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PODCAST

The Circle Sessions

Brett Johnson, My Podcast Guy™

In each episode, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, and website design, and the implementation of all of these. The Circle of Experts includes *Yasmine Robles from Rebel Marketing; *Tonnisha English-Amamoo of TJE Communications; *Don The Idea Guy; and *Brett Johnson, My Podcast Guy™ from Circle 270 Media™ Podcast Consultants.

business marketing

All Episodes

16:08

The Future of AI in Marketing

The Circle Sessions ·

2023/10/25

Is Human Expertise Still Irreplaceable?In this episode of The Circle Sessions, Tonnisha is our guest, and we dive into the fascinating topic of AI and its impact on marketing. We discuss the increasing use of AI tools in various industries, including marketing, and how they can help predict customer behaviors to drive revenue. Tonnisha shares her initial resistance towards AI and her recent insights on the proper utilization of AI in marketing. We explore the benefits of experimenting with AI and

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27:01

The Essential Pages for Your Website

The Circle Sessions ·

2023/10/18

Here are 3 key takeaways from our conversation:1️⃣ Determine your website type: E-commerce, service-based, content, or membership. Understanding your website type will help you prioritize and create relevant pages.2️⃣ Set clear goals: Identify your primary goal, such as selling a product or building a community. Establish a secondary goal that supports your primary goal, like encouraging email sign-ups or content engagement.3️⃣ Structure for success: Plan your website pages hierarchically,

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28:41

Ripped From The Podcast Headlines - Spotify cloning,...

The Circle Sessions ·

2023/10/11

Welcome to another episode of The Circle Sessions, where we dive into the latest podcast headlines with The Circle Of Experts. We're discussing these intriguing news stories that have been making waves in the podcasting world. First up, we explore Spotify's plans to clone podcasters' voices using AI technology. This innovative approach aims to translate podcasts into different languages while maintaining the authenticity of the original host. We discuss the potential benefits and concerns

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04:56

The 5 Essential Factors That Keep Listeners Engaged

The Circle Sessions ·

2023/10/04

As a podcaster, producer, and podcast consultant, my clients ask me questions and I offer direction to help them be better creators. Over the past years working with my clients, this direction usually falls into five essentials that make a good podcast.Is “it” your voice?Is it entertaining?Is it informative?Is it edited?Is it good?Podcasting is a MARATHON, not a sprint. Be patient, take action, and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months.Whether

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35:03

What To Know Before Rebranding Your Website

The Circle Sessions ·

2023/09/27

In the latest episode of The Circle Sessions, we dive deep into the world of website rebranding. If you're considering a website revamp for your business or podcast, this episode is a must-listen!Here are 3 key takeaways from the episode:1️⃣ Integration is key: A website shouldn't operate as a silo within your marketing plan. It should seamlessly connect with your social media platforms, podcasts, and other channels to create a cohesive brand experience.2️⃣ Functionality over aesthetics: While a

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23:24

Business Leaders Upping Social Media Budgets In The...

The Circle Sessions ·

2023/09/20

According to a recent report by Sprout Social and Harris Insights And Analytics, 96% of business leaders agree that investing in social media marketing is crucial for success. Even more impressive, nearly half of these leaders plan to increase their social media marketing budget by at least 50% over the next 3 years! 🌟Here are 3 key takeaways from this research:1️⃣ Social media is no longer just a trend; it's now an essential part of business strategy. With the ever-evolving digital landscape, it's

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39:43

Ripped From The Podcast Headlines -AI, LinkedIn Audio...

The Circle Sessions ·

2023/09/13

Welcome back to another exciting episode of The Circle Sessions, where we dive deep into the latest trends and topics shaping the podcasting world. I'm your host, Brett Johnson, and joining me today is the brilliant Don The Idea Guy. Together, we'll be exploring some fascinating headlines ripped straight from the podcasting universe.🔹 Here are 3 key takeaways from the episode:1️⃣ AI is a game-changer in content creation: AI tools can assist with generating topic ideas, drafting scripts,

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03:55

You Are A Badass At Podcasting

The Circle Sessions ·

2023/09/06

Are you ready to take your podcast to the next level? 🚀 Join me in this week's episode of The Circle Sessions as I discuss a game-changing book recommendation that will help you crush your podcasting goals!📚 "You Are a Badass at Making Money" by Jen Sincero 📚In this eye-opening read, Jen Sincero offers invaluable advice and practical exercises to overcome negativity and achieve financial success. But here's the best part: you can translate these concepts into your podcasting journey! 🎧Here are

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21:43

The Must-Have Plugins to Grow Your Podcast Website

The Circle Sessions ·

2023/08/30

In this episode of The Circle Sessions, the discussion revolves around the importance of plugins for WordPress websites.We start by acknowledging the overwhelming nature of the vast number of plugins available for WordPress. However, WordPress is a highly creative platform and we discuss how the right plugins can enhance the user experience of a website.Yasmine highlights that the choice of plugins ultimately depends on the goals and requirements of the website owner. She mentions that for a simple

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16:30

Implementing SEO in Your Social Media Strategy

The Circle Sessions ·

2023/08/23

Welcome back to another exciting episode of The Circle Sessions! In this episode, we have Tonnisha English-Amamoo joining us to discuss a topic that will surely pique your interest. Tonnisha has been delving into the world of social media apps like TikTok and Instagram and their unexpected role as search engines. We explore the concept of implementing SEO (Search Engine Optimization) into your social media strategy, uncovering tips and tricks to maximize your reach and visibility. Tonnisha shares

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05:26

5 Simple Ways to Ask Your Listeners for Support

The Circle Sessions ·

2023/08/16

Before you launch your podcast, so much of your time and energy will be spent getting the sound and feel just right.Choosing the right format. Researching the best publishing frequency and day of the week.You’re doing all the podcast things you’re supposed to do in order to make a really great podcast. Soon the time will come to press publish, and you need a plan to promote the podcast.Here are 5 simple ways to ask your listeners to support your podcast.Ask listeners to sign up for your

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03:04

A Better Podcast Guest Pitch Process

The Circle Sessions ·

2023/08/02

There are hundreds of little details to think about when pitching yourself as a podcast guest. But for now, focus on these basic elements:Listen to a few episodes of a podcast before pitching. If a podcast isn't a good match for what you do, don't pitch it. If a podcast doesn't have guests, don't pitch it.Check for a "guest submission" process before pitching. If there is one, follow it.Focus your guest pitch on a specific solution for the audience. What can you do for this audience?Be detailed in

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32:08

What Is Website Accessibility?

The Circle Sessions ·

2023/07/26

When it comes to website accessibility, there are several key factors that can greatly improve the user experience for all individuals.Remember, considering accessibility when building and maintaining your website is crucial for providing an inclusive user experience. By continuously auditing your site and implementing accessibility practices, you can ensure that all users, regardless of their capabilities, can access your content.Here is the checklist and tools Yasmine mentions in the

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04:51

How To Become A Happier Podcaster

The Circle Sessions ·

2023/07/19

Don't let the pressure of podcasting overwhelm you; instead, focus on why you're doing it and relax. Record your podcast at your own pace, ignoring the analytics, and take breaks when needed. Record your podcast for yourself, pick a frequency that works for you, ignore the analytics, take breaks when needed, and don't compare yourself to other podcasters. Relax and enjoy creating your podcast. Feeling stressed about making your podcast? Focus on why you're doing it in the first place and don't worry

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19:36

Threads: The Opportunity for Organic Growth in a...

The Circle Sessions ·

2023/07/10

On this episode of The Circle Sessions, we delve into the world of social media platforms and the ever-changing landscape that surrounds them. With the recent launch of the app "Threads" and its skyrocketing popularity, we explore its potential as a Twitter replacement and how it is garnering attention from disgruntled Twitter users. Tonnisha English-Amamoo, a digital marketing Expert, joins us to discuss how Threads can help small businesses level the playing field in the digital marketing realm

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04:24

Power of Free Speech and Podcasting

The Circle Sessions ·

2023/07/05

Being the Fourth of July holiday, I thought I'd hit upon how podcasting is really the purest form of free speech in modern media.I did a podcast just recently about some thoughts about that, and I'll put a quick link in the podcast show notes about that. I think we're very fortunate to live in this time that we have podcasts that really no one can shut down, ultimately, depending on how you're hosting your audio. We're pretty lucky at this point in time. If you have a voice, you have a microphone,

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16:49

ChatGPT: Your AI Intern

The Circle Sessions ·

2023/06/28

In this week's episode of The Circle Sessions, Brett Johnson and Yasmine Robles chat about the use of AI and chatbots in creating content.Copying and pasting content from AI or chatbots is not the way to go about creating content. Instead, use it as an outline or put your own spin on the content and add your own voice to it. Always ensure that information is accurate and up-to-date. While chatbots like Chat GTP can provide a strategy for marketing or SEO for blog posts, it is important to customize

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24:10

Podcasting Payday: How to Cash In on Your Conversations

The Circle Sessions ·

2023/06/21

In recent years, podcasting has exploded in popularity, with more and more people tuning in to their favorite shows on a regular basis. As this trend continues, many podcasters are exploring new ways to monetize their content and build a loyal subscriber base. This is where podcast subscriptions come in.Circle of Experts Tonnisha English-Amamoo goes into a deep dive on the value of paid podcasts, and how she, as a podcast listener, loves what paid podcasts are offering their listeners.Monetization

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27:48

Podcasting and Radio: Finding a Mutually Beneficial...

The Circle Sessions ·

2023/06/07

Are you struggling to promote your podcast on radio? Don The Idea Guy talks about his tips for getting your show on the airwaves without compromising your content. Don suggests buying spots instead of creating new segments, and targeting late-night or early-morning listeners for cheaper rates. He also shares ideas for tracking the results of radio advertising and partnering with radio stations for events. The episode also features a discussion about the benefits of partnering with a radio station

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25:27

How to Optimize Your Website's Images for SEO and...

The Circle Sessions ·

2023/05/31

On this episode of The Circle Sessions, we have Yasmine Robles, who shares tips on website optimization through tailored image use. She discusses the importance of using different image types such as JPEGs, PNGs, GIFs, and SVGs for various purposes and optimizing images for better load times. Furthermore, she covers how alt text, file name, and image size can affect search engine visibility and user experience. Tune in to learn how to optimize your website images and attract more visitors.Yasmine

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