host Rebecca Kalogeris and Pragmatic Instructor Will Scott in this episode as they discuss the transformative impact of generative AI tools like ChatGPT on product management and

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31:52

The Evolution of Pragmatic and Product: A Reflective...

Product Chats Podcast ·

2023/08/18

"What continues to be the biggest struggle for product people is the amount of time spent on the day-to-day that does not enable them to spend the time on the strategy… Unfortunately, we are just often bogged down by the tyranny of the urgent," - Rebecca Kalogeris Join host Charles Topping in this reflective episode as he talks to Rebecca Kalogeris, the former Vice President of Product at Pragmatic Institute (and the current Product Chat Podcast host). Rebecca shares her unique insights into the

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30:57

Let’s Talk Pricing Fences: A Chat with Mark Stiving,...

Product Chats Podcast ·

2023/08/11

“Pricing fences are the implementation methodology around how we do price segmentation,” Mark Stiving In this episode of Pragmatic Product Chat, host Rebecca Kalogeris and pricing expert Mark Stiving, founder of Impact Pricing, explore the multifaceted concept of pricing fences. Together, they delve into the importance, practical application, and nuances of pricing fences. Key Takeaways: Understand the role of pricing fences in implementing price segmentation Learn how pricing fences can be

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39:50

AI for Product Innovation: Promise and Pitfalls

Product Chats Podcast ·

2023/08/04

"You do not just want to copy and paste what you're taking out of AI and use it as the final product” - Dan Corbin In this Product Chat, host Rebecca Kalogeris sits down with Pragmatic Institute Instructor Dan Corbin for an in-depth look at how AI can transform product management and design. Dan explains how AI tools like QoQo, Kraftful and ChatGPT can help accelerate early-stage product processes like building provisional personas and ideating features. However, he cautions that human oversight

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50:19

Transform Your Product Strategy with AI

Product Chats Podcast ·

2023/07/28

“When you're using AI, it's not magic. It's a tool. Ultimately you are still in charge, and you are still responsible and accountable for what's being produced,” - Jasmine de Gaia In this Product Chat, we sit down with Jasmine de Gaia, Head of Customer Data Strategy at Wells Fargo, for an in-depth look at how AI revolutionizes product strategy and development. Jasmine shares tangible examples of how organizations can utilize AI to increase margins, reach new markets, enhance existing products,

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32:58

Stop Using These Phrases Today

Product Chats Podcast ·

2023/07/21

I think elevator music exists for a reason, but isn't really what you should strive for” - Kirsten Butzow What do the phrases “thinking outside the box,” “give 110%,” and “new normal” have in common? Answer: They. Mean. Nothing.We’ve overused these phrases so much that they, at best, mean nothing and, at worst, harm your messaging. In this episode, our host, Rebecca Kalogeris, interviews Kirsten Butzow, Senior Vice President at Houghton Mifflin Harcourt, about the problems these phrases cause

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40:32

Don’t Use a Freemium Pricing Strategy and Other...

Product Chats Podcast ·

2023/07/14

“Differentiation only matters to a customer in as much as they perceive that it matters,” Dan Balcauski. In this episode of Pragmatic Live, Rebecca Kalogeris, and Dan Balcauski, Founder and Chief Pricing Officer at Product Tranquility, explore how product professionals can influence pricing. They also discuss: Why product managers should deeply understand pricing Where people go wrong when they are working on pricing strategy How to establish a clear understanding of how your customer's value

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474 results

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