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PODCAST

Marketecture: Get Smart. Fast.

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week"s most important news. Every Monday there"s an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv

business marketing

All Episodes

17:39

Sovrn's Signal product gives publishers tools for ad...

Marketecture: Get Smart. Fast. ·

2025/03/17

Sovrn's Signal product is an on-page measurement and data enrichment tool designed to help publishers increase the value of their ad inventory. In the interview, Peter Cunha, Managing Director of Signal at Sovrn, explains that the product enhances bid requests by incorporating attention metrics, dynamic floor pricing, and identity signals to improve ad performance. Signal originated from Sovrn’s acquisition of OnScroll, a company that pioneered viewable engaged time as an early attention metric

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51:05

Episode 114: Kate O’Loughlin on why Kids Ads are...

Marketecture: Get Smart. Fast. ·

2025/03/14

SuperAwesome is a leading marketing company focused on kids and teens. Kate, the CEO, comes on the show to talk about the challenges with marketing to this regulated market. Learn more about your ad choices. Visit megaphone.fm/adchoices

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13:35

Waymark: AI video creation for traditional media

Marketecture: Get Smart. Fast. ·

2025/03/10

The interview with Alex Persky-Stern, CEO of Waymark, explores the company's AI-powered video production platform, which simplifies ad creation for media companies and advertisers. Waymark automates video generation by pulling assets from business websites, leveraging AI to create motion graphics, voiceovers, and scripting, while integrating with Shutterstock for additional content. The platform primarily serves TV, streaming, and ad tech industries, enabling efficient video ad creation for

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49:39

Episode 113: In-app measurement with Brian Quinn of...

Marketecture: Get Smart. Fast. ·

2025/03/07

Lotame acquired by PublicisLockr acquired by Viant Blis acquired by T-Mobile Learn more about your ad choices. Visit megaphone.fm/adchoices

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22:07

Cheq.ai: Anti-fraud for marketers

Marketecture: Get Smart. Fast. ·

2025/03/03

Cheq.ai is a cybersecurity company that specializes in protecting marketers from various forms of fraud, data manipulation, and bot-driven attacks. Their platform helps businesses detect and block fake users, prevent click fraud in digital advertising, and ensure marketing analytics remain accurate by filtering out non-human traffic. Cheq.ai also addresses broader security risks, such as preventing unauthorized data collection by third-party marketing tools. Their solutions cater primarily to

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51:13

Episode 112: Ilya Pozin of Telly on why the future of...

Marketecture: Get Smart. Fast. ·

2025/02/28

Telly is giving away free TVs. Seriously. We find out how exactly they can make enough money on ads to support this. Learn more about your ad choices. Visit megaphone.fm/adchoices

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25:50

Brave: The independent browser and search engine

Marketecture: Get Smart. Fast. ·

2025/02/24

The interview with JP Schmetz, the Chief of Ads at Brave, explores the company's role as a privacy-focused browser and search engine with over 80 million monthly users. Schmetz discusses Brave's integration of AI-powered search, its stance against third-party trackers, and its unique ad ecosystem that supports first-party ads while blocking programmatic advertising. Brave also offers advertising formats like search ads, a "New Tab Takeover," and push notifications, with a focus on incremental ad

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43:29

Episode 111: Ross Benes on eMarketer and Juggalos

Marketecture: Get Smart. Fast. ·

2025/02/21

Ross Benes has been a senior analyst at eMarketer for over seven years. He shares some stats, and some color on how the stats are created. Plus Juggalos! Learn more about your ad choices. Visit megaphone.fm/adchoices

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53:56

Episode 110: Adalytics finds CSAM and ends up in the...

Marketecture: Get Smart. Fast. ·

2025/02/14

We have a frank conversation with Krzysztof Franaszek of Adalytics about the finding of ad-supported child sexual content and how the government got involved. We also ask him about his unconventional methods and the controversies around how his company does business.Learn more about your ad choices. Visit megaphone.fm/adchoices

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45:32

Episode 109: MMMbop with Ron Jacobson plus...

Marketecture: Get Smart. Fast. ·

2025/02/07

Ron Jacobson from Rockerbox joins Ari and Eric to talk about Media Mix Modeling (MMM) and why Google and Meta have embraced it. Plus everything else you care about in measurement. We also discuss the news of the week, including the massive StackAdapt funding round, along with TVScientific's "B" round that included Roku as an investor.Learn more about your ad choices. Visit megaphone.fm/adchoices

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16:39

Overwolf: PC Gaming Add-Ons and Monetization

Marketecture: Get Smart. Fast. ·

2025/02/03

Overwolf provides developers with an app store for PC games, where third-party creators can build overlays that enhance gameplay with real-time information, tools, and enhancements. These apps function as add-ons to existing games, offering features like real-time strategy guides, in-game analytics, and other utilities that improve user experience. Overwolf monetizes through an advertising model, where independent developers earn revenue via in-app ads while game publishers benefit from increased

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48:13

Episode 108: Brett Wilson from TubeMogul is back and...

Marketecture: Get Smart. Fast. ·

2025/01/31

Brett Wilson was the founder and CEO of TubeMogul through its sale to Adobe. Now he's the founder of Swift.vc, a fund focused on AI enablement. Eric and Ari talk to Brett about what he's seeing in the market and where there are opportunities. In the news of the week we discuss Nielsen's move to stop selling panel data as a stand-alone service, Facebook's monster earnings, and more.Learn more about your ad choices. Visit megaphone.fm/adchoices

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8:44

Justify Your Existence: AdBridge melds native ads...

Marketecture: Get Smart. Fast. ·

2025/01/27

AdBridge is a creative technology startup that focuses on enhancing contextual relevance in native advertising. Founded by James O'Connor, the company aims to improve ad memorability by blending editorial content with pre-approved brand messaging through a transitionary language they call "The Bridge." Their initial product targets web-based environments, where ads integrate seamlessly into articles while maintaining clear disclosure as advertisements. AdBridge is in its early stages, with plans to

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44:02

Episode 107: Paige Bilins on what 2025 holds in store...

Marketecture: Get Smart. Fast. ·

2025/01/24

Paige Bilins is the SVP of product for Magnite. She joined me at CES in Las Vegas to talk about the future of CTV and what is in store. Eric and Ari talk TikTok getting saved by Trump, Nielsen getting its groove back (or at least its certification), WPP employees rebelling against RTO, and more.Learn more about your ad choices. Visit megaphone.fm/adchoices

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18:34

VidMob: Analyzing and optimizing creatives

Marketecture: Get Smart. Fast. ·

2025/01/20

VidMob is a creative data company that helps marketers optimize their advertising by analyzing the creative elements of ads and linking them to performance metrics. It uses proprietary models to process data from platforms like Meta, Google, TikTok, and Amazon, examining millions of ad creatives frame by frame to identify factors like production style, narrative arc, and audience preferences. The platform enables brands to make data-driven creative decisions, leading to substantial performance

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48:37

Episode 106: Dissecting the Vistar-TMobile and...

Marketecture: Get Smart. Fast. ·

2025/01/17

Eric and Ari are joined by digital out of home expert Tim Rowe who helps us dissect the $600 million acquisition of Vistar by T-Mobile. We also discuss the surprise Sincera acquisition by The Trade Desk.Learn more about your ad choices. Visit megaphone.fm/adchoices

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20:57

Nada Bradury explains AD-ID. How it works, and why...

Marketecture: Get Smart. Fast. ·

2025/01/13

AD-ID is owned by two non-profits organizations and provides a universal identifier for advertising creatives, akin to a UPC code for ads, enabling standardized tracking and management throughout the advertising ecosystem. Used by over 80% of Fortune 500 companies, AD-ID's system supports transparency, accountability, and cross-platform measurement by encoding essential metadata like brand, product, and format. The platform offers flexible creation methods, including APIs and spreadsheets, and

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49:53

Episode 105: Live from CES, plus Professor Matz from...

Marketecture: Get Smart. Fast. ·

2025/01/10

We have author and professor Sandra Matz talking about her research into the effect of consumer psychology on advertising and marketing. Eric and Ari were at CES this week and they talk about all the exciting CTV news, including Comcast's "Universal Ads".Learn more about your ad choices. Visit megaphone.fm/adchoices

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14:42

Tercept: Data infrastructure specialist for ad tech

Marketecture: Get Smart. Fast. ·

2025/01/06

Tercept is a data infrastructure provider specializing in supporting ad tech and media companies by streamlining the collection, processing, and visualization of monetization and marketing-related data. Founded in 2018, the company offers tools and services to integrate, normalize, and manage data from over 400 sources, enabling clients to transform raw data—such as logs from ad servers and third-party platforms—into actionable insights through customizable dashboards and role-based access. Tercept

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48:30

Episode 104: Year in review, awards, and predictions...

Marketecture: Get Smart. Fast. ·

2024/12/27

Ari and Eric review the best and the worst of 2014 and make some predictions about the future.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

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