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PODCAST

Limited Supply

So many DTC brands think nice PR is more important than honesty. But that’s not us. I"m Nik, and I"m tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like. Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else. We’ll be diving deep into industry moves,

business marketing

All Episodes

48:11

S7 E8: Shopify’s Price Increases (Again), Faire...

Limited Supply ·

2024/02/21

Just when you thought we were done talking about Shopify… This week, the guys discuss the latest price hikes by the e-commerce platform and what the three-year contract means for your DTC. Is it fair—and are all retailers getting the same price increase? And what’s up with Shopify acting like the ultimate “pick me” girl when they’re the largest e-commerce platform around? Then, Nik and Moiz take on Faire, the wholesale channel selling boutique items at wholesale prices. Is it a good thing or bad

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35:12

S7 E7: Shopify is Becoming Obsolete—What It Means for...

Limited Supply ·

2024/02/14

A lot’s changed in the past 5 years, and we’re not just talking about the resurgence of those terrible bucket hats. America’s favorite EBITDADDY (and Nik) are back and talking about all the changes to things like Facebook creative targeting, affiliate marketing, and Shopify that you need to know about. Is it better to create one ad set with ten ads or one ad set with one ad? Will Shopify become obsolete thanks to TikTok shop? And is affiliate marketing dead? Nutrabolt and Bloom Nutrition are out

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43:22

S7 E6: The Inside Scoop on DTC Growth Plans in 2024

Limited Supply ·

2024/02/07

When should your DTC brand take the leap of faith into the world of mixed media? What does an effective growth plan look like in 2024? Nik & Moiz set out to answer the big questions. We're taking a deep dive into the role of TV, podcasts, and explore the key pieces you need to know to effectively utilize a mixed media strategy. From the challenges of learning how to measure TV ad success to harnessing the power of UGC to cut ad costs, to creating vanity landing pages and more, the guys get down to

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36:13

S7 E5: The 2024 Presidential Campaign Site Showdown

Limited Supply ·

2024/01/31

This week, Nik and Moiz are digging into the showdown between the Trump and Biden campaigns' websites, and how they're currently stacking up against each other. Dive into the differences between the Trump and Biden campaigns' websites, with and how their landing page design and copy are critical to resonate with audience. The boys will also begin digging into Tatari's DTC Industry Report and breaking down some of their key takeaways, north star metrics, and the effectiveness of TV advertising and

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44:46

S7 E4: News Break: Rare Beauty’s Bloated Business...

Limited Supply ·

2024/01/24

Nik and Moiz break down the latest findings in the “Business of Fashion” article detailing several brands looking to make their exit in 2024. How do the valuations of brands like Dagne Dover and True Classic line up? Are they overshot or in line with the powerful branding these companies have taken advantage of? Then the guys get into the nitty gritty details of Rare Beauty’s latest string of announcements, including a new product line launch and the release of their content-based relaxation videos,

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58:44

S7 E3: BarkBox’s $25 Million Success Story, with Ro...

Limited Supply ·

2024/01/17

Nik and Moiz are joined by special guest Rob Schutz, who shares his fascinating career journey and insights into the early days of BarkBox. As the former VP of Growth, Rob discusses the challenges and successes of building the BarkBox brand, including how the company capitalized on early organic growth and leveraged the power of social media and influencers to rise to the top of the subscription box food chain. He also shares his experiences with other Barkbox ventures, such as BarkPost, BarkBuddy,

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47:57

S7 E2: The 2024 Shakedown: Bankruptcies, Bots, and...

Limited Supply ·

2024/01/10

Bankruptcies, failed roll-ups, and ad-spend-eating robots—sounds like the only proper way to kick off the New Year, yeah? Nik and Moiz are back, and they’re breaking down everything you might have missed during the holiday vacay, including the string of December bankruptcies that left several brands ringing in the new year with dashed dreams and bottles of champagne to kill the pain. Then, later they discuss the difference in thinking between first-time and second-time founders, the acquisition of

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66:04

S7 E1: Listener Mailbag: SaaS’s Biggest Rip-Offs,...

Limited Supply ·

2024/01/03

You’ve got questions. They’ve got answers. Nik and Moiz are dipping into the Slack channel again to answer your biggest DTC questions. And they’re not holding anything back this go-round. Which SaaS platforms are, *pardon our French*, complete sh@#, and which ones are worth your time? The guys break down exactly what you should be looking for when considering a software service and which red flags should leave you running like the plague. Nik and Moiz aren't afraid to name names, so yeah… Our

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53:19

S6 E6: The Little Makeup Brand Who Could: How Jones...

Limited Supply ·

2023/12/13

What are the marketing ops like for one of DTC’s biggest beauty brands? Cody Plofker, CMO of Jones Road Beauty, drops by the pod to chat with Nik and Moiz about how the brand doubled its Black Friday sales this year. And *spoiler alert*, they used the EXACT same game plan they have for the past three years…. so what about this year’s sales made it so darn successful this time around? Forget discounts and high-pressure Cyber Weekend sales tactics because Cody reveals exactly how Jones Road

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45:41

S6 E5: True Classic’s Secret Black Friday Playbook...

Limited Supply ·

2023/12/06

True Classic’s mastermind strategist is back, so get ready to take notes, because you simply can’t afford to miss a single word DTC’s biggest disrupter has to say. Ben Yahalom, President of True Classic Tees, joins Nik and Moiz to dissect the brand’s Black Friday and Cyber Monday performance. What was True Classic’s ad spend like? What channels did they see their biggest wins on? And what were the biggest challenges to planning their inventory? Ben gives an insider’s look into True Classic’s

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31:31

S6 E4: Cyber Weekend’s Biggest Winners and Losers

Limited Supply ·

2023/11/29

Is the post-turkey haze making the details of your cyber weekend feel a little blurry? Wondering what sales you missed and what deals you might have blacked out on? Let the Black Friday/Cyber Monday hangover begin! But don’t worry because Nik and Moiz are here to break down all the dirty details about what went down this past weekend in case you can’t remember. Find out why this Black Friday/Cyber Monday marks the comeback of consumerism and why it was a HUGE win for DTC. The guys share the

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59:17

S6 E3: The Best Hacks to Build Brand Awareness

Limited Supply ·

2023/11/22

We can’t all have Emily Ratajkowski repping our DTC brand (trust us—we’ve tried). So how do we get that same EmRata leverage if we don’t all have the celebrity pull to build brand awareness? Nik and Moiz break down various strategies for your DTC brand, including utilizing email swaps, considering third-party retailers, and refining your e-mail flows. Should you even bother with showrooms like Showfields or are they a legit scam? And later, they guys tackle the latest news in Google's pricing

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46:00

S6 E2: From Billions to Bankruptcy: How...

Limited Supply ·

2023/11/15

Lululemon, Mirror, Dollar Shave Club, SmileDirectClub, WeWork... In this day and age, it’s insane that businesses can literally disappear overnight. Except for maybe that last one… because honestly, we all saw that one coming. This week, Nik and Moiz are giving all the dirty details straight from the bankruptcy files of Dollar Shave Club and SmileDirectClub’s legal filings. They’re diving deep to break down the dismantling of these once-promising e-commerce brands, dissecting how SmileDirectClub

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43:01

S6 E1: The 8 Key Elements to Building a Winning DTC...

Limited Supply ·

2023/11/08

Do you have the right formula for creating an elite-level e-commerce team? Mr. Sharma certainly thinks he does—and he’s spilling his top secrets to building a winning DTC team in this special live episode from Marketingland 2023. The guys also dive into the latest stats from October’s Amazon Prime Day, pontificating on when other brands will start to create e-commerce shopping days of their own. *Fingers crossed* we can expect Chewy’s “April Drool’s Day” or Walgreens’ “Drug Deal a Day” to drop any

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56:41

S5 E12: Smash Black Friday & Cyber Monday with These...

Limited Supply ·

2023/10/25

Battle stations ready? Prepare to be locked and loaded because this ep the guys are breaking down everything you need to know to plan for the biggest shopping event of the year. Nik and Moiz share their top strategies and tips for Black Friday and Cyber Monday—from email marketing to postcards and bundling, they’ve got you covered to help maximize your sales during the holiday rush. Plus, learn why engaging your existing customer base, activating influencers and affiliates, and leveraging social

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46:05

S5 E11: Everything You Need to Know About Launching...

Limited Supply ·

2023/10/18

Hold on to your butts. Cause this ep’s unleashing all of the best tips and tricks any founder launching their e-commerce brand must know. Nik and Moiz are sharing their insights about exactly what your tech stack should look like, why strong product messaging is the #1 thing your brand should focus on, and what the five essential components of launching any brand should include. And don’t think they’re skimping out shipping or teaching you how to choose the right 3PL company. If you’re doing it

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49:00

S5 E10: News Break: How to Maximize Your Credit Card...

Limited Supply ·

2023/10/11

Why fight the system when you can actively exploit it? This week, Nik and Moiz are exploring the credit card rewards landscape and divulging their must-have cards and strategies for maximizing savings for your e-commerce brand. Should you go with cash back or points? Which card is the best for your biz? Then, the boys dissect the recent Klaviyo IPO and break down the company's valuation, revenue, and growth. Discover why Klaviyo's IPO is a big win for the e-commerce industry and learn about the key

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48:07

S5 E9: Listener Mailbag: High Ticket Items, Landing...

Limited Supply ·

2023/10/04

Why is it next to impossible to understand cannibalization? And we aren't talking about the fun kind. Don't worry—you're not the only one. Nik and Moiz are hitting up the Slack chat to answer a few of your burning DTC questions. First, Moiz takes a dive into the multiverse, explaining what he would have done differently with Native Deodorant had he launched in 2023. Then the guys explain how to manage paid media for higher ticket items—and what’s Leo Dicaprio got to do with it? Hint: All you have

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54:38

S5 E8 - TV’s Top Advertising Strategies Revealed,...

Limited Supply ·

2023/09/27

Television isn’t dead. Find out exactly how and why your brand should be utilizing television ads to boost your marketing strategy. Nik and Moiz chat with Juhi Pikale (VP of Performance Marketing at Fabletics) and Austin Santino (Client Development for Tatari) about the ins and outs of TV advertising, including the differences between various platforms, the pros and cons of using various targeting strategies, and which creative approach is best for different stages of development. Should you go

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58:42

S5 E7: Newsbreak: How to Get Blacklisted From Amazon,...

Limited Supply ·

2023/09/20

How did one of Amazon’s best-selling nutrition companies just get blacklisted from the site? Nik and Moiz discuss the real reason Bloom Nutrition just got the boot—and turns out, it’s not *quite* as bad as you think… which honestly might make this story crazier. Then, meet the #1 bestselling brand on Amazon you’ve probably never heard of. Why’s this bedding giant making Moiz have an existential crisis? And how can business owners live with the fear that they're not doing enough? Later, Nik and

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