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PODCAST

Marketecture: Get Smart. Fast.

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week"s most important news. Every Monday there"s an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv

business marketing

All Episodes

44:02

Episode 107: Paige Bilins on what 2025 holds in store...

Marketecture: Get Smart. Fast. ·

2025/01/24

Paige Bilins is the SVP of product for Magnite. She joined me at CES in Las Vegas to talk about the future of CTV and what is in store. Eric and Ari talk TikTok getting saved by Trump, Nielsen getting its groove back (or at least its certification), WPP employees rebelling against RTO, and more.Learn more about your ad choices. Visit megaphone.fm/adchoices

en

18:34

VidMob: Analyzing and optimizing creatives

Marketecture: Get Smart. Fast. ·

2025/01/20

VidMob is a creative data company that helps marketers optimize their advertising by analyzing the creative elements of ads and linking them to performance metrics. It uses proprietary models to process data from platforms like Meta, Google, TikTok, and Amazon, examining millions of ad creatives frame by frame to identify factors like production style, narrative arc, and audience preferences. The platform enables brands to make data-driven creative decisions, leading to substantial performance

en

48:37

Episode 106: Dissecting the Vistar-TMobile and...

Marketecture: Get Smart. Fast. ·

2025/01/17

Eric and Ari are joined by digital out of home expert Tim Rowe who helps us dissect the $600 million acquisition of Vistar by T-Mobile. We also discuss the surprise Sincera acquisition by The Trade Desk.Learn more about your ad choices. Visit megaphone.fm/adchoices

en

20:57

Nada Bradury explains AD-ID. How it works, and why...

Marketecture: Get Smart. Fast. ·

2025/01/13

AD-ID is owned by two non-profits organizations and provides a universal identifier for advertising creatives, akin to a UPC code for ads, enabling standardized tracking and management throughout the advertising ecosystem. Used by over 80% of Fortune 500 companies, AD-ID's system supports transparency, accountability, and cross-platform measurement by encoding essential metadata like brand, product, and format. The platform offers flexible creation methods, including APIs and spreadsheets, and

en

49:53

Episode 105: Live from CES, plus Professor Matz from...

Marketecture: Get Smart. Fast. ·

2025/01/10

We have author and professor Sandra Matz talking about her research into the effect of consumer psychology on advertising and marketing. Eric and Ari were at CES this week and they talk about all the exciting CTV news, including Comcast's "Universal Ads".Learn more about your ad choices. Visit megaphone.fm/adchoices

en

14:42

Tercept: Data infrastructure specialist for ad tech

Marketecture: Get Smart. Fast. ·

2025/01/06

Tercept is a data infrastructure provider specializing in supporting ad tech and media companies by streamlining the collection, processing, and visualization of monetization and marketing-related data. Founded in 2018, the company offers tools and services to integrate, normalize, and manage data from over 400 sources, enabling clients to transform raw data—such as logs from ad servers and third-party platforms—into actionable insights through customizable dashboards and role-based access. Tercept

en

48:30

Episode 104: Year in review, awards, and predictions...

Marketecture: Get Smart. Fast. ·

2024/12/27

Ari and Eric review the best and the worst of 2014 and make some predictions about the future.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

en

44:24

Episode 103: Andrew Lipsman on retail media trends,...

Marketecture: Get Smart. Fast. ·

2024/12/20

Andrew Lipsman is an Independent analyst, formerly eMarketer, NPD, Comscore. We talk retail media trends, Walmart-Vizio, etc.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

en

06:57

IAB Tech Lab Summit: Aashish Takkala of TikTok

Marketecture: Get Smart. Fast. ·

2024/12/16

Jeremy Bloom interviews Aashish from TikTokFor more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

en

58:56

Episode 102: Sir Martin Sorrell

Marketecture: Get Smart. Fast. ·

2024/12/13

The latest on S4 Capital, how AI is shaping the holding companies of the future, and more.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

en

10:21

IAB Tech Lab Summit: Achim Schlosser from Bertelsmann

Marketecture: Get Smart. Fast. ·

2024/12/09

Jeremy Bloom interviews Achim Schlosser, the VP of Global Data Standards at Bertelsmann about the challenges of working with data in today's privacy environment.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

en

43:13

Episode 101: Andy Goldberg of PCH

Marketecture: Get Smart. Fast. ·

2024/12/06

PCH, or Publisher's Clearing House, has been around for 70 years, and had a lot to teach us about user data, consent, and direct marketing.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

en

20:47

IAB Tech Lab Summit: Manny Puentes on how Genius is...

Marketecture: Get Smart. Fast. ·

2024/12/02

Jeremy Bloom interviews Manny Puentes of Genius sports. Genius has been a leader in visual enhancements to live sporting events and is now building an advertising business.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

en

43:02

Episode 100! Michael Kassan helps us celebrate

Marketecture: Get Smart. Fast. ·

2024/11/26

Legendary marketing whisperer Michael Kassan comes on the show to help up celebrate our 100th episode. We talk about pretty much everything!For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

en

07:23

IAB Tech Lab Summit: Mathieu Roche of ID5

Marketecture: Get Smart. Fast. ·

2024/11/25

Mathieu talks about how ID5 is trying to replace third party cookies with something better.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

en

52:16

Episode 99: Too much news! Rich Greenfield from...

Marketecture: Get Smart. Fast. ·

2024/11/22

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

en

09:14

IAB Tech Lab Summit: Cadi Jones from Index

Marketecture: Get Smart. Fast. ·

2024/11/18

Ari is joined by Cadi Jones, the GM for EMEA for Index Exchange to talk about curation, CTV, and more.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

en

43:37

Episode 98: Marc Guldimann explains everything about...

Marketecture: Get Smart. Fast. ·

2024/11/15

Marc is the CEO of Adelaide and he gives Eric and Ari a crash course in everything about attention measurement and metrics. In the News, we talk about the awful Forrester chart and the allegations against Zeta.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

en

22:26

Shopsense.ai: Enabling second screen shopping for TV

Marketecture: Get Smart. Fast. ·

2024/11/11

Shopsense.ai is a platform that enables broadcasters to transform into commerce destinations by capitalizing on "second screen" experiences, where viewers use a mobile device while watching TV. The platform allows audiences to shop for products seen on-screen through dedicated microsites, interactive content, and AI-powered image recognition. With partnerships with over a thousand retailers, Shopsense offers product suggestions for items inspired by media content, like fashion from red carpet events

en

36:54

Episode 97: Live from London with the IAB Tech Lab

Marketecture: Get Smart. Fast. ·

2024/11/08

Ari interviews Shailley Singh the CEO of the IAB Tech Lab from their big event in London. And we announce our first ever conference, MarketectureLive (www.marketecturelive.com)For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

en

366 results

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