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PODCAST

The Cash-Based Practice Podcast

Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice. Though the host, Jarod Carter PT, DPT, MTC, and many interviewees are physical therapists, this information is applicable to most healthcare, fitness, and wellness-related businesses looking to decrease reliance on 3rd party payors, and increase cash-based revenue streams. We cover a huge number

business

All Episodes

34:16

CBP 209: 2022 Year In Review and Lessons Learned

The Cash-Based Practice Podcast ·

2023/01/05

Hard to believe it’s already time for another annual year-in-review podcast! As usual, I listened to the recordings from prior years to find out how my previous expectations fared against reality. And once again, I was pleased to discover most of the predictions were pretty well on target, which makes me more confident than ever to share with you all my latest lessons learned—plus my advice for 2023. In this episode, I talk about the concerns and challenges currently facing healthcare practices, and

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16:58

CBP 208: The critical first step of a great annual...

The Cash-Based Practice Podcast ·

2022/12/14

How successful was your practice in 2022? What specific factors have contributed to its success? Which things are holding you back? What do you need to protect against in 2023? If you aren’t quite sure how to answer these questions, this week’s podcast will be worth a listen. I explain exactly how you can objectively measure your success and create a business plan for your practice that will help ensure you can create the business of your dreams. In this episode, you’ll discover why the critical

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10:28

CBP 207: Lead Magnet Ideas That Get Cash-Pay Patients...

The Cash-Based Practice Podcast ·

2022/10/27

Have you got a great lead magnet but not sure how to get it in the right hands? Looking for ways to get new patients through the door quickly? Want to make sure you actually get business from participating in the next in-person event? If you’ve said ‘yes’ to any of these questions, you’ll want to take a few minutes to listen to this week’s podcast where I discuss some easy lead magnet ideas that can help you build your audience and attract more cash-pay patients to your practice. In this episode, I

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11:32

CBP 206: 4 keys to minimize patient drop off and get...

The Cash-Based Practice Podcast ·

2022/10/13

Tired of seeing patients fall off the schedule the minute they feel a bit better? In addition to profit leak from all the anticipated visits that never happen, those drop offs can absolutely wreck your schedule when several patients decide to ghost you in the same week. In this episode, I explain how you can help reduce the likelihood that a patient will fall off the schedule before they complete their full treatment plan. You’ll hear how to set yourself up for success right from the start by making

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09:40

CBP 205: How to Create a Cash-Pay Membership Program...

The Cash-Based Practice Podcast ·

2022/09/29

Want some stable revenue that doesn’t depend on new patients? If so, you’ll want to check out this week’s podcast. You’ll learn how your practice can market a cash-pay membership program that cultivates ongoing revenue from existing patients who have completed their full plan of care. In this episode, I share strategies for how to structure a membership program that is lucrative for the practice, genuinely valuable to your patients, and easy to deliver. Plus, you’ll hear exactly how you can sell

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15:46

CBP 204: How to convert more of your Facebook leads...

The Cash-Based Practice Podcast ·

2022/09/15

Frustrated that your Facebook ads are flooding your practice with leads that never convert? Trust me, you’re not alone! Once you have developed a successful ad campaign, the next hurdle is in separating the wheat from the chaff. So this week I’m discussing how to optimize Facebook leads follow-up so you can cost-effectively screen out those who will never convert while nurturing those who will. In this podcast, I explain some strategies for handling the sometimes overwhelming volume of leads that

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13:29

CBP 203: Profit-Producing Keys to Hiring & Training...

The Cash-Based Practice Podcast ·

2022/09/01

Is your practice ready for some help managing the front desk? It’s an inevitable part of building a successful business—but if you don’t find the right person, it can cost you big money. So this week, we dig into the topic of healthcare hiring to find out what it takes to get someone in place to man the phones like a pro. In this podcast, I provide guidance on how to find a great fit for your front desk so you’ll have more time to work on building your practice. You’ll hear ideas for creating a

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11:46

CBP 202: How to get patients to see your new...

The Cash-Based Practice Podcast ·

2022/08/18

Are you overloaded with patients while your new hire still has huge gaps in their schedule? This patient scheduling problem is one of the biggest hurdles practice owners face as they attempt to scale beyond a single practitioner. Fortunately, there are some simple tactics that can help convince your patients to try out that new clinician. In this episode, I explain how you can persuade patients to move off your schedule and give your new clinician a try. These approaches will help keep your clinic

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17:56

CBP 201: How to convert phone consultations into...

The Cash-Based Practice Podcast ·

2022/08/04

Do you hate it when a prospective patient asks about insurance right out of the gate? If so, you are not alone. But fortunately, handling those calls is a learned skill and there are quite a few things you can say to convert phone consultations into cash-pay patients—even when they have been seeing in-network providers for years. In this episode, I share some proven strategies to convey the high value of your service to prospective patients whose experience with other providers has led them to

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26:43

CBP 200: Little-Known Keys to Converting...

The Cash-Based Practice Podcast ·

2022/07/14

Are you frustrated by the number of new-patient consultations who never move forward with treatment? These missed opportunities can quickly drain your resources and leave your schedule full of holes, so it’s worth some effort to become as effective as possible at turning those prospects into paying patients. Fortunately, there are some simple things you can do to dramatically improve the number of conversions that result from your consults. This week marks a big milestone for the Cash-Based Practice

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50:39

CBP 199: How to get more google reviews and make your...

The Cash-Based Practice Podcast ·

2022/06/30

Does the mention of “social media marketing” make you want to crawl under your desk? Are you struggling to figure out how to get more Google reviews? Are you having trouble getting established as a high-end provider? If you answered ‘yes’ to any of these questions, I’m so excited to be able to share this week’s podcast with you! I had a chance to talk with Scott Waddell about a few powerful new tools from Patientsites that can make it easy for your practice to outshine the competition. In this

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16:51

CBP 198: Niche Healthcare Marketing that produces...

The Cash-Based Practice Podcast ·

2022/06/16

If you’ve ever struggled to get enough patients in your niche, this week’s podcast episode is a must-listen. I share a low-cost niche healthcare marketing plan that can quickly prove your authority and get the phone ringing. In this episode, I talk one of my Mastermind members through how to market specialized physical therapy services to those struggling with fertility problems. You’ll hear a number of simple, inexpensive approaches that can be translated to market any healthcare specialty within a

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14:52

CBP 197: How to drop low-paying insurance contracts...

The Cash-Based Practice Podcast ·

2022/06/02

If your profits are being squeezed by low-reimbursement insurance contracts but you hesitate to drop them because you think you'll lose too many patients, then this podcast episode is for you. I'm going to explain 4 key steps that my students have used to not only minimize loss of current patients, but to actually increase their patient numbers with high-value services that more than double their profit per visit! You’ll hear the top strategies that can help a practice successfully navigate the

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14:11

CBP 196: How to turn physical therapy workshop...

The Cash-Based Practice Podcast ·

2022/05/19

Do you struggle to turn workshop attendees into paying customers? There’s little more disappointing than having put a huge effort into creating highly valuable content and then walking away with no business. Not to worry, there are some simple workshop strategies you can use to make your offer irresistible and keep your practice in front of participants long after you’ve finished presenting. In this episode, I explain how to ensure your next workshop gives you the greatest number of participants

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14:05

CBP 195: Top practice growth strategies for any budget

The Cash-Based Practice Podcast ·

2022/05/05

Wondering if there’s a way you could leverage your resources to see better growth for your practice? It can be confusing to figure out the best way to get the word out about our services, particularly when there are significant limits on our time or the money we can invest. And that’s why this week’s podcast discusses the growth strategies that will make the most sense in the context of your specific priorities. In this episode, I answer three critical questions on the best way to make use of

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11:22

CBP 194: How to get a potential referral source...

The Cash-Based Practice Podcast ·

2022/04/21

Need to make a great impression with a promising potential referral source? Then this week’s podcast on how to manage your first meeting with a nearby provider should be just what the doctor ordered. In this episode, I explain how to make the most of your in-person introductions to referral sources. You’ll hear how to guide the conversation to build rapport and help them understand the value you can bring to their patients. And I also share some tips for how to describe your cash-based practice in

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11:55

CBP 193: How to get more attention for your practice...

The Cash-Based Practice Podcast ·

2022/04/13

Don’t reinvent the wheel every time you want to create a touchpoint with your audience! There are some simple strategies for repurposing your articles, resources, and videos that will allow you to build more credibility with potential patients without wasting a lot of your time. In this week’s podcast, I walk you through how you can get more bang for your buck on all your content marketing efforts. You’ll learn creative ways to take a single piece of content and turn it into a variety of highly

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16:50

CBP 192: How to build the right team to scale your...

The Cash-Based Practice Podcast ·

2022/04/07

Are you getting ready to hire but afraid of putting your practice in the wrong hands? Creating the right team is definitely one of the trickier parts of growing a practice, but there are some simple strategies that can make it far easier. In this week’s podcast, I walk you through approaches that will help you build the right team to fit your unique practice goals. You’ll hear specific tactics that can help you identify the type of personality a position requires, efficiently screen candidates, and

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10:57

CBP 191: How to start your cash-based practice as a...

The Cash-Based Practice Podcast ·

2022/03/31

Do you dream of starting your own cash-based practice but are held back by the fear of what it will take to make that work? If so, this week’s podcast may be just what you need! Starting a practice as a side hustle dramatically limits the time and money required in order to get started, so you can begin working toward your dream without feeling like you’ve jumped from a plane without a parachute. In this episode, I explain how a side hustle can help you maintain a relatively relaxed work/life

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13:57

CBP 190: Is an event booth a good way to market a...

The Cash-Based Practice Podcast ·

2022/03/17

Does it make good business sense for a cash-based practice to have a presence at a local event? After all, the investment doesn’t only include the price of the booth itself, but also your time and any promotional materials you bring along. In this week’s podcast, I explain how to decide if having a space at a live event is right for your practice, and if so, how to make the most of your booth. You’ll hear how to know if the cost is likely to deliver a big-enough return, how to handle the crowd so

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289 results

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