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PODCAST

The Cash-Based Practice Podcast

Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice. Though the host, Jarod Carter PT, DPT, MTC, and many interviewees are physical therapists, this information is applicable to most healthcare, fitness, and wellness-related businesses looking to decrease reliance on 3rd party payors, and increase cash-based revenue streams. We cover a huge number

business

All Episodes

10:36

CBP 214: The Secret to Selling Prevention Services in...

The Cash-Based Practice Podcast ·

2023/03/28

During these uncertain times, many practice owners are looking for new service areas that can provide additional revenue and marketing potential. One such area that many find attractive is in preventive services, which can seem like a great way to attract a new collection of asymptomatic patients who would otherwise slip through the net. However, there are some little-understood pitfalls to avoid when considering a prevention offering… So this week, I’m sharing a few approaches that can dramatically

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12:20

CBP 213: Do this… or lose to your cash-based competition

The Cash-Based Practice Podcast ·

2023/03/09

In the decade since I started my own cash-based practice, the market has been flooded with out-of-network competitors—which makes it a whole lot harder to stand out. Where longer visit time used to be the only advantage you needed to bring up with prospective patients, it becomes steadily less effective when other cash competitors can advertise the same thing. So… this week’s podcast is focused on how to make sure your clinicians deliver a patient experience that will make your practice stand out

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12:41

CBP 212: Unlocking the Secrets to Stellar Front Desk...

The Cash-Based Practice Podcast ·

2023/02/23

As the first voice most of your leads will hear, your front desk admin is incredibly important to the success of your cash-pay practice. If the impression they deliver isn’t great, the schedule will be empty and your fantastic clinicians will never have a chance to show their stuff! So this week, I’m sharing some of the critical metrics that can be used to enhance the performance of your front desk staff. In this podcast, you’ll learn how to use these key metrics to assess admin performance and help

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15:37

CBP 211: 4 ways to reduce sticker shock for your...

The Cash-Based Practice Podcast ·

2023/02/02

Tired of dealing with uncomfortable silence or a hasty ‘no thanks’ as soon as a prospective patient hears how much they’ll have to pay for treatment at your clinic? You may be surprised to learn that it can be relatively easy to head off all that sticker shock—so you can enjoy higher conversion rates and greater patient commitment to the importance of their own care. In this week’s podcast, I walk you through some simple yet incredibly effective strategies for minimizing price sensitivity among

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12:34

CBP 210: Little-Known Tips to Negotiate The Best...

The Cash-Based Practice Podcast ·

2023/01/19

Thinking about moving or expanding your practice? This process can either be exciting or incredibly expensive and disappointing, depending on what comes of the negotiations. So in the interest of helping my colleagues avoid learning some big lessons through painful mistakes, this week’s podcast digs into the art of negotiating a great deal on a lease for clinic space. In this episode, I explain how to approach the negotiations so you’ll end up with a lease for clinic space that will keep you smiling

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34:16

CBP 209: 2022 Year In Review and Lessons Learned

The Cash-Based Practice Podcast ·

2023/01/05

Hard to believe it’s already time for another annual year-in-review podcast! As usual, I listened to the recordings from prior years to find out how my previous expectations fared against reality. And once again, I was pleased to discover most of the predictions were pretty well on target, which makes me more confident than ever to share with you all my latest lessons learned—plus my advice for 2023. In this episode, I talk about the concerns and challenges currently facing healthcare practices, and

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16:58

CBP 208: The critical first step of a great annual...

The Cash-Based Practice Podcast ·

2022/12/14

How successful was your practice in 2022? What specific factors have contributed to its success? Which things are holding you back? What do you need to protect against in 2023? If you aren’t quite sure how to answer these questions, this week’s podcast will be worth a listen. I explain exactly how you can objectively measure your success and create a business plan for your practice that will help ensure you can create the business of your dreams. In this episode, you’ll discover why the critical

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10:28

CBP 207: Lead Magnet Ideas That Get Cash-Pay Patients...

The Cash-Based Practice Podcast ·

2022/10/27

Have you got a great lead magnet but not sure how to get it in the right hands? Looking for ways to get new patients through the door quickly? Want to make sure you actually get business from participating in the next in-person event? If you’ve said ‘yes’ to any of these questions, you’ll want to take a few minutes to listen to this week’s podcast where I discuss some easy lead magnet ideas that can help you build your audience and attract more cash-pay patients to your practice. In this episode, I

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11:32

CBP 206: 4 keys to minimize patient drop off and get...

The Cash-Based Practice Podcast ·

2022/10/13

Tired of seeing patients fall off the schedule the minute they feel a bit better? In addition to profit leak from all the anticipated visits that never happen, those drop offs can absolutely wreck your schedule when several patients decide to ghost you in the same week. In this episode, I explain how you can help reduce the likelihood that a patient will fall off the schedule before they complete their full treatment plan. You’ll hear how to set yourself up for success right from the start by making

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09:40

CBP 205: How to Create a Cash-Pay Membership Program...

The Cash-Based Practice Podcast ·

2022/09/29

Want some stable revenue that doesn’t depend on new patients? If so, you’ll want to check out this week’s podcast. You’ll learn how your practice can market a cash-pay membership program that cultivates ongoing revenue from existing patients who have completed their full plan of care. In this episode, I share strategies for how to structure a membership program that is lucrative for the practice, genuinely valuable to your patients, and easy to deliver. Plus, you’ll hear exactly how you can sell

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15:46

CBP 204: How to convert more of your Facebook leads...

The Cash-Based Practice Podcast ·

2022/09/15

Frustrated that your Facebook ads are flooding your practice with leads that never convert? Trust me, you’re not alone! Once you have developed a successful ad campaign, the next hurdle is in separating the wheat from the chaff. So this week I’m discussing how to optimize Facebook leads follow-up so you can cost-effectively screen out those who will never convert while nurturing those who will. In this podcast, I explain some strategies for handling the sometimes overwhelming volume of leads that

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13:29

CBP 203: Profit-Producing Keys to Hiring & Training...

The Cash-Based Practice Podcast ·

2022/09/01

Is your practice ready for some help managing the front desk? It’s an inevitable part of building a successful business—but if you don’t find the right person, it can cost you big money. So this week, we dig into the topic of healthcare hiring to find out what it takes to get someone in place to man the phones like a pro. In this podcast, I provide guidance on how to find a great fit for your front desk so you’ll have more time to work on building your practice. You’ll hear ideas for creating a

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11:46

CBP 202: How to get patients to see your new...

The Cash-Based Practice Podcast ·

2022/08/18

Are you overloaded with patients while your new hire still has huge gaps in their schedule? This patient scheduling problem is one of the biggest hurdles practice owners face as they attempt to scale beyond a single practitioner. Fortunately, there are some simple tactics that can help convince your patients to try out that new clinician. In this episode, I explain how you can persuade patients to move off your schedule and give your new clinician a try. These approaches will help keep your clinic

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17:56

CBP 201: How to convert phone consultations into...

The Cash-Based Practice Podcast ·

2022/08/04

Do you hate it when a prospective patient asks about insurance right out of the gate? If so, you are not alone. But fortunately, handling those calls is a learned skill and there are quite a few things you can say to convert phone consultations into cash-pay patients—even when they have been seeing in-network providers for years. In this episode, I share some proven strategies to convey the high value of your service to prospective patients whose experience with other providers has led them to

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26:43

CBP 200: Little-Known Keys to Converting...

The Cash-Based Practice Podcast ·

2022/07/14

Are you frustrated by the number of new-patient consultations who never move forward with treatment? These missed opportunities can quickly drain your resources and leave your schedule full of holes, so it’s worth some effort to become as effective as possible at turning those prospects into paying patients. Fortunately, there are some simple things you can do to dramatically improve the number of conversions that result from your consults. This week marks a big milestone for the Cash-Based Practice

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50:39

CBP 199: How to get more google reviews and make your...

The Cash-Based Practice Podcast ·

2022/06/30

Does the mention of “social media marketing” make you want to crawl under your desk? Are you struggling to figure out how to get more Google reviews? Are you having trouble getting established as a high-end provider? If you answered ‘yes’ to any of these questions, I’m so excited to be able to share this week’s podcast with you! I had a chance to talk with Scott Waddell about a few powerful new tools from Patientsites that can make it easy for your practice to outshine the competition. In this

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16:51

CBP 198: Niche Healthcare Marketing that produces...

The Cash-Based Practice Podcast ·

2022/06/16

If you’ve ever struggled to get enough patients in your niche, this week’s podcast episode is a must-listen. I share a low-cost niche healthcare marketing plan that can quickly prove your authority and get the phone ringing. In this episode, I talk one of my Mastermind members through how to market specialized physical therapy services to those struggling with fertility problems. You’ll hear a number of simple, inexpensive approaches that can be translated to market any healthcare specialty within a

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14:52

CBP 197: How to drop low-paying insurance contracts...

The Cash-Based Practice Podcast ·

2022/06/02

If your profits are being squeezed by low-reimbursement insurance contracts but you hesitate to drop them because you think you'll lose too many patients, then this podcast episode is for you. I'm going to explain 4 key steps that my students have used to not only minimize loss of current patients, but to actually increase their patient numbers with high-value services that more than double their profit per visit! You’ll hear the top strategies that can help a practice successfully navigate the

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14:11

CBP 196: How to turn physical therapy workshop...

The Cash-Based Practice Podcast ·

2022/05/19

Do you struggle to turn workshop attendees into paying customers? There’s little more disappointing than having put a huge effort into creating highly valuable content and then walking away with no business. Not to worry, there are some simple workshop strategies you can use to make your offer irresistible and keep your practice in front of participants long after you’ve finished presenting. In this episode, I explain how to ensure your next workshop gives you the greatest number of participants

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14:05

CBP 195: Top practice growth strategies for any budget

The Cash-Based Practice Podcast ·

2022/05/05

Wondering if there’s a way you could leverage your resources to see better growth for your practice? It can be confusing to figure out the best way to get the word out about our services, particularly when there are significant limits on our time or the money we can invest. And that’s why this week’s podcast discusses the growth strategies that will make the most sense in the context of your specific priorities. In this episode, I answer three critical questions on the best way to make use of

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