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PODCAST

Becoming Preferred

Michael Vickers

In this informative and practical podcast, Michael and his guests share the latest strategies and tactics to help you become the preferred provider (the emotional favorite) in the markets you serve. The key insights and strategies discussed, come from Michael"s experience working with many of the finest brands in business today and his guest interviews will inspire you, educate you, and give you the tools you need to be successful in today"s turbulent and competitive marketplace.

business entrepreneurship

All Episodes

38:01

Chad Jenkins – Just Add a Zero

Becoming Preferred ·

2024/04/01

SEASON: 3 EPISODE: 28Episode Overview:If you are looking for some game-changing ideas on how to scale your business, enhance your entrepreneurial mindset, and unlock new levels of growth and success, you’re going to enjoy my conversation with author, speaker, and coach, Chad Jenkins.Chad is someone who not only talks the talk, but walks the walk in the realms of technology, innovation, and transformative entrepreneurship. In this episode, Chad will share his blueprint for revolutionizing your

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34:39

Kaleb Dahlgren – Resilience, Growth, Health and Wellness

Becoming Preferred ·

2024/03/25

SEASON: 3 EPISODE: 27Episode Overview:Welcome to the Becoming Preferred podcast. Today we're diving deep into a narrative that's both heart-wrenching and incredibly inspiring. Our guest is Kaleb Dahlgren, a name that resonates with resilience, hope, and the power of the human spirit to overcome the unimaginable.Kaleb, a survivor of the tragic 2018 Humboldt Broncos bus crash, has turned a story of profound loss into one of purpose and impact. Beyond surviving, he's thriving - as a student, an

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39:35

Tony Ruesing – Building Confidence, Competence and...

Becoming Preferred ·

2024/03/18

SEASON: 3 EPISODE: 26Episode Overview:My guest today, believes change is inevitable and should be embraced, leading to innovative solutions and uncovering untapped potential within each of us. His work reflects his mission to help individuals and organizations hit their mark by fostering a work environment of high productivity and satisfaction.With a focus on discovery, and application, he offers a comprehensive approach to identifying opportunities for growth. So get ready to gain valuable insights

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44:00

Jose Flores – Don’t Let Your Struggle Become Your...

Becoming Preferred ·

2024/03/11

SEASON: 3 EPISODE: 25Episode Overview:Let’s face it, life can be difficult and full of challenges. My guest today is on a mission to empower individuals to rise above their challenges personally and professionally and create lasting impact. His message, Don’t Let Your Struggle Become Your Standard, has touched the hearts of many and continues to ignite hope and determination in those who hear it.In this episode, you will learn how to become indispensable, even when the odds seem insurmountable

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35:40

Pancho Timmins – Quick and Easy World Change

Becoming Preferred ·

2024/03/04

SEASON: 3 EPISODE: 24Episode Overview:No doubt about it, our world is messed up! My guest today believes we can fix our messed up world one small act at a time. It’s not just about the big gestures; it’s the everyday actions, the small steps forward, that collectively drive significant change.Pancho Timmons, author of Quick and Easy World Change,is here to share his journey, his insights, and how each of us can contribute to fixing our world, one small act at a time. Join me for my conversation with

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40:00

Sneha Mandala – Flow State – Burnout to Breakthrough

Becoming Preferred ·

2024/02/26

SEASON: 3 EPISODE: 23Episode Overview:Are you looking to avoid burnout but still maintain high engagement for yourself or your team? My guest on this episode is a beacon of transformation for disconnected teams and leaders who are looking to foster an environment of engagement and effortless work. Finding the balance between passion and burnout is the key to turning you and your team into an engaged powerhouse.For leaders, entrepreneurs, and anyone in between, feeling the weight of constant

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39:20

Jim Pietruszynski – Branding is More than a Logo

Becoming Preferred ·

2024/02/19

SEASON: 3 EPISODE: 22Episode Overview:In today's saturated market, where messages and brands constantly jostle for a slice of our attention, merely having a visually appealing design or a memorable tagline doesn't cut it anymore. It's about diving deep, beyond the surface, to genuinely connect with the core of human emotions and thought processes. This is where our guest, Jim Pietruszynski, the CEO of Soulsight, truly excels and sets himself apart.Jim has been a pivotal force in shifting cultural

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41:10

Cat Mulvihill – Virtual Presentation Excellence

Becoming Preferred ·

2024/02/12

SEASON: 3 EPISODE: 21Episode Overview:In today’s crowded marketplace, presentation excellence isn’t just important; it’s critical. Whether you are a business professional or entrepreneur, presentation excellence allows you to cut through the noise, ensuring your message isn’t just heard, but connects and resonates with your audience.At its core, business is about relationships. Presentation excellence enables you to build authentic connections with your audience. Whether It’s in webinars, sales

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40:47

Coach Jim Johnson – Brand Yourself as an...

Becoming Preferred ·

2024/02/05

SEASON: 3 EPISODE: 20Episode Overview:With a coaching career with over 400 victories, Coach Jim Johnson's journey is a testament to the impact of positive leadership and the magic of believing in one's dreams. Yet, it's not the number of wins that define his legacy, but rather a moment of pure humanity and inspiration that captured the nation's heart back in February 2006. In a decision that would forever change the lives of many, Coach Jim Johnson chose to play Jason McElwain, affectionately known

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41:06

Cody Schneider – Harness the Power of Artificial...

Becoming Preferred ·

2024/01/29

SEASON: 3 EPISODE: 19Episode Overview:The digital landscape is changing, and changing fast. AI is revolutionizing the digital landscape, paving the way for a new era of personalized customer experiences that foster a deeper connection between brands and their audiences. By harnessing the power of artificial intelligence, businesses are now capable of developing more effective marketing campaigns tailored to the specific needs and preferences of their customers. Small companies and entrepreneurs can

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37:26

Steve Foran – Surviving to Thriving, Laws of Grateful...

Becoming Preferred ·

2024/01/22

SEASON: 3 EPISODE: 18Episode Overview:Gratitude plays a pivotal role both in our personal and professional lives. On a personal level, gratitude is associated with greater happiness, as it helps individuals appreciate what they have, rather than what they lack. It fosters resilience, improves health, and strengthens relationships by promoting positive interactions and a sense of connection with others.Professionally, expressing gratitude can lead to better work environments, increased morale, and

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41:26

Gerry O’Brion – Unlock the Power of Because

Becoming Preferred ·

2024/01/15

SEASON: 3 EPISODE: 17Episode Overview:Becoming the preferred choice is the goal of any organization that sells something. In today’s congested marketplace it’s important to create strategies and messaging to attract your ideal customers, and leverage change to create unique competitive advantages that make you the clear choice.If you are looking to disrupt your market and become the emotional favorite, then you are going to enjoy my conversation with author, speaker, and marketing guru, Gerry

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37:38

Ron Karr – The Velocity Mindset

Becoming Preferred ·

2024/01/08

SEASON: 3 EPISODE: 16Episode Overview:Today’s marketplace is crowded and chaotic. Differentiating yourself and your organization in a sea of sameness can be challenging.If you are looking for innovative and practical strategies to create more value and opportunities while shortening your sales cycle, then you are going to enjoy my conversation with author, speaker and coach, Ron Karr.Guest Bio:Ron Karr's methodology, theVelocity Mindset®, provides sales teams with modern approaches on how to

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39:51

Arishma Singh – The Complex Inner Game that Underpins...

Becoming Preferred ·

2023/12/18

SEASON: 3 EPISODE: 15Episode Overview:Sales is much more complex than number crunching, reading scripts, or having coffee with clients. For too long, we've seen sales as something external to us. As salespeople, we spend enormous amounts of time honing our skills and figuring out how to close effectively so we get more 'yeses' from clients. This is what we think will make us good salespeople.However, in only focusing on the external work, we do not give ourselves the opportunity to realize our true

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39:16

James Feldman – Revitalize, Reinvigorate, & Reimagine...

Becoming Preferred ·

2023/12/11

SEASON: 3 EPISODE: 14Episode Overview:Ready to improveyour customer service, increase sales, enhance your marketing, automate repetitive tasks, and streamline your business operations? ChatGPT is the fastest-growing consumer application in history, hitting 100 million users in just a few months.To help us understand how we can use ChatGPT for competitive advantage and streamline our workflows is author, speaker and transformation advisor, James Feldman.Guest Bio:With a focus on Customer Engagement,

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30:22

Emma Donovan – Your Story is Already Out There – Get...

Becoming Preferred ·

2023/12/04

SEASON: 3 EPISODE: 13Episode Overview:Personal branding is extremely important in today’s competitive world. It allows us to differentiate ourselves from competitors and build trust with clients and employers. It helps us stand out, create opportunities, be memorable.Developing our personal brand can lead to higher salaries and new opportunities. It will help you build a positive reputation and achieve your goals. To understand how we can stand out from the crowd is branding expert, Emma

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43:49

Peter Kell – Level Up Your Marketing with VSL...

Becoming Preferred ·

2023/11/27

SEASON: 3 EPISODE: 12Please note that this episode contains explicit language.Episode Overview:Today’s business world is overflowing with innovative ideas and technologies. As a result, business owners face an increasingly competitive environment where consumer demands are increasing exponentially. This competition encourages innovative businesses to adopt more profitable, higher converting strategies to generate leads and convert them into customers.One such strategy proven to produce a significant

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31:38

Grant Muller – Grow Your Business Without Burning Out

Becoming Preferred ·

2023/11/20

SEASON: 3 EPISODE: 11Episode Overview:In this rapidly changing world, relationships have never been more important. People are craving connections, not transactional exchanges. And yet, many struggle to adapt to this new reality, resulting in surface-level interactions and missed opportunities.When we see people as numbers, we keep relationships superficial. We worry about being relevant rather than being real. We focus on getting in front of instead of beingwithpeople. To help us understand how we

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40:39

Kevin Maney – Category Design – The Key to...

Becoming Preferred ·

2023/11/13

SEASON: 3 EPISODE: 10Episode Overview:Most businesses just try to be better than their competitors, constantly fighting for every bit of marketshare.If you are looking to stand out from the competition and authentically define, develop, and ultimately dominate a new category of business, you’ll need to answer the questions, “What’s the problem you solve?”, “What solution must exist?”, and “Why are you that solution?”So if you are looking to dominate your market, then you are going to enjoy my

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33:33

Kate DiLeo – Stop Telling Stories and Start Having...

Becoming Preferred ·

2023/11/06

SEASON: 3 EPISODE: 9Episode Overview:Today’s digital economy has turned us into bullish broadcasters. We shout as if we are holding a megaphone in our hands, blasting out a multitude of messages, hoping to catch our prospects’ attention. We are equally inundated with messages that yell right back. All of this noise is in the name of storytelling.Stories don’t compel people to buy, conversations do. And to help us develop and implement a winning brand strategy is International best-selling author,

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180 results

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